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Challenge Us to Move Your Parts — Solving Complex Automotive Intralogistics from Roof Systems to Car Doors
BEIJING, May 8, 2025 /PRNewswire/ -- Tier 1 suppliers are under pressure to move more parts, more quickly, and with greater precision than ever before. As automotive manufacturing grows increasingly complex, intralogistics solutions must adapt to handle a wide range of components — from delicate electronics to heavy mechanical assemblies — across multiple workshops, in real time.
ForwardX Robotics is tackling this challenge head-on with one of the largest known deployments of autonomous mobile robots (AMRs) in automotive sector: 435 AMRs are now live at Chery's Dalian factory, transforming internal logistics and setting a new benchmark for scalable, intelligent automation in the industry.
Tailored AMRs for Tier 1 Complexity
To meet the evolving needs of Tier 1 suppliers, ForwardX's solution includes three specialized AMR models that work together to streamline movement across the entire factory floor:
- Flex Series AMRs: Agile units ideal for transporting small, fragile components like circuit boards and wiring assemblies with just-in-time precision and minimal floor congestion.
- Max Series AMRs: High-capacity robots designed to move heavy items such as engines and machinery parts, synchronizing seamlessly with production lines to eliminate delays.
- Lynx U1000 Towing AMRs: Purpose-built for towing larger racks and bulky materials, fully integrated with Chery's SPS system for autonomous delivery across key production zones.
"This deployment reflects our commitment to solving real production pain points at scale," said Nicolas Chee, CEO of ForwardX Robotics. "Chery Automobile challenged us to streamline material flow in one of their most complex facilities — and with 435 AMRs working in harmony, we're delivering a new era of intelligent intralogistics."
Seamless Automation Across Multiple Workshops
The result? A synchronized flow of materials — large and small — across stamping, welding, battery, and final assembly workshops, with minimal disruption and maximum uptime. Chery's factory can now support a vehicle rollout every two minutes, powered by autonomous logistics that adapt in real time.
Proven Across the Automotive Supply Chain
ForwardX's technology has been successfully deployed at other leading manufacturers across Asia, highlighting its versatility across diverse workflows and factory environments:
- At Inalfa, Max-1500L AMRs excel in constrained roof system workshops, moving heavy loads through tight paths with precision.
- With BYD, Tailored Forklift AMRs featuring 2.4m forks automate material movement inside high-demand EV battery facilities, safely navigating hazardous spaces.
- At Dongfeng Auto, Lynx U1000 AMRs handle car door transport inside the welding workshop, keeping pace with high-speed production lines.
These projects illustrate ForwardX's strength in solving both general and highly specialized intralogistics challenges — from large rack movements to delicate component handling — all with flexible, scalable robotics that integrate into existing operations.
Meet ForwardX at Automate 2025 — Booth #5632
ForwardX is redefining what's possible in automotive intralogistics. Whether you're producing EVs, components, or complete vehicles, our AMRs are built to move your parts with speed, precision, and safety.
Join us at Automate 2025 in Booth #5632 to experience the future of automotive logistics.
Challenge Us to Move Your Parts — Solving Complex Automotive Intralogistics from Roof Systems to Car Doors
BEIJING, May 8, 2025 /PRNewswire/ -- Tier 1 suppliers are under pressure to move more parts, more quickly, and with greater precision than ever before. As automotive manufacturing grows increasingly complex, intralogistics solutions must adapt to handle a wide range of components — from delicate electronics to heavy mechanical assemblies — across multiple workshops, in real time.
ForwardX Robotics is tackling this challenge head-on with one of the largest known deployments of autonomous mobile robots (AMRs) in automotive sector: 435 AMRs are now live at Chery's Dalian factory, transforming internal logistics and setting a new benchmark for scalable, intelligent automation in the industry.
Tailored AMRs for Tier 1 Complexity
To meet the evolving needs of Tier 1 suppliers, ForwardX's solution includes three specialized AMR models that work together to streamline movement across the entire factory floor:
- Flex Series AMRs: Agile units ideal for transporting small, fragile components like circuit boards and wiring assemblies with just-in-time precision and minimal floor congestion.
- Max Series AMRs: High-capacity robots designed to move heavy items such as engines and machinery parts, synchronizing seamlessly with production lines to eliminate delays.
- Lynx U1000 Towing AMRs: Purpose-built for towing larger racks and bulky materials, fully integrated with Chery's SPS system for autonomous delivery across key production zones.
"This deployment reflects our commitment to solving real production pain points at scale," said Nicolas Chee, CEO of ForwardX Robotics. "Chery Automobile challenged us to streamline material flow in one of their most complex facilities — and with 435 AMRs working in harmony, we're delivering a new era of intelligent intralogistics."
Seamless Automation Across Multiple Workshops
The result? A synchronized flow of materials — large and small — across stamping, welding, battery, and final assembly workshops, with minimal disruption and maximum uptime. Chery's factory can now support a vehicle rollout every two minutes, powered by autonomous logistics that adapt in real time.
Proven Across the Automotive Supply Chain
ForwardX's technology has been successfully deployed at other leading manufacturers across Asia, highlighting its versatility across diverse workflows and factory environments:
- At Inalfa, Max-1500L AMRs excel in constrained roof system workshops, moving heavy loads through tight paths with precision.
- With BYD, Tailored Forklift AMRs featuring 2.4m forks automate material movement inside high-demand EV battery facilities, safely navigating hazardous spaces.
- At Dongfeng Auto, Lynx U1000 AMRs handle car door transport inside the welding workshop, keeping pace with high-speed production lines.
These projects illustrate ForwardX's strength in solving both general and highly specialized intralogistics challenges — from large rack movements to delicate component handling — all with flexible, scalable robotics that integrate into existing operations.
Meet ForwardX at Automate 2025 — Booth #5632
ForwardX is redefining what's possible in automotive intralogistics. Whether you're producing EVs, components, or complete vehicles, our AMRs are built to move your parts with speed, precision, and safety.
Join us at Automate 2025 in Booth #5632 to experience the future of automotive logistics.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ForwardX Deploys 435 AMRs at Chery Automobile's Dalian Factory
ForwardX Deploys 435 AMRs at Chery Automobile's Dalian Factory
ForwardX Deploys 435 AMRs at Chery Automobile's Dalian Factory
Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities
BEIJING, Jan. 1, 2026 /PRNewswire/ -- As 2025 came to a close, Haier, the world's leading IoT ecosystem brand, brought the spirit of champions to audiences worldwide through its partnership with Paris Saint-Germain (PSG), one of the world's most successful football clubs. On December 31, 2025, a New Year television commercial created by PSG star players lit up landmark outdoor screens across 13 major cities in markets including France, Poland, Egypt, Saudi Arabia and Japan, delivering more than a festive greeting and reflecting a shared champion mindset rooted in excellence, leadership, and global connection.
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Champion Spirit Inspires Innovation and Global User Experiences
The New Year campaign reflects Haier's own pursuit of excellence. From a pioneering Chinese manufacturer to a truly global ecosystem brand, Haier now serves over 1 billion households across more than 200 countries and regions. In 2024, Haier achieved global operating revenue of USD 55.9 billion and led the global major appliance retail market for 16 consecutive years.
Just as PSG relentlessly pushes the limits of performance, Haier applies the same champion spirit to technology and user experience. "We are thrilled to elevate our sports marketing strategy by partnering with Paris Saint-Germain. Great teams win through precision, teamwork and constant improvement. We build products the same way: designed around people, powered by technology, and proven in daily use." said Haishan Liang, Vice Chairman of the Board of Directors and President of Haier Group.
This vision is powered by Haier's "three-in-one" localization strategy, which integrates localized research and development, manufacturing, and marketing to create solutions tailored to local lifestyles. This approach, coupled with a global innovation network, ensures Haier's technology meets the diverse needs of users worldwide.
In Japan, Haier's ultra-slim refrigerators are designed for compact urban homes. In Europe, energy-efficient washing machines meet sustainability expectations and regulatory standards. In the U.S., large-capacity washers cater to family-oriented living.
In Thailand, Haier's "UV Cool Voice Series" air conditioners feature AI-powered voice control in both Thai and English, while in the Middle East and Africa, Haier's air-conditioning solutions are engineered to perform reliably and efficiently under demanding climate conditions.
Toward an Ecosystem Future of Infinite Possibilities
Beyond features and functions, Haier continues to expand its ecosystem, building open, vibrant ecosystems in smart living, industrial internet, and health tech, guided by the vision of creating boundless value alongside users and partners.
Through the COSMOPlat industrial internet platform, which supports global manufacturing innovation, and the Yingkang Life eco-platform focused on health and well-being, Haier's influence as an ecosystem brand continues to grow worldwide.
Guided by a strong sense of responsibility, Haier integrates sustainability and ESG (Environmental, Social and Governance) principles into its global operations, supporting long-term, sustainable development in every market it serves.
Moreover, Haier continues to strengthen its emotional connection with users worldwide. The illuminated landmark screens symbolize a shared celebration rooted in common values.
Haier's Global Fans Festival also remains a vital platform for engagement and community building. Following the successful conclusion of the recent event in Malaysia, the festival will continue to connect users through hundreds of localized events worldwide, fostering deeper interaction, shared experiences, and a growing global community.
As 2026 begins, Haier remains committed to delivering champion experiences through technology, innovation, and shared values—walking alongside users worldwide toward new possibilities.
Please visit https://www.haier.com/global/.
About Haier Group
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of "More Creation, More Possibilities". Haier has always been user-centered and has built a landscape of three pillars: Smart Living, Comprehensive Health Industry, and Digital Economy Industry. The company has established 10 R&D centers, 35 industrial parks, and 163 manufacturing centers, achieving a global revenue of USD 55.9 billion in 2024. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
