NEW YORK, May 7, 2025 /PRNewswire/ -- HANYUL, a renowned leader in Korean beauty, is set to launch at Sephora on May 16, 2025. This exciting new partnership will bring HANYUL's signature skincare to U.S. consumers both online and in Sephora stores nationwide. Known for combining the finest traditional Korean ingredients with science-backed formulas, HANYUL aims to offer a truly authentic skincare experience that bridges the wisdom of Korea's beauty traditions with modern science.
"We're honored to partner with Sephora for this highly anticipated launch," said Cecilia Park, HANYUL's head of brand at Amorepacific US. "Our products are deeply rooted in Korean heritage and traditional skin remedies, harnessing the power of time-tested ingredients, while delivering results backed by science. The Sephora launch provides us with an incredible opportunity to introduce HANYUL's premium yet accessible skincare to a wider U.S. audience, giving consumers access to the transformative power of our authentic Korean beauty solutions."
Founded on the principles of balance and nature, HANYUL harvests from Korea's four distinct seasons and the unique, native ingredients that thrive in each one. The brand's dedication to authenticity is evident not only in its formulations, but also in its way of sourcing these traceable, key ingredients from local farms in Korea—where artisans meticulously hand-pick and cultivate at only the highest standards.
"HANYUL has been a beloved brand among Korean skincare consumers for decades," shared Justin Kim, HANYUL Global Brand President. "We are thrilled to announce our expansion beyond the Korean market to introduce the brand to U.S. customers in collaboration with Sephora. This partnership marks a significant milestone for the brand, and we are confident that our unique blend of efficacious Korean ingredients and sensorial satisfaction will make HANYUL stand out."
Starting May 16, 2025, HANYUL's collection will be available for purchase online and in-store at Sephora. A "Coming Soon" page will be live on Sephora's website at sephora.com/brand/hanyul beginning May 9, allowing customers to preview the range. Alongside the online launch, Sephora will exclusively feature HANYUL in over 300 stores nationwide, offering customers HANYUL's first official in-person experience in the United States and rolling out to more doors throughout 2025.
To introduce U.S. customers to its holistic, results-driven skincare formulations, HANYUL is set to spotlight its most coveted collections at Sephora. In May, the brand will launch a range of products in-store and online, including the Yuja Brightening Sleeping Mask, Yuja Brightening Toner Pads, Artemisia Soothing Gel Cream, Red Rice Hydrating Serum, and Red Rice Hydrating Cream. The Artemisia Soothing Toner Pads and Artemisia Soothing Toner will be found online only. Then, in July, Sephora-exclusive minis of the Yuja Brightening Sleeping Mask, Artemisia Soothing Gel Cream, and Red Rice Hydrating Serum will join the online lineup.
At the heart of the launch is HANYUL's best-selling Yuja collection, featuring Yuja or Korean Yuzu, a citrus known for its high Vitamin C content, and only harvested in early winter at peak potency. This powerhouse ingredient is the cornerstone of the brand's Yuja Sleeping Mask, which has earned its stellar, award-winning reputation in Korea. The Yuja Toner Pads, beloved for their brightening and unique crescent shape, will also be included in the Sephora assortment, bringing the benefits of this citrus-rich collection to a wider audience.
In addition to Yuja, HANYUL will also showcase its iconic Artemisia and Red Rice collections at Sephora. The Artemisia line, which uses Korean-grown baby Artemisia (Mugwort) leaves harvested in spring, is renowned for its soothing properties and especially popular among those with sensitive, stressed skin. Notably, the Artemisia Soothing Gel Cream is a consistent best-seller in Korea, highlighting its effectiveness and fan-favorite status. The Red Rice Hydrating Serum and Cream, both of which have also gained immense popularity in Korea are celebrated for their incredibly moisturizing benefits, highlighting the high-quality autumn rice that undergoes 360 hours of fermentation to maximize skincare efficacy.
"We are thrilled to partner with HANYUL and introduce their effective products to our clients as a part of our growing Korean skincare assortment," said Brooke Banwart, SVP Skincare Merchandising at Sephora. "Developed with carefully selected artisanal ingredients from Korea, HANYUL combines traditional Korean remedies with science-backed formulas to balance, purify, and replenish skin. We look forward to welcoming this innovative brand to our Sephora community and know that their unique solutions for healthy, radiant skin will make a great addition to our skincare assortment."
For more information on HANYUL's launch at Sephora, please visit Sephora.com or follow HANYUL on social media @hanyul_us for updates.
ABOUT HANYUL
HANYUL, which translates to "The Korean Principal of Balance" in Korean, combines the wisdom taken from centuries of traditional Korean beauty remedies with advanced skincare science. The brand is dedicated to sourcing local, good-for-skin ingredients like Yuja, Artemisia, and Rice, ensuring each product harnesses the potent benefits of Korea's four-season climate. With a focus on fresh and fermented ingredients, HANYUL delivers simple skincare solutions designed to address the unique needs of various skin types. Through its commitment to authenticity, efficacy, and holistic beauty, HANYUL is proud to introduce the essence of Korean beauty to the world.
ABOUT SEPHORA
Sephora is the world's leading global prestige beauty retail brand. With 56 000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of more than 300 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.
Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HANYUL Exclusively Launches at Sephora, Bringing Authentic Korean Beauty to U.S. Consumers
HANYUL Exclusively Launches at Sephora, Bringing Authentic Korean Beauty to U.S. Consumers
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LAS VEGAS, Jan. 12, 2026 /PRNewswire/ -- Roborock, the global leader in home robotics engineered to simplify daily life, became the most awarded Robotic Vacuum Brand at CES 2026, after announcing its new product line-up for the first half of the year. Under the theme "The Greatest Meeting the Greatest", the brand's keynote presentation led by Roborock's President, Quan Gang, unveiled the Saros Rover, the world's first robotic vacuum with AI-powered wheel-leg architecture that can both navigate stairs and slopes with human-like agility while cleaning them.
Announcements also included the Roborock Saros 20, Roborock Saros 20 Sonic, Roborock F25 ACE Pro, and Roborock Qrevo Curv 2 Flow. These launches happened in partnership with Real Madrid Football Club for the Vacuum Cleaner category, announced ahead of the show's starting date.
Roborock also announced separate to the Real Madrid partnership its entry into the US market for lawnmower products, including the new RockMow X1 LiDAR. Consumers, clients, and interested parties can visit Roborock's Booth #52632 at Venetian Expo CES 2026 from January 6 to January 9th during show hours.
Roborock Saros Rover - The World's First Wheel-Leg Robovac
In a world-first, Roborock introduced at CES 2026 the Roborock Saros Rover, featuring the world's first two-wheel-leg architecture in a robovac. Each wheel-leg provides reach, lift, height, and imitates human mobility, enabling the robot to raise and lower each one of the wheel-legs independently, execute small jumps, agile turns, sudden stops, and directional changes, all while maintaining a level body as the ground changes.
At a software level, Saros Rover harnesses the power of Artificial Intelligence algorithms, in conjunction with complex motion sensors and 3D spatial information to understand its environment and make its wheel-legs react with precision.
The Saros Rover excels in multi-storey homes, where it is able to clean each one of the steps of a staircase as it goes to the second floor, dramatically reducing "no-go" zones and transitioning into cleaning areas previously inaccessible for homes with a single robovac.
The Saros Rover is able to tackle several types of non-flat surfaces, with staircases being the most obvious one. This includes not only traditional staircases but also curved staircases, or even carpeted staircases with bullnose fronts, all while cleaning each one of their steps as it navigates through them. Other types of surfaces that Saros Rover is able to tackle include slopes as well as complex multi-level room thresholds requiring height and power. Saros Rover is a real product in development with an unconfirmed launch date.
The Greatest Meeting The Greatest - Roborock and Real Madrid Football Club join hands
Announced days before the show's beginning, Roborock presents at CES its first activation within the strategic global partnership with Real Madrid Football Club's First Men and First Women teams, widely ranked as one of the greatest football clubs in history. The partnership is solely related to Roborock's extensive portfolio of Vacuum Cleaner products and excludes other product lines from the brand. Under the umbrella theme of "The Greatest Meeting The Greatest", the partnership responds to a deep affinity between the brand ethos of both organizations, which have achieved remarkable historical performance with innovation as common denominator. The partnership will bring Roborock's smart-cleaning innovations to life through stadium exposure, campaigns and player-led storytelling that translate the meaning of "Real Smart Cleaning" from the pitch to the home.
Roborock's early 2026 Robovac line-up: Roborock Saros 20, Roborock Saros 20 Sonic, and Roborock Qrevo Curv 2 Flow
At its keynote, Clarbi Lu, product marketing lead at Roborock, unveiled new smart cleaning products launching in the first half of the year. Leading the lineup are the Roborock Saros 20 and Roborock Saros 20 Sonic, the latest flagship models in the Saros Series. Saros 20 upgrades the StarSight™ Autonomous System 2.0 with enhanced AI object recognition and a new AdaptiLift Chassis 3.0 for improved threshold climbing. Saros 20 Sonic adds RetractSense™ Navigation, an ultra-slim body, and the VibraRise® 5.0 Mopping System. Both use a 35,000 Pa HyperForce® motor and a new RockDock®. The Qrevo Series also expands with the Roborock Qrevo Curv 2 Flow.
Rockmow X1 LiDAR, X1, RockNeo Q1 lead the Roborock North American Roll-Out of Lawnmowers
Roborock has announced its North American expansion into the lawnmower category with three key models. The flagship RockMow X1 LiDAR features Sentisphere™ LiDAR Environmental Perception, 4WD traction, and Active Steering for flawless coverage. Alternatively, the RockMow X1 utilizes RTK and VSLAM navigation alongside a Dynamic Suspension System for industry-leading edge cutting. For smaller gardens, the entry-level RockNeo Q1 makes smart care accessible by combining RTK + VSLAM navigation with Stereo Vision Obstacle Avoidance.
For pricing and availiability, please contact your local Roborock sales or communications representative.
About Roborock
Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. Having become the #1 best-selling robotic vacuum cleaner brand according to IDC*, Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, robotic lawn mowers and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs in millions of homes across more than 170 countries and regions. Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. As of 2026, Roborock serves more than 22 million households. For more information, visit https://global.roborock.com/.
LAS VEGAS, Jan. 12, 2026 /PRNewswire/ -- Roborock, the global leader in home robotics engineered to simplify daily life, became the most awarded Robotic Vacuum Brand at CES 2026, after announcing its new product line-up for the first half of the year. Under the theme "The Greatest Meeting the Greatest", the brand's keynote presentation led by Roborock's President, Quan Gang, unveiled the Saros Rover, the world's first robotic vacuum with AI-powered wheel-leg architecture that can both navigate stairs and slopes with human-like agility while cleaning them.
Announcements also included the Roborock Saros 20, Roborock Saros 20 Sonic, Roborock F25 ACE Pro, and Roborock Qrevo Curv 2 Flow. These launches happened in partnership with Real Madrid Football Club for the Vacuum Cleaner category, announced ahead of the show's starting date.
Roborock also announced separate to the Real Madrid partnership its entry into the US market for lawnmower products, including the new RockMow X1 LiDAR. Consumers, clients, and interested parties can visit Roborock's Booth #52632 at Venetian Expo CES 2026 from January 6 to January 9th during show hours.
Roborock Saros Rover - The World's First Wheel-Leg Robovac
In a world-first, Roborock introduced at CES 2026 the Roborock Saros Rover, featuring the world's first two-wheel-leg architecture in a robovac. Each wheel-leg provides reach, lift, height, and imitates human mobility, enabling the robot to raise and lower each one of the wheel-legs independently, execute small jumps, agile turns, sudden stops, and directional changes, all while maintaining a level body as the ground changes.
At a software level, Saros Rover harnesses the power of Artificial Intelligence algorithms, in conjunction with complex motion sensors and 3D spatial information to understand its environment and make its wheel-legs react with precision.
The Saros Rover excels in multi-storey homes, where it is able to clean each one of the steps of a staircase as it goes to the second floor, dramatically reducing "no-go" zones and transitioning into cleaning areas previously inaccessible for homes with a single robovac.
The Saros Rover is able to tackle several types of non-flat surfaces, with staircases being the most obvious one. This includes not only traditional staircases but also curved staircases, or even carpeted staircases with bullnose fronts, all while cleaning each one of their steps as it navigates through them. Other types of surfaces that Saros Rover is able to tackle include slopes as well as complex multi-level room thresholds requiring height and power. Saros Rover is a real product in development with an unconfirmed launch date.
The Greatest Meeting The Greatest - Roborock and Real Madrid Football Club join hands
Announced days before the show's beginning, Roborock presents at CES its first activation within the strategic global partnership with Real Madrid Football Club's First Men and First Women teams, widely ranked as one of the greatest football clubs in history. The partnership is solely related to Roborock's extensive portfolio of Vacuum Cleaner products and excludes other product lines from the brand. Under the umbrella theme of "The Greatest Meeting The Greatest", the partnership responds to a deep affinity between the brand ethos of both organizations, which have achieved remarkable historical performance with innovation as common denominator. The partnership will bring Roborock's smart-cleaning innovations to life through stadium exposure, campaigns and player-led storytelling that translate the meaning of "Real Smart Cleaning" from the pitch to the home.
Roborock's early 2026 Robovac line-up: Roborock Saros 20, Roborock Saros 20 Sonic, and Roborock Qrevo Curv 2 Flow
At its keynote, Clarbi Lu, product marketing lead at Roborock, unveiled new smart cleaning products launching in the first half of the year. Leading the lineup are the Roborock Saros 20 and Roborock Saros 20 Sonic, the latest flagship models in the Saros Series. Saros 20 upgrades the StarSight™ Autonomous System 2.0 with enhanced AI object recognition and a new AdaptiLift Chassis 3.0 for improved threshold climbing. Saros 20 Sonic adds RetractSense™ Navigation, an ultra-slim body, and the VibraRise® 5.0 Mopping System. Both use a 35,000 Pa HyperForce® motor and a new RockDock®. The Qrevo Series also expands with the Roborock Qrevo Curv 2 Flow.
Rockmow X1 LiDAR, X1, RockNeo Q1 lead the Roborock North American Roll-Out of Lawnmowers
Roborock has announced its North American expansion into the lawnmower category with three key models. The flagship RockMow X1 LiDAR features Sentisphere™ LiDAR Environmental Perception, 4WD traction, and Active Steering for flawless coverage. Alternatively, the RockMow X1 utilizes RTK and VSLAM navigation alongside a Dynamic Suspension System for industry-leading edge cutting. For smaller gardens, the entry-level RockNeo Q1 makes smart care accessible by combining RTK + VSLAM navigation with Stereo Vision Obstacle Avoidance.
For pricing and availiability, please contact your local Roborock sales or communications representative.
About Roborock
Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. Having become the #1 best-selling robotic vacuum cleaner brand according to IDC*, Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, robotic lawn mowers and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs in millions of homes across more than 170 countries and regions. Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. As of 2026, Roborock serves more than 22 million households. For more information, visit https://global.roborock.com/.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
CES 2026: Roborock releases the world's first robotic vacuum with wheel-leg architecture as it joins hands with Real Madrid Football Club
