SEOUL, South Korea, May 23, 2025 /PRNewswire/ -- Binggrae, South Korea's leading food company, has announced its participation in 'THAIFEX – Anuga Asia 2025,' as part of its broader strategy to expand into Southeast Asian markets.
Binggrae is renowned for its diverse product lineup, including the best-selling Banana Flavored Milk and the iconic Melona ice bar. Since its founding in 1967, Binggrae has become a household name in Korea.
Binggrae will operate a promotional booth (1-KK29) at the exhibition, which will take place from May 27 to 31 in Bangkok, Thailand. Visitors will have the opportunity to explore Binggrae's flagship products — such as Melona, Banana Flavored Milk, and Samanco (fish-shaped ice cream) — which are already available in Thailand and other Southeast Asian markets. Binggrae also aims to forge new global business partnerships during the event. Additionally, the company will showcase new product launches, as well as popular ice cream products from its subsidiary, Haitai Ice, positioning the event as a springboard for future sales growth across the region.
THAIFEX – Anuga Asia is Southeast Asia's largest food and beverage trade show, co-hosted by Koelnmesse — the global exhibition organizer behind ANUGA, the world's largest food trade fair held in Germany — and the Thai government. Alongside SEOUL FOOD and FOODEX Japan, it is considered one of the top three food industry exhibitions in Asia, drawing participation from over 3,100 companies representing 52 countries.
Binggrae has been exporting its ice cream products including Melona and Samanco to Thailand since 2007. These items are currently sold at premium supermarket chains such as Gourmet Market, Foodland, and Max Valu. The company has also installed branded freezers in these retail locations to enhance visibility and engagement with Thai consumers.
Looking ahead, Binggrae plans to accelerate its expansion in Southeast Asia by securing broader distribution across Thailand. The company intends to strengthen brand recognition for its ice cream portfolio through targeted marketing campaigns, with Melona at the forefront. Furthermore, Binggrae will introduce new export-exclusive Banana Flavored Milk products designed for ambient distribution, further diversifying its offerings in the region.
Meanwhile Binggrae recently launched an official global YouTube channel, O My Guide (www.youtube.com/@OMG_omyguide), which features engaging K-food content tailored to international audiences.
A Binggrae spokesperson commented, "Our participation in THAIFEX 2025 is a key step toward raising awareness of our core products among Thai consumers and accelerating our entry into the high-potential Southeast Asian market."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Binggrae to Expand Presence in Southeast Asia Through Participation in 'THAIFEX 2025'
Limited Edition Drop Features Iconic Jake Burton Quotes on Snowboards, Apparel & Accessories
BURLINGTON, Vt., Jan. 9, 2026 /PRNewswire/ -- Burton is proud to unveil 'From Burton to the World', a limited-edition collection of snowboards, apparel and accessories that feature iconic quotes by late Burton founder, Jake Burton Carpenter. Professional snowboarders sponsored by Burton will debut the collection as they compete in Aspen, Colorado and Laax, Switzerland this month, with global availability beginning February 3rd on Burton.com and at select flagship stores and retail partners worldwide.
"Jake built Burton on a simple belief: snowboarding brings people together," said Donna Carpenter, Burton Owner & Chair of the Board. "While we watch individual athletes compete, what Jake understood and what our riders embody is that snowboarding has always been about community. 'From Burton to the World' celebrates this spirit. Each board carries Jake's words, but more importantly, 'From Burton to the World' represents the passion snowboarders share on and off the mountain. This collection is a tribute to Jake's vision, which is now carried forward by riders around the world who continue to push the sport while staying true to its soul."
Jake's Words, Riders' Choice
Burton Team riders worked directly with designers to select the Jake Burton quotes that resonated most with them. The result: six bold, graphic snowboards in a vibrant color palette, each featuring history-making quotes in block print.
The Collection
'HAVE AS MUCH FUN AS POSSIBLE'
Ridden by: Oliver Martin (USA), Gaon Choi (Korea), Hiroto Ogiwara (Japan), Yiming Su (China), Mitsuki Ono (Japan), Nicola Liviero (Italy), Shaotong Wu (China) and Clemens Millauer (Austria).
'RIDING IS WHERE THE ENERGY COMES FROM & IT'S ALSO WHERE IT GOES'
Ridden by: Anna Gasser (Austria), Ayumu Hirano (Japan), Hanna Karrer (Austria), Reira Iwabuchi (Japan), Romain Allemand (France), Taiga Hasegawa (Japan) and Jakub Hrones (Czech Republic).
'HERE AT BURTON WE TAKE OUR FUN SERIOUSLY'
Ridden by: Brock Crouch (USA), Jiayu Liu (China), Jonas Hasler (Switzerland), Leon Vockensperger (Germany), Øyvind Kirkhus (Norway), Telma Sarkipajou (Finland), Dane Menzies (New Zealand), Zoi Sadowski-Synnott (New Zealand).
'THE BEST THING ABOUT SNOWBOARDING – IT'S NOT HOW YOU LOOK BUT HOW YOU FEEL'
Ridden by: Shuichiro Shigeno (Japan).
'BELIEVE IN SNOWBOARDING'
Ridden by: Kaishu Hirano (Japan).
'QUESTION: IS SNOWBOARDING A FAD? ANSWER: GET SERIOUS'
Ridden by: Cam Melville Ives (New Zealand), Clemens Millauer (Austria), Lu Yang (China), Mark McMorris (Canada) and Mari Fukada (Japan).
Supporting the Riders, Celebrating the Community
Burton is proud to support this incredible global community of riders who carry forward Jake's vision every time they drop in. Fans can celebrate alongside Burton riders and own a piece of snowboarding history with the 'From Burton to the World' collection of snowboards, apparel, and accessories—available in limited quantities worldwide beginning February 3rd on Burton.com and at select Burton flagship stores and retail partners.
Photo - https://mma.prnasia.com/media2/2857988/Burton_Riders_Debut.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Burton Riders Debut 'From Burton to the World' Collection in Aspen & Laax
