Care Begins Within Because Ingredients Matter: Lenzing's VEOCEL™ Champions Sustainable Innovation at IDEA25 and CIDPEX

• VEOCELâ„¢ highlighted its innovative, environmentally responsible fibers for hygiene and personal care single-use products at CIDPEX and IDEA25
• With VEOCELâ„¢ Lyocell, Lenzing invites partners to unleash possibilities in single-use – not only meeting today's needs but also shaping solutions for a better future together.

LENZING, Austria, May 12, 2025 /PRNewswire/ -- At two of the industry's most influential events, CIDPEX in Wuhan, China, and IDEA25 in Miami, Florida, Lenzing's flagship specialty nonwovens brand, VEOCELâ„¢, took center stage, reinforcing its position as a leader in environmental-responsible fibers for developing single-use personal care products. With a bold message that 'Care begins within', VEOCELâ„¢ invited industry stakeholders to reimagine the future of hygiene and personal care products through the lens of ingredient transparency and cellulosic innovation.

Unleash Possibilities with VEOCELâ„¢ Lyocell

At both events, VEOCELâ„¢ demonstrated how its Lyocell fibers, derived from sustainably managed wood sources^[1], a renewable raw material, can unlock new potential for manufacturers looking to shift away from fossil-based synthetics. Biodegradable^[2] and produced through a closed-loop, resource-efficient process with low environmental impact, and low emissions to air and water^[3], VEOCELâ„¢ Lyocell represents a powerful cellulosic solution for a wide range of single-use applications.

By offering wood-based VEOCELâ„¢ Lyocell as the trusted fiber solution for brands, VEOCELâ„¢ collaborates with partners who aim to develop high-performing, environmentally responsible products with a focus on sustainability.

"We believe true care begins within, from the ingredients we use to the impact we have on the planet," said Rohit Aggarwal, CEO of Lenzing Group.  "By showcasing our VEOCEL^â„¢ Lyocell fibers at CIDPEX and IDEA25, we demonstrate how sustainable innovation, ingredient transparency, and strategic partnerships can drive a new era of responsible single-use products. Together with our partners, we're helping brands meet consumer demand for sustainable, high-performing solutions that align with their values."

Care Begins Within: Ingredients That Align with Consumer Values

"Consumers today are more informed and intentional, they want to know what's in the products they use and how those products are made," said Miray Acar, Head of Global Marketing & Branding, Lenzing Group. "As a fiber brand at the beginning of the value chain, VEOCELâ„¢ understands that true care begins within. At VEOCEL^â„¢, we see this as an opportunity to lead with transparency and fiber innovation. In hygiene and personal care, ingredients matter more than ever, and we're proud to offer a cellulosic solution that empowers brands to make responsible choices that resonate with their customers."

At CIDPEX, VEOCELâ„¢ also celebrated the formation of the 'Circle of Trust' Alliance with strategic partners Nbond, Kingsafe, Baoren, and Jianghua. This collaboration reinforces a shared commitment to advancing responsible nonwoven products. Lenzing's Fiber Identification System ensures traceability and ingredient integrity, so that 'Circle of Trust' brands, and consumers alike, can trust that the materials in their single-use beauty and hygiene products are clean, certified, and environmentally sound.

Explore how VEOCELâ„¢ Lyocell can help your brand unleash possibilities at www.veocel.com.  

Photo download:
https://mediadb.lenzing.com/pinaccess/showpin.do?pinCode=cafRUdc9XsRW
PIN: cafRUdc9XsRW

[1] Please refer to Lenzing Wood & Pulp Policy (lenzing.com).

[2] A range of LENZINGâ„¢ Lyocell and Viscose fibers for nonwoven applications are certified by TÜV AUSTRIA to be biodegradable in soil, freshwater and marine conditions and compostable under home and industrial conditions.

[3] These results were calculated using the Higg Materials Sustainability Index (Higg MSI) tools provided by the Sustainable Apparel Coalition. The Higg MSI tools assess impacts of materials from cradle-to-gate for a finished material (e.g. to the point at which the materials are ready to be assembled into a product). However, this figure only shows impacts from cradle to fiber production gate. VEOCELâ„¢ branded fibers' LCA results are represented by TENCELâ„¢/ECOVEROâ„¢ data based on Higg MSI database v3.7 (December, 2023).

About the Lenzing Group

The Lenzing Group stands for the responsible production of specialty and premium fibers based on regenerated cellulose. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments. The Lenzing Group's high-quality fibers are the raw material for a wide range of textile applications – ranging from functional, comfortable, and fashionable clothing through to durable and sustainable home textiles. TÜV-certified biodegradable and compostable Lenzing fibers are also ideal for demanding use in everyday hygiene applications.

The Lenzing Group's business model extends far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, adding value for consumers. The Lenzing Group strives for efficient utilization and processing of all raw materials and offers solutions for the transition of the textile industry from the current linear economic system to a circular economy. In order to align its commitment to limiting man-made climate change with the goals of the Paris Agreement, Lenzing has a clear, science-based climate action plan that provides for a significant reduction in greenhouse gas emissions (Scopes 1, 2, and 3) by 2030 and a net-zero target by 2050.

Key Facts & Figures Lenzing Group 2024
Revenue: EUR 2.66 bn
Nominal capacity (fibers): 1,110,000 tonnes
Employees (full-time equivalents): 7,816
TENCELâ„¢, LENZINGâ„¢ ECOVEROâ„¢, VEOCELâ„¢, LENZINGâ„¢ and REFIBRAâ„¢ are trademarks of Lenzing AG.

LENZING, Austria, May 12, 2025 /PRNewswire/ -- At two of the industry's most influential events, CIDPEX in Wuhan, China, and IDEA25 in Miami, Florida, Lenzing's flagship specialty nonwovens brand, VEOCELâ„¢, took center stage, reinforcing its position as a leader in environmental-responsible fibers for developing single-use personal care products. With a bold message that 'Care begins within', VEOCELâ„¢ invited industry stakeholders to reimagine the future of hygiene and personal care products through the lens of ingredient transparency and cellulosic innovation.

Unleash Possibilities with VEOCELâ„¢ Lyocell

At both events, VEOCELâ„¢ demonstrated how its Lyocell fibers, derived from sustainably managed wood sources^[1], a renewable raw material, can unlock new potential for manufacturers looking to shift away from fossil-based synthetics. Biodegradable^[2] and produced through a closed-loop, resource-efficient process with low environmental impact, and low emissions to air and water^[3], VEOCELâ„¢ Lyocell represents a powerful cellulosic solution for a wide range of single-use applications.

By offering wood-based VEOCELâ„¢ Lyocell as the trusted fiber solution for brands, VEOCELâ„¢ collaborates with partners who aim to develop high-performing, environmentally responsible products with a focus on sustainability.

"We believe true care begins within, from the ingredients we use to the impact we have on the planet," said Rohit Aggarwal, CEO of Lenzing Group.  "By showcasing our VEOCEL^â„¢ Lyocell fibers at CIDPEX and IDEA25, we demonstrate how sustainable innovation, ingredient transparency, and strategic partnerships can drive a new era of responsible single-use products. Together with our partners, we're helping brands meet consumer demand for sustainable, high-performing solutions that align with their values."

Care Begins Within: Ingredients That Align with Consumer Values

"Consumers today are more informed and intentional, they want to know what's in the products they use and how those products are made," said Miray Acar, Head of Global Marketing & Branding, Lenzing Group. "As a fiber brand at the beginning of the value chain, VEOCELâ„¢ understands that true care begins within. At VEOCEL^â„¢, we see this as an opportunity to lead with transparency and fiber innovation. In hygiene and personal care, ingredients matter more than ever, and we're proud to offer a cellulosic solution that empowers brands to make responsible choices that resonate with their customers."

At CIDPEX, VEOCELâ„¢ also celebrated the formation of the 'Circle of Trust' Alliance with strategic partners Nbond, Kingsafe, Baoren, and Jianghua. This collaboration reinforces a shared commitment to advancing responsible nonwoven products. Lenzing's Fiber Identification System ensures traceability and ingredient integrity, so that 'Circle of Trust' brands, and consumers alike, can trust that the materials in their single-use beauty and hygiene products are clean, certified, and environmentally sound.

Explore how VEOCELâ„¢ Lyocell can help your brand unleash possibilities at www.veocel.com.  

Photo download:
https://mediadb.lenzing.com/pinaccess/showpin.do?pinCode=cafRUdc9XsRW
PIN: cafRUdc9XsRW

[1] Please refer to Lenzing Wood & Pulp Policy (lenzing.com).

[2] A range of LENZINGâ„¢ Lyocell and Viscose fibers for nonwoven applications are certified by TÜV AUSTRIA to be biodegradable in soil, freshwater and marine conditions and compostable under home and industrial conditions.

[3] These results were calculated using the Higg Materials Sustainability Index (Higg MSI) tools provided by the Sustainable Apparel Coalition. The Higg MSI tools assess impacts of materials from cradle-to-gate for a finished material (e.g. to the point at which the materials are ready to be assembled into a product). However, this figure only shows impacts from cradle to fiber production gate. VEOCELâ„¢ branded fibers' LCA results are represented by TENCELâ„¢/ECOVEROâ„¢ data based on Higg MSI database v3.7 (December, 2023).

^[1] Please refer to Lenzing Wood & Pulp Policy (lenzing.com).

^[2] A range of LENZINGâ„¢ Lyocell and Viscose fibers for nonwoven applications are certified by TÜV AUSTRIA to be biodegradable in soil, freshwater and marine conditions and compostable under home and industrial conditions.

^[3] These results were calculated using the Higg Materials Sustainability Index (Higg MSI) tools provided by the Sustainable Apparel Coalition. The Higg MSI tools assess impacts of materials from cradle-to-gate for a finished material (e.g. to the point at which the materials are ready to be assembled into a product). However, this figure only shows impacts from cradle to fiber production gate. VEOCELâ„¢ branded fibers' LCA results are represented by TENCELâ„¢/ECOVEROâ„¢ data based on Higg MSI database v3.7 (December, 2023).

About the Lenzing Group

The Lenzing Group stands for the responsible production of specialty and premium fibers based on regenerated cellulose. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments. The Lenzing Group's high-quality fibers are the raw material for a wide range of textile applications – ranging from functional, comfortable, and fashionable clothing through to durable and sustainable home textiles. TÜV-certified biodegradable and compostable Lenzing fibers are also ideal for demanding use in everyday hygiene applications.

The Lenzing Group's business model extends far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, adding value for consumers. The Lenzing Group strives for efficient utilization and processing of all raw materials and offers solutions for the transition of the textile industry from the current linear economic system to a circular economy. In order to align its commitment to limiting man-made climate change with the goals of the Paris Agreement, Lenzing has a clear, science-based climate action plan that provides for a significant reduction in greenhouse gas emissions (Scopes 1, 2, and 3) by 2030 and a net-zero target by 2050.

Key Facts & Figures Lenzing Group 2024
Revenue: EUR 2.66 bn
Nominal capacity (fibers): 1,110,000 tonnes
Employees (full-time equivalents): 7,816
TENCELâ„¢, LENZINGâ„¢ ECOVEROâ„¢, VEOCELâ„¢, LENZINGâ„¢ and REFIBRAâ„¢ are trademarks of Lenzing AG.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Care Begins Within Because Ingredients Matter: Lenzing's VEOCEL™ Champions Sustainable Innovation at IDEA25 and CIDPEX

Exclusive Global Full-Chain Operations Secured—Turning Influence into a Capital-Grade Asset
With 360 Million Followers, Annual Live-Commerce Sales Could Reach $4 Billion

HONG KONG, Jan. 12, 2026 /PRNewswire/ -- Khaby Lame, widely regarded as the world's defining TikTok creator, built his name on a universal language: silence. No captions needed, no cultural footnotes required—just clarity, humor, and that unmistakable gesture that says this is the simple way.

Now, that global influence is being elevated into something more permanent. Rich Sparkle Holdings (ANPA.US), a U.S.-listed company, announced today that it has completed the acquisition of Step Distinctive Limited, a core company associated with Khaby Lame. The move signals a shift from one-off brand deals to a structured, exclusive, full-chain, platform-style commercialization system—designed not merely to monetize attention, but to industrialize it.

A Once-in-a-Generation Traffic Gateway
360 million followers, one borderless content engine

Khaby Lame's rise is unusual not because it's fast, but because it travels. His content—minimal, wordless, instantly readable—does what most internet fame cannot: scale across languages and cultures without translation.

Today, his global following totals 360 million across platforms, making him one of the rare creators who can drive attention in multiple major regions at once. Industry observers describe him as a "global-tier traffic entrance"—a scarce asset in the age of content commerce.

Not Just a Partner—A Controlling Shareholder
When traffic aligns with ownership, the incentives lock in

What's drawing heightened market attention isn't only the acquisition—it's Khaby Lame's positioning inside the company structure. According to disclosed information, Khaby Lame will become a controlling shareholder, upgrading his value from "influence" to a core equity-level asset.

Analysts see this as a powerful alignment mechanism: short-term monetization and long-term brand building begin to move on the same curve—reducing volatility, increasing commitment, and expanding strategic imagination.

From "Viral Moments" to "System Conversion"
Why the $4B annual sales outlook is a model, not a slogan

The cooperation's headline expectation is bold: Khaby Lame's fan-based commercialization could generate more than $4 billion in annual sales.

Market participants note that this forecast is not simply a function of follower count. It rests on a closed-loop conversion architecture:

• Top-tier global exposure that creates massive conversion potential
• Exclusive full-chain execution, spanning content planning, paid growth, storefront operations, product selection and pricing, cross-border supply chain, fulfillment, and after-sales
• AI Digital Twin integration, enabling content output to scale beyond human scheduling and time zones

In other words, the $4 billion figure is framed as the output of a four-part engine—traffic + operations + fulfillment + technology—rather than a single breakout campaign.

Exclusive Full-Chain Control
Platform-style operations, not traditional MCN collaboration

Under the agreement, Khaby Lame's global commercialization will be executed through a single operating system. During the 36-month cooperation period, Anhui Xiaoheiyang Network Technology Co., Ltd. (a China-based livestream and content-commerce operator) will hold exclusive global full-chain operating rights.

The scope spans:

• Livestream and short-video commerce planning and programming cadence
• End-to-end TikTok Shop operations and conversion optimization
• Cross-border supply chain coordination, QC, fulfillment delivery, and after-sales
• Brand endorsements, ad productions, and visual content coordination
• Commercial development of an AI Digital Twin (Digital Twin)

Industry sources suggest this structure resembles a platform battle plan more than an influencer network arrangement—built for standardization, replication, and scale across overseas markets.

AI Digital Twin Authorized
Commerce content becomes a replicable production force

The agreement discloses that Khaby Lame has authorized the use of his Face ID, Voice ID, and behavioral models for AI Digital Twin development. Within a compliant framework, this enables multilingual, multi-version content production and opens the door to cross-time-zone, long-duration virtual livestream commerce.

Investors are watching two incremental upsides:

Three Core Markets, One Coordinated Push
U.S., Middle East, and Southeast Asia

The cooperation will prioritize three strategic regions: the United States, the Middle East, and Southeast Asia. The plan includes a region-specific pricing structure and independent profit accounting, intended to match different consumer purchasing power, logistics costs, and compliance requirements—while improving efficiency and transparency in cross-border execution.

The Ceiling Isn't Just GMV
A path toward premium brands and co-branded IP

Beyond transaction-based commerce, the strategy points toward higher-margin, longer-cycle brand business. International brand advertising shoots and visual collaborations are expected to be centrally coordinated, alongside plans for co-branded IP product lines spanning beauty, fragrance, and apparel.

Analysts interpret this as a clear upgrade in ambition: not simply to expand GMV, but to convert Khaby Lame's global influence into priced, accumulated brand equity.

Industry Watch: Compliance and Delivery Define the Real Limit

As the model scales globally, industry experts emphasize that the final ceiling will be determined by local compliance (data authorization, ad disclosure, consumer protection), cross-border fulfillment and after-sales experience, and AI content risk controls and brand safety.

With region-level independent accounting gradually going live, future operating metrics and financial guidance disclosed by Rich Sparkle Holdings are expected to become key reference points for assessing whether this "system" can truly be replicated at scale.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Rich Sparkle Holdings Closes Acquisition of TikTok Icon Khaby Lame's Core Company