QINGDAO, China, May 12, 2025 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, has launched a new campaign, themed "Own the Moment" that illustrates how shared experiences like the highly anticipated FIFA Club World Cup 2025â„¢ are opportunities that can bring us together and amplify the joy in our lives. Hisense is an Official Partner of the FIFA Club World Cup 2025â„¢ and "Own the Moment" aligns with Hisense's commitment to innovation and technology, and pursuit of the champion spirit as it builds a world-class enterprise.
Hisense has long celebrated the "beautiful game". Besides being an Official Partner of the FIFA Club World Cup 2025â„¢, it has been a global sponsor for two FIFA World Cupsâ„¢ and a partner for three UEFA European Championships. The collaboration with FIFA underscores Hisense's commitment to delivering pioneering home appliances and technologies that can improve everyday life.
The "Own the Moment" campaign highlights how Hisense's state-of-the-art, innovative products and technologies are enhancing special moments for fans worldwide.
Fans can experience all excitement on the pitch and the energy of the stadium from the comfort of their living rooms with the Hisense 100" U7 TV and the Hisense C2 Ultra Projector. The ultrasmooth, rich colors and deeply immersive audio-visual performance of the Hisense 100" U7 TV and the vivid colors and razor-sharp details of the C2 Ultra Projector bring the tournament action to life. It's as though you're watching from the best seat in the stadium.
Thirsty sports fans will love the PureFlat Smart Series Refrigerator, which includes a convenient ice and water dispenser. And it can hold plenty of snacks to feed friends and family who gather to watch their favorite teams play. The Hisense Uni Series Air Conditioner lets users stay cool and stay focused on the game, as its Smart Eye and TMS control systems automatically adjust temperature, humidity, airflow speed and direction based on occupant movement.
Hisense aims to help fans "Own the Moment" and enjoy the FIFA Club World Cup 2025â„¢, as it grows its brand among fans of the world's most popular sport.
 
Click here to "Own the Moment" together: https://youtu.be/xkFiT7zB6ow?si=Eu_cw6f4aNxXCalM
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). As the first official partner of the FIFA Club World Cup 2025â„¢, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
"Own the Moment": Hisense debuts new campaign celebrating its sponsorship of the FIFA Club World Cup 2025™
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YONGIN, South Korea, Jan. 14, 2026 /PRNewswire/ -- WIRobotics, a global robotics company co-led by Co-CEOs Younbaek Lee and Yongjae Kim, announced the successful conclusion of its participation at CES 2026, marking a shift from technology demonstration to the execution phase of global collaboration across both humanoid and wearable robotics.
Across CES 2026 Unveiled and the main exhibition, WIRobotics showcased its wearable walking-assist robot WIM S and humanoid robot ALLEX, moving beyond demonstrations to engage in concrete business discussions and technical collaboration planning. This year's CES served as a meaningful turning point, with tangible outcomes pointing toward real-world partnerships and business expansion.
At the exhibition, ALLEX attracted strong interest from global technology companies including NVIDIA, Meta, and Amazon, with purchase interest expressed by several organizations. WIRobotics also established concrete plans for technical collaboration and joint technology development with select AI big-tech companies, advancing discussions into an actionable stage.
ALLEX was highly regarded for its high-degree-of-freedom hands and arms, as well as its ability to deliver human-like force control and natural interaction across the full body. Strong anticipation was also shown for ALLEX's research-focused platform scheduled for commercial availability later this year, along with an expanded configuration integrated with a wheeled mobile base.
The company's wearable robot WIM also delivered tangible business outcomes at CES 2026. WIRobotics held discussions regarding potential collaboration with senior living communities and government-led programs in the United States, while advancing distribution partnerships in Mexico, the Middle East, and Southeast Asia, further solidifying its global expansion strategy.
With nearly three years of commercial deployment, WIM continues to demonstrate its value as a wearable robot designed for long-term daily use. Existing users from around the world visited the WIRobotics booth to experience product upgrades and share real-world usage feedback, reinforcing user trust and sustained adoption.
"CES 2026 marked a pivotal transition for WIRobotics—from presenting technology to executing real collaboration and business initiatives with global partners," said Younbaek Lee, Co-CEO of WIRobotics.
"The real-world experience and data accumulated through wearable robotics have become a core asset in accelerating the maturity and commercialization of our humanoid robotics technology. Building on both platforms, we will actively expand joint development and global market opportunities with our partners."
Following CES 2026, WIRobotics plans to accelerate global collaboration and business expansion centered on humanoid and wearable robotics, contributing to the broader integration of robotics across research, industry, and everyday life.
About WIRobotics
Founded in 2021, WIRobotics is a global robotics company spanning wearable robotics for everyday use and next-generation humanoid robotics. The company began commercial sales of lower-back and walking-assist wearable robots in 2023, and in the summer of 2025 unveiled the upper body of its humanoid robot, ALLEX, expanding into advanced humanoid robotics. By advancing both practical and cutting-edge robotic technologies, WIRobotics continues to shape the future of robotics on a global scale.
YONGIN, South Korea, Jan. 14, 2026 /PRNewswire/ -- WIRobotics, a global robotics company co-led by Co-CEOs Younbaek Lee and Yongjae Kim, announced the successful conclusion of its participation at CES 2026, marking a shift from technology demonstration to the execution phase of global collaboration across both humanoid and wearable robotics.
Across CES 2026 Unveiled and the main exhibition, WIRobotics showcased its wearable walking-assist robot WIM S and humanoid robot ALLEX, moving beyond demonstrations to engage in concrete business discussions and technical collaboration planning. This year's CES served as a meaningful turning point, with tangible outcomes pointing toward real-world partnerships and business expansion.
At the exhibition, ALLEX attracted strong interest from global technology companies including NVIDIA, Meta, and Amazon, with purchase interest expressed by several organizations. WIRobotics also established concrete plans for technical collaboration and joint technology development with select AI big-tech companies, advancing discussions into an actionable stage.
ALLEX was highly regarded for its high-degree-of-freedom hands and arms, as well as its ability to deliver human-like force control and natural interaction across the full body. Strong anticipation was also shown for ALLEX's research-focused platform scheduled for commercial availability later this year, along with an expanded configuration integrated with a wheeled mobile base.
The company's wearable robot WIM also delivered tangible business outcomes at CES 2026. WIRobotics held discussions regarding potential collaboration with senior living communities and government-led programs in the United States, while advancing distribution partnerships in Mexico, the Middle East, and Southeast Asia, further solidifying its global expansion strategy.
With nearly three years of commercial deployment, WIM continues to demonstrate its value as a wearable robot designed for long-term daily use. Existing users from around the world visited the WIRobotics booth to experience product upgrades and share real-world usage feedback, reinforcing user trust and sustained adoption.
"CES 2026 marked a pivotal transition for WIRobotics—from presenting technology to executing real collaboration and business initiatives with global partners," said Younbaek Lee, Co-CEO of WIRobotics.
"The real-world experience and data accumulated through wearable robotics have become a core asset in accelerating the maturity and commercialization of our humanoid robotics technology. Building on both platforms, we will actively expand joint development and global market opportunities with our partners."
Following CES 2026, WIRobotics plans to accelerate global collaboration and business expansion centered on humanoid and wearable robotics, contributing to the broader integration of robotics across research, industry, and everyday life.
About WIRobotics
Founded in 2021, WIRobotics is a global robotics company spanning wearable robotics for everyday use and next-generation humanoid robotics. The company began commercial sales of lower-back and walking-assist wearable robots in 2023, and in the summer of 2025 unveiled the upper body of its humanoid robot, ALLEX, expanding into advanced humanoid robotics. By advancing both practical and cutting-edge robotic technologies, WIRobotics continues to shape the future of robotics on a global scale.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
WIRobotics Concludes CES 2026, Advancing into Execution Phase of Global Collaboration Across Humanoid and Wearable Robotics
