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UAE capital to welcome the world for landmark phygital sporting event, 18-23 December 2025
ASPIRE appointed as UAE Delivery Authority for the Games of the Future: Abu Dhabi 2025
ABU DHABI, UAE, May 29, 2025 /PRNewswire/ -- Phygital International, the global governing body for the Games of the Future (GOTF), has officially announced Abu Dhabi as the Host City for the Games of the Future 2025, taking place from 18-23 December.
Bringing together cutting-edge innovation and elite competition, the Games of the Future will transform Abu Dhabi into the epicenter of phygital sport and feature a dynamic fusion of physical athleticism and immersive digital gaming. The multi-sport event includes a variety of ground-breaking phygital disciplines, including Phygital Football and Phygital Shooter, as well as tech sports and esports.
Each phygital discipline sees athletes first compete in a digital version of their sport, followed by competing in the same sport in real-life. Final results are determined by combining performance across both stages - blending the physical and virtual into one seamless competitive experience.
ASPIRE, the driving force behind grand challenges and global competitions for Abu Dhabi's Advanced Technology Research Council (ATRC), is appointed as the UAE Delivery Authority. In this role, ASPIRE will lead the delivery of the event's innovation agenda, ensure alignment across multiple stakeholders, and coordinate funding frameworks with government partners and sponsors.
Ethara, the region's leading live event management organization, will serve as the Event Delivery Partner, leading end-to-end execution including venue operations, logistics, and fan experience. In addition, Ethara will drive event promotion and play a key commercial role by securing sponsorships and partnerships to support the event's success. The Abu Dhabi National Exhibition Center (ADNEC) has been confirmed as the official venue, providing a world-class stage for the full spectrum of phygital sporting competitions and fan experiences.
"We're thrilled that Abu Dhabi will welcome thousands of phygital athletes, clubs, and fans for the Games of the Future 2025," said Nis Hatt, CEO of Phygital International. "With its bold vision for sport and technology, the UAE is the ideal stage for this groundbreaking event. Since the inaugural Games, phygital sports have grown into a global movement, and this year's edition promises to be our most exciting yet."
Stephane Timpano, CEO of ASPIRE said: "As the UAE Delivery Authority, ASPIRE is proud to help shape the Games of the Future Abu Dhabi 2025 - a global platform where sport, technology, and imagination converge. From AI-powered mobility to immersive digital experiences, Abu Dhabi is where innovation meets impact. We look forward to welcoming the world to ADNEC this December for an event that will inspire the future of sport and technology."
In addition to elite competitions, the event will feature virtual reality immersive fan engagement zones, cultural activations, and technology showcases. The inaugural edition of the Games of the Future, saw over 2,000 athletes from more than 100 countries take part, broadcast to global audience and attracting over 300,000 spectators and fans.
The Games of the Future: Abu Dhabi, 2025 marks a powerful next chapter for the phygital movement, bringing the Games to a new audience in the Middle East, where ambition, experimentation, and bold applications of technology thrive. With Abu Dhabi's unique blend of innovation and cultural dynamism, the stage is set for a one-of-a-kind global experience.
UAE capital to welcome the world for landmark phygital sporting event, 18-23 December 2025
ASPIRE appointed as UAE Delivery Authority for the Games of the Future: Abu Dhabi 2025
ABU DHABI, UAE, May 29, 2025 /PRNewswire/ -- Phygital International, the global governing body for the Games of the Future (GOTF), has officially announced Abu Dhabi as the Host City for the Games of the Future 2025, taking place from 18-23 December.
Bringing together cutting-edge innovation and elite competition, the Games of the Future will transform Abu Dhabi into the epicenter of phygital sport and feature a dynamic fusion of physical athleticism and immersive digital gaming. The multi-sport event includes a variety of ground-breaking phygital disciplines, including Phygital Football and Phygital Shooter, as well as tech sports and esports.
Each phygital discipline sees athletes first compete in a digital version of their sport, followed by competing in the same sport in real-life. Final results are determined by combining performance across both stages - blending the physical and virtual into one seamless competitive experience.
ASPIRE, the driving force behind grand challenges and global competitions for Abu Dhabi's Advanced Technology Research Council (ATRC), is appointed as the UAE Delivery Authority. In this role, ASPIRE will lead the delivery of the event's innovation agenda, ensure alignment across multiple stakeholders, and coordinate funding frameworks with government partners and sponsors.
Ethara, the region's leading live event management organization, will serve as the Event Delivery Partner, leading end-to-end execution including venue operations, logistics, and fan experience. In addition, Ethara will drive event promotion and play a key commercial role by securing sponsorships and partnerships to support the event's success. The Abu Dhabi National Exhibition Center (ADNEC) has been confirmed as the official venue, providing a world-class stage for the full spectrum of phygital sporting competitions and fan experiences.
"We're thrilled that Abu Dhabi will welcome thousands of phygital athletes, clubs, and fans for the Games of the Future 2025," said Nis Hatt, CEO of Phygital International. "With its bold vision for sport and technology, the UAE is the ideal stage for this groundbreaking event. Since the inaugural Games, phygital sports have grown into a global movement, and this year's edition promises to be our most exciting yet."
Stephane Timpano, CEO of ASPIRE said: "As the UAE Delivery Authority, ASPIRE is proud to help shape the Games of the Future Abu Dhabi 2025 - a global platform where sport, technology, and imagination converge. From AI-powered mobility to immersive digital experiences, Abu Dhabi is where innovation meets impact. We look forward to welcoming the world to ADNEC this December for an event that will inspire the future of sport and technology."
In addition to elite competitions, the event will feature virtual reality immersive fan engagement zones, cultural activations, and technology showcases. The inaugural edition of the Games of the Future, saw over 2,000 athletes from more than 100 countries take part, broadcast to global audience and attracting over 300,000 spectators and fans.
The Games of the Future: Abu Dhabi, 2025 marks a powerful next chapter for the phygital movement, bringing the Games to a new audience in the Middle East, where ambition, experimentation, and bold applications of technology thrive. With Abu Dhabi's unique blend of innovation and cultural dynamism, the stage is set for a one-of-a-kind global experience.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ABU DHABI CONFIRMED AS HOST CITY FOR GAMES OF THE FUTURE 2025
ABU DHABI CONFIRMED AS HOST CITY FOR GAMES OF THE FUTURE 2025
- CATL opens Middle East's first NING SERVICE Experience Center in Riyadh —currently the largest new energy aftermarket facility outside China.
- The facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
- It also functions as a regional ecosystem hub linking diverse stakeholders and resources to drive industrial synergy and sustainable growth.
RIYADH, Saudi Arabia, Jan. 11, 2026 /PRNewswire/ -- On January 10, 2026, CATL opened the Middle East's first and currently the largest new energy aftermarket facility outside China—the NING SERVICE Experience Center in Riyadh—strengthening its after-sales presence in the Middle East and supporting the region's shift toward cleaner energy systems.
The opening comes as Saudi Arabia and the wider Middle East advance ambitious electrification and decarbonization goals under Vision 2030 and similar national initiatives. Taking Saudi Arabia as an example, The Kingdom has set a goal to transition 30% of all vehicles in Riyadh to electric by 2030, as part of a larger strategy to reduce emissions in the capital city by 50%. Sustainability policies are also driving the shift to electric equipment, such as promoting the use of electric forklifts, while encouraging the use of green energy on farms under the Saudi Green Initiative. However, progress is tempered by persistent challenges, including longstanding oil dependency, surging electricity demand, extreme climatic conditions, and limited charging and service infrastructure.
Strategically designed to overcome these obstacles, the Riyadh facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
Covering more than 7,000 square meters, the Riyadh center combines exhibition areas, diagnostics and maintenance zones, refurbishment facilities, training spaces, and a customer lounge. It is designed to serve not only as a localized service hub for the region and a showcase of CATL's system-level capabilities across electric mobility, energy storage, and intelligent electrification, but also as a platform that links diverse resources, fostering industrial synergy across the ecosystem.
A full-lifecycle approach to new energy services
Relying on CATL's deep R&D and extreme manufacturing capabilities, NING SERVICE Experience Center provides customers with full-lifecycle services that encompass battery diagnostics, repair, maintenance, rework, training, recycling, aftermarket logistics and warehousing. Its services span over seven major product categories—from passenger and commercial vehicles to energy storage systems—along with diverse repair scenarios, setting a new benchmark for new energy service delivery in the region.
Leveraging CATL's advanced diagnostics and repair expertise, along with established service processes, the center's comprehensive after-sales services
helps enterprise customers reduce downtime, lower maintenance costs, and extend asset life, providing greater certainty around long-term performance and residual value while reducing long-term ownership costs and delivering more cost-effective and reliable services for end users.
Advancing localized operations and capability building
The Riyadh center serves as a key platform for CATL's localized operations in the Middle East, supporting talent development and long-term local value creation. Through dedicated training facilities, CATL builds after-sales and technical expertise in the new energy sector, contributing to skilled employment and knowledge transfer across the Middle East. Globally, NING SERVICE operates 10 training centers, totalling 2,300 square meters, and has certified more than 9,700 new energy after-sales professionals through partnerships with vocational institutions.
Beyond talent development, CATL is deepening its localization strategy by reinforcing local infrastructure and building ecosystem partnerships. CATL is in discussion with top-tier local industry players—including fuel network operators to rapidly provide green electricity to gas stations and major infrastructure companies to electrify their truck fleets, as well as energy companies to deploy solar-plus-storage solutions.
These initiatives not only bolster CATL's local service capabilities and market confidence, but also by enabling key partners, jointly drive the scaled adoption of comprehensive new energy solutions across the Middle East.
"As a leading energy company in Saudi Arabia, we see tremendous opportunities in energy transformation. For instance, we plan to deploy solar-plus-storage solutions at our gas stations and electrify forklifts to reduce reliance on oil. We look forward to collaborating with top players like CATL to drive this transition forward," said Ahmed Ibrahim，Assistant General Manager For Procurement of Al Drees, a leading provider of petroleum and logistics services in Saudi Arabia.
"The launch of CATL's Riyadh aftermarket flagship underscores our shared commitment to driving the global energy transition. This milestone not only reflects the growing demand for sustainable solutions in Saudi Arabia but also embodies our collective vision for a cleaner, electrified future. As the investor behind the experience centre, we are confident that this partnership will accelerate electrification and strengthen the region's role in advancing the energy transition." said Lin Chaofan, CEO of F4S.
Part of a global network
The Saudi Arabia opening builds on CATL's global service footprint, which includes more than 1,200 professional service stations across 76 countries and 73 spare-parts warehouses worldwide. CATL ranks No. 1 globally in spare parts inventory stocked with 100% genuine parts, with a total warehouse area of more than 370,000 square meters. To date, NING SERVICE has supported more than six million electric vehicles, providing professional after-sales services for passenger vehicles, commercial vehicles, and energy storage customers.
A long-term commitment to the Middle East
Bruce Li, President of Quality System, Aftermarket Business, Battery Management System Department at CATL, said the Riyadh center reflects a strategic, long-term view of the region.
"Our decision to establish this center in Riyadh is not only a commercial choice, but a long-term commitment," Li said. "As the first NING SERVICE Experience Center in the Middle East, it is more than a service facility. It is a new energy aftermarket ecosystem hub that brings together advanced technology, professional training, and industry collaboration—effectively connecting diverse stakeholders and resources to foster deeper synergy and sustainable growth across the region. Starting from here, CATL will continue to expand its after-sales service network across the Middle East, align closely with Saudi Arabia's Vision 2030, and support the region's energy transition through a reliable, end-to-end service system."
As the Middle East accelerates its shift toward electrification and energy storage adoption, CATL's expanded NING SERVICE presence is poised to deliver the technical reliability and sustained partnerships essential for this transformation.
RIYADH, Saudi Arabia, Jan. 11, 2026 /PRNewswire/ -- On January 10, 2026, CATL opened the Middle East's first and currently the largest new energy aftermarket facility outside China—the NING SERVICE Experience Center in Riyadh—strengthening its after-sales presence in the Middle East and supporting the region's shift toward cleaner energy systems.
The opening comes as Saudi Arabia and the wider Middle East advance ambitious electrification and decarbonization goals under Vision 2030 and similar national initiatives. Taking Saudi Arabia as an example, The Kingdom has set a goal to transition 30% of all vehicles in Riyadh to electric by 2030, as part of a larger strategy to reduce emissions in the capital city by 50%. Sustainability policies are also driving the shift to electric equipment, such as promoting the use of electric forklifts, while encouraging the use of green energy on farms under the Saudi Green Initiative. However, progress is tempered by persistent challenges, including longstanding oil dependency, surging electricity demand, extreme climatic conditions, and limited charging and service infrastructure.
Strategically designed to overcome these obstacles, the Riyadh facility offers comprehensive full-lifecycle after-sales support, cultivates local technical talent and accelerates the deployment of advanced electrification and energy storage solutions.
Covering more than 7,000 square meters, the Riyadh center combines exhibition areas, diagnostics and maintenance zones, refurbishment facilities, training spaces, and a customer lounge. It is designed to serve not only as a localized service hub for the region and a showcase of CATL's system-level capabilities across electric mobility, energy storage, and intelligent electrification, but also as a platform that links diverse resources, fostering industrial synergy across the ecosystem.
A full-lifecycle approach to new energy services
Relying on CATL's deep R&D and extreme manufacturing capabilities, NING SERVICE Experience Center provides customers with full-lifecycle services that encompass battery diagnostics, repair, maintenance, rework, training, recycling, aftermarket logistics and warehousing. Its services span over seven major product categories—from passenger and commercial vehicles to energy storage systems—along with diverse repair scenarios, setting a new benchmark for new energy service delivery in the region.
Leveraging CATL's advanced diagnostics and repair expertise, along with established service processes, the center's comprehensive after-sales services
helps enterprise customers reduce downtime, lower maintenance costs, and extend asset life, providing greater certainty around long-term performance and residual value while reducing long-term ownership costs and delivering more cost-effective and reliable services for end users.
Advancing localized operations and capability building
The Riyadh center serves as a key platform for CATL's localized operations in the Middle East, supporting talent development and long-term local value creation. Through dedicated training facilities, CATL builds after-sales and technical expertise in the new energy sector, contributing to skilled employment and knowledge transfer across the Middle East. Globally, NING SERVICE operates 10 training centers, totalling 2,300 square meters, and has certified more than 9,700 new energy after-sales professionals through partnerships with vocational institutions.
Beyond talent development, CATL is deepening its localization strategy by reinforcing local infrastructure and building ecosystem partnerships. CATL is in discussion with top-tier local industry players—including fuel network operators to rapidly provide green electricity to gas stations and major infrastructure companies to electrify their truck fleets, as well as energy companies to deploy solar-plus-storage solutions.
These initiatives not only bolster CATL's local service capabilities and market confidence, but also by enabling key partners, jointly drive the scaled adoption of comprehensive new energy solutions across the Middle East.
"As a leading energy company in Saudi Arabia, we see tremendous opportunities in energy transformation. For instance, we plan to deploy solar-plus-storage solutions at our gas stations and electrify forklifts to reduce reliance on oil. We look forward to collaborating with top players like CATL to drive this transition forward," said Ahmed Ibrahim，Assistant General Manager For Procurement of Al Drees, a leading provider of petroleum and logistics services in Saudi Arabia.
"The launch of CATL's Riyadh aftermarket flagship underscores our shared commitment to driving the global energy transition. This milestone not only reflects the growing demand for sustainable solutions in Saudi Arabia but also embodies our collective vision for a cleaner, electrified future. As the investor behind the experience centre, we are confident that this partnership will accelerate electrification and strengthen the region's role in advancing the energy transition." said Lin Chaofan, CEO of F4S.
Part of a global network
The Saudi Arabia opening builds on CATL's global service footprint, which includes more than 1,200 professional service stations across 76 countries and 73 spare-parts warehouses worldwide. CATL ranks No. 1 globally in spare parts inventory stocked with 100% genuine parts, with a total warehouse area of more than 370,000 square meters. To date, NING SERVICE has supported more than six million electric vehicles, providing professional after-sales services for passenger vehicles, commercial vehicles, and energy storage customers.
A long-term commitment to the Middle East
Bruce Li, President of Quality System, Aftermarket Business, Battery Management System Department at CATL, said the Riyadh center reflects a strategic, long-term view of the region.
"Our decision to establish this center in Riyadh is not only a commercial choice, but a long-term commitment," Li said. "As the first NING SERVICE Experience Center in the Middle East, it is more than a service facility. It is a new energy aftermarket ecosystem hub that brings together advanced technology, professional training, and industry collaboration—effectively connecting diverse stakeholders and resources to foster deeper synergy and sustainable growth across the region. Starting from here, CATL will continue to expand its after-sales service network across the Middle East, align closely with Saudi Arabia's Vision 2030, and support the region's energy transition through a reliable, end-to-end service system."
As the Middle East accelerates its shift toward electrification and energy storage adoption, CATL's expanded NING SERVICE presence is poised to deliver the technical reliability and sustained partnerships essential for this transformation.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
CATL Opens Middle East's Largest New Energy Aftermarket Facility in Riyadh
