PERQ Launches Next Generation, AI-Powered Websites to Help Multifamily Marketers and Owners Achieve Financial Goals with Lower Marketing Costs

INDIANAPOLIS--(BUSINESS WIRE)--May 21, 2025--

PERQ, the leading multifamily digital marketing platform software, today announced the launch of its new website solution, PERQ Websites. The AI-powered websites are built on PERQ’s next-generation content management system (CMS) that allows for accelerated site deployment, self-help drag and drop updates (no developer needed), and native integration support for common technology tools. PERQ’s websites use proprietary interactive calls to action and are integrated with the PERQ Digital Marketing Platform to optimize lead conversion and help multifamily marketers maximize their lead generation while also reducing their marketing spend.

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In today's competitive multifamily market, properties need to achieve their occupancy goals with the least amount of marketing spend. This puts pressure on multifamily marketers to be more efficient and effective with their marketing mix. PERQ Websites help with their AI tools that step website visitors through their renter’s journey, giving them personalized website experiences that convert leads better than a traditional website. Increasing free and low-cost leads from the website help to reduce the dependency on expensive lead sources, consolidates vendors, and gives marketers more control over their marketing mix and their advertising budget.

“We are excited to launch PERQ Websites to the industry and help multifamily take back control of their marketing,” said Scott Hill, CEO at PERQ. “With PERQ, multifamily marketers have modern tools in their hands to attract and convert high quality rental leads. No longer will they need to rely on expensive agencies. Instead, they can turn the dials on their website, lead nurture, media tactics and spend themselves as they learn about their portfolio’s performance through PERQ reporting.”

PERQ Websites are unique from other website providers in that they are powered by AI, which helps personalize the apartment shopping experience for each prospect and guides them towards the most suitable next step. The visitor experience is more engaging and informative, and this results in more leads and higher occupancy that is sourced from the website. The move is a step toward the more modern and interactive websites used by other industries and proven successful with consumers.

Harbor Group Management Company is an early adopter and uses PERQ websites for their approximately 260 multifamily property websites, as well as their corporate page. Jenn Williams, VP of Marketing for Harbor Group Management Company, said, “Offering renters a best-in-class website experience sets our communities apart. I love how the sites integrate with PERQ’s marketing tools, giving me greater visibility and control over our marketing efforts.”

With this launch, PERQ is setting a new standard for multifamily websites by delivering a flexible, performance-driven solution that empowers marketers to take control of their strategy and results.

PERQ Websites are available now. For more information, please visit www.perq.com.

About PERQ

PERQ is an AI-powered digital marketing platform built to help property management companies (PMCs) generate more qualified leads at a lower cost. By combining data-driven paid and organic media strategies with technology—including AI-powered websites, conversational AI, nurture automation, landing pages, and Google Business Profile automation— PERQ captures and converts high-intent leads from low and no-cost sources.

With transparent reporting across the entire marketing funnel, PMCs can improve performance, refine strategy, and track conversion and cost metrics from lead to lease. Over 150 PMCs trust PERQ to boost lead quality, reduce marketing costs, and drive better results—without adding work for onsite teams.

Introducing PERQ Websites

TRENTON, N.J. (AP) — Richard “Dick” Codey, a former acting governor of New Jersey and the longest serving legislator in the state's history, died Sunday. He was 79.

Codey’s wife, Mary Jo Codey, confirmed her husband’s death to The Associated Press.

“Gov. Richard J. Codey passed away peacefully this morning at home, surrounded by family, after a brief illness,” Codey's family wrote in a Facebook post on Codey's official page.

"Our family has lost a beloved husband, father and grandfather -- and New Jersey lost a remarkable public servant who touched the lives of all who knew him," the family said.

Known for his feisty, regular-guy persona, Codey was a staunch advocate of mental health awareness and care issues. The Democrat also championed legislation to ban smoking from indoor areas and sought more money for stem cell research.

Codey, the son of a northern New Jersey funeral home owner, entered the state Assembly in 1974 and served there until he was elected to the state Senate in 1982. He served as Senate president from 2002 to 2010.

Codey first served as acting governor for a brief time in 2002, after Christine Todd Whitman’s resignation to join President George W. Bush’s administration. He held the post again for 14 months after Gov. Jim McGreevey resigned in 2004.

At that time, New Jersey law mandated that the Senate president assume the governor’s role if a vacancy occurred, and that person would serve until the next election.

Codey routinely drew strong praise from residents in polls, and he gave serious consideration to seeking the Democratic nomination for governor in 2005. But he ultimately chose not to run when party leaders opted to back wealthy Wall Street executive Jon Corzine, who went on to win the office.

Codey would again become acting governor after Corzine was incapacitated in April 2007 due to serious injuries he suffered in a car accident. He held the post for nearly a month before Corzine resumed his duties.

After leaving the governor’s office, Codey returned to the Senate and also published a memoir that detailed his decades of public service, along with stories about his personal and family life.

“He lived his life with humility, compassion and a deep sense of responsibility to others,” his family wrote. “He made friends as easily with Presidents as he did with strangers in all-night diners.”

Codey and his wife often spoke candidly about her past struggles with postpartum depression, and that led to controversy in early 2005, when a talk radio host jokingly criticized Mary Jo and her mental health on the air.

Codey, who was at the radio station for something else, confronted the host and said he told him that he wished he could “take him outside.” But the host claimed Codey actually threatened to “take him out,” which Codey denied.

His wife told The Associated Press that Codey was willing to support her speaking out about postpartum depression, even if it cost him elected office.

“He was a really, really good guy,” Mary Jo Codey said. “He said, ‘If you want to do it, I don’t care if I get elected again.’”

Jack Brook contributed reporting from New Orleans.

FILE - New Jersey State Sen. and former Democratic Gov. Richard Codey is seen before New Jersey Gov. Phil Murphy delivers his State of the State address to a joint session of the Legislature at the statehouse, in Trenton, N.J., Tuesday, Jan. 10, 2023. (AP Photo/Matt Rourke, File)