GUANGZHOU, China, May 5, 2025 /PRNewswire/ -- In an era where niche hobbies are rapidly entering the mainstream, industries once viewed as traditional are undergoing swift and significant transformation. Fishing, long associated with leisurely outings by older generations, has evolved into a vibrant, technology-driven sector. This shift is prompting more manufacturers to expand beyond specialized professional fishing circles and appeal to a broader consumer base. For many, the China Import and Export Fair (Canton Fair) has become the gateway to reaching new markets and global buyers.
At the Sports, Travel, and Recreation Products section of the 137th Canton Fair, held on May 1-5, 2025, buyers discovered far more than just conventional gear. The offerings ranged from basic fishing rods across price tiers to advanced electronic floats and specialized equipment designed for emerging categories like deep-sea and ice fishing. The message was clear: modern angling is about precision, innovation, and delivering a refined outdoor experience.
Taizhou Source One International Co., Ltd. exemplifies this evolution. The company showcased a series of ice fishing products, including electric ice augers capable of drilling clean holes in seconds, even in harsh sub-zero environments. This innovation boosts both efficiency and safety, making ice fishing more accessible to enthusiasts of all levels. "Our ice fishing line is already popular in the U.S., Canada, and Russia," said Stella Wang, Sales Manager at Source One. "Now, we're looking to enter the Northern European market, and the Canton Fair is a platform for such opportunities."
Fujian Doofar Outdoor Sporting Goods Co., Ltd., a manufacturer of yachts and water sports equipment, is also riding the wave of the fishing boom. Its focus this year is on fishing kayaks, featuring two models at the Fair: a durable hard-shell kayak and an inflatable pedal-powered version. Both offer simplified steering and seating systems, ensuring an effortless user experience. "Fishing should be about enjoyment, not complexity," said Sales Manager Daniel Shen. "While our primary markets are the U.S. and Australia, the Canton Fair allows us to connect with broader customer bases and high-profile buyers, helping us tap into new regions."
Guangdong Boatman Electronics Co., Ltd, made its Canton Fair debut this session. The company traditionally focused on the European market and usually participated in specialized fishing trade shows. Looking to expand into Belt and Road Initiative countries, Boatman uses the Fair to reach distributors in emerging regions. Its featured products, a series of bait boats, demonstrated the Fair's effectiveness in spotlighting niche innovations. On just the first day, the product attracted dozens of buyers and generated sample requests from customers in Germany, Australia, and Mauritius.
As niche products gain traction globally, the Canton Fair has proven itself to be a powerful platform for manufacturers looking to scale beyond traditional boundaries. By connecting brands with a wide spectrum of international buyers, the Fair helps emerging segments, like advanced fishing gear, find new buyers, enter new markets, and navigate the evolving landscape of global consumer demand.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
137th Canton Fair Casts a Wider Net for Fishing Supplies Manufacturers
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HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Data Shows Vietnam Rising as a Favorite End-of-Year Destination for Families Across Asia and Beyond
