ANTA Elevates PG7 Technology with "Cushion Evolution" Global Relay Run Kickoff

Business

ANTA Elevates PG7 Technology with "Cushion Evolution" Global Relay Run Kickoff

2025-05-12 21:06 Last Updated At：21:25

XIAMEN, China, May 12, 2025 /PRNewswire/ -- PG7 is the groundbreaking midsole technology launched by global sportswear brand ANTA in 2024, which set a new cushioning benchmark with a Peak Gravity (PG) value of 7.8. Peak Gravity, for anyone unfamiliar with the term, is how industry experts measure cushion performance. The lower the PG value, the better the cushioning performance. Since the start of the new year, ANTA has pushed the physical limits even further by reducing PG value to 7.6, redefining impact absorption to deliver greater cushioning, enhanced comfort, and superior stability for performance footwear.

"PG7 Cushion Evolution" Global Relay Run Hits 12 Global Cities

Click to Gallery

ANTA Elevates PG7 Technology with "Cushion Evolution" Global Relay Run Kickoff

More Images

ANTA Elevates PG7 Technology with "Cushion Evolution" Global Relay Run Kickoff

With the release of the upgraded Travel Step 2 running shoes featuring PG7 midsole technology, ANTA launched the global relay run "PG7 CUSHION EVOLUTION," bringing its breakthrough technology to runners in cities including Shanghai, Addis Ababa, Hanoi, Dubai, Kuala Lumpur, Bangkok, Manila, San Francisco, Chicago, Boston, New York, and Los Angeles.

The relay kicked off in Shanghai on April 12, when runners witnessed two engaging and intuitive live experiments demonstrating PG7's impact-absorbing capabilities. In one demonstration, raw eggs dropped from 3 feet remained intact on PG7 material while raw eggs dropped from the same height cracked on standard EVA foam. In another, a smartphone screen wrapped in PG7 material withstood repeated blows from a 30-pound hammer.

The "PG7 Cushion Evolution" relay moved onto Chicago, San Francisco and other iconic running cities throughout April. In Boston, during the prestigious Boston Marathon, ANTA welcomed global runners to experience the PG7 cushioning and ANTA Challenge Series professional racing shoes. The momentum continued in Brooklyn, NY, where ANTA partnered with the Midnight Runners club to host an open community run, bridging cultures through a shared passion for running.

Upgraded PG7 Tech & Travel Step 2: Greater Cushioning, Wider Fit, Better Grip

A seemingly small drop from 7.8 to 7.6 results in a significant improvement in cushioning performance. The upgraded PG7 midsole disperses impact more efficiently and delivers even more exceptional energy return. Featuring an enhanced "wide toe box" design, the shoes offer a more comfortable fit for a wider range of foot shapes. An improved A-Grip rubber outsole delivers better traction with a wider profile, while the asymmetric 3D-structured heel stabilizer improves landing stability through ergonomic support.

Wherever a runner's stride can reach, ANTA aspires to go. "Our goal with PG7 is simple: Put the right shoe on every runner's feet," says Samuel Tsui, CEO of ANTA Brand.

PG7 connects runners to the ground they traverse. From its inception to its upgrade, PG7 reflects ANTA's commitment to making high-performance technology accessible to everyday runners and inspiring exploration beyond limits.

For more information, visit: https://anta.com/collections/anta-pg7

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Sports and Tourism Merge in Sanya as 2025 Marathon Wraps Up Along Scenic Coast

The race reflects Hainan's broader effort to link international sporting events with economic development and global engagement

SANYA, China, Jan. 4, 2026 /PRNewswire/ -- The 7th Hainan (Sanya) Marathon wrapped up on Sunday, attracting 14,000 participants from 20 countries and regions. Held under the theme "Run Past Your Limits. Straight to the Sea," the event combined tropical coastal scenery with competitive racing through diverse race formats, enhanced services, and digital innovation. After a grueling race, China's Yang Yuan won the women's full marathon in 2:50:11, while Zhao Guohu claimed the men's title in 2:23:21.

Zhao Guohu, winner of the men's division, said the flat course and Sanya's warm climate lend themselves to strong performances. He added that the energy and support of spectators and volunteers along the route helped create an especially memorable atmosphere.

To deliver a unique marathon experience in Sanya through the integration of sports, tourism, and culture, organizers reimagined the role of the aid stations. Cultural Tourism Experience Stations were positioned along the course. In addition to providing race support, the stations featured traditional crafts and folk arts, Li and Miao ethnic song and dance performances, tastings of local cuisine, and interactive culture-focused activities. Together, these elements offered runners a closer look at Sanya's local character while adding cultural context and on-course engagement to the event.

In parallel, organizers provided runners with coordinated services covering accommodation, transportation, sightseeing, and shopping. Partner benefits included discounted hotel rates with late checkout, reduced airfare offers, and duty-free shopping perks. Digital initiatives included the issuance of blockchain-based digital commemorative medals, available for purchase through the Alipay platform. Virtual races hosted on Alipay, DingTalk, and Amap also enabled remote participation.

Yang Yong, General Manager of Events and Commercialization at event partner Orange Lion Sports (formerly Alibaba Sports), said organizers drew on resources across the Alibaba ecosystem - including Taobao, Fliggy, Alibaba Health, Ant Chain, and Amap - to broaden the event's reach and connect more effectively with domestic and international running audiences, encouraging greater participation in event-related spending.

Since early 2024, Hainan has hosted over 700 sporting events, attracting more than 4 million spectators and generating over 7 billion yuan in consumer spending. With its favorable climate and natural setting, the Sanya Marathon continues to drive local economy through sport-tourism integration.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **