First in Industry to Win Customer Experience Satisfaction Award; Celebrates Consecutive Multi-Site Operator Store of the Year Wins
HONG KONG, May 28, 2025 /PRNewswire/ -- RedBox Storage Hong Kong has achieved a rare distinction in the self storage industry, becoming the first company to be recognized in all major award categories at the Self Storage Awards Asia. With this year's wins—Customer Experience Satisfaction Award and Multi-site Operator Store of the Year – Hong Kong—RedBox adds to its previous accolades for Technology & Innovation and Creative & Effective Marketing, completing a "Grand Slam" of industry recognition.
The awards, presented by the Self Storage Association Asia (SSAA) and judged by global industry and investment experts, represent the highest recognition in the region for excellence, innovation, and customer focus.
A Journey Driven by Customer Needs
"From the very beginning, our mission has been clear: to listen to our customers. We transform customer feedback into concrete action—extending our customer service hours to 10pm to serve Hong Kong's night owls, establishing a 3-hour service completion mechanism, and pioneering our 'SMART Storage' mobile app with keyless access experience. These innovations all stem from genuine dialogue with our customers, ensuring our service improvements truly address user pain points. This award is a testament to the trust our customers place in us." said Penny Lam, Associate Director of Customer Service of RedBox Hong Kong.
Recognized Customer's Choice
RedBox's dedication to customer excellence is reflected in more than 800 perfect five-star Google reviews across its portfolio. The company also passed the Quality Service Recognition Scheme by the Hong Kong Retail Management Association (HKRMA) and maintains over 95% customer satisfaction, demonstrating its consistent commitment to service quality.
"With RedBox, I can confidently say it's the best decision I've made for storing my treasured belongings," said Ms. Wong, a RedBox customer. "The facility is always clean, the staff are incredibly helpful, and the location near the MTR makes access so convenient. What impressed me most is how they analyze my storage needs and even sketch drawing showing how to place my items in the self storage unit efficiently. This customer-focused approach is something I've never experienced with other storage companies."
Teamwork at the Heart of Success
"These four awards reflect the four pillars of our service philosophy—technological innovation, creativity, operational excellence, and above all, our customer-first approach," Benny Chung, CEO of RedBox Storage Hong Kong. "This recognition is a celebration of the dedication and hard work of our entire team, who go above and beyond every day to ensure every customer feels heard, valued, and cared for."
Raising the Bar for the Self Storage Industry
The consecutive Multi-site Operator Store of the Year - Hong Kong awards reflect the company's ongoing investment in innovation, safety, and customer satisfaction. Key initiatives including business storage solutions designed for startups and SMEs, website enhancements, and facility upgrades have distinguished RedBox Storage as a true industry leader.
A Decade of Excellence, A Foundation for Growth
"Achieving this grand slam is not just the perfect gift for our 10th anniversary, but a foundation for our next chapter of growth," Benny Chung added. "These awards reflect our team's ongoing commitment to redefining self storage in Hong Kong—from a storage solution to a trusted partner for families and businesses. Ten years ago, we were just a company providing storage facilities; now we've become an integral part of our customers' lives."
"We're currently testing our 'Smart Storage Concierge' system to further enhance customer experience, with a planned launch this summer. As we enter our second decade, we remain focused on innovation, exceptional service, and helping Hong Kong residents and businesses optimize their space with confidence."
About RedBox Storage
Acquired by global investment giant Brookfield Asset Management in 2022, RedBox Storage has established itself as a premier storage specialist, offering innovative and flexible solutions for individuals and businesses. With a focus on innovation, unmatched quality, and customer-centric service, RedBox Storage helps you make room for what matters most.
For more information about RedBox Storage Hong Kong, visit www.redboxstorage.com.hk.
Media Contact
KK Chan
Director of Marketing
852-3792 0210
kk.chan@redboxstorage.com.hk
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
RedBox Storage Hong Kong Completes Major Awards Collection at Self Storage Awards Asia 2025
SHANGHAI, Jan. 8, 2026 /PRNewswire/ -- On January 8, 2026, CHAGEE released its 2025 Year-End Tea Friends Review. The Review outlines the company's growth over the past year, with its store network now operating in eight countries across two continents. Annual tea sourcing volume surpassed 10,000 tons, covering six major tea categories as well as key Pu'er-producing regions, supported by partnerships with more than 100 tea factories.
Global Footprint Reaches Eight Countries; Asia-Pacific Overseas Membership Climbs 177%
The 2025 Year-End Tea Friends Review shows that CHAGEE's store network currently operates in China, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, Singapore, and the United States. In April, CHAGEE completed its public listing on the NASDAQ exchange (Ticker: CHA), becoming the first freshly made tea beverage brand from China to list on a U.S. stock exchange and one of the largest food and beverage IPOs globally since 2022, according to publicly available market data.
Overseas growth has supported the expansion of CHAGEE's customer base. According to the Report, membership in Asia-Pacific overseas markets rose 177% year-on-year in 2025, with 61% of members under the age of 30. Member counts in Singapore, Thailand, Indonesia, and the Philippines increased by approximately 4-fold, 5.4-fold, 20-fold, and 11-fold, respectively. Online engagement related to CHAGEE across international social platforms increased by approximately 250% compared with the prior year. Terms like "tea", "tea culture", and "tea-inspired lifestyle" have become popular among young local consumers, positioning tea as a shared point of cultural interest among younger audiences across markets.
BO•YA JASMINE GREEN MILK TEA Gains Worldwide Popularity
As CHAGEE's global presence grows, BO•YA Jasmine Green Milk Tea continued to gain recognition across international markets. Data from Frost & Sullivan shows that sales of the beverage surpassed 1.25 billion cups between January 2022 and June 2025. The Review indicates BO•YA Jasmine Green Milk Tea ranks among the top-selling products in Indonesia, the Philippines, Vietnam, and Thailand. Preferences vary by region—for instance, consumers in Malaysia and Singapore show greater interest in Peach Oolong Milk Tea—reflecting the company's strategy of tailoring offerings to local preferences as international operations expand.
In the past year, more than 30 million customers placed single orders for two or more cups of BO•YA Jasmine Green Milk Tea, highlighting shared consumption occasions. Group orders rose notably, with orders exceeding 20 cups increasing by more than 15% and orders over 100 cups rising by more than 40% year-on-year.During the Spring Festival holiday, orders of 50–100 cups surged by as much as 259% year-on-year.
In 2025, BO•YA Jasmine Green Milk Tea received the Best Natural/Organic Beverage award at the World Beverage Innovation Awards. CHAGEE was also recognized in the Best Processing/Production Innovation category and named a finalist for several additional international innovation awards.
Annual Tea Sourcing Holds at 10,000 Tons; Modern Tea Approach Supports Supply Chain Development
Within the tea industry, CHAGEE continues to deepen partnerships with upstream producers. In 2025, the company's annual tea sourcing remained at approximately the 10,000-ton scale, with partnerships extending to more than 100 tea factories.
Product innovation further links industry capabilities with consumer preferences. Last year, CHAGEE introduced over 20 new products. Within the Fresh Milk Tea series, more than 50% of new releases featured floral or fruit elements. By applying its Fresh Brew technology system, CHAGEE has integrated contemporary extraction techniques into freshly made tea beverage preparation, bringing new flavor expressions to traditional tea leaves.
In 2025, CHAGEE also completed over 10 craftsmanship and process innovation initiatives in collaboration with tea gardens, factories, and research institutions.
The 2025 Year-End Tea Friends Review further notes that CHAGEE now operates more than 25 pet-friendly stores, has supported the construction of 23 children's playgrounds this year, opened 14 deaf-inclusive silent stores, added 219 new 24-hour locations, and opened new stores at an average rate of one every 1.7 days. Approximately 1340 stores joined CHAGEE's Night Clean Project, supporting 18,000 store partners complete end-of-day operations on schedule.
"Making Friends Through Tea" is more than a tagline—it reflects CHAGEE's ongoing approach of building lasting, respectful connections centered on shared tea experiences. Each day, CHAGEE brings people together through a cup of tea.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CHAGEE Releases "2025 Year-End Tea Friends Review": Global Stores Span 8 Countries Across 2 Continents, Annual Tea Procurement Exceeds 10,000 Tons
