HONG KONG, May 14, 2025 /PRNewswire/ -- Get ready for Campaign360 2025 on May 27-28 at the iconic Marina Bay Sands in Singapore! This year, Campaign Asia-Pacific, owned by Haymarket Media Limited, is elevating brand marketing with expanded Theatre Stages, alongside our Main Stage for 400+ CMOs — making this event the ultimate gathering of 800+ brand marketers in Asia!
Our Theatre Stages bring fresh energy and insights to the forefront:
- Day 1: "Future of MarTech Stage"
Explore groundbreaking advancements in marketing technology with industry leaders like Edelweiss Life insurance, Kobe, Meltwater, Menarini Asia-Pacific, Mondelez, Ocean Network Express, Rewardz, Trip.com, and The Medical City South Luzon. Discover how AI and automation are transforming strategies, driving sustainable growth, and enhancing customer experiences. Attendees will participate in interactive discussions and case studies that highlight real-world applications of the latest tools and technologies.
- Day 2: "Experiential Marketing Stage"
Delve into the transformative power of experiential marketing. Hear from brands like DigiSalad, Kopi Kenangan, H&M, Mazda, Samsung Electronics America, Plaza Premium Group, RBI, Shein, and TLC on creating unforgettable consumer connections. This stage will feature hands-on workshops and creative showcases, allowing participants to brainstorm innovative ideas that resonate with today's consumers. Attendees will leave equipped with actionable strategies to elevate their brand experiences.
We're excited to welcome Eric Sim as our second keynote speaker at the Main Stage! A global thought leader and LinkedIn powerhouse with 2.8 million followers on LinkedIn, Eric has inspired countless professionals with his insights on career development and personal branding. His bestselling book, "Small Actions: Leading Your Career to Big Success", emphasises the power of small, consistent actions in achieving professional goals. With an inspiring journey from street food hawker to Managing Director at UBS Investment Bank, Eric captivates audiences worldwide. In his keynote, "Forget Your Job Title! Build a Brand That Outlasts Any Employer", he will challenge you to rethink your professional identity and unlock your true potential.
Don't miss our Main Stage, where more than 400 CMOs will engage in high-level discussions tailored to senior leaders. This is your chance to connect with top executives and gain strategic insights that drive success in today's fast-paced marketing landscape.
Campaign360 is not just about sessions, it's about connections! Enjoy unlimited networking on the exhibition floor, featuring 40+ booths showcasing the latest marcom technology. Engage with industry leaders and discover tools that will shape the future of marketing.
Campaign360 2025 promises to be the ultimate gathering of 800+ brand marketers in APAC. Don't miss your chance to be part of this transformative experience!
Registration is now open! Brand marketers, get your free pass at https://bit.ly/4jBOqHW.
We are pleased to announce that PR Newswire has been appointed as the official media partner of Campaign360.
For media inquiries, please contact:
Danika Wong
danika.wong@haymarket.asia
Senior Marketing Manager
Haymarket Media Limited
About Campaign Asia-Pacific
Campaign Asia-Pacific continues to provide unparalleled insights into the ideas, work, and personalities shaping the marketing-communications industry. By fostering open, honest dialogue and showcasing game-changing innovations, the platform remains an indispensable resource for marketing professionals across the globe.
www.campaignasia.com
About Haymarket Media Limited
With over 70 market-leading brands and a presence in key markets such as the UK, US, Hong Kong, Singapore, and India, Haymarket Media Group, the parent company of Campaign Asia-Pacific, is dedicated to delivering specialist content and experiences that connect people and communities worldwide. Campaign360 2025 promises to be a milestone event, setting the stage for the future of marketing in Asia-Pacific and beyond.
www.haymarket.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Campaign Asia-Pacific Supercharges Campaign360 2025 with Expanded Theatre Stages!
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HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Data Shows Vietnam Rising as a Favorite End-of-Year Destination for Families Across Asia and Beyond
