Jockey Club announces plans to become a global sports entertainment brand and to showcase Hong Kong as a centre for global exchange, connectivity and tourism

Today (12 May), The Hong Kong Jockey Club (the Club) announced the launch of a major initiative to transform itself into a global sports entertainment brand with the ultimate aim of creating even more value for the community. In support, the Club has entered into a strategic partnership with XIX Entertainment (XIX), one of the world’s top entertainment brands.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (left) and Simon Fuller, Founder of XIX Entertainment (right) officiate at the launch ceremony.

Over the past 20 years, The Hong Kong Jockey Club has become a world-class racing brand. Its Group 1 races and superstar horses feature strongly in the world rankings, with two of the world’s best horses currently based in Hong Kong. Some of the world’s best jockeys and trainers are in Hong Kong. The Club’s racing is broadcast to millions of fans across five continents, with 25% of its income now derived from overseas. The Club’s racecourse facilities are second to none. And through its Happy Wednesday brand, which showcases sports with entertainment, and major raceday events featuring international and Hong Kong stars, combining lifestyle and entertainment, the Club has developed a highly attractive racecourse entertainment experience.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (left) and Simon Fuller, Founder of XIX Entertainment (right) officiate at the launch ceremony.

All of this has enabled the Club to significantly increase its support for the community. In 2023/24 alone, the Club contributed a record HK$40.1 billion in tax and approved charity donations. It has also made racing a highly attractive visitor experience, with over 143,000 tourists visiting the racecourses so far this season. This encouraging tourist attendance owes a great deal to the support for racing tourism in the recent Hong Kong CE Policy Address, and to the efforts of the Culture, Sports and Tourism Bureau and the Hong Kong Tourism Board in promoting Hong Kong horse racing globally.  The Club is also grateful for the new strategic collaboration with the China Tourism Group in promoting the Club’s world-class racing sport in the Mainland.

During a dialogue session, Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (right) and Simon Fuller, Founder of XIX Entertainment (centre), exchange views on how their partnership can showcase Hong Kong as a centre for global exchange, connectivity and tourism.

Now the Club’s vision is to go one step further - to become a global sports entertainment brand. In other words to create a holistically integrated racing, equestrian sports and entertainment experience, which will enable the Club to expand its fan base, especially to the younger generation, and to reach out to a global and Mainland audience. Ultimately the aim is to become the premier destination for global horse racing and equestrian sports.

This, the Club believes, perfectly matches Hong Kong’s aspiration to become a hub for international exchanges and cooperation, as well as a centre for international cultural exchange as outlined in the National 14th Five-Year Plan. It will also enable the Club to contribute even more to the betterment of society.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (7th left); Simon Fuller, Founder of XIX Entertainment (6th right); Club management and other guests pose for a group photo at the ceremony.

As a first step, the Club is delighted to partner with XIX under the leadership of its visionary founder, Simon Fuller. The first collaboration will bring XIX’s global pop group, Now United, to Hong Kong. The first initiative, Now United, will give Hong Kong’s talent a chance to shine on the world stage, while through social media and racecourse performances the group will share positive stories about Hong Kong and Hong Kong racing with their millions of fans around the world.

Now United is the world’s first global pop group. With 19 performers from around the globe, they have a mission to bring music and dance to the world.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club said he was excited to announce the Club’s plans to become a globally recognised sports entertainment brand, which will enable the Club to contribute even more to Hong Kong. Holistically integrating entertainment, racing and equestrian sport, at its heart will be a celebration of the strong bonding between horses and humans. This, he said, perfectly matches Hong Kong's aspiration to expand its global connectivity. Finally, looking ahead to the Year of the Horse in 2026, it is the perfect moment to use entertainment, lifestyle and social content to foster new connections and promote passion around the horse - heritage, power, elegance and emotion brought to life.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club announces the strategic partnership between the Club and XIX Entertainment.

Simon Fuller, the British-born Founder of XIX, said “I am excited to be collaborating with Hong Kong and the Jockey Club to create something aspirational and positive. I believe there is an important opportunity to bring inspiring and joyful entertainment to Hong Kong and Horse Racing. This is an incredible city full of potential with so many stunning iconic locations to share with the world.” He added, “my global pop group Now United being here in Hong Kong is the beginning of many more exciting announcements in the coming months, leading to celebrating the year of the horse.”

Now United is the world’s first global pop group. With 19 performers from around the globe, they have a mission to bring music and dance to the world.

Now United is XIX’s multi-cultural global pop group, featuring young musical and dance talent from across the world. The collaboration with the Club will see a talent search in Hong Kong for the next member of the group. The finalist will receive masterclass training from top-class professionals at XIX Entertainment’s Academy of Pop. There will also be a reality series and music videos filmed with Now United during their stay in Hong Kong, to be shared with their 40 million social media followers across multiple platforms around the world.  Hong Kong audiences will also have the opportunity to enjoy Now United’s live performances at the Club’s racecourses and at the LONGINES Hong Kong International Races in December 2025.

The search for the next member of Now Unitedin Hong Kong will begin with auditions for people aged 18 or above starting from today (12 May). For application details, please visit https://nowunited.com/newmember/index_en.php.

The Jockey Club Nature Conservation Centre at Kadoorie Farm and Botanic Garden (KFBG) officially opened today (21 January) in Tai Po. Supported by a donation of HK$130 million from The Hong Kong Jockey Club Charities Trust, the new centre serves as a key base for environmental conservation, sustainable living and nature education programmes, strengthening KFBG’s role as a regional hub for Hong Kong’s biodiversity conservation.

The Jockey Club Nature Conservation Centre will strengthen KFBG’s role as a regional hub for nature conservation.

Officiating at the opening ceremony today were Chan Kwok-ki, the Chief Secretary for Administration of the HKSAR Government; Lester Huang, Deputy Chairman of The Hong Kong Jockey Club; Andrew McAulay, Chairperson of Kadoorie Farm and Botanic Garden; and The Hon Sir Michael Kadoorie.

Officiating at the opening ceremony of the Jockey Club Nature Conservation Centre were Chan Kwok-ki, the Chief Secretary for Administration of the HKSAR Government (2nd left); Lester Huang, Deputy Chairman of The Hong Kong Jockey Club (2nd right); Andrew McAulay, Chairperson of Kadoorie Farm and Botanic Garden (1st right); and The Hon Sir Michael Kadoorie (1st left).

Lester Huang, Deputy Chairman of The Hong Kong Jockey Club, remarked that Sustainability is one of The Hong Kong Jockey Club Charities Trust’s nine impact programmes.  The Trust’s support for the Jockey Club Nature Conservation Centre reflects its strong commitment to advancing sustainability and building a liveable Hong Kong.

Club Deputy Chairman Lester Huang delivers a speech at the opening ceremony.

The Jockey Club Nature Conservation Centre replaces the existing conservation building constructed in the 1960s, enhancing KFBG’s capacity for conservation education. The new five-storey building is equipped with multi-purpose rooms and roof gardens for public education. These will support exhibitions, experiential programmes and guided tours to foster appreciation of the environment, alongside workshops and international knowledge sharing. The centre is expected to receive more than 42,000 visitors a year.

Guests tour the Jockey Club Nature Conservation Centre.

The centre incorporates multiple energy-saving and eco-friendly features, including natural daylighting, integrated low-e glass and a solar heating system. It has achieved a Provisional Gold rating under the BEAM Plus New Buildings standard. The centre’s design blends with the natural landscape, featuring a terraced profile that complements the surrounding hillside. Nature-friendly elements include bird-safe glass and artificial nest boxes to support local wildlife.

Guests tour the Jockey Club Nature Conservation Centre.

The Club’s support for the Jockey Club Nature Conservation Centre, like all its charity and community donations, is made possible by its unique integrated business model through which racing and responsible sports wagering generate substantial tax contributions, charity support and employment opportunities for Hong Kong.

The Jockey Club Nature Conservation Centre will strengthen KFBG’s role as a regional hub for nature conservation.