1st Zhejiang (Hangzhou) International Fashion Sports Week Debuts with Olympic Champions Inspiring Community Participation

HANGZHOU, China, May 1, 2025 /PRNewswire/ -- The inaugural Zhejiang (Hangzhou) International Fashion Sports Week was launched on April 30 and will run through May 5 across two premier venues: E-Fashion Town in Linping District and Zhejiang Huanglong Sports Centre. Themed "Infusing Tech with Fashion and Fueling the Future of Sports Consumption", the event is hosted by the Sport Bureau of Zhejiang Province with support from Hangzhou Sport Bureau, Linping District People's Government, Xihu District People's Government, and Zhejiang Huanglong Sports Centre. The convergence of sports, fashion and cutting-edge technology creates a dynamic platform to reimagine athletic lifestyles and accelerate industry innovation.

The six-day program is structured around a "1+3+N+1" format, designed to integrate large-scale production with community engagement:

• 1 Official Opening Ceremony
• 3 Core Events: A sportswear design competition, an athletic fashion trend showcase, and an innovation expo spotlighting performance gear
• N Public-facing activities: A Fashion Sports Shopping Festival, a Sports Gear Pop-Up Market, a RV Camping Rally, a "Village Tents" Rice Field Carnival, a Citywide Fitness Challenge, and an E-Fashion Music Festival
• 1 Closing Highlight: an exclusive release of the year's Sports Trend Rankings

Olympians Take Spotlight in the Kick-off Event

A roster of Olympic and world champions from Zhejiang took the spotlight during the April 30 launch at E-Fashion Town, with them stepping into their roles as official ambassadors of Fashion Sports Week. Among them are freestyle swimmer Pan Zhanle, shooting prodigy Huang Yuting, badminton star Zheng Siwei, decorated athletes Yang Qian, Wang Zhilin, and Dong Xiya. Their presence adds star power to the weeklong event, helping to bridge professional athleticism with daily lifestyle and drive broader public engagement.

Throughout the week, the athletes will appear in key experiential zones:

• Fashion Tech Runway: Showcasing experimental activewear that blends AI-generated design, biodegradable fabrics, and local craft traditions
• Emerging Sports Hub: Offering interactive demos in flag football, land-based Stand Up Paddle (SUP) yoga and other trending disciplines
• Smart Tech Pavilion: Allowing attendees to test AI fitness avatars and cutting-edge wearable audio tech
• "Village Tents" Carnival: Featuring informal athlete storytelling sessions amid family-friendly camping activities

These activities are providing participants with the opportunity to connect closely with sports stars in an engaging way, while showcasing the sports lifestyle as a platform for design, innovation, and cultural exchange.

Champion-Led Appeal Drives Retail and Community Momentum

Zhejiang (Hangzhou) International Fashion Sports Week is also a lever for local economic stimulation, with initiatives that blur the line between consumer experience and retail activation:

• Government-backed voucher programs totaling millions of yuan for use on sports gear, cultural collectibles, and wellness snacks
• Limited-edition collections co-branded with Olympic ambassadors
• Free public access to activities like roller skating, water sports, and archery—plus prize giveaways including signed gear
• Lifestyle programming designed for families and pet lovers, including a pet-athlete runway and community camping experiences

With expectations of drawing more than 100,000 visitors, the event aims to generate wide-ranging impact across local retail, hospitality, and tourism sectors. "Olympic ambassadors consider this much more than a celebration—it becomes a vehicle for economic and industrial transformation," said a representative from the Zhejiang Provincial Sports Bureau,"By integrating fashion-tech into the athletic sphere, we're shaping a high-value model for China's next phase of consumption-driven growth."

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

1st Zhejiang (Hangzhou) International Fashion Sports Week Debuts with Olympic Champions Inspiring Community Participation

SHENZHEN, China, Jan. 12, 2026 /PRNewswire/ -- Yaber, a globally recognized home tech brand, today announced its expansion into the smart cleaning category. As part of its broader brand development strategy, Yaber continues to evolve its multi-category portfolio under a unified brand architecture that includes its established entertainment line, Yaber Projector, and its newly introduced home appliance line, Yaber Home.

The company revealed plans to launch its first smart cleaning product line under Yaber Home in Q1 2026, introducing two cordless vacuum cleaners and marking a key step in Yaber's expansion into diversified smart home scenarios beyond home entertainment.

The upcoming lineup will include the L10 Entry-Level Cordless Handheld Vacuum Cleaner and the P20 High-Value Cordless Vacuum Cleaner. With clearly differentiated positioning, the two models are designed to address a wide range of household cleaning needs—from lightweight daily maintenance to high-frequency family use—reflecting Yaber's strategic move into everyday living environments.

According to Yaber, the L10 emphasizes lightweight design and ease of use, targeting first-time cordless vacuum users and consumers seeking a simple, reliable cleaning solution. The P20, positioned around strong value, is engineered to balance performance, battery life, and practical functionality, meeting the needs of families that prioritize efficiency and affordability. Together, the two products form the foundation of the Yaber Home smart cleaning portfolio.

Since its founding, Yaber has built strong global brand recognition through Yaber Projector, delivering cost-effective and dependable entertainment projectors to users in more than 120 countries and regions worldwide. Building on its experience in product design, technology integration, and user-centric development, Yaber is now extending its capabilities into high-frequency home appliance categories through Yaber Home, with a focus on practical innovation and everyday usability.

Yaber stated that the launch of its smart cleaning line represents an important milestone in the brand's long-term growth. Looking ahead, the company plans to continue expanding both Yaber Projector and Yaber Home around core household use cases, accelerating its evolution into a multi-category, full-scenario smart living brand.

About Yaber

Founded in 2018, Yaber pioneered the entertainment projector category and has since delivered immersive audiovisual experiences to users in over 120 countries and regions worldwide. Under its unified brand structure, Yaber operates across multiple product categories, including Yaber Projector for home entertainment and Yaber Home for smart household appliances. Committed to innovation, performance, and user-centric design, Yaber has received multiple international accolades, including the Red Dot Award, IDEA Award, VGP Award, and CES Innovation Award. Today, Yaber continues to expand its product ecosystem to enhance everyday living through smart technology.

For more information, please visit official Yaber website or follow Yaber on Facebook. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Yaber Expands into Smart Cleaning Category with Launch of Two Cordless Vacuum Cleaners