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- Reflecting the brand's unwavering commitment to quality and user experience
- Setting new benchmark for vaping products
- A strong retail presence covering nearly half of vape stores in South Korea
SEOUL, South Korea, May 8, 2025 /PRNewswire/ -- Leading global vape brand ELFBAR announced it is honored with the "2025 Korean Consumer Best Brand Award" in South Korea.
The award, in the "Single-use E-cigarette" category, is bestowed upon ELFBAR in recognition of its premium quality and innovation, as well as its commitment to placing adult users at its core.
"We are very pleased to be the laureate of this widely-recognized award in South Korea. This honor aligns with ELFBAR's pursuit of constantly innovating, by placing users at the core of our premium products," says Jacques Li, ELFBAR's global spokesperson. "This prize is synonymous with our stepped up ability to deliver what Korean adult users are truly looking for in this product category."
Since entering the Korean market in January 2023, ELFBAR has introduced a diverse product portfolio — including the world-renowned King Series, BC series, and its e-liquid ELFLIQ — all receiving widespread acclaim for their best price for quality offerings.
ELFBAR remains unwavering in its commitment to investing continuously in R&D and delivering more innovative products to adult users worldwide, including in South Korea, a priority market.
ELFBAR Ice King: redefining vaping standards
Premiered in December 2024, ELFBAR's latest product in South Korea, Ice King, has quickly gained popularity and received countless glowing reviews.
As ELFBAR's first adjustable device, Ice King features a five-level coolness adjustment and intuitive user interaction, allowing users to customize their cooling sensation with a single press.
Drawing inspiration from ice cubes, Ice King features an uneven surface. Its striking coloring reinforces its icy attributes, while the coolness adjustment button — in a jagged ice cube shape — adds a distinctive yet intuitive touch.
The device also offers a battery and e-liquid display, three vaping modes, and adjustable airflow, delivering a fully personalized experience.
In addition, Ice King has been recognized as a Gold Winner at the 2025 MUSE Design Awards, further affirming its outstanding design.
Retail presence in relentless expansion across Korea
ELFBAR has maintained a strong retail presence in nearly 50% of vape stores nationwide, including over 90% of stores in central Seoul — a record thanks to our local business partners.
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has stayed committed to compliance, youth access prevention and sustainable growth in its unwavering responsibility as a leading brand favored and referred by tens of millions of adult users worldwide.
For more information, please visit elfbar.kr.
For inquiries, please contact pr@elfbar.com.
- Reflecting the brand's unwavering commitment to quality and user experience
- Setting new benchmark for vaping products
- A strong retail presence covering nearly half of vape stores in South Korea
SEOUL, South Korea, May 8, 2025 /PRNewswire/ -- Leading global vape brand ELFBAR announced it is honored with the "2025 Korean Consumer Best Brand Award" in South Korea.
The award, in the "Single-use E-cigarette" category, is bestowed upon ELFBAR in recognition of its premium quality and innovation, as well as its commitment to placing adult users at its core.
"We are very pleased to be the laureate of this widely-recognized award in South Korea. This honor aligns with ELFBAR's pursuit of constantly innovating, by placing users at the core of our premium products," says Jacques Li, ELFBAR's global spokesperson. "This prize is synonymous with our stepped up ability to deliver what Korean adult users are truly looking for in this product category."
Since entering the Korean market in January 2023, ELFBAR has introduced a diverse product portfolio — including the world-renowned King Series, BC series, and its e-liquid ELFLIQ — all receiving widespread acclaim for their best price for quality offerings.
ELFBAR remains unwavering in its commitment to investing continuously in R&D and delivering more innovative products to adult users worldwide, including in South Korea, a priority market.
ELFBAR Ice King: redefining vaping standards
Premiered in December 2024, ELFBAR's latest product in South Korea, Ice King, has quickly gained popularity and received countless glowing reviews.
As ELFBAR's first adjustable device, Ice King features a five-level coolness adjustment and intuitive user interaction, allowing users to customize their cooling sensation with a single press.
Drawing inspiration from ice cubes, Ice King features an uneven surface. Its striking coloring reinforces its icy attributes, while the coolness adjustment button — in a jagged ice cube shape — adds a distinctive yet intuitive touch.
The device also offers a battery and e-liquid display, three vaping modes, and adjustable airflow, delivering a fully personalized experience.
In addition, Ice King has been recognized as a Gold Winner at the 2025 MUSE Design Awards, further affirming its outstanding design.
Retail presence in relentless expansion across Korea
ELFBAR has maintained a strong retail presence in nearly 50% of vape stores nationwide, including over 90% of stores in central Seoul — a record thanks to our local business partners.
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has stayed committed to compliance, youth access prevention and sustainable growth in its unwavering responsibility as a leading brand favored and referred by tens of millions of adult users worldwide.
For more information, please visit elfbar.kr.
For inquiries, please contact pr@elfbar.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ELFBAR wins "2025 Korean Consumer Best Brand Award"
ELFBAR wins "2025 Korean Consumer Best Brand Award"
SHENZHEN, China, Jan. 12, 2026 /PRNewswire/ -- Yaber, a globally recognized home tech brand, today announced its expansion into the smart cleaning category. As part of its broader brand development strategy, Yaber continues to evolve its multi-category portfolio under a unified brand architecture that includes its established entertainment line, Yaber Projector, and its newly introduced home appliance line, Yaber Home.
The company revealed plans to launch its first smart cleaning product line under Yaber Home in Q1 2026, introducing two cordless vacuum cleaners and marking a key step in Yaber's expansion into diversified smart home scenarios beyond home entertainment.
The upcoming lineup will include the L10 Entry-Level Cordless Handheld Vacuum Cleaner and the P20 High-Value Cordless Vacuum Cleaner. With clearly differentiated positioning, the two models are designed to address a wide range of household cleaning needs—from lightweight daily maintenance to high-frequency family use—reflecting Yaber's strategic move into everyday living environments.
According to Yaber, the L10 emphasizes lightweight design and ease of use, targeting first-time cordless vacuum users and consumers seeking a simple, reliable cleaning solution. The P20, positioned around strong value, is engineered to balance performance, battery life, and practical functionality, meeting the needs of families that prioritize efficiency and affordability. Together, the two products form the foundation of the Yaber Home smart cleaning portfolio.
Since its founding, Yaber has built strong global brand recognition through Yaber Projector, delivering cost-effective and dependable entertainment projectors to users in more than 120 countries and regions worldwide. Building on its experience in product design, technology integration, and user-centric development, Yaber is now extending its capabilities into high-frequency home appliance categories through Yaber Home, with a focus on practical innovation and everyday usability.
Yaber stated that the launch of its smart cleaning line represents an important milestone in the brand's long-term growth. Looking ahead, the company plans to continue expanding both Yaber Projector and Yaber Home around core household use cases, accelerating its evolution into a multi-category, full-scenario smart living brand.
About Yaber
Founded in 2018, Yaber pioneered the entertainment projector category and has since delivered immersive audiovisual experiences to users in over 120 countries and regions worldwide. Under its unified brand structure, Yaber operates across multiple product categories, including Yaber Projector for home entertainment and Yaber Home for smart household appliances. Committed to innovation, performance, and user-centric design, Yaber has received multiple international accolades, including the Red Dot Award, IDEA Award, VGP Award, and CES Innovation Award. Today, Yaber continues to expand its product ecosystem to enhance everyday living through smart technology.
For more information, please visit official Yaber website or follow Yaber on Facebook.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Yaber Expands into Smart Cleaning Category with Launch of Two Cordless Vacuum Cleaners
