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Lunchables Transforms a Lunchtime Classic with First-Ever Dippable, No-Thaw Crustless PB&J

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Lunchables Transforms a Lunchtime Classic with First-Ever Dippable, No-Thaw Crustless PB&J
News

News

Lunchables Transforms a Lunchtime Classic with First-Ever Dippable, No-Thaw Crustless PB&J

2025-05-06 19:02 Last Updated At:19:21

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--May 6, 2025--

Today, Lunchables expands its kid-loved and parent-approved offerings with the debut of new Lunchables PB&J: the first-ever dippable, no-thaw crustless PB&J. Grounded in kids’ love of dipping¹ and the timeless debate between the perfect ratio of peanut butter and jelly in a PB&J — the new product gives kids the freedom to enjoy a PB&J exactly how they like it. Lunchables PB&J, a “remix” of a beloved lunchtime staple, includes two deliciously creamy, crustless peanut butter sandwiches per pack, complete with a side of delicious grape or strawberry flavored dip—perfectly crafted for optimal dipping and with no artificial colors.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250506901137/en/

“The launch of Lunchables PB&J is a continuation in our mission to reinvent the refrigerated category by providing high quality, delicious, affordable and convenient solutions for snack time and beyond,” said Danni Levin, Associate Director of Innovation, Lunchables. “We’re remixing a classic, delivering on parents’ desire for convenience and kids’ love of dipping and customizing – PB&Js will never be the same!”

Beyond equipping kids with the independence to customize, Lunchables PB&J also solves the number one pain point for parents: thaw time. 2 Current PB&J category offerings are frozen, which require 30-60 minutes of thaw time before serving. Now, Lunchables is tackling this frustration head-on with the first-ever no-thaw, crustless PB&J that’s ready-to-eat straight from the refrigerator for any time hunger strikes. Kid meltdowns, no more!

To spread the excitement, the brand is reuniting GRAMMY Award-winning producer and artist Lil Jon and hip hop icon Twista for the first time in over a decade to remix a nostalgic, viral hit that many millennial parents can sing at the drop of a dime: “Peanut Butter Jelly Time.” Just as Lunchables is “remixing” kids’ #1 favorite sandwich variety, 3 Lil Jon and Twista are putting a fresh spin on the nostalgic hit over 20 years after the original track’s debut. Dropping today, fans can listen to the song on Lunchables YouTube as well as download for their playlists via Spotify.

"It was cool to link back up with Twista on the Lunchables ‘Peanut Butter Jelly Time’ remix, cause I knew it would be fun, and we would make somethin’ fire,” said Lil Jon. “PB&J takes me back to my childhood days…YEAHHH!”

The debut of Lunchables PB&J reinforces the brand’s commitment to making bigger, more intentional bets to fuel growth and create new experiences for consumers. The innovation grows Lunchables’ presence in the sandwich category, following the brand’s first entrance with the debut of Grilled Cheesies in 2023. The launch of PB&J enables Lunchables to bring a convenient, kid-loved offering to the refrigerated section and reflects Kraft Heinz’s broader ambition to drive $2 billion in incremental sales through innovation by 2027.

Starting today, Lunchables PB&J is rolling out to select retailers nationwide for $2.49/pack. To learn more about the “Peanut Butter Jelly Time” remix and new Lunchables PB&J, follow along on the Lunchables Instagram or TikTok.

¹ The NPD Group/National Eating Trends In-Home Individual Database
² Lunchables PBJ Qualitative Research 2022
³Lunchables PBJ Qualitative Research 2022

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

To spread the excitement, the brand is reuniting GRAMMY Award-winning producer and artist Lil Jon and hip hop icon Twista for the first time in over a decade to remix a nostalgic, viral hit: “Peanut Butter Jelly Time.”

To spread the excitement, the brand is reuniting GRAMMY Award-winning producer and artist Lil Jon and hip hop icon Twista for the first time in over a decade to remix a nostalgic, viral hit: “Peanut Butter Jelly Time.”

Today, Lunchables expands its kid-loved and parent-approved offerings with the debut of new Lunchables PB&J: the first-ever dippable, no-thaw crustless PB&J.

Today, Lunchables expands its kid-loved and parent-approved offerings with the debut of new Lunchables PB&J: the first-ever dippable, no-thaw crustless PB&J.

MINNEAPOLIS (AP) — The Minnesota Timberwolves were missing star Anthony Edwards again.

Their poise was present and accounted for.

With Edwards absent for the second straight game on Sunday with soreness in his right foot, his teammates picked up the slack after a sluggish start — and delivered another steely performance down the stretch on the way to a 117-103 victory over Sacramento.

The Timberwolves outscored the Kings 29-19 over the final 12 minutes, a league-leading eighth time this season they've had a 10-plus-point advantage in the fourth quarter.

“I think our composure down the stretch has gotten a lot better. Our ability to make the right read — and certainly shot making — has helped in those moments,” coach Chris Finch said.

The Timberwolves (17-9), who have won seven of their last eight games, exacted a measure of revenge for their 117-112 overtime loss at Sacramento on Nov. 24 when they blew a 10-point lead with less than three minutes remaining in regulation.

That game came three nights after they fumbled an eight-point lead with 49 seconds left at Phoenix and lost 114-113.

“We talked about how we need to be better in closing games and the themes that popped up,” Finch said, “and guys have done a good job of addressing that.”

Edwards has been considered day-to-day with his availability. Finch said before the game the injury “hasn't calmed down to the point where he's able to go.”

Backup point guard Mike Conley was also sidelined on Sunday, the 19-year veteran's second straight absence due to a right Achilles tendon injury. The short-handed backcourt meant another start for Bones Hyland, who has recently worked his way into a more meaningful role. Then center Rudy Gobert left the game midway through the third quarter for what the team announced as personal reasons.

The absence of the four-time NBA Defensive Player of the Year award winner down the stretch forced Naz Reid to play the last 20 minutes of the game. The 2024 Sixth Man of the Year award winner finished with 20 points and 11 rebounds and made sure the interior defense didn't collapse without the long arms of Gobert.

“A lot of the times we kind of understand the sense of urgency in the second half,” Reid said. “It’s nice to kind of have that at the end of the game, but I think we just kind of figure it out as the game goes on. As the second half comes, we kind of all-the-way turn it on, which is like not normal, but we’ve been getting the wins.”

Edwards missed four games earlier this season with a strained right hamstring. The three-time All-Star, who is eighth in the NBA with an average of 28.7 points per game, has already tallied his most absences since the 2021-22 season when he played in 72 games.

With the Timberwolves in a slower stretch of the schedule, Edwards could get eight days of rest while only missing the two games. Minnesota hosts Memphis on Wednesday.

“It’s such a bummer, but sometimes it’s good for some players,” Hyland said. “Sometimes it’s just God opening a door for you. You still want to be there for your teammate if he’s injured, be a good person, good teammate, but also step up. When someone goes down, we’re all a team.”

AP NBA: https://apnews.com/hub/NBA

Minnesota Timberwolves guard Anthony Edwards watches from the bench during the first half of an NBA basketball game against the Golden State Warriors, Friday, Dec. 12, 2025, in San Francisco. (AP Photo/Godofredo A. Vásquez)

Minnesota Timberwolves guard Anthony Edwards watches from the bench during the first half of an NBA basketball game against the Golden State Warriors, Friday, Dec. 12, 2025, in San Francisco. (AP Photo/Godofredo A. Vásquez)

Minnesota Timberwolves guard Anthony Edwards, left, and Golden State Warriors guard Stephen Curry speak after an NBA basketball game, Friday, Dec. 12, 2025, in San Francisco. (AP Photo/Godofredo A. Vásquez)

Minnesota Timberwolves guard Anthony Edwards, left, and Golden State Warriors guard Stephen Curry speak after an NBA basketball game, Friday, Dec. 12, 2025, in San Francisco. (AP Photo/Godofredo A. Vásquez)

Minnesota Timberwolves guard Anthony Edwards, center, reacts from the bench during the second half of an NBA basketball game against the Golden State Warriors, Friday, Dec. 12, 2025, in San Francisco. (AP Photo/Godofredo A. Vásquez)

Minnesota Timberwolves guard Anthony Edwards, center, reacts from the bench during the second half of an NBA basketball game against the Golden State Warriors, Friday, Dec. 12, 2025, in San Francisco. (AP Photo/Godofredo A. Vásquez)

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