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"L'unico. Per tutti" celebrates Aperol's status as the definitive Aperol spritz ingredient and the soul of Italian Aperitivo culture
LONDON, May 13, 2025 /PRNewswire/ -- Aperol is raising a glass to summer 2025 with the launch of its new global campaign – a vibrant tribute to its role in turning Aperol Spritz into a global icon. Rooted in Italy's world-famous Aperitivo culture and brought to life in an iconic Italian piazza, the campaign is a vibrant celebration of Aperol's role in shaping the Aperitivo moment.
Launching across over 30 countries, "L'unico. Per tutti" is a universal message that reinforces Aperol's place at the heart of social moments and everywhere. Created in partnership with DDB Paris, the hero film captures the journey of an Aperol Spritz being served on a vibrant bar terrace. As the signature orange drink is delivered, its distinctive presence inspires a ripple of recognition, creating what the brand calls the "orange wave" – a playful visual metaphor for the drink's unmistakable character.
With its bittersweet, refreshing taste and instantly recognisable hue, Aperol Spritz is the number one cocktail in Italy*, topping Google's spritz searches with over 20.7 million queries in 2024.** Whether enjoyed as a pre-dinner moment or as a social occasion in its own right, Aperol Spritz is often present in settings where people come together to savour time well spent and shared enjoyment.
The new campaign also signals the start of summer, capturing the golden-hour magic of Aperitivo time in the place where it all began: the Italian piazza. Shot in the sun-drenched Piazza del Popolo in Ascoli Piceno, Aperol brings viewers in a moment of coming together, unwinding, and sharing flavour, conversation and connection. Long before it became a global trend, Aperol Spritz was a social tradition rooted in Italian life, where piazzas become open-air living rooms and ordering it marks the start of a moment of joyful conviviality.
Supporting content features a cast of Aperol "Friends of the House," which is a vibrant collective deeply connected to the brand and embodying the distinctive Aperol energy and lifestyle. These include Alessia Lanza (Italy), HandLuggageOnly (UK), and Kamrad (Germany), whose roles help bring the campaign to life in their respective markets.
Andrea Neri – Managing Director House of Aperitifs – Campari Group:
"At the heart of this campaign is a celebration of Aperol's unique place in global culture. Aperol has helped a beloved Italian ritual become a global tradition, and today, when people think of a spritz, Aperol comes to mind. With 'L'unico. Per tutti,' we're celebrating the vibrant orange wave that accompanies the connections of friends and communities everywhere. This campaign highlights what makes Aperol distinctive: our colour, our perfect serve, our sociability, and our Italian flair."
Alexander Kalchev – CEO & CCO – DDB Paris:
"This campaign is all about the vibe of Aperol Spritz. It's about celebrating that perfectly imperfect moment when people come together to share a drink that truly can claim the word iconic. We wanted to keep things simple and transport you to this charming Italian piazza and capture the Aperitivo moment in an authentic and universal way."
The multi-channel campaign will run across TV, VOD, social media, YouTube, OOH, e-commerce and influencer-led content throughout summer 2025.
Notes to editors:
www.aperol.com
@AperolSpritzOfficial
#lUnicoPerTutti #AperolSpritz #EnjoyResponsibly
References:
*BVA Doxa, 2024 online study, sample of 1,800 cocktail drinkers 18-55 y.o. at least once.
**Trajan Search Listening Platform (2024).
About Aperol: Aperol® is the perfect aperitif, bright orange in colour, but with a rich, complex taste deriving from the infusion of a blend of high-quality herbs and roots. Aperol was created by the Barbieri brothers and launched in 1919 at the Padua International Fair, soon becoming one of the Italians' favourite aperitif, now taking the world by storm. The original recipe has remained unchanged and a secret to this day. Mixed following the official IBA recipe with Prosecco, a splash of soda water, and Aperol makes the perfect aperitif, Aperol Spritz, the quintessential social signature drink. Aperol is the perfect partner to social connections, a universal language that stays/can be found where people are brought together and multiplies their joyful conviviality.
Contact:
Ashley Phillips
aperol@manifest.group
"L'unico. Per tutti" celebrates Aperol's status as the definitive Aperol spritz ingredient and the soul of Italian Aperitivo culture
LONDON, May 13, 2025 /PRNewswire/ -- Aperol is raising a glass to summer 2025 with the launch of its new global campaign – a vibrant tribute to its role in turning Aperol Spritz into a global icon. Rooted in Italy's world-famous Aperitivo culture and brought to life in an iconic Italian piazza, the campaign is a vibrant celebration of Aperol's role in shaping the Aperitivo moment.
Launching across over 30 countries, "L'unico. Per tutti" is a universal message that reinforces Aperol's place at the heart of social moments and everywhere. Created in partnership with DDB Paris, the hero film captures the journey of an Aperol Spritz being served on a vibrant bar terrace. As the signature orange drink is delivered, its distinctive presence inspires a ripple of recognition, creating what the brand calls the "orange wave" – a playful visual metaphor for the drink's unmistakable character.
With its bittersweet, refreshing taste and instantly recognisable hue, Aperol Spritz is the number one cocktail in Italy*, topping Google's spritz searches with over 20.7 million queries in 2024.** Whether enjoyed as a pre-dinner moment or as a social occasion in its own right, Aperol Spritz is often present in settings where people come together to savour time well spent and shared enjoyment.
The new campaign also signals the start of summer, capturing the golden-hour magic of Aperitivo time in the place where it all began: the Italian piazza. Shot in the sun-drenched Piazza del Popolo in Ascoli Piceno, Aperol brings viewers in a moment of coming together, unwinding, and sharing flavour, conversation and connection. Long before it became a global trend, Aperol Spritz was a social tradition rooted in Italian life, where piazzas become open-air living rooms and ordering it marks the start of a moment of joyful conviviality.
Supporting content features a cast of Aperol "Friends of the House," which is a vibrant collective deeply connected to the brand and embodying the distinctive Aperol energy and lifestyle. These include Alessia Lanza (Italy), HandLuggageOnly (UK), and Kamrad (Germany), whose roles help bring the campaign to life in their respective markets.
Andrea Neri – Managing Director House of Aperitifs – Campari Group:
"At the heart of this campaign is a celebration of Aperol's unique place in global culture. Aperol has helped a beloved Italian ritual become a global tradition, and today, when people think of a spritz, Aperol comes to mind. With 'L'unico. Per tutti,' we're celebrating the vibrant orange wave that accompanies the connections of friends and communities everywhere. This campaign highlights what makes Aperol distinctive: our colour, our perfect serve, our sociability, and our Italian flair."
Alexander Kalchev – CEO & CCO – DDB Paris:
"This campaign is all about the vibe of Aperol Spritz. It's about celebrating that perfectly imperfect moment when people come together to share a drink that truly can claim the word iconic. We wanted to keep things simple and transport you to this charming Italian piazza and capture the Aperitivo moment in an authentic and universal way."
The multi-channel campaign will run across TV, VOD, social media, YouTube, OOH, e-commerce and influencer-led content throughout summer 2025.
Notes to editors:
www.aperol.com
@AperolSpritzOfficial
#lUnicoPerTutti #AperolSpritz #EnjoyResponsibly
References:
*BVA Doxa, 2024 online study, sample of 1,800 cocktail drinkers 18-55 y.o. at least once.
**Trajan Search Listening Platform (2024).
About Aperol: Aperol® is the perfect aperitif, bright orange in colour, but with a rich, complex taste deriving from the infusion of a blend of high-quality herbs and roots. Aperol was created by the Barbieri brothers and launched in 1919 at the Padua International Fair, soon becoming one of the Italians' favourite aperitif, now taking the world by storm. The original recipe has remained unchanged and a secret to this day. Mixed following the official IBA recipe with Prosecco, a splash of soda water, and Aperol makes the perfect aperitif, Aperol Spritz, the quintessential social signature drink. Aperol is the perfect partner to social connections, a universal language that stays/can be found where people are brought together and multiplies their joyful conviviality.
Contact:
Ashley Phillips
aperol@manifest.group
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Aperol Launches Global Campaign to Kickstart Summer 2025
Aperol Launches Global Campaign to Kickstart Summer 2025
Aperol Launches Global Campaign to Kickstart Summer 2025
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HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Data Shows Vietnam Rising as a Favorite End-of-Year Destination for Families Across Asia and Beyond
