Jockey Club announces plans to become a global sports entertainment brand and to showcase Hong Kong as a centre for global exchange, connectivity and tourism

Today (12 May), The Hong Kong Jockey Club (the Club) announced the launch of a major initiative to transform itself into a global sports entertainment brand with the ultimate aim of creating even more value for the community. In support, the Club has entered into a strategic partnership with XIX Entertainment (XIX), one of the world’s top entertainment brands.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (left) and Simon Fuller, Founder of XIX Entertainment (right) officiate at the launch ceremony.

Over the past 20 years, The Hong Kong Jockey Club has become a world-class racing brand. Its Group 1 races and superstar horses feature strongly in the world rankings, with two of the world’s best horses currently based in Hong Kong. Some of the world’s best jockeys and trainers are in Hong Kong. The Club’s racing is broadcast to millions of fans across five continents, with 25% of its income now derived from overseas. The Club’s racecourse facilities are second to none. And through its Happy Wednesday brand, which showcases sports with entertainment, and major raceday events featuring international and Hong Kong stars, combining lifestyle and entertainment, the Club has developed a highly attractive racecourse entertainment experience.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (left) and Simon Fuller, Founder of XIX Entertainment (right) officiate at the launch ceremony.

All of this has enabled the Club to significantly increase its support for the community. In 2023/24 alone, the Club contributed a record HK$40.1 billion in tax and approved charity donations. It has also made racing a highly attractive visitor experience, with over 143,000 tourists visiting the racecourses so far this season. This encouraging tourist attendance owes a great deal to the support for racing tourism in the recent Hong Kong CE Policy Address, and to the efforts of the Culture, Sports and Tourism Bureau and the Hong Kong Tourism Board in promoting Hong Kong horse racing globally.  The Club is also grateful for the new strategic collaboration with the China Tourism Group in promoting the Club’s world-class racing sport in the Mainland.

During a dialogue session, Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (right) and Simon Fuller, Founder of XIX Entertainment (centre), exchange views on how their partnership can showcase Hong Kong as a centre for global exchange, connectivity and tourism.

Now the Club’s vision is to go one step further - to become a global sports entertainment brand. In other words to create a holistically integrated racing, equestrian sports and entertainment experience, which will enable the Club to expand its fan base, especially to the younger generation, and to reach out to a global and Mainland audience. Ultimately the aim is to become the premier destination for global horse racing and equestrian sports.

This, the Club believes, perfectly matches Hong Kong’s aspiration to become a hub for international exchanges and cooperation, as well as a centre for international cultural exchange as outlined in the National 14th Five-Year Plan. It will also enable the Club to contribute even more to the betterment of society.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (7th left); Simon Fuller, Founder of XIX Entertainment (6th right); Club management and other guests pose for a group photo at the ceremony.

As a first step, the Club is delighted to partner with XIX under the leadership of its visionary founder, Simon Fuller. The first collaboration will bring XIX’s global pop group, Now United, to Hong Kong. The first initiative, Now United, will give Hong Kong’s talent a chance to shine on the world stage, while through social media and racecourse performances the group will share positive stories about Hong Kong and Hong Kong racing with their millions of fans around the world.

Now United is the world’s first global pop group. With 19 performers from around the globe, they have a mission to bring music and dance to the world.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club said he was excited to announce the Club’s plans to become a globally recognised sports entertainment brand, which will enable the Club to contribute even more to Hong Kong. Holistically integrating entertainment, racing and equestrian sport, at its heart will be a celebration of the strong bonding between horses and humans. This, he said, perfectly matches Hong Kong's aspiration to expand its global connectivity. Finally, looking ahead to the Year of the Horse in 2026, it is the perfect moment to use entertainment, lifestyle and social content to foster new connections and promote passion around the horse - heritage, power, elegance and emotion brought to life.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club announces the strategic partnership between the Club and XIX Entertainment.

Simon Fuller, the British-born Founder of XIX, said “I am excited to be collaborating with Hong Kong and the Jockey Club to create something aspirational and positive. I believe there is an important opportunity to bring inspiring and joyful entertainment to Hong Kong and Horse Racing. This is an incredible city full of potential with so many stunning iconic locations to share with the world.” He added, “my global pop group Now United being here in Hong Kong is the beginning of many more exciting announcements in the coming months, leading to celebrating the year of the horse.”

Now United is the world’s first global pop group. With 19 performers from around the globe, they have a mission to bring music and dance to the world.

Now United is XIX’s multi-cultural global pop group, featuring young musical and dance talent from across the world. The collaboration with the Club will see a talent search in Hong Kong for the next member of the group. The finalist will receive masterclass training from top-class professionals at XIX Entertainment’s Academy of Pop. There will also be a reality series and music videos filmed with Now United during their stay in Hong Kong, to be shared with their 40 million social media followers across multiple platforms around the world.  Hong Kong audiences will also have the opportunity to enjoy Now United’s live performances at the Club’s racecourses and at the LONGINES Hong Kong International Races in December 2025.

The search for the next member of Now Unitedin Hong Kong will begin with auditions for people aged 18 or above starting from today (12 May). For application details, please visit https://nowunited.com/newmember/index_en.php.

The Hong Kong Jockey Club (the Club), as the sole Partner Sponsor of the Hong Kong Competition Region of this year’s National Games, today (24 November) announced cash incentives to support HKSAR athletes competing in the upcoming 12th National Games for Persons with Disabilities.

The flag presentation ceremony for the HKSAR delegation to the 12th National Games for Persons with Disabilities and the 9th National Special Olympic Games (NGD & NSOG) was held at Tiu Keng Leng Sports Centre today. Attending guests included: HKSAR Chief Executive John Lee; Deputy Director of the Liaison Office of the Central People's Government in the Hong Kong Special Administrative Region Sun Shang-wu; HKSAR Government Secretary for Culture, Sports and Tourism Rosanna Law; China Hong Kong Paralympic Committee President Jenny Fung; President of the Sports Federation & Olympic Committee of Hong Kong, China Timothy Fok; and Deputy Chairman of The Hong Kong Jockey Club Lester Huang.

The upcoming NGD & NSOG will cover 46 sports, including the NGD & NSOG The Hong Kong Jockey Club Trophy Wheelchair Fencing Competition and the NGD & NSOG The Hong Kong Jockey Club Trophy Para Table Tennis (T11) Competition, which will be held in Hong Kong. To encourage HKSAR athletes, the Club will, for the first time, provide cash incentives under the Jockey Club Athlete Incentive Awards Scheme (JCAIAS) in all medal categories of the NGD, with individual and team gold medallists receiving HK$187,500 and HK$375,000 respectively (See table below for details).

Lester Huang expressed his wholehearted support for the city’s para athletes, encouraging them to follow the inspiring example of HKSAR athletes at the 15th National Games. “The Hong Kong team has written a new and glorious chapter in our city’s sporting history with a total of 19 medals, including nine golds, two silvers and eight bronzes. The Club has long promoted sport at community and elite levels, enabling people of all ages, backgrounds and abilities to participate. We therefore wish every HKSAR athlete the very best of luck at the upcoming 12th National Games for Persons with Disabilities and the 9th National Special Olympic Games.”

The three-year JCAIAS was launched in 2023. Under the scheme, the Club sponsors the Hong Kong Sports Institute to provide cash awards to Hong Kong, China athletes who excel in major sporting events. These include the Olympic and Paralympic Games, Asian Games, Asian Para Games, World University Games, National Games together with their respective Winter Games and the National Games for Persons with Disabilities.

In support of the National Games, the Club has committed over HK$500 million to the Hong Kong and Guangdong Competition Regions. In the Hong Kong Competition Region, it is supporting volunteer service programmes, territory-wide community and school promotional activities, as well as initiatives to help underprivileged groups and young people attend the events as spectators. Some 100 members from the Club’s Volunteer Team are helping out as Group Volunteers in the Hong Kong Competition Region.

In the Guangdong Competition Region, the Club is providing high-quality technical support for the equestrian events in Shenzhen, leveraging its extensive experience in organising horse sports competitions. To help ensure the equestrian events are conducted to a high standard, the Club is also deploying an expert team and loaning specialist equipment. Additionally, the Club will support the Guangdong Competition Region’s official activities, volunteer services and promotion work.