Jockey Club announces plans to become a global sports entertainment brand and to showcase Hong Kong as a centre for global exchange, connectivity and tourism

Today (12 May), The Hong Kong Jockey Club (the Club) announced the launch of a major initiative to transform itself into a global sports entertainment brand with the ultimate aim of creating even more value for the community. In support, the Club has entered into a strategic partnership with XIX Entertainment (XIX), one of the world’s top entertainment brands.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (left) and Simon Fuller, Founder of XIX Entertainment (right) officiate at the launch ceremony.

Over the past 20 years, The Hong Kong Jockey Club has become a world-class racing brand. Its Group 1 races and superstar horses feature strongly in the world rankings, with two of the world’s best horses currently based in Hong Kong. Some of the world’s best jockeys and trainers are in Hong Kong. The Club’s racing is broadcast to millions of fans across five continents, with 25% of its income now derived from overseas. The Club’s racecourse facilities are second to none. And through its Happy Wednesday brand, which showcases sports with entertainment, and major raceday events featuring international and Hong Kong stars, combining lifestyle and entertainment, the Club has developed a highly attractive racecourse entertainment experience.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (left) and Simon Fuller, Founder of XIX Entertainment (right) officiate at the launch ceremony.

All of this has enabled the Club to significantly increase its support for the community. In 2023/24 alone, the Club contributed a record HK$40.1 billion in tax and approved charity donations. It has also made racing a highly attractive visitor experience, with over 143,000 tourists visiting the racecourses so far this season. This encouraging tourist attendance owes a great deal to the support for racing tourism in the recent Hong Kong CE Policy Address, and to the efforts of the Culture, Sports and Tourism Bureau and the Hong Kong Tourism Board in promoting Hong Kong horse racing globally.  The Club is also grateful for the new strategic collaboration with the China Tourism Group in promoting the Club’s world-class racing sport in the Mainland.

During a dialogue session, Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (right) and Simon Fuller, Founder of XIX Entertainment (centre), exchange views on how their partnership can showcase Hong Kong as a centre for global exchange, connectivity and tourism.

Now the Club’s vision is to go one step further - to become a global sports entertainment brand. In other words to create a holistically integrated racing, equestrian sports and entertainment experience, which will enable the Club to expand its fan base, especially to the younger generation, and to reach out to a global and Mainland audience. Ultimately the aim is to become the premier destination for global horse racing and equestrian sports.

This, the Club believes, perfectly matches Hong Kong’s aspiration to become a hub for international exchanges and cooperation, as well as a centre for international cultural exchange as outlined in the National 14th Five-Year Plan. It will also enable the Club to contribute even more to the betterment of society.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (7th left); Simon Fuller, Founder of XIX Entertainment (6th right); Club management and other guests pose for a group photo at the ceremony.

As a first step, the Club is delighted to partner with XIX under the leadership of its visionary founder, Simon Fuller. The first collaboration will bring XIX’s global pop group, Now United, to Hong Kong. The first initiative, Now United, will give Hong Kong’s talent a chance to shine on the world stage, while through social media and racecourse performances the group will share positive stories about Hong Kong and Hong Kong racing with their millions of fans around the world.

Now United is the world’s first global pop group. With 19 performers from around the globe, they have a mission to bring music and dance to the world.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club said he was excited to announce the Club’s plans to become a globally recognised sports entertainment brand, which will enable the Club to contribute even more to Hong Kong. Holistically integrating entertainment, racing and equestrian sport, at its heart will be a celebration of the strong bonding between horses and humans. This, he said, perfectly matches Hong Kong's aspiration to expand its global connectivity. Finally, looking ahead to the Year of the Horse in 2026, it is the perfect moment to use entertainment, lifestyle and social content to foster new connections and promote passion around the horse - heritage, power, elegance and emotion brought to life.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club announces the strategic partnership between the Club and XIX Entertainment.

Simon Fuller, the British-born Founder of XIX, said “I am excited to be collaborating with Hong Kong and the Jockey Club to create something aspirational and positive. I believe there is an important opportunity to bring inspiring and joyful entertainment to Hong Kong and Horse Racing. This is an incredible city full of potential with so many stunning iconic locations to share with the world.” He added, “my global pop group Now United being here in Hong Kong is the beginning of many more exciting announcements in the coming months, leading to celebrating the year of the horse.”

Now United is the world’s first global pop group. With 19 performers from around the globe, they have a mission to bring music and dance to the world.

Now United is XIX’s multi-cultural global pop group, featuring young musical and dance talent from across the world. The collaboration with the Club will see a talent search in Hong Kong for the next member of the group. The finalist will receive masterclass training from top-class professionals at XIX Entertainment’s Academy of Pop. There will also be a reality series and music videos filmed with Now United during their stay in Hong Kong, to be shared with their 40 million social media followers across multiple platforms around the world.  Hong Kong audiences will also have the opportunity to enjoy Now United’s live performances at the Club’s racecourses and at the LONGINES Hong Kong International Races in December 2025.

The search for the next member of Now Unitedin Hong Kong will begin with auditions for people aged 18 or above starting from today (12 May). For application details, please visit https://nowunited.com/newmember/index_en.php.

One City; Two Passions. This April, a landmark partnership between The Hong Kong Jockey Club (HKJC), Hong Kong China Rugby (HKCR) and the Hong Kong Football Club (HKFC) will unite Hong Kong’s two greatest sporting passions – horse racing and rugby – for the very first time, showcasing our city’s world-class sport and entertainment and strong community spirit.

Racing and rugby, two iconic sports, have been rooted in Hong Kong for over 100 years. Their success on the international stage has brought pride to our city and attracted fans and tourists from all over the world. “Racing with Rugby” offers the unique opportunity to experience Hong Kong’s two world-class sports in one epic celebration, reinforcing our city’s position as Asia’s events capital.

Racing with Rugby” – Jockey Club celebrates Hong Kong’s two iconic sports.

Tailor-made ticket packages are available at Klook for“Racing with Rugby” experiences at both Sha Tin and Happy Valley racecourses. Ticketing details: https://www.klook.com/zh-HK/activity/97423-cathay-pacific-hsbc-hong-kong-sevens/?spm=LanguageCurrencySelectionPopup.SelectLanguage&clickId=f030ea73d9 (choose “Combo deals” under Package options)

“Racing with Rugby” highlights include:

Launch of “Racing with Rugby” and Announcement of the Hong Kong China Rugby Sevens Team (Sha Tin Racecourse, Sunday 12 April). “Racing with Rugby” will be launched at a special ceremony in the Parade Ring at Sha Tin Racecourse. A highlight will be the announcement of the line up for the Hong Kong China Men’s and Women’s Rugby Sevens teams. This will be followed by a thrilling day of horse racing and entertainment, with opportunities to meet and greet rugby stars. Book a “Genso Fudo Town package offer” (while stocks last) to meet the Hong Kong China Rugby players and to join interactive games for a chance to win a special edition signed horse plush! Booking website: https://bit.ly/4d6S4Jw

Rugby-themed Happy Wednesday (Happy Valley Racecourse, Wednesday 15 April). For the first time, Happy Wednesday’s legendary race night party will celebrate rugby week, coinciding with the HKFC 10s, the world’s premier ten-a-side competition held at HKFC in Happy Valley from 14 - 16 April. Sports fans will be able to enjoy a day of top-class rugby before heading over to the racecourse for Hong Kong’s world-famous night races in the heart of the city. Famous singer Jason Donovan and music group BABBA will bring spectacular racecourse entertainment.

Pre-sale of Team Hong Kong, China jerseys and rugby-themed merchandise. Ahead of the Hong Kong Sevens, racing and rugby fans will be able to purchase Hong Kong, China jerseys and rugby merchandise at specific locations in Sha Tin Racecourse on 12 April and Happy Valley Racecourse on 15 April (while stocks last).

 Community engagement. Building on its long-running role as the Official Community Partner of the Hong Kong Sevens, the HKJC is extending this commitment to the HKFC 10s this year. The HKJC Volunteer Team will host a booth in the fan village of the Hong Kong Sevens (17-19 April) at Kai Tak Stadium and at the HKFC 10s (14–16 April) at the Hong Kong Football Club, offering sports and interactive activities. The HKJC has expanded its booth at the Hong Kong Sevens this year, where its Volunteer Team will deliver live band performances on stage. As always, the HKJC is supporting outreach programmes and youth rugby competitions and providing tickets to students, the elderly and the underprivileged so they can experience the thrill of rugby both on and off the pitch.

For more event information, please visit the Club’s website and Instagram pages.
- Racecourse Events: https://entertainment.hkjc.com/zh-hk/index
- Happy Wednesday: https://happywednesday.hkjc.com/zhHK/parties/S2526RacingWithRugby/
- IG @hkjcentertainment: https://www.instagram.com/HKJCEntertainment
- IG @hkjcracingsports: https://www.instagram.com/hkjcracingsports/
- IG @hkjc_community: https://www.instagram.com/hkjc_community/
 
Over the years, The Hong Kong Jockey Club has promoted sports at both community and elite levels through numerous initiatives, enabling people of all ages and abilities to enjoy sports. The support for community sports, sports development and participation, like all its charity and community donations, is made possible by its unique integrated business model through which racing and responsible sports wagering generate substantial tax contributions, charity support and employment opportunities for Hong Kong.