OKX Premiers 'Mild Mild West' Film on Crypto Evolution in Partnership with Tribeca Festival

Unveiled at the iconic Jumeria Zabeel Saray during an exclusive red-carpet event in parallel with TOKEN2049 in Dubai, featuring film stars Vincent Cassel, Chazz Palminteri and Bonnie Chen

DUBAI, UAE, May 1, 2025 /PRNewswire/ -- OKX, a leading global blockchain technology company, in partnership with Tribeca Festival, premiered on April 30 its film Mild Mild West, which takes on the next phase of growth of the crypto industry.

Commemorating a major shift in mindset that challenges the oversimplified notion that crypto is the 'wild west', the film highlights the transition toward a new frontier, governed by good regulation, safety and security. Mild Mild West was officially shown on the same day that OKX announced its new product, OKX Pay, a first-of-its-kind crypto payment app.

Starring Vincent Cassel, Chazz Palminteri and Bonnie Chen, directed by Marcelo Burgos and produced by Chromista, the film explores how true freedom isn't built around the absence of structure, but rather about having the necessary tools and expertise to put in place the right framework and processes to allow that freedom to take place the right way.

"The thought process behind Mild Mild West is simple - why advertise when you can instead create deeper stories and moments? This mirrors our approach within OKX, where it is incumbent upon us to continue to lead the innovation and growth of the broader industry," said Haider Rafique, Chief Marketing Officer, OKX. "By using the western genre, we're able to draw parallels to the transition from an unsustainable climate of limited oversight, to one governed by good regulation and compliance. The film portrays the characters discovering what true freedom is within the digital age, and that it is only realized through understanding and using the right tools, as well as making the right conscious choices about our role in technology."

The red-carpet premier, which was attended by the region's business, industry and technology leaders, took place at the iconic Jumeriah Zabeel Saray.

About OKX

Trusted by more than 60 million customers around the globe, OKX is a technology company building a decentralized future that makes the world more tradable, transparent and connected. We're known for being one of the fastest and most reliable crypto apps in the world, and have processed trillions of dollars in transactions.

We have key regional offices, including headquarters in San José, California, for the Americas and in Dubai for the Middle East. We also have offices in New York, Hong Kong, Singapore, the Republic of Türkiye, Australia and Europe.

Over the past several years, we've built one of the world's most comprehensive regulatory compliant, licensed crypto companies. We hold licenses in the United States, the UAE, EEA, Singapore and Australia, as well as in other markets.

We're steadfastly committed to transparency and security and publish Proof of Reserves reports on a monthly basis. To learn more about OKX, download our app or visit: okx.com.

Disclaimer

Unveiled at the iconic Jumeria Zabeel Saray during an exclusive red-carpet event in parallel with TOKEN2049 in Dubai, featuring film stars Vincent Cassel, Chazz Palminteri and Bonnie Chen

DUBAI, UAE, May 1, 2025 /PRNewswire/ -- OKX, a leading global blockchain technology company, in partnership with Tribeca Festival, premiered on April 30 its film Mild Mild West, which takes on the next phase of growth of the crypto industry.

Commemorating a major shift in mindset that challenges the oversimplified notion that crypto is the 'wild west', the film highlights the transition toward a new frontier, governed by good regulation, safety and security. Mild Mild West was officially shown on the same day that OKX announced its new product, OKX Pay, a first-of-its-kind crypto payment app.

Starring Vincent Cassel, Chazz Palminteri and Bonnie Chen, directed by Marcelo Burgos and produced by Chromista, the film explores how true freedom isn't built around the absence of structure, but rather about having the necessary tools and expertise to put in place the right framework and processes to allow that freedom to take place the right way.

"The thought process behind Mild Mild West is simple - why advertise when you can instead create deeper stories and moments? This mirrors our approach within OKX, where it is incumbent upon us to continue to lead the innovation and growth of the broader industry," said Haider Rafique, Chief Marketing Officer, OKX. "By using the western genre, we're able to draw parallels to the transition from an unsustainable climate of limited oversight, to one governed by good regulation and compliance. The film portrays the characters discovering what true freedom is within the digital age, and that it is only realized through understanding and using the right tools, as well as making the right conscious choices about our role in technology."

The red-carpet premier, which was attended by the region's business, industry and technology leaders, took place at the iconic Jumeriah Zabeel Saray.

About OKX

Trusted by more than 60 million customers around the globe, OKX is a technology company building a decentralized future that makes the world more tradable, transparent and connected. We're known for being one of the fastest and most reliable crypto apps in the world, and have processed trillions of dollars in transactions.

We have key regional offices, including headquarters in San José, California, for the Americas and in Dubai for the Middle East. We also have offices in New York, Hong Kong, Singapore, the Republic of Türkiye, Australia and Europe.

Over the past several years, we've built one of the world's most comprehensive regulatory compliant, licensed crypto companies. We hold licenses in the United States, the UAE, EEA, Singapore and Australia, as well as in other markets.

We're steadfastly committed to transparency and security and publish Proof of Reserves reports on a monthly basis. To learn more about OKX, download our app or visit: okx.com.

Disclaimer

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

OKX Premiers 'Mild Mild West' Film on Crypto Evolution in Partnership with Tribeca Festival

OKX Premiers 'Mild Mild West' Film on Crypto Evolution in Partnership with Tribeca Festival

OKX Premiers 'Mild Mild West' Film on Crypto Evolution in Partnership with Tribeca Festival

OKX Premiers 'Mild Mild West' Film on Crypto Evolution in Partnership with Tribeca Festival

OKX Premiers 'Mild Mild West' Film on Crypto Evolution in Partnership with Tribeca Festival

HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.

Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.

Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.

Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.

Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.

Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."

With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.

HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.

Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.

Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.

Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.

Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.

Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."

With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Agoda Data Shows Vietnam Rising as a Favorite End-of-Year Destination for Families Across Asia and Beyond