Jockey Club announces plans to become a global sports entertainment brand and to showcase Hong Kong as a centre for global exchange, connectivity and tourism

Today (12 May), The Hong Kong Jockey Club (the Club) announced the launch of a major initiative to transform itself into a global sports entertainment brand with the ultimate aim of creating even more value for the community. In support, the Club has entered into a strategic partnership with XIX Entertainment (XIX), one of the world’s top entertainment brands.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (left) and Simon Fuller, Founder of XIX Entertainment (right) officiate at the launch ceremony.

Over the past 20 years, The Hong Kong Jockey Club has become a world-class racing brand. Its Group 1 races and superstar horses feature strongly in the world rankings, with two of the world’s best horses currently based in Hong Kong. Some of the world’s best jockeys and trainers are in Hong Kong. The Club’s racing is broadcast to millions of fans across five continents, with 25% of its income now derived from overseas. The Club’s racecourse facilities are second to none. And through its Happy Wednesday brand, which showcases sports with entertainment, and major raceday events featuring international and Hong Kong stars, combining lifestyle and entertainment, the Club has developed a highly attractive racecourse entertainment experience.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (left) and Simon Fuller, Founder of XIX Entertainment (right) officiate at the launch ceremony.

All of this has enabled the Club to significantly increase its support for the community. In 2023/24 alone, the Club contributed a record HK$40.1 billion in tax and approved charity donations. It has also made racing a highly attractive visitor experience, with over 143,000 tourists visiting the racecourses so far this season. This encouraging tourist attendance owes a great deal to the support for racing tourism in the recent Hong Kong CE Policy Address, and to the efforts of the Culture, Sports and Tourism Bureau and the Hong Kong Tourism Board in promoting Hong Kong horse racing globally.  The Club is also grateful for the new strategic collaboration with the China Tourism Group in promoting the Club’s world-class racing sport in the Mainland.

During a dialogue session, Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (right) and Simon Fuller, Founder of XIX Entertainment (centre), exchange views on how their partnership can showcase Hong Kong as a centre for global exchange, connectivity and tourism.

Now the Club’s vision is to go one step further - to become a global sports entertainment brand. In other words to create a holistically integrated racing, equestrian sports and entertainment experience, which will enable the Club to expand its fan base, especially to the younger generation, and to reach out to a global and Mainland audience. Ultimately the aim is to become the premier destination for global horse racing and equestrian sports.

This, the Club believes, perfectly matches Hong Kong’s aspiration to become a hub for international exchanges and cooperation, as well as a centre for international cultural exchange as outlined in the National 14th Five-Year Plan. It will also enable the Club to contribute even more to the betterment of society.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (7th left); Simon Fuller, Founder of XIX Entertainment (6th right); Club management and other guests pose for a group photo at the ceremony.

As a first step, the Club is delighted to partner with XIX under the leadership of its visionary founder, Simon Fuller. The first collaboration will bring XIX’s global pop group, Now United, to Hong Kong. The first initiative, Now United, will give Hong Kong’s talent a chance to shine on the world stage, while through social media and racecourse performances the group will share positive stories about Hong Kong and Hong Kong racing with their millions of fans around the world.

Now United is the world’s first global pop group. With 19 performers from around the globe, they have a mission to bring music and dance to the world.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club said he was excited to announce the Club’s plans to become a globally recognised sports entertainment brand, which will enable the Club to contribute even more to Hong Kong. Holistically integrating entertainment, racing and equestrian sport, at its heart will be a celebration of the strong bonding between horses and humans. This, he said, perfectly matches Hong Kong's aspiration to expand its global connectivity. Finally, looking ahead to the Year of the Horse in 2026, it is the perfect moment to use entertainment, lifestyle and social content to foster new connections and promote passion around the horse - heritage, power, elegance and emotion brought to life.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club announces the strategic partnership between the Club and XIX Entertainment.

Simon Fuller, the British-born Founder of XIX, said “I am excited to be collaborating with Hong Kong and the Jockey Club to create something aspirational and positive. I believe there is an important opportunity to bring inspiring and joyful entertainment to Hong Kong and Horse Racing. This is an incredible city full of potential with so many stunning iconic locations to share with the world.” He added, “my global pop group Now United being here in Hong Kong is the beginning of many more exciting announcements in the coming months, leading to celebrating the year of the horse.”

Now United is the world’s first global pop group. With 19 performers from around the globe, they have a mission to bring music and dance to the world.

Now United is XIX’s multi-cultural global pop group, featuring young musical and dance talent from across the world. The collaboration with the Club will see a talent search in Hong Kong for the next member of the group. The finalist will receive masterclass training from top-class professionals at XIX Entertainment’s Academy of Pop. There will also be a reality series and music videos filmed with Now United during their stay in Hong Kong, to be shared with their 40 million social media followers across multiple platforms around the world.  Hong Kong audiences will also have the opportunity to enjoy Now United’s live performances at the Club’s racecourses and at the LONGINES Hong Kong International Races in December 2025.

The search for the next member of Now Unitedin Hong Kong will begin with auditions for people aged 18 or above starting from today (12 May). For application details, please visit https://nowunited.com/newmember/index_en.php.

The CoolThink@JC programme, initiated and funded by The Hong Kong Jockey Club Charities Trust, signed a Memorandum of Understanding (MoU) with Cambodia’s Ministry of Education, Youth and Sport at Sha Tin Racecourse in Hong Kong yesterday (18 June). Under the MoU, titled “CoolThink@JC × Cambodia Sharing and Exchange Programme”, the ministry will adopt and adapt CoolThink@JC’s internationally recognised curriculum and innovative education model in Cambodian primary schools. It will also foster collaboration through experience sharing between the educational systems of Hong Kong and Cambodia. The aim is to ensure that students from diverse backgrounds have equitable access to quality computational thinking education, thus nurturing future-ready talent for the digital age.

Ms Winnie Ying, Head of Charities (Youth Development & Poverty Alleviation; and Talent & Sector Development), The Hong Kong Jockey Club delivered a speech.

The Ministry of Education, Youth and Sport plans to introduce CoolThink@JC’s curricular materials and successful experiences in 100 public schools in Cambodia, benefiting approximately 30,000 students and 500 teachers, from 2025 to 2028. By enhancing students' computational thinking and problem-solving skills, the initiativecan help to bridge the digital divide and open a new chapter in the development ofCambodia's education system. As an ASEAN member state participating in the Beltand Road Initiative, Cambodia plans to share this development at international platforms such as the 2026 Global Smart Education Conference in Beijing, further amplifying the programme's impact.

Ms Winnie Ying, Head of Charities (Youth Development & Poverty Alleviation; and Talent & Sector Development), The Hong Kong Jockey Club, and Mr Sok Tha, Director, Department of Digital Transformation, Ministry of Education, Youth, and Sport of Cambodia, sign an MOU for the adoption and adaptation of CoolThink@JC’s curriculum and education model in Cambodian primary schools.

By exploring both local and global educational perspectives and exchanging knowledge, educators from Hong Kong and Cambodia will collaborate to create better learning environments for Asian students. Translated teaching materials will also benefit ethnic minority students in Hong Kong, further promoting integrated education.

Signing the MoU on behalf of Cambodia’s Ministry of Education, Youth and Sport, Mr Sok Tha, Director of the ministry’s Department of Digital Transformation, emphasised the significance of the CoolThink@JC programme in Cambodia's education system during the signing of the MoU. The collaboration with The Hong Kong Jockey Club Charities Trust on computational thinking education not only supports the Ministry in enhancing digital education but also aligns with the Royal Government of Cambodia's vision of producing qualified digital human resources. By integrating this program into classrooms, teachers can enhance their professional development, equipping themselves with the necessary skills to effectively incorporate technology into their teaching practices. This advancement benefits both teachers and students, improving student learning outcomes in the digital age. Through workshops and training sessions, teachers can refine their coding, problem-solving, and logical reasoning skills to better guide students. He is confident that implementing the program will enhance students' critical thinking, creativity, and innovation, leading to improved learning outcomes and better preparation for careers, especially in STEM fields and beyond.

Group photo of key guests and representatives of the programme partners Left 1: Ms Marina Chan, Director of MIT Innovation Node Left 2: Professor Kong Siu Cheung, Research Chair Professor of the Department of Mathematics and Information Technology, The Education University of Hong Kong; Chairman of CoolThink@JC Expert Group Left 3: Mr Henry Lin, Chief Curriculum Development officer for Technology Education at the Education Bureau; Left 4: Ms Winnie Ying, Head of Charities (Youth Development & Poverty Alleviation; and Talent & Sector Development), The Hong Kong Jockey Club Right 4: Mr Sok Tha, Director, Department of Digital Transformation, Ministry of Education, Youth, and Sport of Cambodia Right 3: Ms Seng Sineth, Deputy Director, Department of Digital Transformation, Ministry of Education, Youth and Sports of Cambodia Right 2: Dr Enoch Man, Chief Curriculum Development Officer for English at the Education Bureau; Right 1: Mr Daniel Lai, Programme Director of CoolThink@JC.

Ms Winnie Ying, Head of Charities (Youth Development & Poverty Alleviation; and Talent & Sector Development) of The Hong Kong Jockey Club Charities Trust, said: “The CoolThink@JC programme has garnered wide international recognition, and its adoption by the Ministry of Education, Youth and Sport in Cambodia across 100 primary schools is a testament to its success and growing influence on the global stage. We are delighted to witness the establishment of the Association of Computational Thinking InnoCommunity Teachers by a group of passionate CoolThink teachers this year, facilitating experience sharing and professional exchange. Through collaboration and knowledge sharing, we aim to strengthen connections in education between Hong <Kong, ASEAN and One Belt One Road regions, paving the way for high-quality,forward-looking education for the next generation. Together, we can drive innovation in education and shape a brighter future for our youth. The Club thanks the Education Bureau for its support in adopting and adapting CoolThink@JC and mainstreaming it in all publicly funded primary schools in Hong Kong.”

CoolThink@JC: Advancing Computational Thinking Education Worldwide

During his visit to Hong Kong, Mr Sok Tha was invited to join the first two days of the International Conference on Computational Thinking Education as a guest speaker and delivered a speech today (19 June) at the conference. He remarked: “In the post- pandemic era, the demand for digital education has been growing, and Cambodia’s education system is undergoing a critical period of transformation. With comprehensive support from the government and related policies, Cambodia is dedicated to building a resilient, knowledge-based society founded on innovation, science and technology. We aim to comprehensively enhance the quality of education, sports, science and

Mr Sok Tha, Director, Department of Digital Transformation, Ministry of Education, Youth, and Sport of Cambodia,delivered a speech at the International Conference on Computational Thinking Education .

CoolThink@JC created the International Conference on Computational Thinking Education (CTE) in 2016. Since 2021, it has provided support for the annual event to be held in different regions, attracting over 2,000 global education scholars, front-line teachers and IT professionals each year. This initiative effectively promotes computational thinking education and drives innovation globally. This year's conference is taking place from 18 to 20 June at The Education University of Hong Kong and Southern University of Science and Technology in Shenzhen, respectively.

In 2023, the CoolThink@JC programme was adopted by Hong Kong’s Education Bureau as the foundation for the “Enriched Module on Coding Education for Upper Primary Level” module. The related learning and teaching materials will soon be rolled out in all publicly-funded schools in Hong Kong, supporting teachers to systematically integrate elements of innovation and technology into their curricula. This aims to cultivate students' interest and capability in information technology, while promoting and deepening STEAM education.

Initiated and funded by The Hong Kong Jockey Club Charities Trust since 2016, the CoolThink@JC programme is co-created by The Education University of Hong Kong, Massachusetts Institute of Technology (MIT) and City University of Hong Kong, in collaboration with local educators and world-leading scholars. Since its inception, the programme has trained over 1,500 teachers and benefited more than 100,000 students. The programme is committed to mainstreaming computational thinking education into formal curricula, providing teachers with high-quality teaching materials, learning platforms and professional training. The curriculum emphasises problem-solving and logical reasoning skills, guiding students systematically through planning, analysis and debugging thought processes to effectively tackle challenges.