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"L'unico. Per tutti" celebrates Aperol's status as the definitive Aperol spritz ingredient and the soul of Italian Aperitivo culture
LONDON, May 13, 2025 /PRNewswire/ -- Aperol is raising a glass to summer 2025 with the launch of its new global campaign – a vibrant tribute to its role in turning Aperol Spritz into a global icon. Rooted in Italy's world-famous Aperitivo culture and brought to life in an iconic Italian piazza, the campaign is a vibrant celebration of Aperol's role in shaping the Aperitivo moment.
Launching across over 30 countries, "L'unico. Per tutti" is a universal message that reinforces Aperol's place at the heart of social moments and everywhere. Created in partnership with DDB Paris, the hero film captures the journey of an Aperol Spritz being served on a vibrant bar terrace. As the signature orange drink is delivered, its distinctive presence inspires a ripple of recognition, creating what the brand calls the "orange wave" – a playful visual metaphor for the drink's unmistakable character.
With its bittersweet, refreshing taste and instantly recognisable hue, Aperol Spritz is the number one cocktail in Italy*, topping Google's spritz searches with over 20.7 million queries in 2024.** Whether enjoyed as a pre-dinner moment or as a social occasion in its own right, Aperol Spritz is often present in settings where people come together to savour time well spent and shared enjoyment.
The new campaign also signals the start of summer, capturing the golden-hour magic of Aperitivo time in the place where it all began: the Italian piazza. Shot in the sun-drenched Piazza del Popolo in Ascoli Piceno, Aperol brings viewers in a moment of coming together, unwinding, and sharing flavour, conversation and connection. Long before it became a global trend, Aperol Spritz was a social tradition rooted in Italian life, where piazzas become open-air living rooms and ordering it marks the start of a moment of joyful conviviality.
Supporting content features a cast of Aperol "Friends of the House," which is a vibrant collective deeply connected to the brand and embodying the distinctive Aperol energy and lifestyle. These include Alessia Lanza (Italy), HandLuggageOnly (UK), and Kamrad (Germany), whose roles help bring the campaign to life in their respective markets.
Andrea Neri – Managing Director House of Aperitifs – Campari Group:
"At the heart of this campaign is a celebration of Aperol's unique place in global culture. Aperol has helped a beloved Italian ritual become a global tradition, and today, when people think of a spritz, Aperol comes to mind. With 'L'unico. Per tutti,' we're celebrating the vibrant orange wave that accompanies the connections of friends and communities everywhere. This campaign highlights what makes Aperol distinctive: our colour, our perfect serve, our sociability, and our Italian flair."
Alexander Kalchev – CEO & CCO – DDB Paris:
"This campaign is all about the vibe of Aperol Spritz. It's about celebrating that perfectly imperfect moment when people come together to share a drink that truly can claim the word iconic. We wanted to keep things simple and transport you to this charming Italian piazza and capture the Aperitivo moment in an authentic and universal way."
The multi-channel campaign will run across TV, VOD, social media, YouTube, OOH, e-commerce and influencer-led content throughout summer 2025.
Notes to editors:
www.aperol.com
@AperolSpritzOfficial
#lUnicoPerTutti #AperolSpritz #EnjoyResponsibly
References:
*BVA Doxa, 2024 online study, sample of 1,800 cocktail drinkers 18-55 y.o. at least once.
**Trajan Search Listening Platform (2024).
About Aperol: Aperol® is the perfect aperitif, bright orange in colour, but with a rich, complex taste deriving from the infusion of a blend of high-quality herbs and roots. Aperol was created by the Barbieri brothers and launched in 1919 at the Padua International Fair, soon becoming one of the Italians' favourite aperitif, now taking the world by storm. The original recipe has remained unchanged and a secret to this day. Mixed following the official IBA recipe with Prosecco, a splash of soda water, and Aperol makes the perfect aperitif, Aperol Spritz, the quintessential social signature drink. Aperol is the perfect partner to social connections, a universal language that stays/can be found where people are brought together and multiplies their joyful conviviality.
Contact:
Ashley Phillips
aperol@manifest.group
"L'unico. Per tutti" celebrates Aperol's status as the definitive Aperol spritz ingredient and the soul of Italian Aperitivo culture
LONDON, May 13, 2025 /PRNewswire/ -- Aperol is raising a glass to summer 2025 with the launch of its new global campaign – a vibrant tribute to its role in turning Aperol Spritz into a global icon. Rooted in Italy's world-famous Aperitivo culture and brought to life in an iconic Italian piazza, the campaign is a vibrant celebration of Aperol's role in shaping the Aperitivo moment.
Launching across over 30 countries, "L'unico. Per tutti" is a universal message that reinforces Aperol's place at the heart of social moments and everywhere. Created in partnership with DDB Paris, the hero film captures the journey of an Aperol Spritz being served on a vibrant bar terrace. As the signature orange drink is delivered, its distinctive presence inspires a ripple of recognition, creating what the brand calls the "orange wave" – a playful visual metaphor for the drink's unmistakable character.
With its bittersweet, refreshing taste and instantly recognisable hue, Aperol Spritz is the number one cocktail in Italy*, topping Google's spritz searches with over 20.7 million queries in 2024.** Whether enjoyed as a pre-dinner moment or as a social occasion in its own right, Aperol Spritz is often present in settings where people come together to savour time well spent and shared enjoyment.
The new campaign also signals the start of summer, capturing the golden-hour magic of Aperitivo time in the place where it all began: the Italian piazza. Shot in the sun-drenched Piazza del Popolo in Ascoli Piceno, Aperol brings viewers in a moment of coming together, unwinding, and sharing flavour, conversation and connection. Long before it became a global trend, Aperol Spritz was a social tradition rooted in Italian life, where piazzas become open-air living rooms and ordering it marks the start of a moment of joyful conviviality.
Supporting content features a cast of Aperol "Friends of the House," which is a vibrant collective deeply connected to the brand and embodying the distinctive Aperol energy and lifestyle. These include Alessia Lanza (Italy), HandLuggageOnly (UK), and Kamrad (Germany), whose roles help bring the campaign to life in their respective markets.
Andrea Neri – Managing Director House of Aperitifs – Campari Group:
"At the heart of this campaign is a celebration of Aperol's unique place in global culture. Aperol has helped a beloved Italian ritual become a global tradition, and today, when people think of a spritz, Aperol comes to mind. With 'L'unico. Per tutti,' we're celebrating the vibrant orange wave that accompanies the connections of friends and communities everywhere. This campaign highlights what makes Aperol distinctive: our colour, our perfect serve, our sociability, and our Italian flair."
Alexander Kalchev – CEO & CCO – DDB Paris:
"This campaign is all about the vibe of Aperol Spritz. It's about celebrating that perfectly imperfect moment when people come together to share a drink that truly can claim the word iconic. We wanted to keep things simple and transport you to this charming Italian piazza and capture the Aperitivo moment in an authentic and universal way."
The multi-channel campaign will run across TV, VOD, social media, YouTube, OOH, e-commerce and influencer-led content throughout summer 2025.
Notes to editors:
www.aperol.com
@AperolSpritzOfficial
#lUnicoPerTutti #AperolSpritz #EnjoyResponsibly
References:
*BVA Doxa, 2024 online study, sample of 1,800 cocktail drinkers 18-55 y.o. at least once.
**Trajan Search Listening Platform (2024).
About Aperol: Aperol® is the perfect aperitif, bright orange in colour, but with a rich, complex taste deriving from the infusion of a blend of high-quality herbs and roots. Aperol was created by the Barbieri brothers and launched in 1919 at the Padua International Fair, soon becoming one of the Italians' favourite aperitif, now taking the world by storm. The original recipe has remained unchanged and a secret to this day. Mixed following the official IBA recipe with Prosecco, a splash of soda water, and Aperol makes the perfect aperitif, Aperol Spritz, the quintessential social signature drink. Aperol is the perfect partner to social connections, a universal language that stays/can be found where people are brought together and multiplies their joyful conviviality.
Contact:
Ashley Phillips
aperol@manifest.group
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Aperol Launches Global Campaign to Kickstart Summer 2025
Aperol Launches Global Campaign to Kickstart Summer 2025
Aperol Launches Global Campaign to Kickstart Summer 2025
SHANGHAI, April 5, 2026 /PRNewswire/ -- DFRobot, a global leader in open-source hardware, recently participated in the Robot Hokoten @ Akihabara event in Tokyo, appearing at the DigiKey booth. The company presented two AI-driven projects based on open-source hardware—an "Electronic Nose" gas recognition system and an AI-powered cell recognition teaching system—demonstrating how AI and open hardware can be effectively applied in STEAM education and maker scenarios.
Electronic Nose: Integrating TinyML with On-Device AI
The "Electronic Nose" project combines edge AI with embedded hardware. It uses four MEMS gas sensors connected to an ESP32 running a TinyML model for real-time odor analysis.
During the demonstration, the sensor probe was placed above a glass of beer. Within 20 to 30 seconds, the system completed odor sampling and analysis. The results were then transmitted to the LattePanda Sigma, a compact x86 computing module, which generated descriptive content or tasting notes using a locally deployed language model. The entire process was executed on-device, without relying on network connectivity.
Xia Qing, Senior Engineer at DFRobot, commented: "This demonstration shows how makers can combine TinyML-based sensing with local AI models to transform sensor data into intuitive insights. Potential applications include coffee flavor analysis, fermentation monitoring, and food freshness detection."
AI Cell Recognition: Bringing AI into the STEAM Classroom
Another featured project focused on educational applications. DFRobot presented an AI-powered cell recognition teaching system designed to integrate artificial intelligence into middle school biology education. The system is built using the HUSKYLENS 2 AI vision sensor and the UNIHIKER K10 development board.
Powered by the K230 processor with up to 6 TOPS of AI computing performance, HUSKYLENS 2 can efficiently run both pre-trained and user-trained models with low latency. In the demonstration, the system performed real-time identification and classification of cells under a microscope, making abstract AI and machine learning concepts tangible through hands-on interaction.
The project showcases the complete AI workflow—from data collection and model training to edge inference—highlighting its practical applicability in educational settings.
Partnering with DigiKey to Expand the Open-Source Hardware Ecosystem
DFRobot and DigiKey jointly showcased at Robot Hokoten to promote open-source hardware and AI education. The two parties will continue collaborating on technical content, global marketing, and educational solutions, lowering the barrier to AI and open hardware adoption, and accelerating the transition from maker projects to real STEAM classroom applications.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
DFRobot Showcases AI Maker Projects at Robot Hokoten in Akihabara
