Mexico encourages consumers to buy homegrown goods amid trade frictions with US

Mexico has called for the revival of its decades-old "Made in Mexico" campaign, aiming to encourage consumers to favor homegrown goods amid escalating trade frictions with the United States.

Launched by the federal government together with leading companies, the initiative invites producers to register a tricolor "Made in Mexico" logo that signals quality and stirs national pride.

Officials say the badge could soon appear on everything from Hass avocados and Golden Delicious mangoes to washing machines and software.

Salomon Abedrop Lopez, president of the Mexican Winemakers Council, said the label offers vintners "a springboard to widen their reach at home and, eventually, abroad."

"'Made in Mexico' makes us distinctive in Mexico and gives us a presence in the national market. Consumption of Mexican wine is growing and so is the preference for Mexican wine. So as consumption grows, we have to make a strong effort," said Lopez.

Economists pointed out that President Claudia Sheinbaum is not the first Mexican leader to push for buy-local patriotism, yet they say the mood is different with tariff threats hanging over North American trade.

"They could be vegetables, fruits or alcoholic beverages. Other products will include those manufactured here, which can help facilitate scientific development in our country. This 'Made in Mexico' campaign aims to substitute imported products with local ones that have added value. They can be produced less expensively and they'll use existing logistics," said Adolfo Laborde Carranco, director of development studies at Mexico City's CIDE University.

Appeals to patriotism have long shaped Latin American economics. Mexican officials and business leaders hope this renewed push will shield the country's supply chains and its consumers from external shocks.

The central parity rate of the Chinese currency renminbi, or the yuan, strengthened 20 pips to 7.0108 against the U.S. dollar Monday, according to the China Foreign Exchange Trade System.

In China's spot foreign exchange market, the yuan is allowed to rise or fall by 2 percent from the central parity rate each trading day.

The central parity rate of the yuan against the U.S. dollar is based on a weighted average of prices offered by market makers before the opening of the interbank market each business day.