Lazada Invests US$100 Million as Part of Strategic Push to Strengthen Affiliate Programme and Lead Creator Commerce in the Region

• Strategic investment will boost performance-driven marketing for brands and sellers
• Affiliates to gain higher commissions and priority support ahead of mega campaigns such as 6.6 and 11.11
• New features include personalised voucher pools, custom storefronts, and performance dashboards

SINGAPORE, May 26, 2025 /PRNewswire/ -- Lazada, a leading eCommerce platform, today announced an annual investment of US$100 million in the Lazada Affiliate Programme ("LazAffiliate Programme"). Announced at the Lazada Affiliate Southeast Asia Awards 2025 held in Bangkok, the strategic investment aims to transform affiliate marketing into a scalable, results-driven engine for growth across the region.

Today, affiliate marketing has risen to become an important driver of eCommerce sales. Research found that 82% of Southeast Asian consumers have purchased a product that was recommended by an influencer in 2024, a 3% increase compared to 2023. This high level of penetration and engagement have led to affiliate-driven sales campaigns accounting for approximately 20% of Southeast Asia's online sales or US$15 billion in Net Merchandise Value (NMV) in 2024^[1].

Lazada's $100 million investment will thus empower brands to capitalise on this strategic advantage, further reaffirming its leadership in enabling performance-based digital commerce—empowering both emerging creators and established influencers to turn recommendations into real revenue and viable income streams, while offering brands and sellers a measurable and ROI-positive sales channel.

Expanding revenue opportunities for affiliates

The revamped LazAffiliate Programme features an industry-leading incentive structure and a new suite of advanced features tailored to empower affiliates – from established influencers and creators to emerging micro-influencers ands everyday shoppers – to maximise monetisation on their platforms and amplify their impact.

The key enhancements and new features include:

• Affiliate Channel Upgrade: The refreshed affiliate channel features a more user-friendly interface which makes product selection experience more seamless and efficient.
• Custom Storefronts: Affiliates can now build their own curated product storefronts, making it easier for their followers to browse, discover and purchase endorsed items.
• Campaign Rewards Accelerators: During major online shopping festivals like 9.9, 11.11, and 12.12, affiliates will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings.

This upcoming 6.6.'s campaign rewards accelerator will include up to 36% commission for affiliates who promote brand partners via store vouchers.

• High-Commission Product Curation â€“ A dedicated list of top-converting, high-commission products allows affiliates to prioritise what sells best.
• Performance Dashboard: Real-time data on click-throughs, conversions and commissions help creators fine-tune content strategies for greater ROI.

Driving ROI for brands and sellers through affiliate marketing

Lazada is also enhancing its value proposition for brands and sellers by co-developing performance-based strategies that prioritise sales conversion, transforming creator collaborations into measurable, sustainable, and scalable revenue channels. Through its growing affiliate network, brands can gain access to a powerful and diverse creator ecosystem of influencers, content creators and KOCs (key opinion consumers) who drive authentic engagement and lower customer acquisition costs.

Key partnership areas include:

• Lazada-funded store vouchers: Additional incentives on top of affiliate commissions to drive consumer purchases.
• Diverse affiliate ecosystem: A network of influencers, content creators, and key opinion consumers (KOCs) to amplify product visibility and improve product discovery.

6.6 Mega Sale: Top affiliates to access US$100,000 reward pool

Starting with Lazada's upcoming 6.6 mega sale, the affiliate programme will roll out region-wide gamified challenges and a total of US$100,000 in reward bonuses for top 10 performing creators in the region. In partnership with over 80 leading brands across fashion and beauty, this initiative signals a new phase of collaborative brand-affiliate growth in the social commerce space.

"Lazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact," said Jared Chan, Head of Regional Affiliate, Lazada Group. "With this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localised connections between brands and consumers."

LazAffiliate is Lazada's flagship affiliate programme that connects a growing network of creators – ranging from influencers and content creators to passionate everyday shoppers – with brands and sellers. By driving traffic and conversions through personalised recommendations, affiliates earn commissions for every successful sale with no cap. The LazAffiliate Programme offers a no-barrier entry into creator commerce, with no minimum following required – just share, recommend, and earn.

To learn more or join the LazAffiliate community, visit:

ID: https://lzdaff.co/LazAffiliatesApp
MY: https://pages.lazada.com.my/wow/gcp/my/aia/share-affiliate?from=promote
PH: lzd.co/LAZAFFREGISTER
SG: https://pages.lazada.sg/wow/gcp/sg/aia/share-affiliate?from=promote
TH: https://pages.lazada.co.th/wow/gcp/lazada/channel/th/marketing/Affiliate-Home
VN: https://pages.lazada.vn/wow/gcp/vn/aia/affiliate

^[1] https://impact.com/downloads/research-reports/cube-impact-SEA-influencer-marketing-research-report-0924.pdf 

- End - 

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

• Strategic investment will boost performance-driven marketing for brands and sellers
• Affiliates to gain higher commissions and priority support ahead of mega campaigns such as 6.6 and 11.11
• New features include personalised voucher pools, custom storefronts, and performance dashboards

SINGAPORE, May 26, 2025 /PRNewswire/ -- Lazada, a leading eCommerce platform, today announced an annual investment of US$100 million in the Lazada Affiliate Programme ("LazAffiliate Programme"). Announced at the Lazada Affiliate Southeast Asia Awards 2025 held in Bangkok, the strategic investment aims to transform affiliate marketing into a scalable, results-driven engine for growth across the region.

Today, affiliate marketing has risen to become an important driver of eCommerce sales. Research found that 82% of Southeast Asian consumers have purchased a product that was recommended by an influencer in 2024, a 3% increase compared to 2023. This high level of penetration and engagement have led to affiliate-driven sales campaigns accounting for approximately 20% of Southeast Asia's online sales or US$15 billion in Net Merchandise Value (NMV) in 2024^[1].

Lazada's $100 million investment will thus empower brands to capitalise on this strategic advantage, further reaffirming its leadership in enabling performance-based digital commerce—empowering both emerging creators and established influencers to turn recommendations into real revenue and viable income streams, while offering brands and sellers a measurable and ROI-positive sales channel.

Expanding revenue opportunities for affiliates

The revamped LazAffiliate Programme features an industry-leading incentive structure and a new suite of advanced features tailored to empower affiliates – from established influencers and creators to emerging micro-influencers ands everyday shoppers – to maximise monetisation on their platforms and amplify their impact.

The key enhancements and new features include:

• Affiliate Channel Upgrade: The refreshed affiliate channel features a more user-friendly interface which makes product selection experience more seamless and efficient.
• Custom Storefronts: Affiliates can now build their own curated product storefronts, making it easier for their followers to browse, discover and purchase endorsed items.
• Campaign Rewards Accelerators: During major online shopping festivals like 9.9, 11.11, and 12.12, affiliates will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings.

This upcoming 6.6.'s campaign rewards accelerator will include up to 36% commission for affiliates who promote brand partners via store vouchers.

• High-Commission Product Curation â€“ A dedicated list of top-converting, high-commission products allows affiliates to prioritise what sells best.
• Performance Dashboard: Real-time data on click-throughs, conversions and commissions help creators fine-tune content strategies for greater ROI.

Driving ROI for brands and sellers through affiliate marketing

Lazada is also enhancing its value proposition for brands and sellers by co-developing performance-based strategies that prioritise sales conversion, transforming creator collaborations into measurable, sustainable, and scalable revenue channels. Through its growing affiliate network, brands can gain access to a powerful and diverse creator ecosystem of influencers, content creators and KOCs (key opinion consumers) who drive authentic engagement and lower customer acquisition costs.

Key partnership areas include:

• Lazada-funded store vouchers: Additional incentives on top of affiliate commissions to drive consumer purchases.
• Diverse affiliate ecosystem: A network of influencers, content creators, and key opinion consumers (KOCs) to amplify product visibility and improve product discovery.

6.6 Mega Sale: Top affiliates to access US$100,000 reward pool

Starting with Lazada's upcoming 6.6 mega sale, the affiliate programme will roll out region-wide gamified challenges and a total of US$100,000 in reward bonuses for top 10 performing creators in the region. In partnership with over 80 leading brands across fashion and beauty, this initiative signals a new phase of collaborative brand-affiliate growth in the social commerce space.

"Lazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact," said Jared Chan, Head of Regional Affiliate, Lazada Group. "With this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localised connections between brands and consumers."

LazAffiliate is Lazada's flagship affiliate programme that connects a growing network of creators – ranging from influencers and content creators to passionate everyday shoppers – with brands and sellers. By driving traffic and conversions through personalised recommendations, affiliates earn commissions for every successful sale with no cap. The LazAffiliate Programme offers a no-barrier entry into creator commerce, with no minimum following required – just share, recommend, and earn.

To learn more or join the LazAffiliate community, visit:

ID: https://lzdaff.co/LazAffiliatesApp
MY: https://pages.lazada.com.my/wow/gcp/my/aia/share-affiliate?from=promote
PH: lzd.co/LAZAFFREGISTER
SG: https://pages.lazada.sg/wow/gcp/sg/aia/share-affiliate?from=promote
TH: https://pages.lazada.co.th/wow/gcp/lazada/channel/th/marketing/Affiliate-Home
VN: https://pages.lazada.vn/wow/gcp/vn/aia/affiliate

^[1] https://impact.com/downloads/research-reports/cube-impact-SEA-influencer-marketing-research-report-0924.pdf 

- End - 

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Lazada Invests US$100 Million as Part of Strategic Push to Strengthen Affiliate Programme and Lead Creator Commerce in the Region

Lazada Invests US$100 Million as Part of Strategic Push to Strengthen Affiliate Programme and Lead Creator Commerce in the Region

Lazada Invests US$100 Million as Part of Strategic Push to Strengthen Affiliate Programme and Lead Creator Commerce in the Region

Limited-Time 618 Promotion Offers Savings on Selected Health and Wellness Products

HONG KONG, June 12, 2026 /PRNewswire/ -- As summer approaches, the enthusiasm for running, fitness, and outdoor activities continues to heat up. Coupled with the recent buzz around international sporting events, many people are staying up late to follow live matches while maintaining their regular daily work routines, leading to a much more fast-paced lifestyle. Facing the physical exhaustion brought on by high temperatures, workouts, and changes in daily routines, how to maintain peak condition through daily nutritional supplementation and a healthy diet has become a major focus for many. The global cross-border health e-commerce platform, iHerb, has carefully selected 9 popular items—ranging from sports nutrition and daily supplements to high-protein snacks and practical sports accessories—to accompany consumers in embracing a vibrant and energetic summer.

Simultaneously, iHerb is launching its "618 Limited-Time Offer." From June 12 to June 20, new customers can enter the promo code "618HK30" at checkout to enjoy a 30% discount, while existing customers can use the code "618SALE26" for a 27% discount. Plus, enjoy free shipping on orders over 150 HKD for a limited time only! This makes it easier than ever to grab all your summer supplements and sports gear in one go.

As a globally renowned online retailer for health and wellness products, iHerb offers over 50,000 items covering diverse categories such as vitamins, sports nutrition, natural foods, beauty care, and daily essentials, serving over 180 countries and regions worldwide. In response to summer sports needs and changing lifestyle rhythms, iHerb has organized its recommendations into three main nutritional directions to help consumers confidently tackle the heat and physical challenges.

Elevate Sports Performance: Build Your Summer Mobility

In recent years, the number of people engaging in fitness, running, and outdoor sports has continued to grow, with many paying closer attention to pre- and post-workout nutrition. California Gold Nutrition's "Pure Creatine Monohydrate" is highly favored by those focused on sports performance and daily training, becoming a hot item among the fitness community. Meanwhile, the brand's "Organic MCT Oil" is beloved by fitness enthusiasts and those on ketogenic diets; it can be easily added to coffee, drinks, or daily meals as a convenient nutritional boost.

Besides nutritional supplements, sports accessories are equally essential. The iHerb Goods "Blender Bottle with Blender Ball" is not only portable but also ensures that whey protein, sports drinks, or nutritional powders are mixed quickly and evenly, making it a must-have accessory for many gym-goers.

Maintain Your Energy for Late-Night Matches: Daily Nutrition is Indispensable

With the recent surge in international sports events, many fans are staying up late to catch the games. Facing disrupted sleep schedules and the need for prolonged focus, maintaining balanced nutrition is crucial. Metagenics "OmegaGenics® 5-in-1 Fish Oil" is rich in premium EPA and DHA with a natural, easy-to-consume lemon flavor, serving as an essential foundational supplement for those who frequently eat out or stay up late.

Doctor's Best "High Absorption Magnesium Lysinate Glycinate 100% Chelated (Albion® TRAACS®)" provides a reliable daily source of minerals and is highly sought after by those who value a high quality of life, good rest, and regular routines. Additionally, Doctor's Best "PepZin GI® Zinc-L-Carnosine" has become a popular choice for daily wellness management. It offers a versatile nutritional solution perfectly suited for the fast-paced, high-dining-out lifestyle of modern consumers.

Fueling the Whole Family: High-Protein Snacks and Daily Nutrition in One Go

Beyond sports enthusiasts and sports fans, summer is also peak season for family outings and outdoor activities. Nature's Way "Alive!® Kids Chewable Multivitamin" for kids, featuring an orange berry flavor, has become a popular choice for daily family nutritional support.

For those looking to balance great taste with nutritional benefits, high-protein snacks are a trendy choice. KIND Bars "Dark Chocolate Cocoa Breakfast Protein Bars" combines rich chocolate flavor with protein replenishment, making it a perfect afternoon snack or post-workout boost. The Atkins "Protein Cookies - Chocolate Chip" offers both great texture and convenience, becoming a new favorite guilt-free snack for office workers, gym-goers, and late-night sports fans.

618 Limited-Time Offer Begins: Up to 30% Off on Wellness Essentials

iHerb hopes that through its diverse product selections and cross-border direct delivery services, it can help consumers easily find the health supplements that suit them best during the summer sports season, travels, and lifestyle changes. The 618 limited-time promotion runs from now until June 20: new customers enjoy 30% off with the code "618HK30", and existing customers get 27% off with "618SALE26". Seize the timing for summer replenishment and prepare early for a healthy second half of the year.

iHerb: Your One-Stop Global Health Shop

Headquartered in California, USA, iHerb is a leading global online retail brand for health and wellness products. iHerb's greatest advantage is providing a safe, reliable platform where consumers "don't need to look for purchasing agents and don't have to worry about buying fakes." With an authentic product guarantee, iHerb brings in premium niche brands from around the world. Many highly-rated natural, organic, vegan, or gluten-free brands from Europe and the US that haven't been widely introduced in Hong Kong SAR can easily be found on iHerb, making it highly attractive to consumers pursuing specific lifestyles or dietary needs. All products are shipped directly from logistics centers, providing an exceptionally convenient shopping experience:

• Fast Delivery: Get your orders delivered as fast as the next day.
• Free Shipping: Enjoy free shipping on orders over 150 HKD (Limited period; final charges as displayed at checkout.).

From vitamins and supplements to health goods for the whole family, now is the perfect time to stock up. Shop smart and with peace of mind—visit the iHerb official website today to stay updated on the latest deals so you never miss out on high-value offers!

About iHerb (Hong Kong Official Website: https://hk.iherb.com/)

iHerb is a US-based online retail brand headquartered in California, specializing in health and wellness products. Its core philosophy is to provide high-quality natural health products to global consumers at affordable prices with a convenient shopping experience. Currently, iHerb's product line covers over 50,000 items, including vitamins, nutritional supplements, sports nutrition, beauty care, natural foods, personal care products, and pet supplies. It partners with over 1,200 brands, ranging from well-known international names to proprietary house brands.
One of iHerb's key features is its global direct shipping service, delivering products from multiple fulfillment centers in the US and Asia directly to over 180 countries, with a multi-language interface to accommodate consumers from different regions.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Summer Sports Wave is Here! iHerb Curates 9 Must-Have "Energy Boost" Essentials