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The three-day event captivated 9,500 registrations from across APAC and beyond, deepening cross-border collaborations in the world's fastest-growing retail market
SINGAPORE, June 6, 2025 /PRNewswire/ -- NRF 2025: Retail's Big Show Asia Pacific (NRF 2025 APAC), the most pre-eminent retail trade show in the APAC region, concluded yesterday with record attendance and a profound impact on the retail industry. The three-day event saw a remarkable number of 9,500 registrations from over 72 countries, alongside participation from 240 exhibitors and sponsors, and 150 world-class speakers.
Themed "Retail Unlimited", NRF 2025 APAC adopted a truly regional perspective to address the unique challenges and opportunities in the APAC retail landscape. By bringing together retail leaders and experts from across the region in Singapore, the heart of APAC, NRF 2025 APAC fostered deep collaboration, knowledge-sharing and innovative solutions tailored to the diverse needs of APAC markets.
"The overwhelming response from retail communities across APAC underscores the growing demand for a premier regional retail event like NRF APAC," said Ryf Quail, Managing Director for APAC, Comexposium. "The energy and enthusiasm from participants highlight the vibrant and evolving retail landscape in APAC. We are proud to facilitate a platform that fosters knowledge-exchange, networking and innovation to propel the industry forward."
New and exciting features and initiatives introduced this year included the NRF APAC Innovators Showcase, which spotlighted the most significant innovations shaping APAC retail; the exclusive NRF APAC CEO Club, which brought together nearly 100 retail industry leaders from around the world; and the expanded Exhibitor Big Ideas stages, which offered in-depth sessions on emerging retail technologies, sustainability and leadership trends.
"NRF 2025 APAC brought together some of the most forward-thinking voices in retail across the region," said Anson Bailey, Head of Consumer & Retail, Asia Pacific at KPMG. "As Diamond Sponsors, we were proud to lead the conversation on building intelligent retail through AI-driven transformation, evolving consumer behaviour and social commerce trends. The insights and ambitions shared throughout the week sparked high-impact collaborations, reinforcing our goal of building a future-ready retail ecosystem across Asia Pacific and beyond."
"NRF 2025 APAC was a powerful platform to spotlight the latest innovations transforming retail and to engage in meaningful dialogue with industry leaders," said Donald Ong, Senior Vice President, Services Business Development Asia Pacific, Mastercard. "Set in the world's fastest growing retail market, the event provided an invaluable opportunity for retailers across Asia-Pacific to exchange ideas, address shared challenges, and explore best practices shaping the future of retail."
NRF 2026: Retail's Big Show Asia Pacific will return to Singapore June 2-4, 2026, and will build on this year's success by offering even more visionary speakers, pioneering technologies and unparalleled networking opportunities.
Secure your spot now — rebooking for returning exhibitors is officially underway. New exhibitors can join the excitement starting July 1, 2025.
About NRF 2025: Retail's Big Show Asia Pacific
Retail's most important event in Asia Pacific took place in Singapore June 3-5, 2025. The Asia Pacific edition brought together retail industry leaders from across the region to collaborate on a Pan Asia Pacific stage, home of the world's fastest growing markets. Retail professionals gained inspiration from top retail leaders during the three-day conference, an all-encompassing Expo featured the latest retail solutions, as well as innovations and breakthrough technologies available in the market.
The three-day event captivated 9,500 registrations from across APAC and beyond, deepening cross-border collaborations in the world's fastest-growing retail market
SINGAPORE, June 6, 2025 /PRNewswire/ -- NRF 2025: Retail's Big Show Asia Pacific (NRF 2025 APAC), the most pre-eminent retail trade show in the APAC region, concluded yesterday with record attendance and a profound impact on the retail industry. The three-day event saw a remarkable number of 9,500 registrations from over 72 countries, alongside participation from 240 exhibitors and sponsors, and 150 world-class speakers.
Themed "Retail Unlimited", NRF 2025 APAC adopted a truly regional perspective to address the unique challenges and opportunities in the APAC retail landscape. By bringing together retail leaders and experts from across the region in Singapore, the heart of APAC, NRF 2025 APAC fostered deep collaboration, knowledge-sharing and innovative solutions tailored to the diverse needs of APAC markets.
"The overwhelming response from retail communities across APAC underscores the growing demand for a premier regional retail event like NRF APAC," said Ryf Quail, Managing Director for APAC, Comexposium. "The energy and enthusiasm from participants highlight the vibrant and evolving retail landscape in APAC. We are proud to facilitate a platform that fosters knowledge-exchange, networking and innovation to propel the industry forward."
New and exciting features and initiatives introduced this year included the NRF APAC Innovators Showcase, which spotlighted the most significant innovations shaping APAC retail; the exclusive NRF APAC CEO Club, which brought together nearly 100 retail industry leaders from around the world; and the expanded Exhibitor Big Ideas stages, which offered in-depth sessions on emerging retail technologies, sustainability and leadership trends.
"NRF 2025 APAC brought together some of the most forward-thinking voices in retail across the region," said Anson Bailey, Head of Consumer & Retail, Asia Pacific at KPMG. "As Diamond Sponsors, we were proud to lead the conversation on building intelligent retail through AI-driven transformation, evolving consumer behaviour and social commerce trends. The insights and ambitions shared throughout the week sparked high-impact collaborations, reinforcing our goal of building a future-ready retail ecosystem across Asia Pacific and beyond."
"NRF 2025 APAC was a powerful platform to spotlight the latest innovations transforming retail and to engage in meaningful dialogue with industry leaders," said Donald Ong, Senior Vice President, Services Business Development Asia Pacific, Mastercard. "Set in the world's fastest growing retail market, the event provided an invaluable opportunity for retailers across Asia-Pacific to exchange ideas, address shared challenges, and explore best practices shaping the future of retail."
NRF 2026: Retail's Big Show Asia Pacific will return to Singapore June 2-4, 2026, and will build on this year's success by offering even more visionary speakers, pioneering technologies and unparalleled networking opportunities.
Secure your spot now — rebooking for returning exhibitors is officially underway. New exhibitors can join the excitement starting July 1, 2025.
About NRF 2025: Retail's Big Show Asia Pacific
Retail's most important event in Asia Pacific took place in Singapore June 3-5, 2025. The Asia Pacific edition brought together retail industry leaders from across the region to collaborate on a Pan Asia Pacific stage, home of the world's fastest growing markets. Retail professionals gained inspiration from top retail leaders during the three-day conference, an all-encompassing Expo featured the latest retail solutions, as well as innovations and breakthrough technologies available in the market.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
NRF 2025: Retail's Big Show Asia Pacific Celebrates Remarkable Success and Industry Engagement
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HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Data Shows Vietnam Rising as a Favorite End-of-Year Destination for Families Across Asia and Beyond
