INDIANAPOLIS--(BUSINESS WIRE)--May 21, 2025--
PERQ, the leading multifamily digital marketing platform software, today announced the launch of its new website solution, PERQ Websites. The AI-powered websites are built on PERQ’s next-generation content management system (CMS) that allows for accelerated site deployment, self-help drag and drop updates (no developer needed), and native integration support for common technology tools. PERQ’s websites use proprietary interactive calls to action and are integrated with the PERQ Digital Marketing Platform to optimize lead conversion and help multifamily marketers maximize their lead generation while also reducing their marketing spend.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250521049727/en/
In today's competitive multifamily market, properties need to achieve their occupancy goals with the least amount of marketing spend. This puts pressure on multifamily marketers to be more efficient and effective with their marketing mix. PERQ Websites help with their AI tools that step website visitors through their renter’s journey, giving them personalized website experiences that convert leads better than a traditional website. Increasing free and low-cost leads from the website help to reduce the dependency on expensive lead sources, consolidates vendors, and gives marketers more control over their marketing mix and their advertising budget.
“We are excited to launch PERQ Websites to the industry and help multifamily take back control of their marketing,” said Scott Hill, CEO at PERQ. “With PERQ, multifamily marketers have modern tools in their hands to attract and convert high quality rental leads. No longer will they need to rely on expensive agencies. Instead, they can turn the dials on their website, lead nurture, media tactics and spend themselves as they learn about their portfolio’s performance through PERQ reporting.”
PERQ Websites are unique from other website providers in that they are powered by AI, which helps personalize the apartment shopping experience for each prospect and guides them towards the most suitable next step. The visitor experience is more engaging and informative, and this results in more leads and higher occupancy that is sourced from the website. The move is a step toward the more modern and interactive websites used by other industries and proven successful with consumers.
Harbor Group Management Company is an early adopter and uses PERQ websites for their approximately 260 multifamily property websites, as well as their corporate page. Jenn Williams, VP of Marketing for Harbor Group Management Company, said, “Offering renters a best-in-class website experience sets our communities apart. I love how the sites integrate with PERQ’s marketing tools, giving me greater visibility and control over our marketing efforts.”
With this launch, PERQ is setting a new standard for multifamily websites by delivering a flexible, performance-driven solution that empowers marketers to take control of their strategy and results.
PERQ Websites are available now. For more information, please visit www.perq.com.
About PERQ
PERQ is an AI-powered digital marketing platform built to help property management companies (PMCs) generate more qualified leads at a lower cost. By combining data-driven paid and organic media strategies with technology—including AI-powered websites, conversational AI, nurture automation, landing pages, and Google Business Profile automation— PERQ captures and converts high-intent leads from low and no-cost sources.
With transparent reporting across the entire marketing funnel, PMCs can improve performance, refine strategy, and track conversion and cost metrics from lead to lease. Over 150 PMCs trust PERQ to boost lead quality, reduce marketing costs, and drive better results—without adding work for onsite teams.
Introducing PERQ Websites
NEW YORK (AP) — Kamala Harris “wrote off rural America" during the 2024 presidential campaign and failed to attack Donald Trump with sufficient “negative firepower," according to a long-awaited post-election autopsy released on Thursday by the Democratic National Committee.
The committee's chair, Ken Martin, shared the 192-page report only after facing intense internal pressure from frustrated Democratic operatives concerned with his leadership. Martin had originally promised to release the autopsy, only to keep it under wraps for months because he was concerned it would be a distraction ahead of the midterms as Democrats mobilize to take back control of Congress.
On Tuesday, Martin apologized for his handling of the situation and conceded that the report was withheld because it “was not ready for primetime."
Although the autopsy criticizes Democrats' focus on “identity politics,” it sidesteps some of the most controversial elements of the 2024 campaign. The report does not address former President Joe Biden’s decision to seek reelection, the rushed selection of Harris to replace him on the ticket or the party's acrimonious divide over the war in Gaza.
“I am not proud of this product; it does not meet my standards, and it won’t meet your standards,” Martin wrote in an essay on Substack on Thursday. “I don’t endorse what’s in this report, or what’s left out of it. I could not in good faith put the DNC’s stamp of approval on it. But transparency is paramount.”
A spokesperson for Harris did not immediately respond to a request for comment.
The initial reaction from Democratic operatives was a mix of bafflement and anger over Martin's handling of the situation.
“Why not say this in 2024, or bring in more people to finish it, instead of turning this into the dumbest media cycle for 7-8 months?” Democratic strategist Steve Schale wrote on social media.
The postelection report, which was authored by Democratic consultant Paul Rivera, calls for “a renewed focus on the voters of Middle America and the South, who have come to believe they are not included in the Democratic vision of a stronger and more dynamic America for everyone.”
“Millions of Americans are suffering from poor access to healthcare, manufacturing and job losses, and a failing infrastructure, yet continue to be persuaded to vote against their best interests because they do not see themselves reflected in the America of the Democratic Party,” the report says.
The autopsy points to a reduction in support and training for Democratic state parties, voter registration shifts and “a persistent inability or unwillingness to listen to all voters.”
Thursday's release comes as Martin confronts a crisis of confidence among party officials who are increasingly concerned about the health of their political machine barely a year into his term. Some Democratic operatives have had informal discussions about recruiting a new chair, even though most believe that Martin’s job wasn't in serious jeopardy ahead of the midterm elections.
The report found that Harris and her allies failed to focus enough on Trump's negatives, especially his felony convictions. This was part of a broader criticism that Democrats' messaging is too focused on reason and winning arguments, “even in cycles when the electorate is defined by rage.”
“There was a decision in the 2024 Democratic leadership not to engage in negative advertising at the scale required,” the report states. “The Trump campaign and supportive Super PACs went full throttle against Vice President Harris, but there was not sufficient or similar negative firepower directed at Trump by Democrats.”
The report continues: “It was essential to prosecute a more effective case as to why Trump should have been disqualified from ever again taking office. The grounds were there, but the messaging did not make the case.”
Trump's attack on Harris' transgender policies were cited as a key contrast.
Specifically, the report suggested the Democratic nominee was “boxed” in by the Trump campaign's “very effective” ad that highlighted Harris' previous statement of support for taxpayer-funded gender-affirming surgeries for prison inmates.
Democratic pollsters believed that “if the Vice President would not change her position – and she did not – then there was nothing which would have worked as a response," the report said.
The report criticized Harris' outreach to key segments of America while condemning the party's focus on “identity politics.”
“Harris wrote off rural America, assuming urban/suburban margins would compensate. The math doesn’t work,” the report says. “You can’t lose rural areas by overwhelming margins and make it up elsewhere when rural voters are a significant share of the electorate. If Democrats are to reclaim leadership in the Heartland or the South, candidates must perform well in rural turf. Show up, listen, and then do it again.”
The report also references Democrats' underperformance with male voters of color.
“Male voters require direct engagement. The gender gap can be narrowed. Deploy male messengers, address economic concerns, and don’t assume identity politics will hold male voters of color,” it says.
President Donald Trump speaks during an event about loosening a federal refrigerant rule, in the Oval Office at the White House, Thursday, May 21, 2026, in Washington. (AP Photo/Jacquelyn Martin)
Former Vice President Kamala Harris speaks during a fireside chat on Thursday, May 7, 2026, in Las Vegas. (AP Photo/Ty ONeil)
FILE - Democratic National Committee chair Ken Martin speaks during an interview with The Associated Press at DNC headquarters, Jan. 12, 2026, in Washington. (AP Photo/Allison Robbert, File)
