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SAN FRANCISCO, April 30, 2025 /PRNewswire/ -- Appier, a global AI-native AdTech and MarTech company, announced its successful collaboration with L'Oréal on the AI-powered transformation of SkinCeuticals' e-commerce platform, showcasing a full-funnel, data-driven strategy that delivered measurable results and set a new benchmark for AI in the beauty e-commerce sector.
Powered by Appier's Ad Cloud and Personalization Cloud, and in partnership with Omnicom Media Group (OMG), L'Oréal significantly enhanced SkinCeuticals' marketing performance, achieving a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue.
Appier's AI solutions enabled L'Oréal to strategically identify and engage high-value customer segments. The Ad Cloud used advanced segmentation, behavioural analysis and time-sensitive offers to strengthen purchase intent and improve ad efficiency. Meanwhile, the Smart Conversion Optimiser within the Personalisation Cloud targeted hesitant users with personalised incentives that lifted coupon performance while protecting profit margins.
These capabilities were further supported by data-informed promotional strategies. L'Oréal scaled back incentives during high-demand periods and increased engagement in quieter seasons to sustain conversion momentum. This strategic modulation of campaign intensity helped strike a balance between growth and profitability.
"Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue while improving operational effectiveness," said Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L'Oréal. "From behavior-triggered campaigns and time-sensitive offers to advanced segmentation and seamless user experiences, Appier's technology played a crucial role in turning data insights into action."
As AI becomes a core part of brand strategy, this success story highlights the power of combining deep customer insights with intelligent automation to unlock sustainable growth through innovation.
About Appier
Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of "Making AI Easy by Making Software Intelligent," Appier's mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange's Prime Market and operates in 17 cities worldwide. Visit www.appier.com for more company information, and ir.appier.com/en/ for more IR information.
SAN FRANCISCO, April 30, 2025 /PRNewswire/ -- Appier, a global AI-native AdTech and MarTech company, announced its successful collaboration with L'Oréal on the AI-powered transformation of SkinCeuticals' e-commerce platform, showcasing a full-funnel, data-driven strategy that delivered measurable results and set a new benchmark for AI in the beauty e-commerce sector.
Powered by Appier's Ad Cloud and Personalization Cloud, and in partnership with Omnicom Media Group (OMG), L'Oréal significantly enhanced SkinCeuticals' marketing performance, achieving a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue.
Appier's AI solutions enabled L'Oréal to strategically identify and engage high-value customer segments. The Ad Cloud used advanced segmentation, behavioural analysis and time-sensitive offers to strengthen purchase intent and improve ad efficiency. Meanwhile, the Smart Conversion Optimiser within the Personalisation Cloud targeted hesitant users with personalised incentives that lifted coupon performance while protecting profit margins.
These capabilities were further supported by data-informed promotional strategies. L'Oréal scaled back incentives during high-demand periods and increased engagement in quieter seasons to sustain conversion momentum. This strategic modulation of campaign intensity helped strike a balance between growth and profitability.
"Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue while improving operational effectiveness," said Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L'Oréal. "From behavior-triggered campaigns and time-sensitive offers to advanced segmentation and seamless user experiences, Appier's technology played a crucial role in turning data insights into action."
As AI becomes a core part of brand strategy, this success story highlights the power of combining deep customer insights with intelligent automation to unlock sustainable growth through innovation.
About Appier
Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of "Making AI Easy by Making Software Intelligent," Appier's mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange's Prime Market and operates in 17 cities worldwide. Visit www.appier.com for more company information, and ir.appier.com/en/ for more IR information.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
L'Oréal Leverages Appier AI to Scale SkinCeuticals' eShop
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All top five domestic destinations experienced positive growth in accommodation searches compared to previous year
SINGAPORE, Jan. 5, 2026 /PRNewswire/ -- Malaysian travelers are increasingly eyeing domestic destinations for December travel, reveals digital travel platform Agoda. The insight is based on accommodation searches made on the platform between September and November for stays during the holiday month 2025. The five most popular domestic destinations all recorded a higher number of searches compared to previous year, highlighting a growing interest for local trips during the year-end holiday period 2025.
Kuala Lumpur tops the list of domestic searches. Penang came in second, followed by Malacca, Kota Kinabalu, and Johor Bahru. All domestic destinations noted a double-digit increase in accommodation searches, with Kuala Lumpur noting the highest year-on-year increase with 18% more interest, indicating the strong appeal of trips close to home.
For Malaysian travelers looking abroad, Hat Yai, Bangkok, and Tokyo hold the top three ranks as most searched destinations, followed by Singapore and Phuket. The highest year-on-year increase in accommodation searches was noted by Krabi, Thailand (35%). South Korea's capital Seoul followed closely, with 33%.
Fabian Teja, Country Director Malaysia and Brunei at Agoda said, "The increasing enthusiasm among Malaysians for domestic travel is great to witness, considering the variety of incredible destinations right here at home. At the same time, the rising interest in destinations like Seoul and Krabi highlights the dynamic and diverse interest among Malaysian travelers. Whether they are planning a cozy getaway closer to home or getting ready for an exciting adventure abroad, Agoda is committed to offering great value deals to Malaysian travelers."
With over 130,000 flight routes, more than 6 million holiday properties, and over 300,000 activities, Agoda offers flexible options and deals to help travelers discover destinations that suit their plans and preferences. Discover the best deals on Agoda's mobile app and visit Agoda.com to plan the perfect year-end trips.
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All top five domestic destinations experienced positive growth in accommodation searches compared to previous year
SINGAPORE, Jan. 5, 2026 /PRNewswire/ -- Malaysian travelers are increasingly eyeing domestic destinations for December travel, reveals digital travel platform Agoda. The insight is based on accommodation searches made on the platform between September and November for stays during the holiday month 2025. The five most popular domestic destinations all recorded a higher number of searches compared to previous year, highlighting a growing interest for local trips during the year-end holiday period 2025.
Kuala Lumpur tops the list of domestic searches. Penang came in second, followed by Malacca, Kota Kinabalu, and Johor Bahru. All domestic destinations noted a double-digit increase in accommodation searches, with Kuala Lumpur noting the highest year-on-year increase with 18% more interest, indicating the strong appeal of trips close to home.
For Malaysian travelers looking abroad, Hat Yai, Bangkok, and Tokyo hold the top three ranks as most searched destinations, followed by Singapore and Phuket. The highest year-on-year increase in accommodation searches was noted by Krabi, Thailand (35%). South Korea's capital Seoul followed closely, with 33%.
Fabian Teja, Country Director Malaysia and Brunei at Agoda said, "The increasing enthusiasm among Malaysians for domestic travel is great to witness, considering the variety of incredible destinations right here at home. At the same time, the rising interest in destinations like Seoul and Krabi highlights the dynamic and diverse interest among Malaysian travelers. Whether they are planning a cozy getaway closer to home or getting ready for an exciting adventure abroad, Agoda is committed to offering great value deals to Malaysian travelers."
With over 130,000 flight routes, more than 6 million holiday properties, and over 300,000 activities, Agoda offers flexible options and deals to help travelers discover destinations that suit their plans and preferences. Discover the best deals on Agoda's mobile app and visit Agoda.com to plan the perfect year-end trips.
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Reveals Growing Interest for Year-End Domestic Travel with Kuala Lumpur at the Forefront in 2025
