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- Reflecting the brand's unwavering commitment to quality and user experience
- Setting new benchmark for vaping products
- A strong retail presence covering nearly half of vape stores in South Korea
SEOUL, South Korea, May 8, 2025 /PRNewswire/ -- Leading global vape brand ELFBAR announced it is honored with the "2025 Korean Consumer Best Brand Award" in South Korea.
The award, in the "Single-use E-cigarette" category, is bestowed upon ELFBAR in recognition of its premium quality and innovation, as well as its commitment to placing adult users at its core.
"We are very pleased to be the laureate of this widely-recognized award in South Korea. This honor aligns with ELFBAR's pursuit of constantly innovating, by placing users at the core of our premium products," says Jacques Li, ELFBAR's global spokesperson. "This prize is synonymous with our stepped up ability to deliver what Korean adult users are truly looking for in this product category."
Since entering the Korean market in January 2023, ELFBAR has introduced a diverse product portfolio — including the world-renowned King Series, BC series, and its e-liquid ELFLIQ — all receiving widespread acclaim for their best price for quality offerings.
ELFBAR remains unwavering in its commitment to investing continuously in R&D and delivering more innovative products to adult users worldwide, including in South Korea, a priority market.
ELFBAR Ice King: redefining vaping standards
Premiered in December 2024, ELFBAR's latest product in South Korea, Ice King, has quickly gained popularity and received countless glowing reviews.
As ELFBAR's first adjustable device, Ice King features a five-level coolness adjustment and intuitive user interaction, allowing users to customize their cooling sensation with a single press.
Drawing inspiration from ice cubes, Ice King features an uneven surface. Its striking coloring reinforces its icy attributes, while the coolness adjustment button — in a jagged ice cube shape — adds a distinctive yet intuitive touch.
The device also offers a battery and e-liquid display, three vaping modes, and adjustable airflow, delivering a fully personalized experience.
In addition, Ice King has been recognized as a Gold Winner at the 2025 MUSE Design Awards, further affirming its outstanding design.
Retail presence in relentless expansion across Korea
ELFBAR has maintained a strong retail presence in nearly 50% of vape stores nationwide, including over 90% of stores in central Seoul — a record thanks to our local business partners.
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has stayed committed to compliance, youth access prevention and sustainable growth in its unwavering responsibility as a leading brand favored and referred by tens of millions of adult users worldwide.
For more information, please visit elfbar.kr.
For inquiries, please contact pr@elfbar.com.
- Reflecting the brand's unwavering commitment to quality and user experience
- Setting new benchmark for vaping products
- A strong retail presence covering nearly half of vape stores in South Korea
SEOUL, South Korea, May 8, 2025 /PRNewswire/ -- Leading global vape brand ELFBAR announced it is honored with the "2025 Korean Consumer Best Brand Award" in South Korea.
The award, in the "Single-use E-cigarette" category, is bestowed upon ELFBAR in recognition of its premium quality and innovation, as well as its commitment to placing adult users at its core.
"We are very pleased to be the laureate of this widely-recognized award in South Korea. This honor aligns with ELFBAR's pursuit of constantly innovating, by placing users at the core of our premium products," says Jacques Li, ELFBAR's global spokesperson. "This prize is synonymous with our stepped up ability to deliver what Korean adult users are truly looking for in this product category."
Since entering the Korean market in January 2023, ELFBAR has introduced a diverse product portfolio — including the world-renowned King Series, BC series, and its e-liquid ELFLIQ — all receiving widespread acclaim for their best price for quality offerings.
ELFBAR remains unwavering in its commitment to investing continuously in R&D and delivering more innovative products to adult users worldwide, including in South Korea, a priority market.
ELFBAR Ice King: redefining vaping standards
Premiered in December 2024, ELFBAR's latest product in South Korea, Ice King, has quickly gained popularity and received countless glowing reviews.
As ELFBAR's first adjustable device, Ice King features a five-level coolness adjustment and intuitive user interaction, allowing users to customize their cooling sensation with a single press.
Drawing inspiration from ice cubes, Ice King features an uneven surface. Its striking coloring reinforces its icy attributes, while the coolness adjustment button — in a jagged ice cube shape — adds a distinctive yet intuitive touch.
The device also offers a battery and e-liquid display, three vaping modes, and adjustable airflow, delivering a fully personalized experience.
In addition, Ice King has been recognized as a Gold Winner at the 2025 MUSE Design Awards, further affirming its outstanding design.
Retail presence in relentless expansion across Korea
ELFBAR has maintained a strong retail presence in nearly 50% of vape stores nationwide, including over 90% of stores in central Seoul — a record thanks to our local business partners.
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has stayed committed to compliance, youth access prevention and sustainable growth in its unwavering responsibility as a leading brand favored and referred by tens of millions of adult users worldwide.
For more information, please visit elfbar.kr.
For inquiries, please contact pr@elfbar.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ELFBAR wins "2025 Korean Consumer Best Brand Award"
ELFBAR wins "2025 Korean Consumer Best Brand Award"
WILMINGTON, Del., April 1, 2026 /PRNewswire/ -- SweetNight, a modern sleep brand committed to making intelligent sleep solutions accessible to everyday families, today announced the launch of the CoolNest® Hybrid Mattress. As the second flagship model in the CoolNest® Collection, the mattress combines advanced thermoregulation with a responsive hybrid support system and a comfort top layer to address the needs of hot sleepers. This launch reinforces SweetNight's focus on user-centric design, providing an optimized balance of temperature control and ergonomic support for families seeking high-quality rest at an accessible price point.
Engineered for Cooler Sleep All Night Long
The CoolNest® Hybrid Mattress is built around the CoolNest® System, a multi-layer cooling architecture designed for high-performance temperature regulation. At the surface, a cool‑to‑the‑touch ice silk cover, featuring over 10,000 micro‑pores per square centimeter, helps rapidly dissipate body heat and deliver an instant cooling sensation.
Beneath the surface, adaptive temperature‑regulation foams absorb and release heat as temperatures shift, helping maintain a stable sleep environment through out the night. Perforated foam layer, combined with a ventilated spring base, enhances airflow and heat buildup.
Reducing Sleep Disruptions with Motion Isolation and Temperature Stability
Recognizing that both temperature consistency and motion control are critical to uninterrupted sleep, the CoolNest® Hybrid integrates a dual-function hybrid design.
Individually pocketed Dynamic Coil™ springs respond independently to movement, helping minimize motion transfer between partners—making it an ideal choice for couples. At the same time, continuous airflow and efficient heat dissipation reduce the likelihood of nighttime overheating, a common cause of sleep disruption.
Ergonomic Support for Improved Sleep Quality
The hybrid support system combines cushioning foams with responsive coils to deliver a balance of comfort and structural support, making it well-suited for sleepers seeking relief from back discomfort.
Zoned coil configurations provide targeted support to promote proper spinal alignment. Engineered for versatility, the mattress provides deep pressure relief for the shoulders and hips—essential for side sleepers—while maintaining the firm mid-section support required for healthy back sleeping. Reinforced edge support increases usable surface area and stability, offering consistent support across the entire mattress.
Designed for Couples and Versatile Sleep Styles
The DuoSense™ pillow top adds a plush, inviting surface while preserving the underlying support of the hybrid system. This combination of softness and stability accommodates a wide range of sleep preferences, making it especially suitable for couples with differing comfort needs.
Whether sleeping on the back, side, or in combination positions, the responsive design adapts to different body types and movement patterns, delivering consistent comfort throughout the night.
Designed to meet the needs of hot sleepers, busy households, and anyone seeking durable, high‑performance comfort, the CoolNest® Hybrid delivers effective cooling, reduced sleep disruptions, and enhanced overall sleep quality—at a price point designed for everyday accessibility.
Each mattress is backed by a 10-year warranty and includes free shipping, a 100-night home trial, and HSA/FSA eligibility for added convenience and peace of mind.
The CoolNest® Hybrid is now available nationwide at SweetNight Online, with pricing ranging from $399.99 to $799.99.
About SweetNight
SweetNight is a modern sleep brand dedicated to making high-quality, intelligent sleep solutions accessible to everyday families. The company addresses the biggest challenges in smart sleep by delivering technology that is simple, intuitive, and fairly priced. Its mission is to become the world's leading Self‑Adjusting Sleep Wellness Partner, bringing thoughtful, health‑focused innovation to households everywhere.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
SweetNight Launches CoolNest® Hybrid Mattress, Delivering Cooler Nights and Better Sleep for Modern Households
