DaySmart Welcomes Michelle Ober as General Manager of its Pet Business Unit

ANN ARBOR, Mich.--(BUSINESS WIRE)--May 19, 2025--

DaySmart Software, a leading provider of business management software for entrepreneurs and small businesses, has appointed Michelle Ober as General Manager of its growing Pet Business Unit. Ober, an experienced leader in pet industry software, joins DaySmart to strengthen its capabilities in serving the full spectrum of pet care professionals as the company solidifies its commitment to the pet care sector.

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Ober joins DaySmart from Gingr and Togetherwork. She was the third employee at Gingr, a provider of software for pet boarding, grooming and daycare businesses, in 2015. When Gingr was acquired by Togetherwork, Ober became CEO/Product Leader for Gingr and later led Togetherwork’s entire Pet Care Unit, which also included Revelation Pets and PetExec. Ober’s approach centers on understanding the needs of pet professionals and building customer-centric solutions that make it easier for them to run their businesses.

Ober is coming on board at a critical time. DaySmart’s Pet Unit has evolved to service a comprehensive range of pet professionals, including groomers, dog walkers, pet sitters, boarding facilities, daycares and veterinarians. This differs from competitors who may focus on specific segments like grooming or veterinary services.

"Michelle's understanding of the pet care space is unparalleled," said Patrick Shanahan, CEO of DaySmart. "She understands the needs and struggles of our customers and is committed to providing them with the tools they need to succeed. Also, her experience in scaling products and platforms aligns perfectly with our vision for the Pet Business Unit. Her leadership will be instrumental as we deepen our capabilities in two specific areas -- pet boarding and daycare -- where Michelle has significant expertise."

Ober will lead a Pet Business Unit -- which includes DaySmart Pet, DaySmart Vet and Time To Pet -- that is already stacked with pet industry expertise. Mike Grenier, the founder of Time To Pet who now serves as DaySmart’s SVP of the Pet Business Unit, said: “Michelle’s experience and passion will strengthen our abilities to help pet professionals start, grow and manage their businesses. We are so excited for how the customer relationships and strategic vision Michelle brings will propel us forward.”

According to Ober: “At DaySmart, I’m privileged to be able to lead a talented team that’s dedicated to helping pet professionals grow and thrive. The potential to develop new ways of helping our customers as well as attracting new customers to our platform is limitless. It’s an exciting time at an exciting company!”

Looking further ahead, DaySmart envisions providing a unified experience for pet parents, where a single system and app will seamlessly manage all pet parents’ pet care needs, from grooming appointments to boarding reservations and veterinary visits.

About DaySmart Software

DaySmart Software provides industry-leading business management software and payment solutions designed to empower entrepreneurs to run and grow their businesses. Since 1999, DaySmart has offered vertically focused cloud-based applications and payment processing solutions to businesses of all sizes across a range of industries, including recreation, vet, pet, salon, spa, and body art. The company’s comprehensive platform helps customers manage, connect, and grow their client base within a single solution. Headquartered in Ann Arbor, Michigan, DaySmart is committed to innovation and to the success of its customers.

Picture of Michelle Ober

WEST PALM BEACH, Fla. (AP) — President Donald Trump on Sunday fired off another warning to the government of Cuba as the close ally of Venezuela braces for potential widespread unrest after Nicolás Maduro was deposed as Venezuela's leader.

Cuba, a major beneficiary of Venezuelan oil, has now been cut off from those shipments as U.S. forces continue to seize tankers in an effort to control the production, refining and global distribution of the country's oil products.

Trump said on social media that Cuba long lived off Venezuelan oil and money and had offered security in return, “BUT NOT ANYMORE!”

“THERE WILL BE NO MORE OIL OR MONEY GOING TO CUBA - ZERO!” Trump said in the post as he spent the weekend at his home in southern Florida. “I strongly suggest they make a deal, BEFORE IT IS TOO LATE.” He did not explain what kind of deal.

The Cuban government said 32 of its military personnel were killed during the American operation last weekend that captured Maduro. The personnel from Cuba’s two main security agencies were in Caracas, the Venezuelan capital, as part of an agreement between Cuba and Venezuela.

“Venezuela doesn’t need protection anymore from the thugs and extortionists who held them hostage for so many years,” Trump said Sunday. “Venezuela now has the United States of America, the most powerful military in the World (by far!), to protect them, and protect them we will.”

Trump also responded to another account’s social media post predicting that his secretary of state, Marco Rubio, will be president of Cuba: “Sounds good to me!” Trump said.

Trump and top administration officials have taken an increasingly aggressive tone toward Cuba, which had been kept economically afloat by Venezuela. Long before Maduro's capture, severe blackouts were sidelining life in Cuba, where people endured long lines at gas stations and supermarkets amid the island’s worst economic crisis in decades.

Trump has said previously that the Cuban economy, battered by years of a U.S. embargo, would slide further with the ouster of Maduro.

“It’s going down,” Trump said of Cuba. “It’s going down for the count.”

A person watches the oil tanker Ocean Mariner, Monrovia, arrive to the bay in Havana, Cuba, Friday, Jan. 9, 2026. (AP Photo/Ramon Espinosa)

President Donald Trump attends a meeting with oil executives in the East Room of the White House, Friday, Jan. 9, 2026, in Washington. (AP Photo/Alex Brandon)