HKCSS "Champions for Good Awards" 2025 Presented 31 Awards Recognizing Outstanding Achievements in the Social Service Sector Promoting Cross-Sector Collaboration for Collective Social Well-being

HONG KONG, May 22, 2025 /PRNewswire/ -- The Hong Kong Council of Social Service (HKCSS) hosted the 2025 "Champions for Good Awards" presentation ceremony yesterday (May 21), honoring social service organizations for their exceptional contributions and innovative practices. The event drew over 300 representatives from the social service, business, government, academic and professional sectors, celebrating excellence in service. Mr SUN Yuk Han, Chris, JP, Secretary for Labour and Welfare, was the officiating guest, joining Revd Canon Hon KOON Ho Ming, Peter Douglas, BBS, JP, Chairperson of HKCSS; Ms CHAN Man Yee, Grace, Chief Executive; and other distinguished guests in presenting the awards.

Celebrating Excellence, Fostering Cross-Sector Collaboration

The "Champions for Good Awards" aim to recognize outstanding social service organizations while promoting collaboration and exchange cross-sector. This year, the awards featured two categories: "Excellence in Service" and "Excellence in Driving Change" with a total of 31 awards across diverse fields, including elderly services, children and youth services, rehabilitation services, health and mental health services, and more. The focus was on innovation, cross-sector collaboration, and user co-creation to drive sustainable development in social services.

Revd Canon Hon KOON Ho Ming, Peter Douglas, BBS, JP, Chairperson of HKCSS stated: " The social service sector has always upheld professionalism, working tirelessly to serve the public and actively promote social development. The name 'Champions for Good Awards' not only represents the achievements and contributions of social welfare organizations in creating well-being but also reflects the sector's shared belief in pursuing excellence and striving for the highest good. The 'Champions for Good Awards' has not only successfully raised public awareness and recognition of social welfare work but also significantly increased participation from businesses, professional groups, academia, and the general public."

Mr SUN Yuk Han, Chris, JP, Secretary for Labour and Welfare, HKSAR Government praised: "It is a great pleasure to join this significant event of the social welfare sector. I am deeply inspired by the unwavering dedication. Regardless of the challenges we face or the constraints in resources, the sector continues to demonstrate remarkable resilience, striving to address societal needs with utmost efforts and seeking the most effective solutions." 

Award-Winning Projects Showcase Innovation and Impact

This year's "Champions for Good Awards" attracted a record 342 submissions from over 100 social service organizations, resulting in intense competition. Winning projects underwent three rounds of rigorous evaluation and were assessed by a panel of 71 cross-sector professional judges before emerging victorious. Here are some highlights:

• The "Grand Prix Award in Service" was awarded to The Hong Kong Society for the Aged for their è³½é¦¬æœƒå‚²é½¡åŒ¯;
• The "Grand Prix Award in Driving Change" was awarded to the co-applicants: Hong Kong Christian Service, The Boys' and Girls' Clubs Association of Hong Kong, Caritas Hong Kong Youth and Community Service, Hong Kong Children and Youth Services, Hong Kong Young Women's Christian Association and SideBySide for their CLAP@JC;
• The "Public Voting Award" selected by public vote, was granted to Global Chinese Breast Cancer Organizations Alliance Limited for their Pink Angel Services.

 Advancing the Future of Social Services

Since its inception, the "Champions for Good Awards" has been committed to promoting professional development and cross-sector collaboration within the social service sector. The judging panel comprised professionals from government departments, charitable foundations, businesses, and academic institutions, ensuring a diverse and expert-led evaluation process. HKCSS extends our gratitude to the judging panel for providing valuable feedback on all participating projects, fostering mutual learning among organizations.

HKCSS will continue to foster exchange and collaboration within the social service sector through the "Champions for Good Awards" and other platforms, while supporting organizations in enhancing their professional capabilities to meet future challenges.

Revd Canon Hon KOON Ho Ming, Peter Douglas, BBS, JP, called for collective action: "Moving forward, let us work together to address societal challenges and create lasting well-being for our community!"

For the full list of winners and more details about the 2025 "Excellence in Social Service Awards," please visit the official website: https://award.hkcss.org.hk/.

*Download List of Awardees, photos of the ceremony
https://drive.google.com/drive/folders/1Aok6I_9MZsxNjUmk4hzXA7Da1QM8DC49?usp=drive_link

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HKCSS "Champions for Good Awards" 2025 Presented 31 Awards Recognizing Outstanding Achievements in the Social Service Sector Promoting Cross-Sector Collaboration for Collective Social Well-being

BEIJING, June 24, 2026 /PRNewswire/ -- During the 2026 FIFA World Cup, Coca-Cola China launched a new sports marketing campaign featuring a real-time interactive AI avatar of Chinese football icon Fan Zhiyi alongside a World Cup-themed AIGC creative film. Developed in collaboration with Baidu Yijing, Baidu's multi-agent AI avatar platform, the campaign delivers immersive, AI-powered fan engagement experiences.

The Fan Zhiyi AI avatar represents a new generation of interactive AI companions designed for live sports viewing. Powered by Baidu Yijing's advanced AI technologies, the avatar is available 24/7 and supports low-latency, real-time conversations with fans. Recreating Fan's likeness, expressions and voice with remarkable fidelity, it allows users to discuss match action, exchange football insights and engage in authentic conversations throughout the tournament. Unlike traditional virtual characters that rely on pre-programmed content, the avatar offers a dynamic and continuously available experience, bringing fans closer to the game in a new way.

While many World Cup-themed AI marketing activations have focused primarily on AI-generated content, Coca-Cola China's campaign brings together both an AIGC-powered creative film and a virtual football ambassador. The initiative demonstrates how AI can support not only content creation but also consumer engagement at scale. By enabling around-the-clock interactions, the technology helps overcome the scheduling, location and availability constraints traditionally associated with celebrity-led campaigns. Without requiring a spokesperson's ongoing live participation, the avatar can engage with fans at any time, creating an always-on engagement model that extends the reach of celebrity-led campaigns while enabling deeper consumer engagement and lasting audience relationships.

By moving beyond conventional endorsement models, the campaign redefines how celebrity ambassadors can engage with audiences in digital environments, offering a new model for AI-powered marketing in the FMCG sector.

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Coca-Cola's World Cup AI Avatar Showcases Brand's Cutting-edge AI Innovation