Jockey Club announces plans to become a global sports entertainment brand and to showcase Hong Kong as a centre for global exchange, connectivity and tourism

Today (12 May), The Hong Kong Jockey Club (the Club) announced the launch of a major initiative to transform itself into a global sports entertainment brand with the ultimate aim of creating even more value for the community. In support, the Club has entered into a strategic partnership with XIX Entertainment (XIX), one of the world’s top entertainment brands.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (left) and Simon Fuller, Founder of XIX Entertainment (right) officiate at the launch ceremony.

Over the past 20 years, The Hong Kong Jockey Club has become a world-class racing brand. Its Group 1 races and superstar horses feature strongly in the world rankings, with two of the world’s best horses currently based in Hong Kong. Some of the world’s best jockeys and trainers are in Hong Kong. The Club’s racing is broadcast to millions of fans across five continents, with 25% of its income now derived from overseas. The Club’s racecourse facilities are second to none. And through its Happy Wednesday brand, which showcases sports with entertainment, and major raceday events featuring international and Hong Kong stars, combining lifestyle and entertainment, the Club has developed a highly attractive racecourse entertainment experience.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (left) and Simon Fuller, Founder of XIX Entertainment (right) officiate at the launch ceremony.

All of this has enabled the Club to significantly increase its support for the community. In 2023/24 alone, the Club contributed a record HK$40.1 billion in tax and approved charity donations. It has also made racing a highly attractive visitor experience, with over 143,000 tourists visiting the racecourses so far this season. This encouraging tourist attendance owes a great deal to the support for racing tourism in the recent Hong Kong CE Policy Address, and to the efforts of the Culture, Sports and Tourism Bureau and the Hong Kong Tourism Board in promoting Hong Kong horse racing globally.  The Club is also grateful for the new strategic collaboration with the China Tourism Group in promoting the Club’s world-class racing sport in the Mainland.

During a dialogue session, Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (right) and Simon Fuller, Founder of XIX Entertainment (centre), exchange views on how their partnership can showcase Hong Kong as a centre for global exchange, connectivity and tourism.

Now the Club’s vision is to go one step further - to become a global sports entertainment brand. In other words to create a holistically integrated racing, equestrian sports and entertainment experience, which will enable the Club to expand its fan base, especially to the younger generation, and to reach out to a global and Mainland audience. Ultimately the aim is to become the premier destination for global horse racing and equestrian sports.

This, the Club believes, perfectly matches Hong Kong’s aspiration to become a hub for international exchanges and cooperation, as well as a centre for international cultural exchange as outlined in the National 14th Five-Year Plan. It will also enable the Club to contribute even more to the betterment of society.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (7th left); Simon Fuller, Founder of XIX Entertainment (6th right); Club management and other guests pose for a group photo at the ceremony.

As a first step, the Club is delighted to partner with XIX under the leadership of its visionary founder, Simon Fuller. The first collaboration will bring XIX’s global pop group, Now United, to Hong Kong. The first initiative, Now United, will give Hong Kong’s talent a chance to shine on the world stage, while through social media and racecourse performances the group will share positive stories about Hong Kong and Hong Kong racing with their millions of fans around the world.

Now United is the world’s first global pop group. With 19 performers from around the globe, they have a mission to bring music and dance to the world.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club said he was excited to announce the Club’s plans to become a globally recognised sports entertainment brand, which will enable the Club to contribute even more to Hong Kong. Holistically integrating entertainment, racing and equestrian sport, at its heart will be a celebration of the strong bonding between horses and humans. This, he said, perfectly matches Hong Kong's aspiration to expand its global connectivity. Finally, looking ahead to the Year of the Horse in 2026, it is the perfect moment to use entertainment, lifestyle and social content to foster new connections and promote passion around the horse - heritage, power, elegance and emotion brought to life.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club announces the strategic partnership between the Club and XIX Entertainment.

Simon Fuller, the British-born Founder of XIX, said “I am excited to be collaborating with Hong Kong and the Jockey Club to create something aspirational and positive. I believe there is an important opportunity to bring inspiring and joyful entertainment to Hong Kong and Horse Racing. This is an incredible city full of potential with so many stunning iconic locations to share with the world.” He added, “my global pop group Now United being here in Hong Kong is the beginning of many more exciting announcements in the coming months, leading to celebrating the year of the horse.”

Now United is the world’s first global pop group. With 19 performers from around the globe, they have a mission to bring music and dance to the world.

Now United is XIX’s multi-cultural global pop group, featuring young musical and dance talent from across the world. The collaboration with the Club will see a talent search in Hong Kong for the next member of the group. The finalist will receive masterclass training from top-class professionals at XIX Entertainment’s Academy of Pop. There will also be a reality series and music videos filmed with Now United during their stay in Hong Kong, to be shared with their 40 million social media followers across multiple platforms around the world.  Hong Kong audiences will also have the opportunity to enjoy Now United’s live performances at the Club’s racecourses and at the LONGINES Hong Kong International Races in December 2025.

The search for the next member of Now Unitedin Hong Kong will begin with auditions for people aged 18 or above starting from today (12 May). For application details, please visit https://nowunited.com/newmember/index_en.php.

The TWGHs “iRun” – The Hong Kong Jockey Club Special Marathon 2026 (iRun) took place today (11 January) along the Central and Western District Promenade and Lung Wo Road. This year, the event, supported by The Hong Kong Jockey Club Charities Trust, saw a record turnout of over 5,500 runners of varying abilities and their pair-up partners joined the fun while promoting social inclusion.

Over 5,500 runners, including participants of varying abilities and their pair-up partners, participated in iRun 2026 to promote social inclusion within the community.

Among the officiating guests cheering on the runners were HKSAR Government Secretary for Labour and Welfare Chris Sun, Club Steward Philip Lo and Tung Wah Group of Hospitals the 1st Vice-Chairman York Tseng.

HKSAR Government Secretary for Labour and Welfare Chris Sun (3rd left), Club Steward Philip Lo (3rd right) and Tung Wah Group of Hospitals the 1st Vice-Chairman York Tseng (2nd left) officiate at the TWGHs “iRun” – Hong Kong Jockey Club Special Marathon 2026.

Club Steward Philip Lo (centre) receives a souvenir from HKSAR Government Secretary for Labour and Welfare Chris Sun (left), accompanied by Tung Wah Group of Hospitals the 4th Vice-Chairman cum Chairman of Community Services Committee Jason Lee (right).

HKSAR Government Secretary for Labour and Welfare Chris Sun (centre), Club Steward Philip Lo (right) and iRun ambassador So Wa-wai (left).

Speaking at the ceremony, Club Steward Philip Lo emphasised that the significance of iRun extends beyond a single day of competition. The initiative provides diverse support to improve participants’ physical health and foster social inclusion. The Club has always placed great emphasis on the community’s needs, with “Health” being one of the strategic priorities of its Charity’s Trust. It consistently supports various organisations, including the Tung Wah Group of Hospitals (TWGHs), to launch initiatives that promote healthy lifestyles and enhance citizens’ overall quality of life.

Club Steward Philip Lo delivers a speech at the starting ceremony of the TWGHs “iRun” – Hong Kong Jockey Club Special Marathon 2026.

Organised by TWGHs and supported by the Trust since 2012, iRun aims to give people with intellectual disabilities the opportunity to experience the joy of sports and become more involved with the community. 

A member of the CARE@hkjc Volunteer Team and runner pose for a photo.

This year’s event welcomed participants not only from Hong Kong but also Beijing, Guangdong Province and Macau. Runners with intellectual disabilities were paired with volunteers in a 3km challenge race, with pre-race training sessions arranged to help pairs get to know each other. The winning teams will receive sponsorship to participate in marathons outside Hong Kong, broadening their horizons and boosting their self-esteem.

Club Steward Philip Lo with CARE@hkjc Volunteer Team members and runners.

This year, the event once again hosted the 1km “iRun for Family”, giving children aged six to 11 with intellectual disabilities and their families the chance to enjoy sporting fun together. To further promote social inclusion, a new “1km iRun Group” race was introduced to include participants with disabilities such as visually impairment, hearing impairment or those undergoing mental rehabilitation. About 800 volunteers, including members of the Club’s CARE@hkjc Volunteer Team, participated as pair-up runners or helpers to share the joy of running.

CARE@hkjc Volunteer Team members and runners receive the trophy for the Corporate Social Inclusion Tournament.

Additionally, the “i-Runners’ Club” provides regular training for participants under the guidance of professional coaches, while “Green Marathon” elements remain integral to the event to encourage waste reduction and recycling, and advocate for environmental awareness.

The Club’s support for iRun, like all its charity and community donations, is made possible by its unique integrated business model through which racing and responsible sports wagering generate substantial tax contributions, charity support and employment opportunities for Hong Kong.

Club Steward Philip Lo with CARE@hkjc Volunteer Team members and runners.