NEW YORK, May 21, 2025 /PRNewswire/ -- AutoFull announces its partnership with Nikola "NiKo" KovaÄ, one of the world's most celebrated CS2 professionals. As AutoFull Global Product Ambassador, NiKo brings over a decade of elite competitive experience to help shape the future of ergonomic gaming chairs.
NiKo's Choice: AutoFull M6 and G7
With more than 30,000 hours of in-game time, NiKo knows the toll of professional gaming. To stay at his best, he trusts the AutoFull M6 and G7—chairs built to support posture, reduce fatigue, and enhance focus during long sessions.
"In the past, I sat in chairs that couldn't support my posture. Back pain became my unwanted teammate. Now? The game has changed," says NiKo.
"The AutoFull M6 and AutoFull G7 are designed to relieve pressure and help me stay locked in."
AutoFull M6: Engineered for Elite Performance
Crafted for professional players and serious gamers, the AutoFull M6 blends premium ergonomics with innovative features:
- Lumbar Massage System: World-first tech offering deep-tissue massage with three intensity levels. The support adjusts automatically to your posture, even while leaning forward.
- 3D ErgoCloud Neck Pillow: Provides targeted neck support to reduce spinal pressure and shoulder fatigue.
- World's First Ventilated & Heated Esports Throne: Integrated cooling and heating system keeps your body at the right temperature, no matter the season.
- 360° Adjustable Armrests: Adapted to any gaming posture with swivel, tilt, slide, and dual-angle rotation — for perfect support in FPS, MOBA, and more.
AutoFull G7: Built for Long-Haul Comfort
Designed for breathability and precision fit, the AutoFull G7 tackles common issues like heat buildup and poor support:
- 22 Adjustable Features for Ultimate Comfort: Includes Auto Dynamic Lumbar Support, 720° Dual-Axis Rotating Armrests, and 4D Dual-Axis Cervical Support Pillow for all-around support.
- Cloud-Sense Shock Absorption Mesh: Durable, breathable woven mesh delivers soft, stable comfort that won't sag—even during marathon gaming.
- Customizable Back Armor: Personalize your gaming chair.
Shaping the Future of Esports Gear
NiKo highlights the importance of high-performance seating in competitive play. His partnership with AutoFull reflects a shared mission: to deliver next-gen gear that empowers gamers to compete at their peak—whether at home or on the world stage.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
AutoFull Teams Up with NiKo to Elevate Esports Seating Standards
Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities
BEIJING, Jan. 1, 2026 /PRNewswire/ -- As 2025 came to a close, Haier, the world's leading IoT ecosystem brand, brought the spirit of champions to audiences worldwide through its partnership with Paris Saint-Germain (PSG), one of the world's most successful football clubs. On December 31, 2025, a New Year television commercial created by PSG star players lit up landmark outdoor screens across 13 major cities in markets including France, Poland, Egypt, Saudi Arabia and Japan, delivering more than a festive greeting and reflecting a shared champion mindset rooted in excellence, leadership, and global connection.
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Champion Spirit Inspires Innovation and Global User Experiences
The New Year campaign reflects Haier's own pursuit of excellence. From a pioneering Chinese manufacturer to a truly global ecosystem brand, Haier now serves over 1 billion households across more than 200 countries and regions. In 2024, Haier achieved global operating revenue of USD 55.9 billion and led the global major appliance retail market for 16 consecutive years.
Just as PSG relentlessly pushes the limits of performance, Haier applies the same champion spirit to technology and user experience. "We are thrilled to elevate our sports marketing strategy by partnering with Paris Saint-Germain. Great teams win through precision, teamwork and constant improvement. We build products the same way: designed around people, powered by technology, and proven in daily use." said Haishan Liang, Vice Chairman of the Board of Directors and President of Haier Group.
This vision is powered by Haier's "three-in-one" localization strategy, which integrates localized research and development, manufacturing, and marketing to create solutions tailored to local lifestyles. This approach, coupled with a global innovation network, ensures Haier's technology meets the diverse needs of users worldwide.
In Japan, Haier's ultra-slim refrigerators are designed for compact urban homes. In Europe, energy-efficient washing machines meet sustainability expectations and regulatory standards. In the U.S., large-capacity washers cater to family-oriented living.
In Thailand, Haier's "UV Cool Voice Series" air conditioners feature AI-powered voice control in both Thai and English, while in the Middle East and Africa, Haier's air-conditioning solutions are engineered to perform reliably and efficiently under demanding climate conditions.
Toward an Ecosystem Future of Infinite Possibilities
Beyond features and functions, Haier continues to expand its ecosystem, building open, vibrant ecosystems in smart living, industrial internet, and health tech, guided by the vision of creating boundless value alongside users and partners.
Through the COSMOPlat industrial internet platform, which supports global manufacturing innovation, and the Yingkang Life eco-platform focused on health and well-being, Haier's influence as an ecosystem brand continues to grow worldwide.
Guided by a strong sense of responsibility, Haier integrates sustainability and ESG (Environmental, Social and Governance) principles into its global operations, supporting long-term, sustainable development in every market it serves.
Moreover, Haier continues to strengthen its emotional connection with users worldwide. The illuminated landmark screens symbolize a shared celebration rooted in common values.
Haier's Global Fans Festival also remains a vital platform for engagement and community building. Following the successful conclusion of the recent event in Malaysia, the festival will continue to connect users through hundreds of localized events worldwide, fostering deeper interaction, shared experiences, and a growing global community.
As 2026 begins, Haier remains committed to delivering champion experiences through technology, innovation, and shared values—walking alongside users worldwide toward new possibilities.
Please visit https://www.haier.com/global/.
About Haier Group
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of "More Creation, More Possibilities". Haier has always been user-centered and has built a landscape of three pillars: Smart Living, Comprehensive Health Industry, and Digital Economy Industry. The company has established 10 R&D centers, 35 industrial parks, and 163 manufacturing centers, achieving a global revenue of USD 55.9 billion in 2024. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
