Jockey Club announces plans to become a global sports entertainment brand and to showcase Hong Kong as a centre for global exchange, connectivity and tourism

Today (12 May), The Hong Kong Jockey Club (the Club) announced the launch of a major initiative to transform itself into a global sports entertainment brand with the ultimate aim of creating even more value for the community. In support, the Club has entered into a strategic partnership with XIX Entertainment (XIX), one of the world’s top entertainment brands.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (left) and Simon Fuller, Founder of XIX Entertainment (right) officiate at the launch ceremony.

Over the past 20 years, The Hong Kong Jockey Club has become a world-class racing brand. Its Group 1 races and superstar horses feature strongly in the world rankings, with two of the world’s best horses currently based in Hong Kong. Some of the world’s best jockeys and trainers are in Hong Kong. The Club’s racing is broadcast to millions of fans across five continents, with 25% of its income now derived from overseas. The Club’s racecourse facilities are second to none. And through its Happy Wednesday brand, which showcases sports with entertainment, and major raceday events featuring international and Hong Kong stars, combining lifestyle and entertainment, the Club has developed a highly attractive racecourse entertainment experience.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (left) and Simon Fuller, Founder of XIX Entertainment (right) officiate at the launch ceremony.

All of this has enabled the Club to significantly increase its support for the community. In 2023/24 alone, the Club contributed a record HK$40.1 billion in tax and approved charity donations. It has also made racing a highly attractive visitor experience, with over 143,000 tourists visiting the racecourses so far this season. This encouraging tourist attendance owes a great deal to the support for racing tourism in the recent Hong Kong CE Policy Address, and to the efforts of the Culture, Sports and Tourism Bureau and the Hong Kong Tourism Board in promoting Hong Kong horse racing globally.  The Club is also grateful for the new strategic collaboration with the China Tourism Group in promoting the Club’s world-class racing sport in the Mainland.

During a dialogue session, Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (right) and Simon Fuller, Founder of XIX Entertainment (centre), exchange views on how their partnership can showcase Hong Kong as a centre for global exchange, connectivity and tourism.

Now the Club’s vision is to go one step further - to become a global sports entertainment brand. In other words to create a holistically integrated racing, equestrian sports and entertainment experience, which will enable the Club to expand its fan base, especially to the younger generation, and to reach out to a global and Mainland audience. Ultimately the aim is to become the premier destination for global horse racing and equestrian sports.

This, the Club believes, perfectly matches Hong Kong’s aspiration to become a hub for international exchanges and cooperation, as well as a centre for international cultural exchange as outlined in the National 14th Five-Year Plan. It will also enable the Club to contribute even more to the betterment of society.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (7th left); Simon Fuller, Founder of XIX Entertainment (6th right); Club management and other guests pose for a group photo at the ceremony.

As a first step, the Club is delighted to partner with XIX under the leadership of its visionary founder, Simon Fuller. The first collaboration will bring XIX’s global pop group, Now United, to Hong Kong. The first initiative, Now United, will give Hong Kong’s talent a chance to shine on the world stage, while through social media and racecourse performances the group will share positive stories about Hong Kong and Hong Kong racing with their millions of fans around the world.

Now United is the world’s first global pop group. With 19 performers from around the globe, they have a mission to bring music and dance to the world.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club said he was excited to announce the Club’s plans to become a globally recognised sports entertainment brand, which will enable the Club to contribute even more to Hong Kong. Holistically integrating entertainment, racing and equestrian sport, at its heart will be a celebration of the strong bonding between horses and humans. This, he said, perfectly matches Hong Kong's aspiration to expand its global connectivity. Finally, looking ahead to the Year of the Horse in 2026, it is the perfect moment to use entertainment, lifestyle and social content to foster new connections and promote passion around the horse - heritage, power, elegance and emotion brought to life.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club announces the strategic partnership between the Club and XIX Entertainment.

Simon Fuller, the British-born Founder of XIX, said “I am excited to be collaborating with Hong Kong and the Jockey Club to create something aspirational and positive. I believe there is an important opportunity to bring inspiring and joyful entertainment to Hong Kong and Horse Racing. This is an incredible city full of potential with so many stunning iconic locations to share with the world.” He added, “my global pop group Now United being here in Hong Kong is the beginning of many more exciting announcements in the coming months, leading to celebrating the year of the horse.”

Now United is the world’s first global pop group. With 19 performers from around the globe, they have a mission to bring music and dance to the world.

Now United is XIX’s multi-cultural global pop group, featuring young musical and dance talent from across the world. The collaboration with the Club will see a talent search in Hong Kong for the next member of the group. The finalist will receive masterclass training from top-class professionals at XIX Entertainment’s Academy of Pop. There will also be a reality series and music videos filmed with Now United during their stay in Hong Kong, to be shared with their 40 million social media followers across multiple platforms around the world.  Hong Kong audiences will also have the opportunity to enjoy Now United’s live performances at the Club’s racecourses and at the LONGINES Hong Kong International Races in December 2025.

The search for the next member of Now Unitedin Hong Kong will begin with auditions for people aged 18 or above starting from today (12 May). For application details, please visit https://nowunited.com/newmember/index_en.php.

The Hong Kong Jockey Club is supporting youthfest@HK for the fourth consecutive year, with the 2026 edition launching today (28 July) at the HYAB JC Y Cube at Youth Square in Chai Wan. As the annual flagship initiative under the HKSAR Government’s Youth Development Blueprint, youthfest@HK provides a positive and inclusive platform for young people from diverse backgrounds to realise their potential, broaden their horizons and cultivate positive values, a strong sense of national identity and a global perspective. These experiences equip young people to meet future challenges with confidence. Since 2023, the Club has supported the Home and Youth Affairs Bureau (HYAB) in delivering youthfest@HK through the Chief Executive’s Community Project List, with an annual approved donation of HK$10 million from the Club’s Charities Trust.

Chan Kwok-ki, Chief Secretary for Administration of the HKSAR Government (5th right); Clarence Leung, Acting Secretary for Home and Youth Affairs of the HKSAR Government (9th left); Lester Huang, Deputy Chairman of The Hong Kong Jockey Club (4th right); Patrick Li, Permanent Secretary for Home and Youth Affairs of the HKSAR Government (8th left); Kenneth Leung, Vice-Chairman of the Youth Development Commission (3rd right); Victor Pang, Convenor of the Action Group on Youth Festival of the Youth Development Commission (7th left), and Winnie So, Head of the Youth Link Committee (2nd right), officiate at the opening ceremony of youthfest@HK 2026.

Officiating guests at the launch ceremony included Chan Kwok-ki, Chief Secretary for Administration of the HKSAR Government; Clarence Leung, Acting Secretary for Home and Youth Affairs of the HKSAR Government; Lester Huang, Deputy Chairman of The Hong Kong Jockey Club; Patrick Li, Permanent Secretary for Home and Youth Affairs of the HKSAR Government; Kenneth Leung, Vice-Chairman of the Youth Development Commission; Victor Pang, Convenor of the Action Group on Youth Festival of the Youth Development Commission, and Winnie So, Head of the Youth Link Committee.

Chan Kwok-ki, Chief Secretary for Administration of the HKSAR Government (left) and Club Deputy Chairman Lester Huang (right) tour booths at the opening ceremony of youthfest@HK 2026.

Chan Kwok-ki, Chief Secretary for Administration of the HKSAR Government (left) and Club Deputy Chairman Lester Huang (right) tour booths at the opening ceremony of youthfest@HK 2026.

Speaking at the ceremony, Club Deputy Chairman Lester Huang said that the Club has always attached great importance to youth development. Through cross-sector collaboration and innovative thinking, it initiates and supports a wide range of projects that provide young people with diverse and equitable opportunities to develop their potential and contribute to society. He noted that the Club’s youth initiatives align closely with the National 15th Five-Year Plan and the HKSAR Government’s Youth Development Blueprint, through a commitment to nurturing a new generation with both a strong sense of national identity and a global vision. This includes the Club’s support for the Strive and Rise Programme since 2022, helping students from underprivileged backgrounds broaden their horizons, build confidence and better plan for their futures.

Club Deputy Chairman Lester Huang delivers a speech at the opening ceremony of youthfest@HK 2026.

Each year, youthfest@HK brings together the Government, business sector, academia and the wider community to organise around 200 diverse activities, attracting approximately 200,000 participants. One of the key programmes in the previous edition was Youth Fest Youth Quest, which featured thematic sharing sessions and direct dialogue with Alice Mak, Secretary for Home and Youth Affairs. The programme encouraged young people to actively participate in public affairs and policy discussions, while fostering exchanges between youth and different sectors of the community to explore Hong Kong’s future development.

Youngsters perform at the 2026 youthfest@HK kick-off ceremony.

The Club actively supports youth development through a broad range of initiatives. In addition to youthfest@HK, it supports projects such as 21C@JC, which enhances services for young people in the digital age, and JC YUP, which provides personalised support during three key transition stages from education to employment. Last year, the Club also announced a HK$1.4 billion donation to support five youth development initiatives. These include the HYAB JC Scheme for Youth Life Planning, launched in partnership with HYAB, and the enhancement of facilities at Youth Square, including the establishment of the HYAB JC Y Cube, the venue of today’s launch ceremony. The upgraded facilities feature interactive spaces and audio-visual production amenities that enable young people to explore diverse pathways and prepare for the future.

Youngsters perform at the 2026 youthfest@HK kick-off ceremony.

The Club’s support for youthfest@HK, like all its charity and community donations, is made possible by its unique business model through which racing and responsible sports wagering generate substantial tax contributions, charity support and employment opportunities for Hong Kong.

Group photo.