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Advertisers Including The Motley Fool and NerdWallet Achieve Nearly 270% Uplift in Conversions and Drive Incremental Growth, Increase Investment for Realize by Around 40%
HONG KONG, June 5, 2025 /PRNewswire/ -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced an enhancement to Realize, its performance marketing platform, called Predictive Audiences. Predictive Audiences helps advertisers discover untapped, high-converting customers so they can meet performance marketing goals at scale.
This new technology is unlocking incremental growth for advertisers, with some growing their spend with Realize by nearly 40% year-over-year, while seeing conversion growth of up to 270% — all with minimal change to their CPAs.
The Motley Fool, QuinStreet, and NerdWallet are among advertisers using Predictive Audiences to unlock incremental performance gains. Since launching in limited availability in February, weekly spend attributed to Predictive Audiences has tripled, as more advertisers begin to leverage this solution as a technology for profitable growth.
Realize is the only independent performance platform that goes beyond Search and Social, delivering outcomes at scale. Predictive Audiences, Taboola's latest addition to Realize, leverages advertisers' first-party conversion data with Realize's unique data to build AI-powered segments that find high-potential users across Taboola's network—driving more efficient customer acquisition.
Key benefits of Predictive Audiences include:
- Identifying users likely to take action at scale: Predictive Audiences builds audiences based on actions, such as leads or purchases, and Taboola's AI uses this to find similar users at scale across our broad network.
- More efficient targeting through AI: Advertisers can reach more high-converting users in a reliable, privacy-centric way by combining first-party data with Taboola's advanced performance AI.
- Flexible campaign optimization: Advertisers can tailor their audience size to strike the right balance between scale and efficiency, aligning with specific campaign goals. For example, they can target a high-performing top percentile of users for higher conversion rates but with limited reach. Alternatively, they can broaden their audience to increase scale, which may come with a lower conversion rate.
For the first time ever, Realize allows advertisers to tap into display and even more parts of Taboola's large network of publishers, apps and OEMs. Realize is powered by an AI performance engine that finds the best opportunities for campaigns across Taboola's network of trusted publishers and apps. This AI performance engine is powered by the unique data advantage of Taboola's code-on-page integrations with publishers, giving it signal unlike any other open web platform to use when optimizing and placing ads.
Supporting Quotes:
"By leveraging Predictive Audiences, we've unlocked a whole new audience while maintaining a strong CPA, driving meaningful improvements to our overall margin," said Ajay Bhatia, Marketing Manager for The Motley Fool. "Predictive Audiences have proven instrumental in refining our targeting strategy and maximizing our marketing efficiency. It's a must-have for any team looking to elevate their campaign performance."
"The ease of implementation and rapid scalability allowed us to see results almost immediately," said the marketing team at QuinStreet. "Taboola has become a key partner in helping us reach the right users at the right time, all while maximizing efficiency and growth."
"Predictive Audiences have played a key role in improving our campaign efficiency and optimizing spend. By leveraging data-driven audience selection, Predictive Audiences have helped increase ROAS and CVRs, allowing for more precise targeting and better budget allocation. This approach has also supported scaling efforts, ultimately driving higher-quality leads and improved performance across our campaigns," said Sammy Linares, Performance Marketing Manager at NerdWallet.
"Realize leverages Taboola's core strengths — proprietary technology, unique
data we have that others don't, and massive reach across the internet," said Adam Singolda, CEO at Taboola. "With the addition of Predictive Audiences, we are giving advertisers yet another way to connect with consumers, those likely to take action, based on our unique AI and understanding of what drives action across our vast network."
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
Disclaimer – Forward-Looking Statements
Each of Taboola (the "Company") and Gannett Co., Inc. ("Gannett") may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in each of the Company's and Gannett's Annual Reports on Form 10-K for the year ended December 31, 2024 under Part 1, Item 1A "Risk Factors" and subsequent filings made by each of them with the Securities and Exchange Commission. Each of the Company and Gannett cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Neither the Company nor Gannett undertakes or accepts any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
Advertisers Including The Motley Fool and NerdWallet Achieve Nearly 270% Uplift in Conversions and Drive Incremental Growth, Increase Investment for Realize by Around 40%
HONG KONG, June 5, 2025 /PRNewswire/ -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced an enhancement to Realize, its performance marketing platform, called Predictive Audiences. Predictive Audiences helps advertisers discover untapped, high-converting customers so they can meet performance marketing goals at scale.
This new technology is unlocking incremental growth for advertisers, with some growing their spend with Realize by nearly 40% year-over-year, while seeing conversion growth of up to 270% — all with minimal change to their CPAs.
The Motley Fool, QuinStreet, and NerdWallet are among advertisers using Predictive Audiences to unlock incremental performance gains. Since launching in limited availability in February, weekly spend attributed to Predictive Audiences has tripled, as more advertisers begin to leverage this solution as a technology for profitable growth.
Realize is the only independent performance platform that goes beyond Search and Social, delivering outcomes at scale. Predictive Audiences, Taboola's latest addition to Realize, leverages advertisers' first-party conversion data with Realize's unique data to build AI-powered segments that find high-potential users across Taboola's network—driving more efficient customer acquisition.
Key benefits of Predictive Audiences include:
- Identifying users likely to take action at scale: Predictive Audiences builds audiences based on actions, such as leads or purchases, and Taboola's AI uses this to find similar users at scale across our broad network.
- More efficient targeting through AI: Advertisers can reach more high-converting users in a reliable, privacy-centric way by combining first-party data with Taboola's advanced performance AI.
- Flexible campaign optimization: Advertisers can tailor their audience size to strike the right balance between scale and efficiency, aligning with specific campaign goals. For example, they can target a high-performing top percentile of users for higher conversion rates but with limited reach. Alternatively, they can broaden their audience to increase scale, which may come with a lower conversion rate.
For the first time ever, Realize allows advertisers to tap into display and even more parts of Taboola's large network of publishers, apps and OEMs. Realize is powered by an AI performance engine that finds the best opportunities for campaigns across Taboola's network of trusted publishers and apps. This AI performance engine is powered by the unique data advantage of Taboola's code-on-page integrations with publishers, giving it signal unlike any other open web platform to use when optimizing and placing ads.
Supporting Quotes:
"By leveraging Predictive Audiences, we've unlocked a whole new audience while maintaining a strong CPA, driving meaningful improvements to our overall margin," said Ajay Bhatia, Marketing Manager for The Motley Fool. "Predictive Audiences have proven instrumental in refining our targeting strategy and maximizing our marketing efficiency. It's a must-have for any team looking to elevate their campaign performance."
"The ease of implementation and rapid scalability allowed us to see results almost immediately," said the marketing team at QuinStreet. "Taboola has become a key partner in helping us reach the right users at the right time, all while maximizing efficiency and growth."
"Predictive Audiences have played a key role in improving our campaign efficiency and optimizing spend. By leveraging data-driven audience selection, Predictive Audiences have helped increase ROAS and CVRs, allowing for more precise targeting and better budget allocation. This approach has also supported scaling efforts, ultimately driving higher-quality leads and improved performance across our campaigns," said Sammy Linares, Performance Marketing Manager at NerdWallet.
"Realize leverages Taboola's core strengths — proprietary technology, unique
data we have that others don't, and massive reach across the internet," said Adam Singolda, CEO at Taboola. "With the addition of Predictive Audiences, we are giving advertisers yet another way to connect with consumers, those likely to take action, based on our unique AI and understanding of what drives action across our vast network."
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
Disclaimer – Forward-Looking Statements
Each of Taboola (the "Company") and Gannett Co., Inc. ("Gannett") may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in each of the Company's and Gannett's Annual Reports on Form 10-K for the year ended December 31, 2024 under Part 1, Item 1A "Risk Factors" and subsequent filings made by each of them with the Securities and Exchange Commission. Each of the Company and Gannett cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Neither the Company nor Gannett undertakes or accepts any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Taboola Launches Predictive Audiences As Part of Realize Offering, Empowering Advertisers to Reach More High-Converting Customers
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SINGAPORE, Dec. 19, 2025 /PRNewswire/ -- As the countdown to the New Year begins, digital travel platform Agoda reveals a curated list of cities renowned for their breathtaking New Year's Eve fireworks displays. The selection, featuring iconic destinations, promises travelers an unforgettable start to the year with dazzling pyrotechnics and vibrant celebrations.
This year, Agoda's list features a mix of traditional hotspots and surprising destinations. Each location offers a distinct charm and festive atmosphere, with celebrations ranging from stunning fireworks to immersive cultural experiences that reflect local traditions.
Andrew Smith, Senior Vice President, Supply at Agoda shared, "At Agoda, we thrive on crafting memorable experiences for travelers, especially as they usher in the New Year. Whether they're drawn to the iconic fireworks of Sydney or the unique charm of Reykjavik, our platform offers great value deals and a rich variety of options. We're here to ensure the travelers' New Year's Eve is not just another night, but a spectacular start to an exciting new year."
Here is Agoda's detailed list of cities that light up on New Year's Eve, offering an unforgettable experience to welcome the New Year.
1. Bangkok, Thailand may be known for its Songkran festival in April, but the global New Year's Eve celebration is no less spectacular. There are major parties organized throughout the city, including performances from international superstars. The most impressive firework display can be seen along the Chao Praya river.
2. Reykjavik, Iceland transforms into a winter wonderland on New Year's Eve, with locals and visitors gathering around community bonfires to celebrate. The city's fireworks are a collective effort, with residents contributing to the display, creating a unique and personal atmosphere. The chance to see the Northern Lights adds an extra layer of magic.
3. Singapore, Marina Bay is a hub of activity on New Year's Eve, with a dazzling fireworks display that lights up the city's iconic skyline. The celebration includes a mix of cultural performances, music festivals, and waterfront parties, offering a dynamic experience that reflects Singapore's multicultural spirit. The city's efficient public transport ensures easy access to the festivities, making it a convenient choice for travelers.
4. Sydney, Australia is synonymous with New Year's Eve celebrations, where the iconic fireworks display over the Sydney Harbour Bridge and Opera House draws millions of viewers worldwide. The city offers a variety of vantage points, from harborside parks to exclusive cruises, ensuring everyone can enjoy the spectacle.
5. Ho Chi Minh City, Vietnam offers a lively and energetic atmosphere, with fireworks illuminating the Saigon River and the city's bustling streets. The celebrations are centered around District 1, where locals and tourists alike enjoy street performances, live music, and traditional Vietnamese festivities.
6. Cape Town, South Africa boasts a natural backdrop for its New Year's Eve celebrations, with Table Mountain providing a picturesque setting for the fireworks. The V&A Waterfront is the focal point of the festivities, featuring live music, food markets, and a spectacular fireworks display over the harbor.
7. Prague, Czech Republic enchants visitors with its historic charm and riverside fireworks display. The city's medieval architecture provides a stunning backdrop for celebrations, with the Charles Bridge and Prague Castle offering iconic views. The festivities include traditional Czech music and dance, creating a festive atmosphere that blends history and modernity.
8. Rio de Janeiro, Brazil is renowned for its vibrant New Year's Eve celebrations on Copacabana Beach, where millions gather to enjoy samba rhythms and a breathtaking fireworks display. The city's lively atmosphere is infectious, with street parties, live performances, and cultural rituals adding to the excitement. Visitors can also partake in the local tradition of wearing white for good luck, immersing themselves in the spirit of the celebration.
9. Auckland, New Zealand is among the first major cities to welcome the New Year, with a stunning fireworks display over the Sky Tower. The city's celebrations include a mix of cultural performances, live music, and family-friendly activities, offering something for everyone. Auckland's diverse culinary scene and beautiful natural surroundings make it an ideal destination for those looking to start the year with a fresh perspective.
With over 130,000 flight routes, more than 6 million holiday properties, and over 300,000 activities, Agoda offers flexible options and deals to help travelers discover destinations that suit their plans and preferences. Discover the best deals on Agoda's mobile app and visit Agoda.com to plan the perfect year-end trips.
SINGAPORE, Dec. 19, 2025 /PRNewswire/ -- As the countdown to the New Year begins, digital travel platform Agoda reveals a curated list of cities renowned for their breathtaking New Year's Eve fireworks displays. The selection, featuring iconic destinations, promises travelers an unforgettable start to the year with dazzling pyrotechnics and vibrant celebrations.
This year, Agoda's list features a mix of traditional hotspots and surprising destinations. Each location offers a distinct charm and festive atmosphere, with celebrations ranging from stunning fireworks to immersive cultural experiences that reflect local traditions.
Andrew Smith, Senior Vice President, Supply at Agoda shared, "At Agoda, we thrive on crafting memorable experiences for travelers, especially as they usher in the New Year. Whether they're drawn to the iconic fireworks of Sydney or the unique charm of Reykjavik, our platform offers great value deals and a rich variety of options. We're here to ensure the travelers' New Year's Eve is not just another night, but a spectacular start to an exciting new year."
Here is Agoda's detailed list of cities that light up on New Year's Eve, offering an unforgettable experience to welcome the New Year.
1. Bangkok, Thailand may be known for its Songkran festival in April, but the global New Year's Eve celebration is no less spectacular. There are major parties organized throughout the city, including performances from international superstars. The most impressive firework display can be seen along the Chao Praya river.
2. Reykjavik, Iceland transforms into a winter wonderland on New Year's Eve, with locals and visitors gathering around community bonfires to celebrate. The city's fireworks are a collective effort, with residents contributing to the display, creating a unique and personal atmosphere. The chance to see the Northern Lights adds an extra layer of magic.
3. Singapore, Marina Bay is a hub of activity on New Year's Eve, with a dazzling fireworks display that lights up the city's iconic skyline. The celebration includes a mix of cultural performances, music festivals, and waterfront parties, offering a dynamic experience that reflects Singapore's multicultural spirit. The city's efficient public transport ensures easy access to the festivities, making it a convenient choice for travelers.
4. Sydney, Australia is synonymous with New Year's Eve celebrations, where the iconic fireworks display over the Sydney Harbour Bridge and Opera House draws millions of viewers worldwide. The city offers a variety of vantage points, from harborside parks to exclusive cruises, ensuring everyone can enjoy the spectacle.
5. Ho Chi Minh City, Vietnam offers a lively and energetic atmosphere, with fireworks illuminating the Saigon River and the city's bustling streets. The celebrations are centered around District 1, where locals and tourists alike enjoy street performances, live music, and traditional Vietnamese festivities.
6. Cape Town, South Africa boasts a natural backdrop for its New Year's Eve celebrations, with Table Mountain providing a picturesque setting for the fireworks. The V&A Waterfront is the focal point of the festivities, featuring live music, food markets, and a spectacular fireworks display over the harbor.
7. Prague, Czech Republic enchants visitors with its historic charm and riverside fireworks display. The city's medieval architecture provides a stunning backdrop for celebrations, with the Charles Bridge and Prague Castle offering iconic views. The festivities include traditional Czech music and dance, creating a festive atmosphere that blends history and modernity.
8. Rio de Janeiro, Brazil is renowned for its vibrant New Year's Eve celebrations on Copacabana Beach, where millions gather to enjoy samba rhythms and a breathtaking fireworks display. The city's lively atmosphere is infectious, with street parties, live performances, and cultural rituals adding to the excitement. Visitors can also partake in the local tradition of wearing white for good luck, immersing themselves in the spirit of the celebration.
9. Auckland, New Zealand is among the first major cities to welcome the New Year, with a stunning fireworks display over the Sky Tower. The city's celebrations include a mix of cultural performances, live music, and family-friendly activities, offering something for everyone. Auckland's diverse culinary scene and beautiful natural surroundings make it an ideal destination for those looking to start the year with a fresh perspective.
With over 130,000 flight routes, more than 6 million holiday properties, and over 300,000 activities, Agoda offers flexible options and deals to help travelers discover destinations that suit their plans and preferences. Discover the best deals on Agoda's mobile app and visit Agoda.com to plan the perfect year-end trips.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Reveals Must-Visit Cities for Dazzling New Year's Eve Fireworks
