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TCEB Unveils "3M" for Business Events at IMEX Frankfurt 2025

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TCEB Unveils "3M" for Business Events at IMEX Frankfurt 2025
Business

Business

TCEB Unveils "3M" for Business Events at IMEX Frankfurt 2025

2025-05-21 16:15 Last Updated At:16:45

BANGKOK, May 21, 2025 /PRNewswire/ -- Thailand Convention and Exhibition Bureau (TCEB) makes a presence at IMEX Frankfurt 2025 with a debut of an initiative "Meet in Thailand: Your Success, Your Moment", offering 3M elements to generate higher value for events.

The debut is made during TCEB press conference on May 20, led by Mr. Puripan Bunnag, TCEB Senior Vice President.

Mr. Puripan stated: "TCEB is always dedicated to making offerings that meet shifting demands of business world, so that holding events in Thailand can deliver higher value, better return on investment and greater return on experiences. After working in partnership with our stakeholders to overcome economic challenges, we have finally crafted "Meet in Thailand, Your Success, Your Moment" entailing 3M elements - MaxiMICE, Meaningful, Memorable – to offer upgraded resources and new ingredients in Thailand that will give a definition of events in a new light".

MaxiIMICE – This idea is to invite clients to explore and maximise new development of products and services or enhanced and upgraded offerings in Thailand. They range from enhanced accessibility due to increased flights, more capable and potential city destinations, new investment in properties, growth of unconventional venues, larger pool of qualified MICE manpower and standard-certified enterprises, richer options of localised experiences to stronger government support.

Meaningful – This idea is partly derived from TCEB's policy to advance the performance of MICE industry under the framework of Environmental, Social and Governance (ESG). It offers clients possibilities of making more purposeful events with measurable impacts. Spotlighting on sustainability, Thailand has developed low carbon MICE routes, MICE suppliers certified with sustainable event management, professional bodies in designing, auditing and verifying sustainable performance of events. Furthermore, there are choices of activities designed to involve and benefit local communities in every MICE City and other potential destinations across the country.

Memorable - With strong hospitability, adaptability and wealthy cultural assets, Thailand is always in fit state to deliver return on experiences. Thanks to extensive network of stakeholders in the creative sector, event designers, local communities keen in the MICE industry and tech entrepreneurs, Thailand can help clients craft the events with unique cultural immersion and fusion, finely blended business and leisure, tech-driven execution, contribution to local communities, plus a sense of human touch that will make enduring memory.

Apart from 3M initiative, TCEB also presented major updates on Thailand's MICE landscape comprising: 15 events from associations and corporations in Europe and the UK landing in Thailand, all 8 major convention and exhibition centers in Bangkok and its suburb being connected directly with BTS Sky Train and MRT Underground Train in May this year, Air France starting direct flights between Paris and Phuket in November 2025 and TCEB support schemes for business events and festivals.

Mr. Puripan added that next year in 2026 will be MICE Celebration Year to resonate with Thailand being selected to host a series of important events. Some key ones are International Horticultural Exposition 2026 (Udon Thani Expo), World Congress on Pain, Annual Meeting of the World Bank Group and International Monetary Fund, Global Sustainable Tourism Conference, UFI Asia Pacific Congress. Such large-scale events are a strong indicator of international confidence in Thailand's readiness and potential to make events a success.

For more information, contact TCEB at: pr@tceb.or.th

Thailand MICE – Meet the Magic

About TCEB

A LEADING AGENCY AT THE FOREFRONT OF THAILAND'S MICE INDUSTRY

Established in 2004, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB – the government agency under the supervision of the Prime Minister – has been assigned a role to promote, support and develop business events industry – corporate meetings, incentive trips, conventions, exhibitions, mega events and world festivals. Serving as a strategic partner, TCEB helps deliver creative ideas and solutions to bring success and fulfill the requirements of business events. The overarching goal is to drive Thailand to become a global MICE and mega events destination that can drive the country's strategic industries and national economy.

BANGKOK, May 21, 2025 /PRNewswire/ -- Thailand Convention and Exhibition Bureau (TCEB) makes a presence at IMEX Frankfurt 2025 with a debut of an initiative "Meet in Thailand: Your Success, Your Moment", offering 3M elements to generate higher value for events.

The debut is made during TCEB press conference on May 20, led by Mr. Puripan Bunnag, TCEB Senior Vice President.

Mr. Puripan stated: "TCEB is always dedicated to making offerings that meet shifting demands of business world, so that holding events in Thailand can deliver higher value, better return on investment and greater return on experiences. After working in partnership with our stakeholders to overcome economic challenges, we have finally crafted "Meet in Thailand, Your Success, Your Moment" entailing 3M elements - MaxiMICE, Meaningful, Memorable – to offer upgraded resources and new ingredients in Thailand that will give a definition of events in a new light".

MaxiIMICE – This idea is to invite clients to explore and maximise new development of products and services or enhanced and upgraded offerings in Thailand. They range from enhanced accessibility due to increased flights, more capable and potential city destinations, new investment in properties, growth of unconventional venues, larger pool of qualified MICE manpower and standard-certified enterprises, richer options of localised experiences to stronger government support.

Meaningful – This idea is partly derived from TCEB's policy to advance the performance of MICE industry under the framework of Environmental, Social and Governance (ESG). It offers clients possibilities of making more purposeful events with measurable impacts. Spotlighting on sustainability, Thailand has developed low carbon MICE routes, MICE suppliers certified with sustainable event management, professional bodies in designing, auditing and verifying sustainable performance of events. Furthermore, there are choices of activities designed to involve and benefit local communities in every MICE City and other potential destinations across the country.

Memorable - With strong hospitability, adaptability and wealthy cultural assets, Thailand is always in fit state to deliver return on experiences. Thanks to extensive network of stakeholders in the creative sector, event designers, local communities keen in the MICE industry and tech entrepreneurs, Thailand can help clients craft the events with unique cultural immersion and fusion, finely blended business and leisure, tech-driven execution, contribution to local communities, plus a sense of human touch that will make enduring memory.

Apart from 3M initiative, TCEB also presented major updates on Thailand's MICE landscape comprising: 15 events from associations and corporations in Europe and the UK landing in Thailand, all 8 major convention and exhibition centers in Bangkok and its suburb being connected directly with BTS Sky Train and MRT Underground Train in May this year, Air France starting direct flights between Paris and Phuket in November 2025 and TCEB support schemes for business events and festivals.

Mr. Puripan added that next year in 2026 will be MICE Celebration Year to resonate with Thailand being selected to host a series of important events. Some key ones are International Horticultural Exposition 2026 (Udon Thani Expo), World Congress on Pain, Annual Meeting of the World Bank Group and International Monetary Fund, Global Sustainable Tourism Conference, UFI Asia Pacific Congress. Such large-scale events are a strong indicator of international confidence in Thailand's readiness and potential to make events a success.

For more information, contact TCEB at: pr@tceb.or.th

Thailand MICE – Meet the Magic

About TCEB

A LEADING AGENCY AT THE FOREFRONT OF THAILAND'S MICE INDUSTRY

Established in 2004, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB – the government agency under the supervision of the Prime Minister – has been assigned a role to promote, support and develop business events industry – corporate meetings, incentive trips, conventions, exhibitions, mega events and world festivals. Serving as a strategic partner, TCEB helps deliver creative ideas and solutions to bring success and fulfill the requirements of business events. The overarching goal is to drive Thailand to become a global MICE and mega events destination that can drive the country's strategic industries and national economy.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TCEB Unveils "3M" for Business Events at IMEX Frankfurt 2025

TCEB Unveils "3M" for Business Events at IMEX Frankfurt 2025

T. Rowe Price Investment Management, Inc. and Braidwell LP participate as new investors

Stephen Williams, MD, Ph.D. joins as Chief Scientific Officer

Rebecca Chambers and Frank Witney, Ph.D. appointed to Board of Directors

FREMONT, Calif., Jan. 12, 2026 /PRNewswire/ -- Alamar Biosciences, Inc. ("Alamar"), a leader in precision proteomics dedicated to advancing the early detection of disease, announced the close of an oversubscribed convertible notes financing, bringing in more than $50 million of new capital. Accounts advised by T. Rowe Price Investment Management, Inc. and Braidwell LP joined the financing as new investors. Existing investors, including Illumina Ventures and Sands Capital, also participated. The financing will support the continued commercial advancement of Alamar's precision proteomics platform.

"We deeply appreciate the continued support from our existing investors and are excited to welcome our new partners," said Dr. Yuling Luo, founder, chairman, and chief executive officer of Alamar. "Their confidence in our vision and strategy underscores the transformative potential of our work. This investment will enable us to accelerate innovation and continue to expand the reach of our platform, unlocking the full value of precision medicine and early disease detection."

Leadership and Board Expansion
Alamar also announced key additions to its executive leadership team and board of directors to support the company's continued growth and commitment to operational excellence.

 

 

To further strengthen its scientific leadership, Alamar welcomes Dr. Stephen Williams as Chief Scientific Officer. Steve brings more than three decades of experience in precision medicine and biomarker innovation. He most recently served as Chief Medical Officer at Standard BioTools and SomaLogic, and previously spent 18 years at Pfizer in senior leadership roles. A recognized leader in the scientific community, he has served on the NIH National Advisory Council for Biomedical Imaging and Bioengineering, helped launch the Alzheimer's Disease Neuroimaging Initiative, and co-founded the FDA-FNIH-PhRMA Biomarker Consortium.

Alamar has also appointed Rebecca Chambers and Dr. Frank Witney as directors to its board. Rebecca, Chief Financial Officer at Veracyte, brings deep financial and healthcare leadership experience from her current role as well as previous positions at Outset Medical, Illumina, Myriad Genetics and Life Technologies. Frank, an operating partner at Ampersand Capital Partners, adds over three decades of life sciences leadership experience, including serving as President and CEO of Affymetrix and Dionex Corporation, and currently sits on the boards of Revvity, Cerus Corporation, Standard BioTools, and several private companies.

"I am thrilled to welcome Steve to our leadership team, and Rebecca and Frank to our board of directors," said Dr. Yuling Luo. "Their deep expertise and diverse perspectives will be invaluable as we accelerate our mission to unleash the power of our Precision Proteomics platform, to enable broad impacts across health and disease. This is an exciting moment for Alamar, and we look forward to the impact their leadership will have on driving innovation and growth."

About Alamar Biosciences, Inc. 
Alamar Biosciences is a privately held life sciences company dedicated to powering precision proteomics to enable the earliest detection of disease. Leveraging its proprietary NULISA™ technology and the ARGO™ HT System, Alamar's platform is designed to deliver ultra-high sensitivity and addresses key limitations of existing technologies to deliver precision proteomics. For more information, please visit alamarbio.com

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

Alamar Biosciences Announces Close of Oversubscribed Convertible Notes Financing and Expansion of Leadership Team

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