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- Reflecting the brand's unwavering commitment to quality and user experience
- Setting new benchmark for vaping products
- A strong retail presence covering nearly half of vape stores in South Korea
SEOUL, South Korea, May 8, 2025 /PRNewswire/ -- Leading global vape brand ELFBAR announced it is honored with the "2025 Korean Consumer Best Brand Award" in South Korea.
The award, in the "Single-use E-cigarette" category, is bestowed upon ELFBAR in recognition of its premium quality and innovation, as well as its commitment to placing adult users at its core.
"We are very pleased to be the laureate of this widely-recognized award in South Korea. This honor aligns with ELFBAR's pursuit of constantly innovating, by placing users at the core of our premium products," says Jacques Li, ELFBAR's global spokesperson. "This prize is synonymous with our stepped up ability to deliver what Korean adult users are truly looking for in this product category."
Since entering the Korean market in January 2023, ELFBAR has introduced a diverse product portfolio — including the world-renowned King Series, BC series, and its e-liquid ELFLIQ — all receiving widespread acclaim for their best price for quality offerings.
ELFBAR remains unwavering in its commitment to investing continuously in R&D and delivering more innovative products to adult users worldwide, including in South Korea, a priority market.
ELFBAR Ice King: redefining vaping standards
Premiered in December 2024, ELFBAR's latest product in South Korea, Ice King, has quickly gained popularity and received countless glowing reviews.
As ELFBAR's first adjustable device, Ice King features a five-level coolness adjustment and intuitive user interaction, allowing users to customize their cooling sensation with a single press.
Drawing inspiration from ice cubes, Ice King features an uneven surface. Its striking coloring reinforces its icy attributes, while the coolness adjustment button — in a jagged ice cube shape — adds a distinctive yet intuitive touch.
The device also offers a battery and e-liquid display, three vaping modes, and adjustable airflow, delivering a fully personalized experience.
In addition, Ice King has been recognized as a Gold Winner at the 2025 MUSE Design Awards, further affirming its outstanding design.
Retail presence in relentless expansion across Korea
ELFBAR has maintained a strong retail presence in nearly 50% of vape stores nationwide, including over 90% of stores in central Seoul — a record thanks to our local business partners.
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has stayed committed to compliance, youth access prevention and sustainable growth in its unwavering responsibility as a leading brand favored and referred by tens of millions of adult users worldwide.
For more information, please visit elfbar.kr.
For inquiries, please contact pr@elfbar.com.
- Reflecting the brand's unwavering commitment to quality and user experience
- Setting new benchmark for vaping products
- A strong retail presence covering nearly half of vape stores in South Korea
SEOUL, South Korea, May 8, 2025 /PRNewswire/ -- Leading global vape brand ELFBAR announced it is honored with the "2025 Korean Consumer Best Brand Award" in South Korea.
The award, in the "Single-use E-cigarette" category, is bestowed upon ELFBAR in recognition of its premium quality and innovation, as well as its commitment to placing adult users at its core.
"We are very pleased to be the laureate of this widely-recognized award in South Korea. This honor aligns with ELFBAR's pursuit of constantly innovating, by placing users at the core of our premium products," says Jacques Li, ELFBAR's global spokesperson. "This prize is synonymous with our stepped up ability to deliver what Korean adult users are truly looking for in this product category."
Since entering the Korean market in January 2023, ELFBAR has introduced a diverse product portfolio — including the world-renowned King Series, BC series, and its e-liquid ELFLIQ — all receiving widespread acclaim for their best price for quality offerings.
ELFBAR remains unwavering in its commitment to investing continuously in R&D and delivering more innovative products to adult users worldwide, including in South Korea, a priority market.
ELFBAR Ice King: redefining vaping standards
Premiered in December 2024, ELFBAR's latest product in South Korea, Ice King, has quickly gained popularity and received countless glowing reviews.
As ELFBAR's first adjustable device, Ice King features a five-level coolness adjustment and intuitive user interaction, allowing users to customize their cooling sensation with a single press.
Drawing inspiration from ice cubes, Ice King features an uneven surface. Its striking coloring reinforces its icy attributes, while the coolness adjustment button — in a jagged ice cube shape — adds a distinctive yet intuitive touch.
The device also offers a battery and e-liquid display, three vaping modes, and adjustable airflow, delivering a fully personalized experience.
In addition, Ice King has been recognized as a Gold Winner at the 2025 MUSE Design Awards, further affirming its outstanding design.
Retail presence in relentless expansion across Korea
ELFBAR has maintained a strong retail presence in nearly 50% of vape stores nationwide, including over 90% of stores in central Seoul — a record thanks to our local business partners.
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has stayed committed to compliance, youth access prevention and sustainable growth in its unwavering responsibility as a leading brand favored and referred by tens of millions of adult users worldwide.
For more information, please visit elfbar.kr.
For inquiries, please contact pr@elfbar.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ELFBAR wins "2025 Korean Consumer Best Brand Award"
ELFBAR wins "2025 Korean Consumer Best Brand Award"
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ROME, June 5, 2026 /PRNewswire/ -- There are those who have conquered the world with an unforgettable feat, and those who have made their entire careers a model of loyalty and respect. These are the stars of the 30th edition of the Fair Play Menarini International Award, whose winners were announced today in the Hall of Honour of the Italian National Olympic Committee (CONI).
From football to swimming, fencing and Paralympic skiing, as well as athletics, basketball, speed skating and volleyball: the 2026 edition of the Award brings together champions who have thrilled fans and sports enthusiasts around the world and who also continue to leave their mark outside the field of competition.
"We are delighted to be gathered here in the CONI Hall of Honour, a place steeped in the history of Italian sport and its values, to mark the 30th anniversary of the Fair Play Menarini Award. Thirty years is a significant milestone; it is history: a path built on solid foundations that has honoured many champions - says Luciano Buonfiglio, President of CONI - I'm particularly pleased today because three very young people are being honoured - a message that is more than just about medals. They demonstrate ethics, respect and integrity - important values to be upheld and promoted. These three young people are a fine example of this."
Among the standout names of the 30th edition is Armand Duplantis, world record holder and pole vaulting legend. Representing the world of football will be Gianfranco Zola, one of the most beloved talents in the history of Italian sport. Joining them are Gregorio Paltrinieri, a leading figure in the world of swimming, Achille Polonara, the face of Italian basketball, Antonella Palmisano, queen of race walking, Chiara Mazzel, star of Paralympic skiing, and Daniele Garozzo, Olympic champion and ambassador for Italian fencing.
Also taking the stage at the Fair Play Menarini event will be Davide Ghiotto, Andrea Giovannini and Michele Malfatti, key figures in Italy's speed skating successes, together with Simone Anzani, one of the most recognisable faces in Italian volleyball.
On July 2, Teatro del Maggio Musicale Fiorentino in Florence will host the awards ceremony of the 30th edition of the Fair Play Menarini International Award. An evening to celebrate some of the best-known figures in international sport, this year broadcast once again in collaboration with Sky TG24. The event will be presented by Rachele Sangiuliano, Michele Cagiano and Omar Schillaci, alongside legendary sports commentators such as Federico Buffa.
Fair play knows no age limits, as demonstrated by Matteo Pasqualetti, Gloria Tinaburri and Alberto Belluzzi, winners of the "Young Athletes" Fair Play Menarini Award. Three young people who remind us all that fair play is a choice we make every day, both in competition and in life.
"For thirty years, the Fair Play Menarini International Award has been celebrating those champions who have left their mark not only through their victories, but also through the way that they approach sport – say Luca Lastrucci, Valeria Speroni Cardi and Filippo Paganelli, Board Members of the Fair Play Menarini Foundation – The stories of this year's award winners remind us that respect, loyalty and fairness remain values with the power to unite different generations and resonate with those who love sport, both on and off the pitch."
Ahead of the grand finale, the run-up to the 30th edition will come to Florence on 15 June with the Special Fiamme Gialle "Study and Sport" Award, dedicated to young talents who succeed in balancing their studies with competitive sport.
ROME, June 5, 2026 /PRNewswire/ -- There are those who have conquered the world with an unforgettable feat, and those who have made their entire careers a model of loyalty and respect. These are the stars of the 30th edition of the Fair Play Menarini International Award, whose winners were announced today in the Hall of Honour of the Italian National Olympic Committee (CONI).
From football to swimming, fencing and Paralympic skiing, as well as athletics, basketball, speed skating and volleyball: the 2026 edition of the Award brings together champions who have thrilled fans and sports enthusiasts around the world and who also continue to leave their mark outside the field of competition.
"We are delighted to be gathered here in the CONI Hall of Honour, a place steeped in the history of Italian sport and its values, to mark the 30th anniversary of the Fair Play Menarini Award. Thirty years is a significant milestone; it is history: a path built on solid foundations that has honoured many champions - says Luciano Buonfiglio, President of CONI - I'm particularly pleased today because three very young people are being honoured - a message that is more than just about medals. They demonstrate ethics, respect and integrity - important values to be upheld and promoted. These three young people are a fine example of this."
Among the standout names of the 30th edition is Armand Duplantis, world record holder and pole vaulting legend. Representing the world of football will be Gianfranco Zola, one of the most beloved talents in the history of Italian sport. Joining them are Gregorio Paltrinieri, a leading figure in the world of swimming, Achille Polonara, the face of Italian basketball, Antonella Palmisano, queen of race walking, Chiara Mazzel, star of Paralympic skiing, and Daniele Garozzo, Olympic champion and ambassador for Italian fencing.
Also taking the stage at the Fair Play Menarini event will be Davide Ghiotto, Andrea Giovannini and Michele Malfatti, key figures in Italy's speed skating successes, together with Simone Anzani, one of the most recognisable faces in Italian volleyball.
On July 2, Teatro del Maggio Musicale Fiorentino in Florence will host the awards ceremony of the 30th edition of the Fair Play Menarini International Award. An evening to celebrate some of the best-known figures in international sport, this year broadcast once again in collaboration with Sky TG24. The event will be presented by Rachele Sangiuliano, Michele Cagiano and Omar Schillaci, alongside legendary sports commentators such as Federico Buffa.
Fair play knows no age limits, as demonstrated by Matteo Pasqualetti, Gloria Tinaburri and Alberto Belluzzi, winners of the "Young Athletes" Fair Play Menarini Award. Three young people who remind us all that fair play is a choice we make every day, both in competition and in life.
"For thirty years, the Fair Play Menarini International Award has been celebrating those champions who have left their mark not only through their victories, but also through the way that they approach sport – say Luca Lastrucci, Valeria Speroni Cardi and Filippo Paganelli, Board Members of the Fair Play Menarini Foundation – The stories of this year's award winners remind us that respect, loyalty and fairness remain values with the power to unite different generations and resonate with those who love sport, both on and off the pitch."
Ahead of the grand finale, the run-up to the 30th edition will come to Florence on 15 June with the Special Fiamme Gialle "Study and Sport" Award, dedicated to young talents who succeed in balancing their studies with competitive sport.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
FROM DUPLANTIS TO PALTRINIERI, FAIR PLAY MENARINI KICKS OFF ITS 30TH EDITION
FROM DUPLANTIS TO PALTRINIERI, FAIR PLAY MENARINI KICKS OFF ITS 30TH EDITION
