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Partnership leverages AI vision systems and barcode readers
NATICK, Mass., May 15, 2025 /PRNewswire/ -- Cognex Corporation (NASDAQ: CGNX), the leader in industrial machine vision, today announced IMA E-COMMERCE, part of the IMA Group, is enhancing order fulfillment efficiency and sustainability with Cognex's advanced In-Sight® vision systems and DataMan® barcode readers.
"Customers want a solution that helps them meet sustainability goals by reducing their environmental impact, and they aren't willing to take risks when it comes to quality or package integrity," said Simone Capponcelli, Sales Manager & Division Coordinator at IMA E-COMMERCE. The partnership with Cognex delivers high-quality, reliable vision systems that provide both the accuracy and waste reduction demanded by e-commerce companies.
Meeting Sustainable Fulfillment Needs
IMA E-Commerce integrates Cognex technology into their automated logistics solutions to tackle several key industry challenges:
- Reducing costs and waste caused by excess void space
- Meeting consumer demand for sustainable packaging
- Scaling operations efficiently through automation
IMA uses Cognex's machine vision systems and barcode readers to help ensure sustainable and accurate packaging in multiple ways. AI-based inspection verifies package integrity and seals, and IMA's solutions align with sustainability regulations, reducing plastic use and meeting eco-friendly packaging demands.
"At Cognex, reducing waste is both a business and sustainability priority," said Matt Moschner, Cognex's President and COO. "We're proud to help IMA E-COMMERCE give their customers the tools to both achieve their sustainability goals and to improve efficiency."
IMA E-COMMERCE and Cognex share a commitment to innovation and plan to continue to develop new solutions for logistics automation. Capponcelli summarized his experience of working with Cognex in just three words: "Reliability, performance, quality."
More details and a video highlighting the partnership are available at cognex.com/ima.
About Cognex Corporation
Cognex Corporation invents and commercializes technologies that address some of the most critical manufacturing and distribution challenges. We are a leading global provider of machine vision products and solutions that improve efficiency and quality in high-growth-potential businesses across attractive industrial end markets. Our solutions blend physical products and software to capture and analyze visual information, allowing for the automation of manufacturing and distribution tasks for customers worldwide. Machine vision products are used to automate the manufacturing or distribution and tracking of discrete items, such as mobile phones, electric vehicle batteries and e-commerce packages, by locating, identifying, inspecting, and measuring them. Machine vision is important for applications in which human vision is inadequate to meet requirements for size, accuracy, or speed, or in instances where substantial cost savings or quality improvements are maintained.
Cognex is the world's leader in the machine vision industry, having shipped more than 4.5 million image-based products, representing over $11 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe, and Asia. For details, visit cognex.com.
IR Contact
Greer Aviv
Senior Investor Relations Consultant
Cognex Corporation
ir@cognex.com
Media Contact
Jeremy Sacco
Senior Manager, Global Content Marketing
Cognex Corporation
pr@cognex.com
Partnership leverages AI vision systems and barcode readers
NATICK, Mass., May 15, 2025 /PRNewswire/ -- Cognex Corporation (NASDAQ: CGNX), the leader in industrial machine vision, today announced IMA E-COMMERCE, part of the IMA Group, is enhancing order fulfillment efficiency and sustainability with Cognex's advanced In-Sight® vision systems and DataMan® barcode readers.
"Customers want a solution that helps them meet sustainability goals by reducing their environmental impact, and they aren't willing to take risks when it comes to quality or package integrity," said Simone Capponcelli, Sales Manager & Division Coordinator at IMA E-COMMERCE. The partnership with Cognex delivers high-quality, reliable vision systems that provide both the accuracy and waste reduction demanded by e-commerce companies.
Meeting Sustainable Fulfillment Needs
IMA E-Commerce integrates Cognex technology into their automated logistics solutions to tackle several key industry challenges:
- Reducing costs and waste caused by excess void space
- Meeting consumer demand for sustainable packaging
- Scaling operations efficiently through automation
IMA uses Cognex's machine vision systems and barcode readers to help ensure sustainable and accurate packaging in multiple ways. AI-based inspection verifies package integrity and seals, and IMA's solutions align with sustainability regulations, reducing plastic use and meeting eco-friendly packaging demands.
"At Cognex, reducing waste is both a business and sustainability priority," said Matt Moschner, Cognex's President and COO. "We're proud to help IMA E-COMMERCE give their customers the tools to both achieve their sustainability goals and to improve efficiency."
IMA E-COMMERCE and Cognex share a commitment to innovation and plan to continue to develop new solutions for logistics automation. Capponcelli summarized his experience of working with Cognex in just three words: "Reliability, performance, quality."
More details and a video highlighting the partnership are available at cognex.com/ima.
About Cognex Corporation
Cognex Corporation invents and commercializes technologies that address some of the most critical manufacturing and distribution challenges. We are a leading global provider of machine vision products and solutions that improve efficiency and quality in high-growth-potential businesses across attractive industrial end markets. Our solutions blend physical products and software to capture and analyze visual information, allowing for the automation of manufacturing and distribution tasks for customers worldwide. Machine vision products are used to automate the manufacturing or distribution and tracking of discrete items, such as mobile phones, electric vehicle batteries and e-commerce packages, by locating, identifying, inspecting, and measuring them. Machine vision is important for applications in which human vision is inadequate to meet requirements for size, accuracy, or speed, or in instances where substantial cost savings or quality improvements are maintained.
Cognex is the world's leader in the machine vision industry, having shipped more than 4.5 million image-based products, representing over $11 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe, and Asia. For details, visit cognex.com.
IR Contact
Greer Aviv
Senior Investor Relations Consultant
Cognex Corporation
ir@cognex.com
Media Contact
Jeremy Sacco
Senior Manager, Global Content Marketing
Cognex Corporation
pr@cognex.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
IMA E-COMMERCE Partners with Cognex for Sustainable and Efficient Order Fulfillment
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The next generation is built for movement, momentum, and everything that comes next.
NEW YORK, Dec. 31, 2025 /PRNewswire/ -- Today, Cole Haan introduces GrandPrø Tennis 2.0, the evolution of the court sneaker that launched the brand into the sneakers category a decade ago. Featuring the new FeatherFeel Cushioning Platform™, GrandPrø Tennis 2.0 remains light in form and feeling, designed for the pace of modern life.
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Cole Haan’s GrandPrø Tennis 2.0 Sneaker. jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2853041/GP_Tennis_2_0_Video.mp4', image: 'https://mma.prnasia.com/media2/2853041/GP_Tennis_2_0_Video.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
When Cole Haan launched the original GrandPrø Tennis in 2016, it reimagined the classic leather court sneaker with a radically lightweight build—reducing bulk while maximizing flexibility, rebound and all-day comfort. Paving the way for what has become the brand's fastest-growing category, GrandPrø Tennis 2.0 carries forward that pared-back design approach: keeping everything you need and nothing you don't.
"GrandPrø Tennis was a breakthrough for us 10 years ago. It proved that a classic court sneaker could be unbelievably light and comfortable without losing its style or substance," said Scott Patt, Chief Creative Officer at Cole Haan. "With GrandPrø Tennis 2.0, we've taken that idea even further. It's more streamlined and engineered to feel unthinkably light and incredibly easy to wear."
At the center of the update is the FeatherFeel Cushioning Platform™, Cole Haan's newest and lightest cushioning platform to date. By rebalancing foam density, refining construction and strategically removing unnecessary elements, the 360˚ design provides a lighter, energetic feel underfoot while providing the durability and dependable traction of a full rubber outsole.
"GrandPrø Tennis 2.0 was shaped by what we've heard from our customers over the years—they want comfort and style without compromise," said Krissie Millan, Chief Marketing Officer at Cole Haan. "GrandPrø Tennis 2.0 delivers on that. As we head into a new year, that's exactly what this sneaker is designed to do: keep up and feel easy, so you're ready for whatever comes next."
To mark the 10-year milestone, the first drop of GrandPrø Tennis 2.0 debuts in classic white leather with green heel-tab detailing and limited-edition anniversary branding, followed by additional colorways in ivory, gold, and black. The global launch campaign "Feel Lighter Than Ever" highlights the sneaker's refined construction and everyday versatility.
More than an update, GrandPrø Tennis 2.0 signals Cole Haan's continued momentum in the sneaker marketplace. Sneakers now represent over 35% of the brand's global footwear sales with growth across casual, performance and emerging lifestyle categories, and planned expansion in 2026.
GrandPrø Tennis 2.0 assortment retails from $150-$170 USD and will be available globally beginning December 31, exclusively at colehaan.com and select Cole Haan stores, with expanded distribution to retail partners in February. Additional colorways will drop in March 2026.
Discover the new GrandPrø Tennis 2.0 at colehaan.com and at select Cole Haan stores worldwide. Visit colehaan.com/stores to find a location near you.
ABOUT COLE HAAN
Cole Haan is a global American lifestyle brand available in more than 100 countries, serving always-connected, active professionals with innovative footwear and lifestyle accessories. With a nearly 100-year heritage, Cole Haan infuses its products with time-honored craftsmanship and modern innovation—creating styles designed for work, workout, and weekend. The brand's mission is to inspire customers to live extraordinary lives. To learn more, visit colehaan.com. Follow along @colehaan.
PRESS CONTACTS:
Cole Haan
press@colehaan.com
Jennifer Bett Communications
colehaan@jbc-pr.com
Video - https://mma.prnasia.com/media2/2853041/GP_Tennis_2_0_Video.mp4
The next generation is built for movement, momentum, and everything that comes next.
NEW YORK, Dec. 31, 2025 /PRNewswire/ -- Today, Cole Haan introduces GrandPrø Tennis 2.0, the evolution of the court sneaker that launched the brand into the sneakers category a decade ago. Featuring the new FeatherFeel Cushioning Platform™, GrandPrø Tennis 2.0 remains light in form and feeling, designed for the pace of modern life.
Cole Haan’s GrandPrø Tennis 2.0 Sneaker. jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2853041/GP_Tennis_2_0_Video.mp4', image: 'https://mma.prnasia.com/media2/2853041/GP_Tennis_2_0_Video.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
When Cole Haan launched the original GrandPrø Tennis in 2016, it reimagined the classic leather court sneaker with a radically lightweight build—reducing bulk while maximizing flexibility, rebound and all-day comfort. Paving the way for what has become the brand's fastest-growing category, GrandPrø Tennis 2.0 carries forward that pared-back design approach: keeping everything you need and nothing you don't.
"GrandPrø Tennis was a breakthrough for us 10 years ago. It proved that a classic court sneaker could be unbelievably light and comfortable without losing its style or substance," said Scott Patt, Chief Creative Officer at Cole Haan. "With GrandPrø Tennis 2.0, we've taken that idea even further. It's more streamlined and engineered to feel unthinkably light and incredibly easy to wear."
At the center of the update is the FeatherFeel Cushioning Platform™, Cole Haan's newest and lightest cushioning platform to date. By rebalancing foam density, refining construction and strategically removing unnecessary elements, the 360˚ design provides a lighter, energetic feel underfoot while providing the durability and dependable traction of a full rubber outsole.
"GrandPrø Tennis 2.0 was shaped by what we've heard from our customers over the years—they want comfort and style without compromise," said Krissie Millan, Chief Marketing Officer at Cole Haan. "GrandPrø Tennis 2.0 delivers on that. As we head into a new year, that's exactly what this sneaker is designed to do: keep up and feel easy, so you're ready for whatever comes next."
To mark the 10-year milestone, the first drop of GrandPrø Tennis 2.0 debuts in classic white leather with green heel-tab detailing and limited-edition anniversary branding, followed by additional colorways in ivory, gold, and black. The global launch campaign "Feel Lighter Than Ever" highlights the sneaker's refined construction and everyday versatility.
More than an update, GrandPrø Tennis 2.0 signals Cole Haan's continued momentum in the sneaker marketplace. Sneakers now represent over 35% of the brand's global footwear sales with growth across casual, performance and emerging lifestyle categories, and planned expansion in 2026.
GrandPrø Tennis 2.0 assortment retails from $150-$170 USD and will be available globally beginning December 31, exclusively at colehaan.com and select Cole Haan stores, with expanded distribution to retail partners in February. Additional colorways will drop in March 2026.
Discover the new GrandPrø Tennis 2.0 at colehaan.com and at select Cole Haan stores worldwide. Visit colehaan.com/stores to find a location near you.
ABOUT COLE HAAN
Cole Haan is a global American lifestyle brand available in more than 100 countries, serving always-connected, active professionals with innovative footwear and lifestyle accessories. With a nearly 100-year heritage, Cole Haan infuses its products with time-honored craftsmanship and modern innovation—creating styles designed for work, workout, and weekend. The brand's mission is to inspire customers to live extraordinary lives. To learn more, visit colehaan.com. Follow along @colehaan.
PRESS CONTACTS:
Cole Haan
press@colehaan.com
Jennifer Bett Communications
colehaan@jbc-pr.com
Video - https://mma.prnasia.com/media2/2853041/GP_Tennis_2_0_Video.mp4
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
COLE HAAN UNVEILS GRANDPRØ TENNIS 2.0: A NEW ERA OF LIGHTNESS INNOVATION
COLE HAAN UNVEILS GRANDPRØ TENNIS 2.0: A NEW ERA OF LIGHTNESS INNOVATION
COLE HAAN UNVEILS GRANDPRØ TENNIS 2.0: A NEW ERA OF LIGHTNESS INNOVATION
COLE HAAN UNVEILS GRANDPRØ TENNIS 2.0: A NEW ERA OF LIGHTNESS INNOVATION
