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Poultry from Europe. Quality that makes it to Asian tables. New European Union campaign in the Philippines

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Poultry from Europe. Quality that makes it to Asian tables. New European Union campaign in the Philippines
Business

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Poultry from Europe. Quality that makes it to Asian tables. New European Union campaign in the Philippines

2025-05-29 07:00 Last Updated At:07:15

MANILA, Philippines, May 29, 2025 /PRNewswire/ -- European poultry meat – a wide range of products, palatability, nutritional value, as well as versatile culinary use. The poultry, which meets strict EU requirements, is presented to Filipino consumers as part of the "European Poultry – From Our Farms to Your Table" information and promotional campaign co-financed by the European Union.

The three-year campaign in the Philippines aims to raise awareness of the quality, safety, and sustainability of European poultry production. The European Union promotes farming that meets stringent animal welfare, environmental protection and full traceability requirements – from the field to the finished product that arrives on the table as a tasty and balanced meal.

The campaign's activities are aimed both at importers, distributors and representatives of the food industry, as well as at informed consumers looking for certified and responsibly produced food.

The campaign includes a range of activities: presence at industry trade shows, B2B meetings, cooperation with local media and opinion leaders, branding activities on the Internet and in the press, as well as study visits to Europe for selected partners from the region.

Between 6 and 9th of August 2025, the campaign will be present at WOFEX (World Food Expo), the largest food industry event in the Philippines. A campaign press event in Manila is also planned at the same time, featuring media representatives, experts, and invited guests.

More information about the campaign: eupoultry.eu

The project is being implemented by an industry organization from Poland: The National Poultry Council – Chamber of Commerce acting on behalf of the European poultry sector.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Poultry from Europe. Quality that makes it to Asian tables. New European Union campaign in the Philippines

Poultry from Europe. Quality that makes it to Asian tables. New European Union campaign in the Philippines

LAS VEGAS, Jan. 9, 2026 /PRNewswire/ -- Guide Sensmart (Booth 21740, Central Hall), a global leader in thermal imaging technology, officially launched its next-generation thermal imaging innovation – ApexVision – alongside a series of new products empowered by the technology. This launch represents a systemic leap for the industry from merely "seeing heat" to "seeing with clarity, precision, and intelligence," marking the dawn of a new era defined by Ultra-Clarity.

CES Show Floor Reaction: "Ultra-Clarity" Draws Deep Engagement

At the Guide Sensmart booth, live product demonstrations powered by ApexVision attracted strong attention from industry analysts to global media. Hands-on comparisons—such as maintaining clear imaging details of distant targets and delivering crisp, smear-free imaging of fast-moving objects—earned consistent praise. Many professional visitors noted that this reliable "what-you-see-is-what-you-get" clarity would directly enhance operational efficiency and decision-making confidence.

ApexVision integrating both hardware and software: It combines the high-sensitivity ApexCore S1 detector, the Nexus 1.0 processing platform, and scenario-optimized algorithms. Together, ApexVision successfully overcomes persistent challenges such as low contrast in complex environments, detail loss at long range or high magnification, motion blur on fast-moving objects, and inaccurate detection of minute temperature differences.

From Architecture to Application: A Full Portfolio Empowered

On the CES show floor, Guide Sensmart demonstrated how ApexVision delivers tangible improvements across thermal devices. Thermography tools (e.g. E3S, H6S thermal cameras) leverage the SharpIR 2.0 algorithm to provide stable, accurate temperature measurement in demanding environments, enabling inspectors to pinpoint hidden faults with greater confidence. Outdoor hunting optics (e.g. TD650LS monocular and TN650MS binocular), benefit from Hyper-Light 2.0, allowing users to identify nocturnal wildlife in complete darkness and track fast-moving targets while maintaining clean, sharp images even at 10× zoom.

"The launch of ApexVision marks a milestone where our vertically integrated technology development translates into real value for users," said a Guide Sensmart spokesperson. "It is more than a set of specifications—it delivers the certainty of Ultra-Clarity to every professional user."

The debut of ApexVision at CES 2026 signifies more than a routine product update. By resolving long-standing trade-offs between sensitivity, stability, and environmental robustness, Guide Sensmart is advancing thermal imaging into the Ultra-Clarity Era, building a clearer, safer, and more efficient future.

We are keen to explore partnership of collaboration with you. Know more about Guide Sensmart at https://www.guideir.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ApexVision Debuts at CES 2026: Guide Sensmart Ushers in the Ultra-Clarity Era of Thermal Imaging

ApexVision Debuts at CES 2026: Guide Sensmart Ushers in the Ultra-Clarity Era of Thermal Imaging

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