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SINGAPORE, May 27, 2025 /PRNewswire/ -- As a global online fashion and lifestyle retailer, we have reached a milestone in our climate journey with the Science Based Targets initiative (SBTi) validating our net-zero science-based target by 2050 and approving our near and long-term science-based emissions reduction targets. Our climate targets have been validated to conform with the SBTi Net-Zero Standard, aligning with the latest climate science consensus and the Paris Agreement ambition to limit global warming to 1.5°C above pre-industrial levels.[1] These targets are as follows:
Overall Net-Zero Target:
- Reach net-zero greenhouse gas (GHG) emissions across the value chain by 2050.
Near-Term Targets:
- Reduce absolute Scope 1 and 2 GHG emissions by 42% by 2030.
- Reduce absolute Scope 3 GHG emissions[2] by 25% by 2030.
- Increase active annual sourcing of renewable electricity to 100% by 2030.
Long-Term Targets:
- Reduce absolute Scope 1 and 2 GHG emissions by 90% by 2050.
- Reduce absolute Scope 3 GHG emissions by 90% by 2050.
Full details of our net-zero targets can be found at SBTi.
Mustan Lalani, Global Head of Sustainability at SHEIN, said, "SBTi's validation of our net-zero targets marks an important step in SHEIN's decarbonisation journey. We are committed to reducing emissions across our value chain and recognise that addressing Scope 3 emissions is a complex but critical part of that effort. As we continue this work, we will build on our momentum and adapt our approach in line with evolving technologies, policies and industry best practices."
Our decarbonisation roadmap in action
In 2024, with the support of sustainability consultancy Anthesis Group, we developed a decarbonisation roadmap to guide our progress toward meeting our near- and long-term emissions reduction targets. This roadmap outlines priority decarbonisation actions based on their emissions reduction potential, technical and operational feasibility, and alignment with SHEIN's business strategy and growth plans.
Scope 1 & 2: Reducing Direct Operational Emissions
We are addressing direct emissions from our operations and purchased electricity by prioritising the following actions:
- Transition to Renewable Energy: Powering all directly-managed operations with 100% renewable electricity by 2030, through increased on-site electricity production from solar photovoltaic installations across SHEIN-operated facilities, and the purchase of high-integrity Energy Attribute Certificates.
- Improve Energy Efficiency: Enhancing energy consumption monitoring and upgrading systems across our directly-managed facilities to improve energy efficiency and reduce consumption.
- Phase Out Fossil Fuels and Reduce Fugitive Emissions: Phasing out fossil fuels in our operations by transitioning to electric vehicles, and reducing fugitive emissions, e.g. through the use of fire suppression systems with lower global warming potential.
Scope 3: Addressing Emissions Across the Value Chain
We are focused on reducing emissions in our two highest impact categories, Purchased Goods and Services, and Upstream Transportation and Distribution, which account for approximately 96% of our emissions in 2024.
Making Products More Sustainably:
The following priority actions outline how we are addressing emissions from the production phase of our products:
- Minimising the Use of Virgin Materials and Transitioning to Lower Carbon-Impact Alternatives: Reducing the amount of virgin materials used in garment and packaging production, as well as switching to and promoting greater usage of alternatives with lower carbon footprints, for instance, using recycled instead of virgin polyester – scaling textile-to-textile recycling will be an important part of the transition to recycled polyester, and to support this, we have a multi-year research partnership with Donghua University to study how to drive commercially scalable production of recycled polyester fibre made from textiles.
- Promoting Lower CarbonImpact Manufacturing Processes: Supporting our suppliers in transitioning to renewable energy and encouraging improvements to their manufacturing processes to reduce their carbon footprint; examples include installing energy-saving equipment and adopting energy-saving practices.
Reducing Transport Emissions:
The following actions are aimed at helping us to reduce emissions from the transportation and distribution of our products:
- Reducing Transportation Distances: Optimising our global logistics network and route planning, and to promote the greater use of land, sea, or multimodal routes.
- Improving Transport Efficiency: Ensuring smaller carbon footprints through improving load and packaging efficiency, as well as the use of lower-emission transport modes.
Other Decarbonisation Opportunities
We are also strengthening waste management at our directly-managed facilities through updated guidelines that require the classification, recycling and documentation of all industrial waste, and promoting practices to encourage our customers to extend the use of their products, including initiatives such as our peer-to-peer resale platform, SHEIN Exchange, to reduce product-related emissions. By working towards solutions that aim to cut down on waste, we are aiming to cut down on the energy and resources needed across our own operations, with the goal of minimising our Scope 3 emissions.
[1] SHEIN's 2030 and 2050 emissions reduction targets are with reference to a baseline year of 2023. |
[2] From purchased goods and services, fuel- and energy-related activities, upstream transportation and distribution, waste generated in operations and end-of-life treatment of sold products. |
SINGAPORE, May 27, 2025 /PRNewswire/ -- As a global online fashion and lifestyle retailer, we have reached a milestone in our climate journey with the Science Based Targets initiative (SBTi) validating our net-zero science-based target by 2050 and approving our near and long-term science-based emissions reduction targets. Our climate targets have been validated to conform with the SBTi Net-Zero Standard, aligning with the latest climate science consensus and the Paris Agreement ambition to limit global warming to 1.5°C above pre-industrial levels.[1] These targets are as follows:
Overall Net-Zero Target:
- Reach net-zero greenhouse gas (GHG) emissions across the value chain by 2050.
Near-Term Targets:
- Reduce absolute Scope 1 and 2 GHG emissions by 42% by 2030.
- Reduce absolute Scope 3 GHG emissions[2] by 25% by 2030.
- Increase active annual sourcing of renewable electricity to 100% by 2030.
Long-Term Targets:
- Reduce absolute Scope 1 and 2 GHG emissions by 90% by 2050.
- Reduce absolute Scope 3 GHG emissions by 90% by 2050.
Full details of our net-zero targets can be found at SBTi.
Mustan Lalani, Global Head of Sustainability at SHEIN, said, "SBTi's validation of our net-zero targets marks an important step in SHEIN's decarbonisation journey. We are committed to reducing emissions across our value chain and recognise that addressing Scope 3 emissions is a complex but critical part of that effort. As we continue this work, we will build on our momentum and adapt our approach in line with evolving technologies, policies and industry best practices."
Our decarbonisation roadmap in action
In 2024, with the support of sustainability consultancy Anthesis Group, we developed a decarbonisation roadmap to guide our progress toward meeting our near- and long-term emissions reduction targets. This roadmap outlines priority decarbonisation actions based on their emissions reduction potential, technical and operational feasibility, and alignment with SHEIN's business strategy and growth plans.
Scope 1 & 2: Reducing Direct Operational Emissions
We are addressing direct emissions from our operations and purchased electricity by prioritising the following actions:
Scope 3: Addressing Emissions Across the Value Chain
We are focused on reducing emissions in our two highest impact categories, Purchased Goods and Services, and Upstream Transportation and Distribution, which account for approximately 96% of our emissions in 2024.
Making Products More Sustainably:
The following priority actions outline how we are addressing emissions from the production phase of our products:
Reducing Transport Emissions:
The following actions are aimed at helping us to reduce emissions from the transportation and distribution of our products:
Other Decarbonisation Opportunities
We are also strengthening waste management at our directly-managed facilities through updated guidelines that require the classification, recycling and documentation of all industrial waste, and promoting practices to encourage our customers to extend the use of their products, including initiatives such as our peer-to-peer resale platform, SHEIN Exchange, to reduce product-related emissions. By working towards solutions that aim to cut down on waste, we are aiming to cut down on the energy and resources needed across our own operations, with the goal of minimising our Scope 3 emissions.
[1] SHEIN's 2030 and 2050 emissions reduction targets are with reference to a baseline year of 2023.
[2] From purchased goods and services, fuel- and energy-related activities, upstream transportation and distribution, waste generated in operations and end-of-life treatment of sold products.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SHEIN's Science-Based Net-Zero Target is Approved by SBTi
SHEIN's Science-Based Net-Zero Target is Approved by SBTi
SHEIN's Science-Based Net-Zero Target is Approved by SBTi
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Global fans to experience the Games of the Future like never before as MOBA PC.Dota 2 competition kickoffs in Abu Dhabi
DUBAI, UAE, Dec. 13, 2025 /PRNewswire/ -- Phygital International, the global promoter of phygital sports, today announces the official launch of the GOTF OTT Platform, the dedicated streaming destination for the Games of the Future 2025 Abu Dhabi powered by ADNOC (GOTF 2025). The platform goes live as this year's competition begins, with its first broadcast featuring the opening rounds of the MOBA PC.Dota 2 discipline on 14 December from Pixoul Gaming in Abu Dhabi.
Accessible at https://tv.gofuture.games, the new streaming hub serves as the central digital home for live broadcasts, full-event replays, highlights, and exclusive behind-the-scenes content spanning all GOTF 2025 disciplines.
Designed for global accessibility and year-round engagement, the platform enables fans everywhere to watch every match live, revisit full replays at any time, and enjoy curated short-form content optimized for social and mobile viewing.
Powered end-to-end by technology partner Asport, the GOTF OTT Platform integrates advanced cloud-based broadcasting, seamless navigation, and real-time highlight creation tools to elevate the fan experience. These capabilities support richer storytelling across all channels and establish tv.gofuture.games as the long-term digital home of phygital sport.
Moba PC.Dota 2 competition to launch platform
The launch coincides with preparations for a spectacular start to the Games, as the MOBA PC.Dota 2 competition brings together iconic players, celebrated legends, and rising regional stars for what promises to be one of the most competitive line-ups in the event's history. All matches from the discipline will stream live on https://tv.gofuture.games.
Teams set to compete include E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win and TraBoTeam each bringing a distinctive mix of elite pro players and influential gaming personalities. One of the leading competitors will be Xu "BurNIng" Zhilei, who will be playing in team Paper Tigers and who iswidely regarded as one of the greatest carry players in Dota 2 history.
With such a stacked international field, fans can expect clashing playstyles, unpredictable upsets, and fresh rivalries, setting the stage for one of the headline showpieces of GOTF 2025.
Following the opening Group Stage, the competition advances into a full double-elimination playoff bracket, culminating in high-stakes best-of-three clashes on 18–19 December at ADNEC, where teams will fight for a place in the final and a shot at international glory.
Commenting on the launch of the platform, Nis Hatt, CEO of Phygital International, said: "The GOTF OTT Platform marks a major milestone in our mission to bring phygital sport to a global audience. This world-class digital destination showcases the energy, innovation, and inclusivity at the heart of the Games of the Future. As Dota 2 opens the competition tomorrow, we're excited to offer millions of fans a new way to experience every moment of this year's Games live."
Growing network of global broadcast partners
In addition to the GOTF OTT Platform, fans can follow the Games of the Future Abu Dhabi 2025 powered by ADNOC across a growing network of international media rights and broadcast partners, ensuring fans around the world can catch all the action.
In the United States, coverage will be available via ESR TV, the leading gaming and esports network reaching mainstream audiences through platforms such as Apple TV, Sling, and Amazon Prime Video Channels. Across Latin America, FOX Sports Mexico and Zapping will deliver both English and Spanish-language broadcasts across the region.
On mobile-first platforms, Bigo Live will act as an interactive real-time streaming hub, offering live competition windows, creator-led co-streams, and fan-generated reactions. With strong Gen-Z and global creator adoption, Bigo Live brings the Games directly into participatory viewing culture. Complementing this, Likee will amplify the emotion and energy of GOTF 2025 through short-form video storytelling, transforming standout moments into shareable narratives.
These partners build on an already confirmed broadcast footprint that includes Sportworld and BIGG TV across EMEA, Huya and SOOP in Asia, and StarTimes and TV BRICS across Africa.
"With these major additions to our broadcast network, we take great pride in ensuring the Games of the Future Abu Dhabi 2025 powered by ADNOC are accessible to audiences worldwide. We are delivering a multi-regional, multi-generational platform that matches the scale and innovation of phygital sport," added Hatt.
Tickets for the Games of the Future Abu Dhabi 2025 powered by ADNOC are now on sale at www.gotfabudhabi.com. Fans can also follow all the latest updates and behind-the-scenes content on Instagram at @gamesofthefutureofficial and @gotfabudhabi.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi, UAE while the Games of the Future 2026, will be held in Astana, Kazakhstan.
For more information please visit: https://gofuture.games/
Contact: press@phygitalinternational.com
Global fans to experience the Games of the Future like never before as MOBA PC.Dota 2 competition kickoffs in Abu Dhabi
DUBAI, UAE, Dec. 13, 2025 /PRNewswire/ -- Phygital International, the global promoter of phygital sports, today announces the official launch of the GOTF OTT Platform, the dedicated streaming destination for the Games of the Future 2025 Abu Dhabi powered by ADNOC (GOTF 2025). The platform goes live as this year's competition begins, with its first broadcast featuring the opening rounds of the MOBA PC.Dota 2 discipline on 14 December from Pixoul Gaming in Abu Dhabi.
Accessible at https://tv.gofuture.games, the new streaming hub serves as the central digital home for live broadcasts, full-event replays, highlights, and exclusive behind-the-scenes content spanning all GOTF 2025 disciplines.
Designed for global accessibility and year-round engagement, the platform enables fans everywhere to watch every match live, revisit full replays at any time, and enjoy curated short-form content optimized for social and mobile viewing.
Powered end-to-end by technology partner Asport, the GOTF OTT Platform integrates advanced cloud-based broadcasting, seamless navigation, and real-time highlight creation tools to elevate the fan experience. These capabilities support richer storytelling across all channels and establish tv.gofuture.games as the long-term digital home of phygital sport.
Moba PC.Dota 2 competition to launch platform
The launch coincides with preparations for a spectacular start to the Games, as the MOBA PC.Dota 2 competition brings together iconic players, celebrated legends, and rising regional stars for what promises to be one of the most competitive line-ups in the event's history. All matches from the discipline will stream live on https://tv.gofuture.games.
Teams set to compete include E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win and TraBoTeam each bringing a distinctive mix of elite pro players and influential gaming personalities. One of the leading competitors will be Xu "BurNIng" Zhilei, who will be playing in team Paper Tigers and who iswidely regarded as one of the greatest carry players in Dota 2 history.
With such a stacked international field, fans can expect clashing playstyles, unpredictable upsets, and fresh rivalries, setting the stage for one of the headline showpieces of GOTF 2025.
Following the opening Group Stage, the competition advances into a full double-elimination playoff bracket, culminating in high-stakes best-of-three clashes on 18–19 December at ADNEC, where teams will fight for a place in the final and a shot at international glory.
Commenting on the launch of the platform, Nis Hatt, CEO of Phygital International, said: "The GOTF OTT Platform marks a major milestone in our mission to bring phygital sport to a global audience. This world-class digital destination showcases the energy, innovation, and inclusivity at the heart of the Games of the Future. As Dota 2 opens the competition tomorrow, we're excited to offer millions of fans a new way to experience every moment of this year's Games live."
Growing network of global broadcast partners
In addition to the GOTF OTT Platform, fans can follow the Games of the Future Abu Dhabi 2025 powered by ADNOC across a growing network of international media rights and broadcast partners, ensuring fans around the world can catch all the action.
In the United States, coverage will be available via ESR TV, the leading gaming and esports network reaching mainstream audiences through platforms such as Apple TV, Sling, and Amazon Prime Video Channels. Across Latin America, FOX Sports Mexico and Zapping will deliver both English and Spanish-language broadcasts across the region.
On mobile-first platforms, Bigo Live will act as an interactive real-time streaming hub, offering live competition windows, creator-led co-streams, and fan-generated reactions. With strong Gen-Z and global creator adoption, Bigo Live brings the Games directly into participatory viewing culture. Complementing this, Likee will amplify the emotion and energy of GOTF 2025 through short-form video storytelling, transforming standout moments into shareable narratives.
These partners build on an already confirmed broadcast footprint that includes Sportworld and BIGG TV across EMEA, Huya and SOOP in Asia, and StarTimes and TV BRICS across Africa.
"With these major additions to our broadcast network, we take great pride in ensuring the Games of the Future Abu Dhabi 2025 powered by ADNOC are accessible to audiences worldwide. We are delivering a multi-regional, multi-generational platform that matches the scale and innovation of phygital sport," added Hatt.
Tickets for the Games of the Future Abu Dhabi 2025 powered by ADNOC are now on sale at www.gotfabudhabi.com. Fans can also follow all the latest updates and behind-the-scenes content on Instagram at @gamesofthefutureofficial and @gotfabudhabi.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi, UAE while the Games of the Future 2026, will be held in Astana, Kazakhstan.
For more information please visit: https://gofuture.games/
Contact: press@phygitalinternational.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Official streaming platform for the Games of the Future Abu Dhabi 2025 powered by ADNOC launches ahead of opening competition
Official streaming platform for the Games of the Future Abu Dhabi 2025 powered by ADNOC launches ahead of opening competition
