Chinese exporters are rushing to get their products online on Wildberries, Russia's top e-commerce platform, which is now open to Chinese sellers and has recently established a service center in Wuhan, the capital of central China's Hubei Province.
Zhang Yong is an internet e-commerce entrepreneur who has been involved in cross-border e-commerce for nearly eight years. Recently, his team has been using the Wildberries platform to target the Russian market.
"Due to sanctions against Russia, many of the goods they need are imported from China, and Russian consumers highly recognize Chinese products. That's why we are using this platform focused on Russia," said Zhang, chairman of Wuhan BoozRay Trading.
Founded in 2004, Wildberries has been an industry leader for 20 years, accounting for over 40 percent of Russia's domestic e-commerce market. In mid-April, Wildberries announced it would open registration to Chinese sellers, quickly attracting a surge of interest from Chinese e-commerce businesses.
"Russia's cross-border e-commerce market is a blue ocean in China. Previously, most focused on European and American markets, but now more people are turning to China-Russia trade, engaging in both B2B and B2C businesses. We're aligning with this trend by partnering with Wildberries to serve Chinese sellers," said Wang Haiyan, president of Wuhan Huien Network Technology.
The Wildberries service center offers end-to-end services for Chinese businesses in cross-border trade, logistics, warehousing, financial settlements, and related training.
"Since officially opening registration on the 15th of last month, around 50 Chinese brands have already settled in Hubei's incubation base, and their transaction volumes are highly promising," said Wang.
Russia's top e-commerce platform attracts Chinese cross-border sellers
