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Sephora Elevates Asia's Largest Prestige Beauty Offering with Exclusive Launch of Haus Labs by Lady Gaga

Business

Sephora Elevates Asia's Largest Prestige Beauty Offering with Exclusive Launch of Haus Labs by Lady Gaga
Business

Business

Sephora Elevates Asia's Largest Prestige Beauty Offering with Exclusive Launch of Haus Labs by Lady Gaga

2025-05-08 08:00 Last Updated At:08:15

Consumers across Asia Pacific can enjoy Haus Labs' full assortment of 125 products, enhancing Sephora's prestige beauty offering of close to 250 brands 

SINGAPORE, May 8, 2025 /PRNewswire/ -- Sephora, the world's leading omnichannel prestige beauty retailer, announces the expansion of its exclusive partnership with Haus Labs by Lady Gaga (or "Haus Labs"), the clean artistry, vegan and cruelty-free cosmetics brand renowned for its HausTech Poweredâ„¢ innovations, to Southeast Asia, Oceania and Hong Kong SAR. 

Officially launched in May across Sephora's extensive brick-and-click network, consumers in Australia, Hong Kong SAR, Malaysia, New Zealand, Philippines, Singapore and Thailand will be the first in Asia Pacific to access Haus Labs' full assortment of 125 products.

Jenny Cheah, Managing Director, Southeast Asia, Oceania & India at Sephora noted, "Sephora's expansion of its Asia Pacific prestige beauty offerings, now featuring almost 250 brands, is further enhanced by the introduction of Haus Labs by Lady Gaga. As a Sephora-exclusive global collaboration, Haus Labs has demonstrated exceptional success, a testament to its innovative, clean formulations and science-driven approach. We are proud to answer the increasing demand for such high-quality products by bringing Haus Labs to these new markets."

"Our dedication to curating the world's most sought-after brands is exemplified by Haus Labs, a beloved brand within Sephora's global beauty community since its 2019 launch," she added.

Haus Labs' products feature innovative, skincare-optimising ingredients and key ones in the assortment include:

  • Triclone Skin Tech Foundation: Available in 51 shades, this best-selling, award-winning foundation contains over 20 skincare ingredients, including Fermented Arnica, which is 860% more effective than traditional arnica in reducing redness, inflammation, and environmental stress on the skin.
  • PhD Hybrid Nourishing Lip Oil and newly launched PhD Hybrid Plumping Lip Glaze: This 4-in-1 product that serves as a hydrating skincare-infused glaze is a lip oil, balm, plumper and gloss. It features Polyplumper Peptide Complex and Vegan Collagen.
  • Color Fuse Blush Powder: Infused with 11%+ skincare actives, this newly launched blush ensures vibrant pigmentation along with skincare benefits, featuring Fermented Arnica and Hydraberry to enhance and nourish the skin.

Ben Jones, CEO of Haus Labs by Lady Gaga concluded, "Launching in Australia, New Zealand & Southeast Asia is another critical milestone for HAUS LABS BY LADY GAGA. We are honoured to be exclusive with the global retail powerhouse, SEPHORA. We continue the march towards taking our brand to the world on May 1st in Australia and New Zealand and May 8th across Singapore, Malaysia, Thailand, Hong Kong SAR & Philippines. We will enable new consumers to see, touch and feel our products only at SEPHORA, showing them that HAUS LABS BY LADY GAGA is a leader at the forefront of Art, Science, Beauty and Technology."

Sephora Celebrates Pride

In line with Sephora's purpose to welcome all and foster an inclusive beauty environment, the company will celebrate Pride Month and support the LGBTQ+ community globally this June. This initiative includes Brave Spaces in participating markets*, providing safe spaces in Sephora stores where customers can receive complimentary Pride make-up looks and have them removed.

*Participating markets in Asia are Australia, Hong Kong SAR, New Zealand, Singapore and Thailand.

About Sephora

Sephora is the world's leading global prestige beauty retail brand. With 52,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalised and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.

Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

Consumers across Asia Pacific can enjoy Haus Labs' full assortment of 125 products, enhancing Sephora's prestige beauty offering of close to 250 brands 

SINGAPORE, May 8, 2025 /PRNewswire/ -- Sephora, the world's leading omnichannel prestige beauty retailer, announces the expansion of its exclusive partnership with Haus Labs by Lady Gaga (or "Haus Labs"), the clean artistry, vegan and cruelty-free cosmetics brand renowned for its HausTech Poweredâ„¢ innovations, to Southeast Asia, Oceania and Hong Kong SAR. 

Officially launched in May across Sephora's extensive brick-and-click network, consumers in Australia, Hong Kong SAR, Malaysia, New Zealand, Philippines, Singapore and Thailand will be the first in Asia Pacific to access Haus Labs' full assortment of 125 products.

Jenny Cheah, Managing Director, Southeast Asia, Oceania & India at Sephora noted, "Sephora's expansion of its Asia Pacific prestige beauty offerings, now featuring almost 250 brands, is further enhanced by the introduction of Haus Labs by Lady Gaga. As a Sephora-exclusive global collaboration, Haus Labs has demonstrated exceptional success, a testament to its innovative, clean formulations and science-driven approach. We are proud to answer the increasing demand for such high-quality products by bringing Haus Labs to these new markets."

"Our dedication to curating the world's most sought-after brands is exemplified by Haus Labs, a beloved brand within Sephora's global beauty community since its 2019 launch," she added.

Haus Labs' products feature innovative, skincare-optimising ingredients and key ones in the assortment include:

  • Triclone Skin Tech Foundation: Available in 51 shades, this best-selling, award-winning foundation contains over 20 skincare ingredients, including Fermented Arnica, which is 860% more effective than traditional arnica in reducing redness, inflammation, and environmental stress on the skin.
  • PhD Hybrid Nourishing Lip Oil and newly launched PhD Hybrid Plumping Lip Glaze: This 4-in-1 product that serves as a hydrating skincare-infused glaze is a lip oil, balm, plumper and gloss. It features Polyplumper Peptide Complex and Vegan Collagen.
  • Color Fuse Blush Powder: Infused with 11%+ skincare actives, this newly launched blush ensures vibrant pigmentation along with skincare benefits, featuring Fermented Arnica and Hydraberry to enhance and nourish the skin.

Ben Jones, CEO of Haus Labs by Lady Gaga concluded, "Launching in Australia, New Zealand & Southeast Asia is another critical milestone for HAUS LABS BY LADY GAGA. We are honoured to be exclusive with the global retail powerhouse, SEPHORA. We continue the march towards taking our brand to the world on May 1st in Australia and New Zealand and May 8th across Singapore, Malaysia, Thailand, Hong Kong SAR & Philippines. We will enable new consumers to see, touch and feel our products only at SEPHORA, showing them that HAUS LABS BY LADY GAGA is a leader at the forefront of Art, Science, Beauty and Technology."

Sephora Celebrates Pride

In line with Sephora's purpose to welcome all and foster an inclusive beauty environment, the company will celebrate Pride Month and support the LGBTQ+ community globally this June. This initiative includes Brave Spaces in participating markets*, providing safe spaces in Sephora stores where customers can receive complimentary Pride make-up looks and have them removed.

*Participating markets in Asia are Australia, Hong Kong SAR, New Zealand, Singapore and Thailand.

About Sephora

Sephora is the world's leading global prestige beauty retail brand. With 52,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalised and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.

Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Sephora Elevates Asia's Largest Prestige Beauty Offering with Exclusive Launch of Haus Labs by Lady Gaga

Sephora Elevates Asia's Largest Prestige Beauty Offering with Exclusive Launch of Haus Labs by Lady Gaga

  • 1,156 exhibitors, attracting 67,184 professional visitors.
  • Exhibition area of nearly 100,000 square meters
  • Ten high-level forums addressing key industry trends
  • SHANGHAI, April 2, 2026 /PRNewswire/ -- On March 27, 2026, the three-day productronica Shanghai 2026 successfully concluded, attracting a total of 67,184 visitors. productronica Shanghai 2026 brought together 1,156 exhibitors across nearly 100,000 square meters, presenting the latest technologies in electronic intelligent manufacturing. Spanning the entire industry value chain—from SMT production and industrial automation to wiring harness processing and quality inspection—the exhibition provided a comprehensive platform for technology exchange, business development, and insights into emerging industry trends in Asia. The BrandNEW product launch event further highlighted key innovations, offering companies opportunities to present new technologies and respond to evolving market demands.

    Dr. Reinhard Pfeiffer, CEO of Messe München, emphasized: "productronica Shanghai 2026 once again highlights China's central role in the global electronics manufacturing value chain. The event serves as a key platform for technological exchange and regional collaboration in Asia."

    Jan Rohde, CFO and Deputy General Manager of Messe Muenchen Shanghai Co., Ltd., added: "The electronics manufacturing industry is rapidly advancing toward intelligent production. With technologies such as AI and embodied intelligence gaining momentum, we are committed to delivering a platform that meets evolving industry needs and supports high-quality growth."

    SMT industry advances toward AI-driven and autonomous production

    The increasing integration of artificial intelligence and digital twin technologies is accelerating the transformation of SMT production lines from automated processes to more autonomous and adaptive systems. Capabilities such as real-time quality control, predictive maintenance, and process self-optimization are becoming essential components of modern smart factories.

    At productronica Shanghai 2026, companies including FUJI, Europlacer, Mycronic, KURTZ ERSA, and Rehm presented advanced solutions for intelligent SMT production. In addition, live demonstrations in Hall E3 provided visitors with practical insights into fully integrated production lines and real-time manufacturing processes.

    Wiring harness processing evolves with high-voltage and intelligent applications

    Driven by the adoption of high-voltage platforms in new energy vehicles and the growing demand for intelligent mobility solutions, wiring harness systems are evolving beyond traditional connectivity functions. They are increasingly becoming critical components for efficient power distribution and data transmission.

    Exhibitors such as Komax, Schleuniger, and Schunk Sonosystems showcased technologies for automated processing, integrated quality monitoring, and flexible production. These solutions support manufacturers in improving efficiency while adapting to more complex and customized application requirements.

    Industrial automation gains momentum through embodied intelligence

    Advances in embodied intelligence and robotics are accelerating the development of more flexible and adaptive manufacturing environments. Collaborative robots and humanoid systems are increasingly being integrated into production processes, particularly in the automotive and electronics industries.

    productronica Shanghai 2026 featured companies such as ABB, Techman Robot, ROKAE, and Beckhoff, presenting solutions that combine robotics, control systems, and digital technologies. These innovations contribute to more flexible production models and support the ongoing digital transformation of the electronics manufacturing industry.

    AI enhances quality inspection and testing technologies

    AI-based visual inspection is driving the evolution of test and measurement technologies from conventional manual and 2D inspection methods toward automated and data-driven 3D analysis. This development enables more precise quality control and supports the implementation of closed-loop manufacturing processes.

    Companies including KOH YOUNG, Omron, Viscom, and TRI presented inspection and measurement solutions designed to enhance product quality, increase efficiency, and enable more flexible production environments.

    Miniaturization and reliability drive innovation in dispensing and materials

    As electronic devices become increasingly compact and performance requirements continue to rise, dispensing technologies and advanced materials are playing a critical role in manufacturing. Precision, process stability, and material performance are key factors in meeting the demands of industries such as automotive, electronics, and medical technology.

    At the exhibition, companies such as Nordson EFD, Musashi Engineering, and Henkel showcased solutions for high-precision dispensing and advanced material applications, supporting reliable and efficient production processes.

    Industry forums address key trends and future developments

    Such as embodied intelligence, power semiconductors, medical electronics, and new energy applications. These forums brought together experts, industry leaders, and technology specialists to discuss current challenges, share practical insights, and explore future development paths.

    productronica Shanghai 2026 concluded after three successful days, underlining its role as an important platform for innovation and collaboration in the electronics manufacturing industry. The event highlighted key technological developments and provided valuable momentum for the continued advancement of intelligent manufacturing in Asia.

    The next productronica Shanghai will be held at the Shanghai New International Expo Centre (SNIEC) from March 24 to 26, 2027.

    Please click: https://www.productronicachina.com.cn/en/ to get more information about productronica Shanghai 2027.

    For further information, please contact Ms. Xing via email sinsia.xing@mm-sh.com

SHANGHAI, April 2, 2026 /PRNewswire/ -- On March 27, 2026, the three-day productronica Shanghai 2026 successfully concluded, attracting a total of 67,184 visitors. productronica Shanghai 2026 brought together 1,156 exhibitors across nearly 100,000 square meters, presenting the latest technologies in electronic intelligent manufacturing. Spanning the entire industry value chain—from SMT production and industrial automation to wiring harness processing and quality inspection—the exhibition provided a comprehensive platform for technology exchange, business development, and insights into emerging industry trends in Asia. The BrandNEW product launch event further highlighted key innovations, offering companies opportunities to present new technologies and respond to evolving market demands.

Dr. Reinhard Pfeiffer, CEO of Messe München, emphasized: "productronica Shanghai 2026 once again highlights China's central role in the global electronics manufacturing value chain. The event serves as a key platform for technological exchange and regional collaboration in Asia."

Jan Rohde, CFO and Deputy General Manager of Messe Muenchen Shanghai Co., Ltd., added: "The electronics manufacturing industry is rapidly advancing toward intelligent production. With technologies such as AI and embodied intelligence gaining momentum, we are committed to delivering a platform that meets evolving industry needs and supports high-quality growth."

SMT industry advances toward AI-driven and autonomous production

The increasing integration of artificial intelligence and digital twin technologies is accelerating the transformation of SMT production lines from automated processes to more autonomous and adaptive systems. Capabilities such as real-time quality control, predictive maintenance, and process self-optimization are becoming essential components of modern smart factories.

At productronica Shanghai 2026, companies including FUJI, Europlacer, Mycronic, KURTZ ERSA, and Rehm presented advanced solutions for intelligent SMT production. In addition, live demonstrations in Hall E3 provided visitors with practical insights into fully integrated production lines and real-time manufacturing processes.

Wiring harness processing evolves with high-voltage and intelligent applications

Driven by the adoption of high-voltage platforms in new energy vehicles and the growing demand for intelligent mobility solutions, wiring harness systems are evolving beyond traditional connectivity functions. They are increasingly becoming critical components for efficient power distribution and data transmission.

Exhibitors such as Komax, Schleuniger, and Schunk Sonosystems showcased technologies for automated processing, integrated quality monitoring, and flexible production. These solutions support manufacturers in improving efficiency while adapting to more complex and customized application requirements.

Industrial automation gains momentum through embodied intelligence

Advances in embodied intelligence and robotics are accelerating the development of more flexible and adaptive manufacturing environments. Collaborative robots and humanoid systems are increasingly being integrated into production processes, particularly in the automotive and electronics industries.

productronica Shanghai 2026 featured companies such as ABB, Techman Robot, ROKAE, and Beckhoff, presenting solutions that combine robotics, control systems, and digital technologies. These innovations contribute to more flexible production models and support the ongoing digital transformation of the electronics manufacturing industry.

AI enhances quality inspection and testing technologies

AI-based visual inspection is driving the evolution of test and measurement technologies from conventional manual and 2D inspection methods toward automated and data-driven 3D analysis. This development enables more precise quality control and supports the implementation of closed-loop manufacturing processes.

Companies including KOH YOUNG, Omron, Viscom, and TRI presented inspection and measurement solutions designed to enhance product quality, increase efficiency, and enable more flexible production environments.

Miniaturization and reliability drive innovation in dispensing and materials

As electronic devices become increasingly compact and performance requirements continue to rise, dispensing technologies and advanced materials are playing a critical role in manufacturing. Precision, process stability, and material performance are key factors in meeting the demands of industries such as automotive, electronics, and medical technology.

At the exhibition, companies such as Nordson EFD, Musashi Engineering, and Henkel showcased solutions for high-precision dispensing and advanced material applications, supporting reliable and efficient production processes.

Industry forums address key trends and future developments

Such as embodied intelligence, power semiconductors, medical electronics, and new energy applications. These forums brought together experts, industry leaders, and technology specialists to discuss current challenges, share practical insights, and explore future development paths.

productronica Shanghai 2026 concluded after three successful days, underlining its role as an important platform for innovation and collaboration in the electronics manufacturing industry. The event highlighted key technological developments and provided valuable momentum for the continued advancement of intelligent manufacturing in Asia.

The next productronica Shanghai will be held at the Shanghai New International Expo Centre (SNIEC) from March 24 to 26, 2027.

Please click: https://www.productronicachina.com.cn/en/ to get more information about productronica Shanghai 2027.

For further information, please contact Ms. Xing via email sinsia.xing@mm-sh.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

productronica Shanghai 2026 highlights the future of intelligent electronics manufacturing

productronica Shanghai 2026 highlights the future of intelligent electronics manufacturing

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