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"L'unico. Per tutti" celebrates Aperol's status as the definitive Aperol spritz ingredient and the soul of Italian Aperitivo culture
LONDON, May 13, 2025 /PRNewswire/ -- Aperol is raising a glass to summer 2025 with the launch of its new global campaign – a vibrant tribute to its role in turning Aperol Spritz into a global icon. Rooted in Italy's world-famous Aperitivo culture and brought to life in an iconic Italian piazza, the campaign is a vibrant celebration of Aperol's role in shaping the Aperitivo moment.
Launching across over 30 countries, "L'unico. Per tutti" is a universal message that reinforces Aperol's place at the heart of social moments and everywhere. Created in partnership with DDB Paris, the hero film captures the journey of an Aperol Spritz being served on a vibrant bar terrace. As the signature orange drink is delivered, its distinctive presence inspires a ripple of recognition, creating what the brand calls the "orange wave" – a playful visual metaphor for the drink's unmistakable character.
With its bittersweet, refreshing taste and instantly recognisable hue, Aperol Spritz is the number one cocktail in Italy*, topping Google's spritz searches with over 20.7 million queries in 2024.** Whether enjoyed as a pre-dinner moment or as a social occasion in its own right, Aperol Spritz is often present in settings where people come together to savour time well spent and shared enjoyment.
The new campaign also signals the start of summer, capturing the golden-hour magic of Aperitivo time in the place where it all began: the Italian piazza. Shot in the sun-drenched Piazza del Popolo in Ascoli Piceno, Aperol brings viewers in a moment of coming together, unwinding, and sharing flavour, conversation and connection. Long before it became a global trend, Aperol Spritz was a social tradition rooted in Italian life, where piazzas become open-air living rooms and ordering it marks the start of a moment of joyful conviviality.
Supporting content features a cast of Aperol "Friends of the House," which is a vibrant collective deeply connected to the brand and embodying the distinctive Aperol energy and lifestyle. These include Alessia Lanza (Italy), HandLuggageOnly (UK), and Kamrad (Germany), whose roles help bring the campaign to life in their respective markets.
Andrea Neri – Managing Director House of Aperitifs – Campari Group:
"At the heart of this campaign is a celebration of Aperol's unique place in global culture. Aperol has helped a beloved Italian ritual become a global tradition, and today, when people think of a spritz, Aperol comes to mind. With 'L'unico. Per tutti,' we're celebrating the vibrant orange wave that accompanies the connections of friends and communities everywhere. This campaign highlights what makes Aperol distinctive: our colour, our perfect serve, our sociability, and our Italian flair."
Alexander Kalchev – CEO & CCO – DDB Paris:
"This campaign is all about the vibe of Aperol Spritz. It's about celebrating that perfectly imperfect moment when people come together to share a drink that truly can claim the word iconic. We wanted to keep things simple and transport you to this charming Italian piazza and capture the Aperitivo moment in an authentic and universal way."
The multi-channel campaign will run across TV, VOD, social media, YouTube, OOH, e-commerce and influencer-led content throughout summer 2025.
Notes to editors:
www.aperol.com
@AperolSpritzOfficial
#lUnicoPerTutti #AperolSpritz #EnjoyResponsibly
References:
*BVA Doxa, 2024 online study, sample of 1,800 cocktail drinkers 18-55 y.o. at least once.
**Trajan Search Listening Platform (2024).
About Aperol: Aperol® is the perfect aperitif, bright orange in colour, but with a rich, complex taste deriving from the infusion of a blend of high-quality herbs and roots. Aperol was created by the Barbieri brothers and launched in 1919 at the Padua International Fair, soon becoming one of the Italians' favourite aperitif, now taking the world by storm. The original recipe has remained unchanged and a secret to this day. Mixed following the official IBA recipe with Prosecco, a splash of soda water, and Aperol makes the perfect aperitif, Aperol Spritz, the quintessential social signature drink. Aperol is the perfect partner to social connections, a universal language that stays/can be found where people are brought together and multiplies their joyful conviviality.
Contact:
Ashley Phillips
aperol@manifest.group
"L'unico. Per tutti" celebrates Aperol's status as the definitive Aperol spritz ingredient and the soul of Italian Aperitivo culture
LONDON, May 13, 2025 /PRNewswire/ -- Aperol is raising a glass to summer 2025 with the launch of its new global campaign – a vibrant tribute to its role in turning Aperol Spritz into a global icon. Rooted in Italy's world-famous Aperitivo culture and brought to life in an iconic Italian piazza, the campaign is a vibrant celebration of Aperol's role in shaping the Aperitivo moment.
Launching across over 30 countries, "L'unico. Per tutti" is a universal message that reinforces Aperol's place at the heart of social moments and everywhere. Created in partnership with DDB Paris, the hero film captures the journey of an Aperol Spritz being served on a vibrant bar terrace. As the signature orange drink is delivered, its distinctive presence inspires a ripple of recognition, creating what the brand calls the "orange wave" – a playful visual metaphor for the drink's unmistakable character.
With its bittersweet, refreshing taste and instantly recognisable hue, Aperol Spritz is the number one cocktail in Italy*, topping Google's spritz searches with over 20.7 million queries in 2024.** Whether enjoyed as a pre-dinner moment or as a social occasion in its own right, Aperol Spritz is often present in settings where people come together to savour time well spent and shared enjoyment.
The new campaign also signals the start of summer, capturing the golden-hour magic of Aperitivo time in the place where it all began: the Italian piazza. Shot in the sun-drenched Piazza del Popolo in Ascoli Piceno, Aperol brings viewers in a moment of coming together, unwinding, and sharing flavour, conversation and connection. Long before it became a global trend, Aperol Spritz was a social tradition rooted in Italian life, where piazzas become open-air living rooms and ordering it marks the start of a moment of joyful conviviality.
Supporting content features a cast of Aperol "Friends of the House," which is a vibrant collective deeply connected to the brand and embodying the distinctive Aperol energy and lifestyle. These include Alessia Lanza (Italy), HandLuggageOnly (UK), and Kamrad (Germany), whose roles help bring the campaign to life in their respective markets.
Andrea Neri – Managing Director House of Aperitifs – Campari Group:
"At the heart of this campaign is a celebration of Aperol's unique place in global culture. Aperol has helped a beloved Italian ritual become a global tradition, and today, when people think of a spritz, Aperol comes to mind. With 'L'unico. Per tutti,' we're celebrating the vibrant orange wave that accompanies the connections of friends and communities everywhere. This campaign highlights what makes Aperol distinctive: our colour, our perfect serve, our sociability, and our Italian flair."
Alexander Kalchev – CEO & CCO – DDB Paris:
"This campaign is all about the vibe of Aperol Spritz. It's about celebrating that perfectly imperfect moment when people come together to share a drink that truly can claim the word iconic. We wanted to keep things simple and transport you to this charming Italian piazza and capture the Aperitivo moment in an authentic and universal way."
The multi-channel campaign will run across TV, VOD, social media, YouTube, OOH, e-commerce and influencer-led content throughout summer 2025.
Notes to editors:
www.aperol.com
@AperolSpritzOfficial
#lUnicoPerTutti #AperolSpritz #EnjoyResponsibly
References:
*BVA Doxa, 2024 online study, sample of 1,800 cocktail drinkers 18-55 y.o. at least once.
**Trajan Search Listening Platform (2024).
About Aperol: Aperol® is the perfect aperitif, bright orange in colour, but with a rich, complex taste deriving from the infusion of a blend of high-quality herbs and roots. Aperol was created by the Barbieri brothers and launched in 1919 at the Padua International Fair, soon becoming one of the Italians' favourite aperitif, now taking the world by storm. The original recipe has remained unchanged and a secret to this day. Mixed following the official IBA recipe with Prosecco, a splash of soda water, and Aperol makes the perfect aperitif, Aperol Spritz, the quintessential social signature drink. Aperol is the perfect partner to social connections, a universal language that stays/can be found where people are brought together and multiplies their joyful conviviality.
Contact:
Ashley Phillips
aperol@manifest.group
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Aperol Launches Global Campaign to Kickstart Summer 2025
Aperol Launches Global Campaign to Kickstart Summer 2025
Aperol Launches Global Campaign to Kickstart Summer 2025
SHENZHEN, China, June 11, 2026 /PRNewswire/ -- INFiLED will participate in InfoComm Asia 2026, one of Asia's leading professional audiovisual exhibitions, taking place from 15-17 July 2026 in Bangkok, Thailand.
This year, INFiLED will deliver an immersive visual experience, showcasing a versatile lineup of innovative LED display solutions designed for commercial, retail, corporate, transportation, and creative display applications.
NX Series: When Creative Forms Need Stable Execution
Among the booth highlights is the newly introduced NX Series, INFiLED's multi-form LED solution for rental applications.
Stage concepts now shift from flat backdrops to curves, corners, offset layouts and scenic structures setups. For production teams, creative freedom only becomes valuable when every form can be installed with confidence and repeated under show pressure.
With precise mechanics, lightweight magnesium-alloy cabinets, and a multi-form ecosystem, NX turns changing creative layouts into stable, controllable LED surfaces. Designers gain freedom in form; crews gain control in execution.
HERA Series: When Indoor Displays Need Cleaner Systems
Making its APAC debut, HERA introduces a more streamlined system architecture for indoor commercial LED projects.
The audience sees the image; integrators work with the system behind it. In retail, corporate and commercial environments, wiring logic, service access, and daily operation often decide whether a display remains efficient long after installation.
HERA's integrated 3-in-1 HUB brings power, signal, and control into one cleaner architecture, while front-side service makes maintenance more direct. The result is a display that looks refined from the front and stays practical from the back.
GeminiLED: When Public Spaces Need Two-Way Visibility
Visitors will also be able to explore GeminiLED, INFiLED's dual-sided, ultra-slim display solution for high-traffic public environments.
In airports, rail stations, retail concourses and open public areas, people pass, cross, pause, and move through the space from different directions. Communication needs to move with them.
With a 25.5 mm profile and 7.7 kg cabinet, GeminiLED supports suspended installation up to 8 m with fewer hanging points. One overhead screen delivers content in both directions, improving visibility and space efficiency in busy public venues.
HaloCrystal: When Transparency Needs Outdoor Strength
HaloCrystal will also be showcased as INFiLED's outdoor rental transparent LED solution for projects that demand open visuals, clean structure, and reliable outdoor performance.
Transparent LED creates a light, see-through effect. Outdoor rental adds height, wind, repeated setup, bright content, flexible layouts and fast service into the equation.
With hidden PDU and accessories, HaloCrystal keeps the transparent frame open and clean. Its 70% transparency preserves the see-through effect, while optional light-blocking panels allow the same screen to shift toward a stronger solid-look presentation. Supported by high-strength profiles, wind bracing, up to 22 m stacking or hanging, HaloCrystal gives transparent LED the strength and practicality needed for outdoor rental use.
Stepping into the Future of Visual Communication
Designed with an open and interactive booth concept, the INFiLED showcase will allow visitors to experience live product demonstrations, explore different display applications, and speak directly with the team about project requirements and solutions.
With a growing presence across the APAC region, INFiLED APAC remains focused on delivering reliable LED display solutions backed by localized support, technical expertise and long-term collaboration. Visit us at InfoComm Asia 2026 to explore our latest solutions and exchange ideas with industry professionals across the region.
Website: www.infiled.com
Contact: info@infiled.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
INFiLED APAC to Showcase Latest LED Display Innovations at InfoComm Asia 2026
INFiLED APAC to Showcase Latest LED Display Innovations at InfoComm Asia 2026
