SEOUL, South Korea, May 23, 2025 /PRNewswire/ -- Binggrae, South Korea's leading food company, has announced its participation in 'THAIFEX – Anuga Asia 2025,' as part of its broader strategy to expand into Southeast Asian markets.
Binggrae is renowned for its diverse product lineup, including the best-selling Banana Flavored Milk and the iconic Melona ice bar. Since its founding in 1967, Binggrae has become a household name in Korea.
Binggrae will operate a promotional booth (1-KK29) at the exhibition, which will take place from May 27 to 31 in Bangkok, Thailand. Visitors will have the opportunity to explore Binggrae's flagship products — such as Melona, Banana Flavored Milk, and Samanco (fish-shaped ice cream) — which are already available in Thailand and other Southeast Asian markets. Binggrae also aims to forge new global business partnerships during the event. Additionally, the company will showcase new product launches, as well as popular ice cream products from its subsidiary, Haitai Ice, positioning the event as a springboard for future sales growth across the region.
THAIFEX – Anuga Asia is Southeast Asia's largest food and beverage trade show, co-hosted by Koelnmesse — the global exhibition organizer behind ANUGA, the world's largest food trade fair held in Germany — and the Thai government. Alongside SEOUL FOOD and FOODEX Japan, it is considered one of the top three food industry exhibitions in Asia, drawing participation from over 3,100 companies representing 52 countries.
Binggrae has been exporting its ice cream products including Melona and Samanco to Thailand since 2007. These items are currently sold at premium supermarket chains such as Gourmet Market, Foodland, and Max Valu. The company has also installed branded freezers in these retail locations to enhance visibility and engagement with Thai consumers.
Looking ahead, Binggrae plans to accelerate its expansion in Southeast Asia by securing broader distribution across Thailand. The company intends to strengthen brand recognition for its ice cream portfolio through targeted marketing campaigns, with Melona at the forefront. Furthermore, Binggrae will introduce new export-exclusive Banana Flavored Milk products designed for ambient distribution, further diversifying its offerings in the region.
Meanwhile Binggrae recently launched an official global YouTube channel, O My Guide (www.youtube.com/@OMG_omyguide), which features engaging K-food content tailored to international audiences.
A Binggrae spokesperson commented, "Our participation in THAIFEX 2025 is a key step toward raising awareness of our core products among Thai consumers and accelerating our entry into the high-potential Southeast Asian market."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Binggrae to Expand Presence in Southeast Asia Through Participation in 'THAIFEX 2025'
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Key points
- 250+ corporate and financial institution leaders convene in Singapore as APAC payments market reaches ~US$18 trillion1
- Bank of America held its annual Treasury Leaders Summit (TLS) and Financial Institutions (FI) Forum events in Singapore to discuss the role of AI-led platforms for treasury, trade and payments
- Now in their 15th year, the events continue to convene clients and market participants to address key industry issues
SINGAPORE, June 10, 2026 /PRNewswire/ -- Increasingly complex operating environment for trade and capital flows, elevated FX volatility and evolving liquidity risks are accelerating demand for AI-driven treasury, trade and currency solutions among Asia Pacific companies as they look to enhance resilience and performance.
This was a key takeaway from Bank of America's annual flagship client events held in Singapore – TLS (May 20) and FI Forum (May 21), which brought together more than 250 senior treasury and financial institution leaders from top global corporates, banks, asset managers and insurers.
Bank of America, the second largest bank in the world by market capitalization, has been hosting the TLS and FI Forum events for over 15 years, bringing together clients, market participants and policy makers to address the most pressing trends shaping payments, liquidity and transaction banking.
With more than US$13 billion in annual technology spend, Bank of America remains at the forefront of innovation, delivering world class solutions such as CashPro® and Intelligent Receivables®. These platforms help clients achieve real-time cash visibility, streamline payments and liquidity management, and enhance reconciliation capabilities at scale.
Hosted by Winnie Chen, Head of Global Payments Solutions (GPS), Asia Pacific at Bank of America, alongside senior global and regional leaders, the TLS and FI Forum underscored the US lender's role as a trusted strategic partner, convening clients to exchange insights, accelerate innovation and drive tangible outcomes.
"In an environment defined by persistent volatility and structural shifts, clients are seeking insights that go beyond theory," said Winnie Chen. "There is a clear pivot toward data and AI-driven capabilities that can help clients strengthen resilience, sharpen decision-making and deliver measurable results."
The events were held at a time when the Asia Pacific payments market has reached an estimated US$18 trillion in transaction value, highlighting a significant opportunity to optimize treasury, payments and risk management strategies in an increasingly complex environment.
"Bank of America's global platform, combined with our AI-enabled capabilities, positions us strongly to deliver seamless solutions that help clients navigate complexity and unlock growth," Chen added.
Frequently asked questions
Question: Who organizes the TLS and FI Forum events?
Answer: Bank of America's Global Payments Solutions (GPS) team organizes the Treasury Leadership Summit (TLS) and Financial Institutions (FI) Forum across Asia Pacific, with Singapore hosting its flagship editions. The bank has convened these events for over 15 years, reinforcing its long-standing commitment to client engagement and industry leadership.
Question: What is the objective of these events?
Answer: The forums are designed to bring together senior leaders from corporates and financial institutions to exchange perspectives on navigating market complexity. They provide a platform for peer-level dialogue focused on strengthening resilience, advancing innovation and delivering tangible outcomes amid evolving macroeconomic conditions, technological transformation and shifting client expectations.
Question: What differentiates Bank of America's Global Payments Solutions from its peers?
Answer: Bank of America's Global Payments Solutions business differentiates itself through the combination of its global network, deep industry expertise and sustained investment in technology innovation. With more than US$13 billion in annual technology spend, the bank delivers AI-enabled platforms such as CashPro® and Intelligent Receivables that provide clients with real-time insights, integrated liquidity management and scalable solutions. This positions Bank of America to help clients navigate complexity, enhance efficiency and drive growth across markets.
Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,500 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. As the #1 small business lender in the United States (FDIC), Bank of America offers industry leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.
Reporters may contact
Kaustubh Kulkarni, Bank of America
Phone: +65 6678.1677
kaustubh.kulkarni@bofa.com
1 Mordor Intelligence data
Key points
- 250+ corporate and financial institution leaders convene in Singapore as APAC payments market reaches ~US$18 trillion1
- Bank of America held its annual Treasury Leaders Summit (TLS) and Financial Institutions (FI) Forum events in Singapore to discuss the role of AI-led platforms for treasury, trade and payments
- Now in their 15th year, the events continue to convene clients and market participants to address key industry issues
SINGAPORE, June 10, 2026 /PRNewswire/ -- Increasingly complex operating environment for trade and capital flows, elevated FX volatility and evolving liquidity risks are accelerating demand for AI-driven treasury, trade and currency solutions among Asia Pacific companies as they look to enhance resilience and performance.
This was a key takeaway from Bank of America's annual flagship client events held in Singapore – TLS (May 20) and FI Forum (May 21), which brought together more than 250 senior treasury and financial institution leaders from top global corporates, banks, asset managers and insurers.
Bank of America, the second largest bank in the world by market capitalization, has been hosting the TLS and FI Forum events for over 15 years, bringing together clients, market participants and policy makers to address the most pressing trends shaping payments, liquidity and transaction banking.
With more than US$13 billion in annual technology spend, Bank of America remains at the forefront of innovation, delivering world class solutions such as CashPro® and Intelligent Receivables®. These platforms help clients achieve real-time cash visibility, streamline payments and liquidity management, and enhance reconciliation capabilities at scale.
Hosted by Winnie Chen, Head of Global Payments Solutions (GPS), Asia Pacific at Bank of America, alongside senior global and regional leaders, the TLS and FI Forum underscored the US lender's role as a trusted strategic partner, convening clients to exchange insights, accelerate innovation and drive tangible outcomes.
"In an environment defined by persistent volatility and structural shifts, clients are seeking insights that go beyond theory," said Winnie Chen. "There is a clear pivot toward data and AI-driven capabilities that can help clients strengthen resilience, sharpen decision-making and deliver measurable results."
The events were held at a time when the Asia Pacific payments market has reached an estimated US$18 trillion in transaction value, highlighting a significant opportunity to optimize treasury, payments and risk management strategies in an increasingly complex environment.
"Bank of America's global platform, combined with our AI-enabled capabilities, positions us strongly to deliver seamless solutions that help clients navigate complexity and unlock growth," Chen added.
Frequently asked questions
Question: Who organizes the TLS and FI Forum events?
Answer: Bank of America's Global Payments Solutions (GPS) team organizes the Treasury Leadership Summit (TLS) and Financial Institutions (FI) Forum across Asia Pacific, with Singapore hosting its flagship editions. The bank has convened these events for over 15 years, reinforcing its long-standing commitment to client engagement and industry leadership.
Question: What is the objective of these events?
Answer: The forums are designed to bring together senior leaders from corporates and financial institutions to exchange perspectives on navigating market complexity. They provide a platform for peer-level dialogue focused on strengthening resilience, advancing innovation and delivering tangible outcomes amid evolving macroeconomic conditions, technological transformation and shifting client expectations.
Question: What differentiates Bank of America's Global Payments Solutions from its peers?
Answer: Bank of America's Global Payments Solutions business differentiates itself through the combination of its global network, deep industry expertise and sustained investment in technology innovation. With more than US$13 billion in annual technology spend, the bank delivers AI-enabled platforms such as CashPro® and Intelligent Receivables that provide clients with real-time insights, integrated liquidity management and scalable solutions. This positions Bank of America to help clients navigate complexity, enhance efficiency and drive growth across markets.
Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,500 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. As the #1 small business lender in the United States (FDIC), Bank of America offers industry leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.
Reporters may contact
Kaustubh Kulkarni, Bank of America
Phone: +65 6678.1677
kaustubh.kulkarni@bofa.com
1 Mordor Intelligence data
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Bank of America Highlights Surging Demand for AI-Led Treasury, Fx Solutions in Asia Pacific
