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Sephora Elevates Asia's Largest Prestige Beauty Offering with Exclusive Launch of Haus Labs by Lady Gaga

Business

Sephora Elevates Asia's Largest Prestige Beauty Offering with Exclusive Launch of Haus Labs by Lady Gaga
Business

Business

Sephora Elevates Asia's Largest Prestige Beauty Offering with Exclusive Launch of Haus Labs by Lady Gaga

2025-05-08 08:00 Last Updated At:08:15

Consumers across Asia Pacific can enjoy Haus Labs' full assortment of 125 products, enhancing Sephora's prestige beauty offering of close to 250 brands 

SINGAPORE, May 8, 2025 /PRNewswire/ -- Sephora, the world's leading omnichannel prestige beauty retailer, announces the expansion of its exclusive partnership with Haus Labs by Lady Gaga (or "Haus Labs"), the clean artistry, vegan and cruelty-free cosmetics brand renowned for its HausTech Poweredâ„¢ innovations, to Southeast Asia, Oceania and Hong Kong SAR. 

Officially launched in May across Sephora's extensive brick-and-click network, consumers in Australia, Hong Kong SAR, Malaysia, New Zealand, Philippines, Singapore and Thailand will be the first in Asia Pacific to access Haus Labs' full assortment of 125 products.

Jenny Cheah, Managing Director, Southeast Asia, Oceania & India at Sephora noted, "Sephora's expansion of its Asia Pacific prestige beauty offerings, now featuring almost 250 brands, is further enhanced by the introduction of Haus Labs by Lady Gaga. As a Sephora-exclusive global collaboration, Haus Labs has demonstrated exceptional success, a testament to its innovative, clean formulations and science-driven approach. We are proud to answer the increasing demand for such high-quality products by bringing Haus Labs to these new markets."

"Our dedication to curating the world's most sought-after brands is exemplified by Haus Labs, a beloved brand within Sephora's global beauty community since its 2019 launch," she added.

Haus Labs' products feature innovative, skincare-optimising ingredients and key ones in the assortment include:

  • Triclone Skin Tech Foundation: Available in 51 shades, this best-selling, award-winning foundation contains over 20 skincare ingredients, including Fermented Arnica, which is 860% more effective than traditional arnica in reducing redness, inflammation, and environmental stress on the skin.
  • PhD Hybrid Nourishing Lip Oil and newly launched PhD Hybrid Plumping Lip Glaze: This 4-in-1 product that serves as a hydrating skincare-infused glaze is a lip oil, balm, plumper and gloss. It features Polyplumper Peptide Complex and Vegan Collagen.
  • Color Fuse Blush Powder: Infused with 11%+ skincare actives, this newly launched blush ensures vibrant pigmentation along with skincare benefits, featuring Fermented Arnica and Hydraberry to enhance and nourish the skin.

Ben Jones, CEO of Haus Labs by Lady Gaga concluded, "Launching in Australia, New Zealand & Southeast Asia is another critical milestone for HAUS LABS BY LADY GAGA. We are honoured to be exclusive with the global retail powerhouse, SEPHORA. We continue the march towards taking our brand to the world on May 1st in Australia and New Zealand and May 8th across Singapore, Malaysia, Thailand, Hong Kong SAR & Philippines. We will enable new consumers to see, touch and feel our products only at SEPHORA, showing them that HAUS LABS BY LADY GAGA is a leader at the forefront of Art, Science, Beauty and Technology."

Sephora Celebrates Pride

In line with Sephora's purpose to welcome all and foster an inclusive beauty environment, the company will celebrate Pride Month and support the LGBTQ+ community globally this June. This initiative includes Brave Spaces in participating markets*, providing safe spaces in Sephora stores where customers can receive complimentary Pride make-up looks and have them removed.

*Participating markets in Asia are Australia, Hong Kong SAR, New Zealand, Singapore and Thailand.

About Sephora

Sephora is the world's leading global prestige beauty retail brand. With 52,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalised and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.

Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

Consumers across Asia Pacific can enjoy Haus Labs' full assortment of 125 products, enhancing Sephora's prestige beauty offering of close to 250 brands 

SINGAPORE, May 8, 2025 /PRNewswire/ -- Sephora, the world's leading omnichannel prestige beauty retailer, announces the expansion of its exclusive partnership with Haus Labs by Lady Gaga (or "Haus Labs"), the clean artistry, vegan and cruelty-free cosmetics brand renowned for its HausTech Poweredâ„¢ innovations, to Southeast Asia, Oceania and Hong Kong SAR. 

Officially launched in May across Sephora's extensive brick-and-click network, consumers in Australia, Hong Kong SAR, Malaysia, New Zealand, Philippines, Singapore and Thailand will be the first in Asia Pacific to access Haus Labs' full assortment of 125 products.

Jenny Cheah, Managing Director, Southeast Asia, Oceania & India at Sephora noted, "Sephora's expansion of its Asia Pacific prestige beauty offerings, now featuring almost 250 brands, is further enhanced by the introduction of Haus Labs by Lady Gaga. As a Sephora-exclusive global collaboration, Haus Labs has demonstrated exceptional success, a testament to its innovative, clean formulations and science-driven approach. We are proud to answer the increasing demand for such high-quality products by bringing Haus Labs to these new markets."

"Our dedication to curating the world's most sought-after brands is exemplified by Haus Labs, a beloved brand within Sephora's global beauty community since its 2019 launch," she added.

Haus Labs' products feature innovative, skincare-optimising ingredients and key ones in the assortment include:

  • Triclone Skin Tech Foundation: Available in 51 shades, this best-selling, award-winning foundation contains over 20 skincare ingredients, including Fermented Arnica, which is 860% more effective than traditional arnica in reducing redness, inflammation, and environmental stress on the skin.
  • PhD Hybrid Nourishing Lip Oil and newly launched PhD Hybrid Plumping Lip Glaze: This 4-in-1 product that serves as a hydrating skincare-infused glaze is a lip oil, balm, plumper and gloss. It features Polyplumper Peptide Complex and Vegan Collagen.
  • Color Fuse Blush Powder: Infused with 11%+ skincare actives, this newly launched blush ensures vibrant pigmentation along with skincare benefits, featuring Fermented Arnica and Hydraberry to enhance and nourish the skin.

Ben Jones, CEO of Haus Labs by Lady Gaga concluded, "Launching in Australia, New Zealand & Southeast Asia is another critical milestone for HAUS LABS BY LADY GAGA. We are honoured to be exclusive with the global retail powerhouse, SEPHORA. We continue the march towards taking our brand to the world on May 1st in Australia and New Zealand and May 8th across Singapore, Malaysia, Thailand, Hong Kong SAR & Philippines. We will enable new consumers to see, touch and feel our products only at SEPHORA, showing them that HAUS LABS BY LADY GAGA is a leader at the forefront of Art, Science, Beauty and Technology."

Sephora Celebrates Pride

In line with Sephora's purpose to welcome all and foster an inclusive beauty environment, the company will celebrate Pride Month and support the LGBTQ+ community globally this June. This initiative includes Brave Spaces in participating markets*, providing safe spaces in Sephora stores where customers can receive complimentary Pride make-up looks and have them removed.

*Participating markets in Asia are Australia, Hong Kong SAR, New Zealand, Singapore and Thailand.

About Sephora

Sephora is the world's leading global prestige beauty retail brand. With 52,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalised and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.

Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Sephora Elevates Asia's Largest Prestige Beauty Offering with Exclusive Launch of Haus Labs by Lady Gaga

Sephora Elevates Asia's Largest Prestige Beauty Offering with Exclusive Launch of Haus Labs by Lady Gaga

SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Coda, a global leader in digital content monetization, today announced that it is integrating Unity's In‑App Purchasing (IAP) SDK with Coda's global web store platforms. This collaboration offers developers a single place to manage and optimize their entire digital catalog across mobile, web, and PC - directly through Unity's existing IAP workflow. 

With just a few lines of code, developers can launch secure, branded web stores powered by Coda - offering players more ways to purchase securely while improving their margins.

The integration is powered by Coda's Merchant of Record (MoR) solution, which is already trusted by leading publishers and fast-growing studios worldwide. As the legal seller in each market, Coda manages payments, fraud prevention, tax remittance, invoicing, and compliance across more than 70 markets and over 400 payment methods. This gives developers more time to focus on the game and the player experience.

"As the games industry moves beyond closed ecosystems, developers of every size want more flexibility and control over how they grow," said Shane Happach, CEO of Coda. "Our integration with Unity's IAP SDK gives creators more choice in how they launch and operate their own stores, wherever their players are, minus the complexity of managing global payments or compliance. This reflects Coda's commitment to democratizing game development and helping every studio, large or small, succeed on their own terms."

As web-based purchasing becomes a more practical part of developers' business mix, interest in direct-to-consumer web stores continues to grow. Today, these channels already account for roughly 26% of mobile gaming revenue in East and Southeast Asia, according to research from Niko Partners and Coda.

First-party web stores give developers greater control over pricing, promotions, and player communication, but introduce operational complexity across payments, compliance, fraud, and support. Coda removes these barriers with a scalable payments and risk platform, integrated directly into Unity's workflow.

Coda's integration with Unity's IAP sets a new D2C standard by bringing out-of-app monetization into developers' existing workflows, removing operational complexity, and making it easier to run web stores at a global scale.

Learn more at coda.co.

About Coda

Coda is a global leader in digital content monetization and distribution. We're trusted by 300+ publishers—including Activision, Electronic Arts, and Riot Games—to grow their audiences and revenue worldwide. Our out-of-app solutions include Custom Commerce, a fully customizable web store; Codapay, which enables seamless direct payments through a single API integration on publishers' websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, which extends content reach through a network of trusted commerce partners. Founded in 2011, Coda is headquartered in Singapore with a team of 550+ Codans around the globe. Coda recently acquired Recharge, Europe's leading prepaid payments platform.  Coda is backed by Apis Partners, Insight Partners, and Smash Capital, and has been named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia's NextGenTech 30 (2024), a payments leader on Fortune's Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024). For more on Coda, visit coda.co.

Press Contacts
Coda:
Liz Adam — VP, Corporate Affairs
elizah.adam@coda.co

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Coda and Unity to enable out-of-app monetization for game developers globally

Coda and Unity to enable out-of-app monetization for game developers globally

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