China Media Group (CMG) is set to air a grand cheongsam show on its Yangshipin app at 19:30 on Sunday to provide a visual feast to audience featuring a unique presentation of the traditional Chinese dress' cultural charisma powered by modern technology.
During the event, more than 100 specially designed cheongsams will be showed on a stage in Shenyang, capital city of northeast China's Liaoning Province, known as the birthplace of the apparel system and culture.
The stage design was inspired by the Dazheng Hall of the Shenyang Imperial Palace, while many cheongsam designers also showed the city's cultural elements through their works.
"I made the design by not only matching it with the figure of the model, but also including many Shenyang's cultural elements. The city flower of Shenyang is rose, and the color of the Imperial Palace's walls is very beautiful. So, we created a romantic fusion of these two colors," said Zhang Turan, a designer.
More than 20 famed designers enriched the charm of the apparel by integrating its cultural appeal with emerging technologies.
A cheongsam model featuring a visual effect of flexible displays and palace lantern elements, together with a light show of a flying phoenix, will be presented at the finale of the program, signifying that the culture will be carried forward in an endless succession into the future.
"Besides the cheongsam, we've used a palace lantern with a glasses-free 3D effect. We tried to combine art, visual design and dress," said Tao Lei, another designer.
The models who will perform on the runway also come from all walks of life and different age groups, including the 86-year-old Qian Xiaoping, the intangible heritage inheritor of Song-Dynasty (960–1279) brocade techniques.
"We should carry forward our excellent classic culture. It is very meaningful to hold this event, with various styles of cheongsam, as well as the new Chinese style, on display, to inspire more to come," said Qian.
Under the guidance of the China National Textile and Apparel Council, the program was co-hosted by the Publicity Department of the Shenyang Municipal Committee of the Communist Party of China, the Yangshipin app, CMG's Liaoning office, and the Shenyang Federation of Trade Union.
CMG cheongsam show to showcase fusion of traditional fashion, tech
