SHANGHAI, June 3, 2025 /PRNewswire/ -- On June 1, 2025, the 2025 Minions Banana Day was officially launched in Shanghai and Beijing, marking the commencement of a five-month tour across six cities in China. The Chinese building block character toy brand Blokees made a special appearance at the event. At the flagship station in Shanghai, Blokees globally unveiled and simultaneously made available to purchase its latest Minions Mokoo Series: Minions-N-Disguise.
This series showcases six iconic Minions characters: King Bob, Soldier Stuart, Golf Tim, Knight Dave, Maid Phil, and Caveman Kevin. Their distinctive physical traits and classic appearances are meticulously replicated. Each figure features detachable outfits, interchangeable accessories, and 11 articulated joints, enabling engaging and realistic interaction. In addition, a hidden cute skeleton design serves as a surprising Easter egg, offering an unexpected delight to dedicated Minions fans.
Blokees has been actively promoting user innovation, further cultivating the innovative culture of the BFC (Blokees Figures Creator) brand, and encouraging users to become creators within the BFC ecosystem. In the Minions Banana Day exhibition area, Blokees has specifically established a dedicated display zone for BFC creations.
The Blokees booth attracted considerable attention and became a prominent destination for Minions enthusiasts. Attendees participated in photo sessions and group portraits while experiencing the innovative process of construction and transformation. The atmosphere was lively, characterized by laughter and enthusiasm. A dedicated Minions fan commented with excitement, "These Minions building blocks exhibit highly detailed and realistic designs, offering versatility through customizable outfits. The integration of a skeletal framework represents an ingenious and surprising feature, enhancing the product's appeal significantly."
The Minions Banana Day will continue until October 26, making stops in Shanghai, Beijing, Chengdu, Wuhan, Changsha, and Shenyang. Throughout the tour, Blokees will introduce additional Minions-themed releases and interactive activities.
With a portfolio encompassing over 500 patents, Blokees remains at the forefront of innovation. Through its "All Ages, All Price Points, Global Reach" strategy, Blokees is progressively propelling Chinese brick-based character toys onto the global stage.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Blokees Initial Release Minions Mokoo Series: Minions-N-Disguise, Becomes a Banana Day Hotspot
Korea-Based Food Producer to Launch 'Heung-Bu Duo' Bread Celebrating Famous LAFC Duo Son Heung-Min and Denis Bouanga;
Partnership to Include Domestic Product and Merchandise launches, Plus U.S.-Focused Marketing Campaigns
LOS ANGELES and SEOUL, South Korea, Dec. 31, 2025 /PRNewswire/ -- Starting in 2026, fans of Paris Baguette and Los Angeles Football Club (LAFC) will be able to find products inspired by the "Heung-Bu Duo" (Son Heung-Min and Denis Bouanga) at Paris Baguette.
Paris Baguette's partnership with LAFC of Major League Soccer (MLS) marks the first such partnership by a company in Korea's food and foodservice sector with a U.S.-based sports team. The partnership is Paris Baguette's third global sports collaboration, following partnerships with Paris Saint-Germain (PSG) in 2023-2024 and Tottenham Hotspur of the English Premier League in 2025.
Through this partnership, Paris Baguette will roll out LAFC-themed bakery products and merchandise starting in 2026, along with a variety of customer engagement programs such as Meet & Greet event and ticket giveaway.
"Sports are powerful content that connects fans around the world and enables closer engagement," Jin Soo Hur, Vice Chairman of Paris Baguette, said. "Through our partnership with LAFC, we will offer a variety of activities that allow customers to share joyful moments and special experiences with our bread."
"We are thrilled to partner with Paris Baguette, a global bakery brand loved by consumers in the United States and around the world for its delicious, high-quality offerings," Larry Freedman, LAFC Co-President said. "This partnership will elevate each of our brands as we bring people together through the shared experiences of the beautiful game and wonderful food."
LAFC is a Los Angeles–based club that debuted in 2018 and currently boasts star players such as Son Heung-Min, Denis Bouanga and Hugo Lloris on its roster. With the recent addition of Son, the club has garnered world-wide attention, rapidly expanding its fan base in Korea and internationally.
By combining bakery and sports in a unique way, Paris Baguette continues to expand its touchpoints with global sports fans and customers through activities such as launching club- and player-themed products and merchandise, running customer promotions, and conducting stadium advertising. The brand has gained attention with innovative campaigns, including displaying a Korean-language LED billboard message reading "Hello! Paris Baguette" at PSG home matches and producing videos featuring PSG star players enjoying Paris Baguette bread. These efforts earned the company the "Marketer of the Year Award," selected by the Korea Advertisers Association. Paris Baguette also serves its coffee at Tottenham Hotspur's home stadium.
Paris Baguette continues to expand its global presence, operating approximately 3,400 stores in Korea and around 700 stores across 15 countries in the United States, Europe, and Asia, for a total of more than 4,100 stores worldwide. In North America, including the U.S., the company aims to operate 1,000 stores by 2030 and has recently strengthened its operations by commencing construction on a local baking plant in Texas.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
PARIS BAGUETTE PARTNERS WITH MAJOR LEAGUE SOCCER CLUB LAFC
PARIS BAGUETTE PARTNERS WITH MAJOR LEAGUE SOCCER CLUB LAFC
