Genome & Company's Skincare Brand UIQ Expands into North America with Official Amazon Brand Store Launch

• Official debut signals full-scale entry into global markets
• Biome Barrier Cream Mist earns 'Amazon's Choice' designation

SEOUL, South Korea, May 16, 2025 /PRNewswire/ -- Genome & Company, a global clinical-stage biotechnology firm, has officially launched its skincare brand UIQ (www.theuiq.com) on Amazon, the largest e-commerce platform in the United States.

UIQ, renowned for its patented skin-derived microbiome ingredients targeting a range of skin concerns, aims to solidify its North American presence by leveraging Amazon's expansive platform and enhancing direct engagement with global consumers.

Through its dedicated Amazon brand store, UIQ now offers signature products including Biome Barrier Cream Mist (100ml) and Biome Barrier Collagen Firming Cleansing Balm (100ml). These hero products—part of the Biome Barrier, Biome Remedy, and Biome C collections—exemplify the brand's commitment to science-backed, targeted skincare solutions. Notably, the Biome Barrier Cream Mist was awarded the Amazon's Choice badge shortly after launch, in recognition of its superior quality, user reviews, and fulfillment performance.

UIQ also reported outstanding performance during its first participation in Amazon's Spring Sale (March 25–31, local time). As of 5:00 PM KST on April 1, sales had surged by approximately 1,900% compared to its average daily revenue—demonstrating significant growth potential in the U.S. market.

Customer feedback on Amazon has been overwhelmingly favorable, underscoring the product's efficacy and consumer appeal. Many reviewers praised the mist for being "glow-boosting without feeling heavy" and expressed enthusiasm for "discovering a K-beauty brand genuinely committed to skin science."

This successful debut is regarded as a strategic milestone in UIQ's global expansion roadmap. To further strengthen connections with international consumers, UIQ recently launched official Instagram and TikTok accounts. With TikTok serving as a highly influential platform among North American Gen Z audiences, the brand plans to roll out influencer-driven campaigns and viral content to amplify product awareness and engagement.

"This Amazon launch marks a significant milestone in UIQ's global expansion and reflects our commitment to integrating advanced biotechnology with high-performance skincare," said a UIQ spokesperson. "With strong product efficacy and a bold marketing strategy, we are aiming to achieve top category rankings during Amazon's Prime Day."

UIQ is a skincare brand developed by Genome & Company, Korea's leading microbiome research and development firm. Harnessing proprietary functional microbiome ingredients, UIQ offers tailored product lines including the Barrier line for hydration and skin barrier support, the Remedy line for calming care, and the Vitamin C line for brightening and spot correction, each designed to address specific skin concerns with precision and efficacy.

SEOUL, South Korea, May 16, 2025 /PRNewswire/ -- Genome & Company, a global clinical-stage biotechnology firm, has officially launched its skincare brand UIQ (www.theuiq.com) on Amazon, the largest e-commerce platform in the United States.

UIQ, renowned for its patented skin-derived microbiome ingredients targeting a range of skin concerns, aims to solidify its North American presence by leveraging Amazon's expansive platform and enhancing direct engagement with global consumers.

Through its dedicated Amazon brand store, UIQ now offers signature products including Biome Barrier Cream Mist (100ml) and Biome Barrier Collagen Firming Cleansing Balm (100ml). These hero products—part of the Biome Barrier, Biome Remedy, and Biome C collections—exemplify the brand's commitment to science-backed, targeted skincare solutions. Notably, the Biome Barrier Cream Mist was awarded the Amazon's Choice badge shortly after launch, in recognition of its superior quality, user reviews, and fulfillment performance.

UIQ also reported outstanding performance during its first participation in Amazon's Spring Sale (March 25–31, local time). As of 5:00 PM KST on April 1, sales had surged by approximately 1,900% compared to its average daily revenue—demonstrating significant growth potential in the U.S. market.

Customer feedback on Amazon has been overwhelmingly favorable, underscoring the product's efficacy and consumer appeal. Many reviewers praised the mist for being "glow-boosting without feeling heavy" and expressed enthusiasm for "discovering a K-beauty brand genuinely committed to skin science."

This successful debut is regarded as a strategic milestone in UIQ's global expansion roadmap. To further strengthen connections with international consumers, UIQ recently launched official Instagram and TikTok accounts. With TikTok serving as a highly influential platform among North American Gen Z audiences, the brand plans to roll out influencer-driven campaigns and viral content to amplify product awareness and engagement.

"This Amazon launch marks a significant milestone in UIQ's global expansion and reflects our commitment to integrating advanced biotechnology with high-performance skincare," said a UIQ spokesperson. "With strong product efficacy and a bold marketing strategy, we are aiming to achieve top category rankings during Amazon's Prime Day."

UIQ is a skincare brand developed by Genome & Company, Korea's leading microbiome research and development firm. Harnessing proprietary functional microbiome ingredients, UIQ offers tailored product lines including the Barrier line for hydration and skin barrier support, the Remedy line for calming care, and the Vitamin C line for brightening and spot correction, each designed to address specific skin concerns with precision and efficacy.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Genome & Company's Skincare Brand UIQ Expands into North America with Official Amazon Brand Store Launch

• Teachers of years 1-10 see the benefits of hands-on computer science and AI education but lack the right tools to engage students, according to a new report, 'Building the Future: A Global Report on Computer Science & AI Education'.
• Age-appropriate and curriculum-aligned LEGO^® Education lessons equip educators with everything they need to teach computer science and AI concepts as part of their curriculum.
• Students explore and build essential computer science and AI literacy skills through hands-on, collaborative and meaningful learning.

BILLUND, Denmark, Jan. 12, 2026 /PRNewswire/ -- Today, LEGO^® Education announced a new hands-on solution and curriculum for computer science and artificial intelligence (AI) for year 1-10 classrooms that fosters collaboration, creativity, and learning outcomes. Shipping from April 2026, LEGO^® Education Computer Science & AI enables schools to expand critically needed access to computer science and AI education.

"We have a vision for kids learning, building and coding together – moving away from classrooms where kids work individually on computers with headphones on," said Atish Gonsalves, Head of Product, Computer Science & AI, LEGO Education. With LEGO Education Computer Science & AI, students collaborate and work in groups of four while teachers facilitate hands-on lessons with ready-to-use materials. Kits are specifically designed for years 1-2, 3-6 and 7-10, featuring LEGO^® bricks, hardware and lessons that are accessible for beginners yet offer infinite possibilities for experienced learners.

'Building the Future: A Global Report on Computer Science & AI Education' found that many teachers are lacking the right tools to engage their students in these concepts. In fact, more than half of teachers globally say current resources leave students "bored", and nearly half say computer science isn't relatable and doesn't connect to students' interests or day-to-day. While 69 per cent of global teachers agree AI literacy is critical for students' futures, 40 per cent say their schools aren't prepared to teach it responsibly.

"The future will be led by children who don't just use technology – they understand it, question it and ultimately build a better world with it," said Andrew Sliwinski, Head of Product Experience, LEGO Education. "AI presents incredible opportunities for learning, but it must be introduced with intention and care. This is why we developed a solution for the classroom grounded in the LEGO Group's values of child safety, privacy and well-being. With LEGO Education Computer Science & AI, children engage with AI to build their understanding of how the technology works in a safe and responsible way."

LEGO Education is introducing a hands-on, student-centred approach to effectively teach computer science concepts in the classroom and foster AI literacy, creativity and student agency. The report found that teachers value digital learning with screens but want more balance to deliver the best learning outcomes. The LEGO Education curriculum includes both screen-free lessons and lessons that combine physical bricks with the digital LEGO^® Education Coding Canvas to bring student creations to life. To understand why and how the technology works, students build and experiment with AI, ultimately learning how to engage with it in a more meaningful and responsible way. This marks a significant shift in how these subjects are taught in classrooms.

With the upcoming launch of LEGO Education Computer Science & AI and the recent introduction of LEGO^® Education Science, LEGO Education is designing solutions that equip schools with the tools they need to more easily and effectively teach subjects that have often been disconnected and inaccessible to many students and teachers. As part of this transition, the LEGO^® Education SPIKE™ Portfolio will retire, including LEGO^® Education SPIKE™ Prime and LEGO^® Education SPIKE™ Essential. For details and timing, visit LEGOeducation.com/SPIKE-retirement.

LEGO Education Computer Science & AI will begin shipping in April 2026. To learn more, visit LEGOeducation.com/CS-AI.

Stay connected on social media through LinkedIn, Instagram and YouTube.

Key Product Information

• Kits will be available in three grade bands: years 1-2, 3-6 and 7-10.
• Each kit is a stackable box containing LEGO bricks, interactive hardware, connection card(s), charging cable(s) and building instructions.
• LEGO Education Coding Canvas offers intuitive, block-based coding experience with word and icon blocks (available on a web browser or as an iOS app). LEGO Education Coding Canvas requires no student login, and data is only saved locally.
• Free unlimited access to the online Teacher Portal includes Getting Started materials, facilitation notes, classroom presentations, curriculum-aligned lessons and more.
• Collaborative experiences invite students to build, code and create their own AI interactions.
• FIRST^® LEGO^® League Future Edition deepens the learning from LEGO Education Computer Science & AI in the classroom. FIRST LEGO League will be available as Founders Edition and Future Edition. For information on eligibility and availability, visit: LEGOeducation.com/FLL

Building the Future: A Global Report on Computer Science & AI Education
Survey of 1,800 teachers and administrators across the United States, Germany, South Korea and Australia. Respondents included general educators, US administrators and computer science specialists. The survey was conducted by Edelman DXI Research on behalf of LEGO Education during August and September 2025.

Download the full report: LEGOeducation.com/AI

About LEGO^® Education
LEGO^® Education brings inquiry-based, hands-on learning into year 1-10 classrooms and beyond, combining educators' expertise with engaging LEGO^® bricks and standards-aligned lessons to deliver meaningful learning outcomes. These learning experiences, rooted in safety, collaboration and hands-on discovery, inspire students to believe that any subject or path in life is within reach.

LEGO, the LEGO logo, LEGO Education, the LEGO Education logo and the SPIKE logo are trademarks of the LEGO Group. ©2026 The LEGO Group.

Media Contact
Kelley Brescia
Kelley.brescia@LEGO.com

 

 

 

 

 

• Teachers of years 1-10 see the benefits of hands-on computer science and AI education but lack the right tools to engage students, according to a new report, 'Building the Future: A Global Report on Computer Science & AI Education'.
• Age-appropriate and curriculum-aligned LEGO^® Education lessons equip educators with everything they need to teach computer science and AI concepts as part of their curriculum.
• Students explore and build essential computer science and AI literacy skills through hands-on, collaborative and meaningful learning.

BILLUND, Denmark, Jan. 12, 2026 /PRNewswire/ -- Today, LEGO^® Education announced a new hands-on solution and curriculum for computer science and artificial intelligence (AI) for year 1-10 classrooms that fosters collaboration, creativity, and learning outcomes. Shipping from April 2026, LEGO^® Education Computer Science & AI enables schools to expand critically needed access to computer science and AI education.

LEGO® Education Computer Science & AI empowers teachers to deliver computer science and AI learning that is impactful, meaningful, and relevant for every K-8 classroom (ages 5-11+). jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2857931/LEGO_Education_CSAI_Concept_Video.mp4', image: 'https://mma.prnasia.com/media2/2857931/LEGO_Education_CSAI_Concept_Video.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});

"We have a vision for kids learning, building and coding together – moving away from classrooms where kids work individually on computers with headphones on," said Atish Gonsalves, Head of Product, Computer Science & AI, LEGO Education. With LEGO Education Computer Science & AI, students collaborate and work in groups of four while teachers facilitate hands-on lessons with ready-to-use materials. Kits are specifically designed for years 1-2, 3-6 and 7-10, featuring LEGO^® bricks, hardware and lessons that are accessible for beginners yet offer infinite possibilities for experienced learners.

'Building the Future: A Global Report on Computer Science & AI Education' found that many teachers are lacking the right tools to engage their students in these concepts. In fact, more than half of teachers globally say current resources leave students "bored", and nearly half say computer science isn't relatable and doesn't connect to students' interests or day-to-day. While 69 per cent of global teachers agree AI literacy is critical for students' futures, 40 per cent say their schools aren't prepared to teach it responsibly.

"The future will be led by children who don't just use technology – they understand it, question it and ultimately build a better world with it," said Andrew Sliwinski, Head of Product Experience, LEGO Education. "AI presents incredible opportunities for learning, but it must be introduced with intention and care. This is why we developed a solution for the classroom grounded in the LEGO Group's values of child safety, privacy and well-being. With LEGO Education Computer Science & AI, children engage with AI to build their understanding of how the technology works in a safe and responsible way."

LEGO Education is introducing a hands-on, student-centred approach to effectively teach computer science concepts in the classroom and foster AI literacy, creativity and student agency. The report found that teachers value digital learning with screens but want more balance to deliver the best learning outcomes. The LEGO Education curriculum includes both screen-free lessons and lessons that combine physical bricks with the digital LEGO^® Education Coding Canvas to bring student creations to life. To understand why and how the technology works, students build and experiment with AI, ultimately learning how to engage with it in a more meaningful and responsible way. This marks a significant shift in how these subjects are taught in classrooms.

With the upcoming launch of LEGO Education Computer Science & AI and the recent introduction of LEGO^® Education Science, LEGO Education is designing solutions that equip schools with the tools they need to more easily and effectively teach subjects that have often been disconnected and inaccessible to many students and teachers. As part of this transition, the LEGO^® Education SPIKE™ Portfolio will retire, including LEGO^® Education SPIKE™ Prime and LEGO^® Education SPIKE™ Essential. For details and timing, visit LEGOeducation.com/SPIKE-retirement.

LEGO Education Computer Science & AI will begin shipping in April 2026. To learn more, visit LEGOeducation.com/CS-AI.

Stay connected on social media through LinkedIn, Instagram and YouTube.

Key Product Information

• Kits will be available in three grade bands: years 1-2, 3-6 and 7-10.
• Each kit is a stackable box containing LEGO bricks, interactive hardware, connection card(s), charging cable(s) and building instructions.
• LEGO Education Coding Canvas offers intuitive, block-based coding experience with word and icon blocks (available on a web browser or as an iOS app). LEGO Education Coding Canvas requires no student login, and data is only saved locally.
• Free unlimited access to the online Teacher Portal includes Getting Started materials, facilitation notes, classroom presentations, curriculum-aligned lessons and more.
• Collaborative experiences invite students to build, code and create their own AI interactions.
• FIRST^® LEGO^® League Future Edition deepens the learning from LEGO Education Computer Science & AI in the classroom. FIRST LEGO League will be available as Founders Edition and Future Edition. For information on eligibility and availability, visit: LEGOeducation.com/FLL

Building the Future: A Global Report on Computer Science & AI Education
Survey of 1,800 teachers and administrators across the United States, Germany, South Korea and Australia. Respondents included general educators, US administrators and computer science specialists. The survey was conducted by Edelman DXI Research on behalf of LEGO Education during August and September 2025.

Download the full report: LEGOeducation.com/AI

About LEGO^® Education
LEGO^® Education brings inquiry-based, hands-on learning into year 1-10 classrooms and beyond, combining educators' expertise with engaging LEGO^® bricks and standards-aligned lessons to deliver meaningful learning outcomes. These learning experiences, rooted in safety, collaboration and hands-on discovery, inspire students to believe that any subject or path in life is within reach.

LEGO, the LEGO logo, LEGO Education, the LEGO Education logo and the SPIKE logo are trademarks of the LEGO Group. ©2026 The LEGO Group.

Media Contact
Kelley Brescia
Kelley.brescia@LEGO.com

 

 

 

 

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

LEGO® Education Announces Hands-on Computer Science & AI Learning Solution

LEGO® Education Announces Hands-on Computer Science & AI Learning Solution

LEGO® Education Announces Hands-on Computer Science & AI Learning Solution

LEGO® Education Announces Hands-on Computer Science & AI Learning Solution