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GCC in Cebu: Philtech Inc. together with Ascendion launch a Global Capability Center in Cebu to expand support and management functions for 285,000+ employees across 2,200+ Albertsons Companies locations.
Ascendion's AI-first platform drives smarter customer service, faster engineering, and seamless HR operations.
Ascendion's AVA+ accelerates software delivery; METal connects top talent to high-impact innovation programs
BASKING RIDGE, N.J. and MANILA, Philippines, June 11, 2025 /PRNewswire/ -- Ascendion, a leader in AI-powered software engineering, today announced a groundbreaking milestone in its decade-long partnership with Philtech, Inc.
Together, the companies are launching a next-generation Global Capability Center (GCC) equipped with GenAI capabilities. This GCC aligns with Philtech in continuously evolving enterprise operations and enhancing enablement, service delivery and solutions for more than 285,000 employees across 2,200+ Albertsons Companies locations.
This launch also signifies a landmark initiative for the Philippines, introducing new frontiers in AI-powered software engineering, customer experience, and digital transformation. This partnership can contribute in elevating Cebu as a next-gen AI and experience hub in the Philippines.
This expansion underscores Philtech's commitment and action to strategically integrating modern technologies and GenAI to achieve higher efficiencies into relevant operations. On the other hand, Ascendion's proprietary GCCAI (Global Capability Center to the Power of AI) solution can be utilized by the Cebu-based hub to drive intelligent productivity, accelerate delivery velocity, and real-time transparency across core business functions—including customer service, application development, quality engineering, operations, and HR systems.
"Our vision is clear: GCCs must evolve into Generative Global Capability Centers—AI-native, value-generating hubs that drive real business impact," said Manan Mehta, Senior Vice President, Global Growth Markets at Ascendion. "With GCCAI, we're not just scaling operations, we're reinventing how AI, engineering, and talent intersect to unlock next-level innovation and operational excellence. This center will be a model for the future of global delivery and innovation. Together with Philtech Inc., we've laid the foundation for a next-gen AI-powered hub—redefining digital operations from the heart of Cebu."
As part of this expansion, Ascendion prepares to operate their proprietary AI tools and technologies in relevant operations for its many partners such as:
- Ascendion AVA+ – An AI-first software engineering platform enhancing productivity, risk management, and time-to-market.
- METal – A talent orchestration platform connecting Filipino professionals to select projects in Philtech Inc.
"The launch of the Cebu GCC marks a major milestone in our long-standing partnership with Ascendion," said Trung Nguyen, Philtech General Manager and Vice President, Information Technology in Albertsons Companies, "As one of our largest technology & hiring partners, Ascendion looks forward to help identify and enable relevant AI tech for operational excellence and efficiencies—delivering a seamless blend of automation and human expertise to create unparalleled business value. This is about more than just growth; it's about defining the future of AI-driven retail innovation."
Traditional GCCs have long operated as cost-effective delivery hubs. But in today's AI-driven era, that model is evolving. Generative Global Capability Centers represent a new paradigm—where AI and engineering talent continuously create value, proactively solve problems, and drive enterprise innovation at scale. Ascendion and Philtech Inc. are at the forefront of this transformation, setting a new global standard for the role of GCCs in the AI age. This is a bold leap into this future—spotlighting Cebu and the Philippines as emerging global leaders in AI-driven innovation and enterprise transformation.
About Ascendion
Ascendion is a leading provider of AI-powered software engineering solutions that help businesses innovate faster, smarter, and with greater impact. We partner with over 400 Global 2000 clients across North America, APAC, and Europe to tackle complex challenges in applied AI, cloud, data, experience design, and workforce transformation. Powered by +11,000 experts and over 2,000 AI agents, a bold culture, and our proprietary Engineering to the Power of AI (EngineeringAI) approach, we deliver outcomes that build trust, unlock value, and accelerate growth. Headquartered in New Jersey, with 40+ global offices, Ascendion combines scale, agility, and ingenuity to engineer what's next. Learn more at ascendion.com.
About Philtech Inc
Philtech Inc., established on April 1, 2003, is a fully owned Global Capability Center of Albertsons Companies Inc. As a premier technology center based in BGC, Philippines, Philtech delivers exceptional IT services, including application and infrastructure support, as well as software development and extensive retail operations. By managing mission-critical information and providing secure, innovative solutions, Philtech plays a pivotal role in enhancing operational efficiency and customer experiences across over 2,200 Albertsons stores in 33 U.S. states. Committed to excellence, Philtech is recognized as a great workplace with 83% (yearly average) of its employees affirming it as a great place to work.
GCC in Cebu: Philtech Inc. together with Ascendion launch a Global Capability Center in Cebu to expand support and management functions for 285,000+ employees across 2,200+ Albertsons Companies locations.
Ascendion's AI-first platform drives smarter customer service, faster engineering, and seamless HR operations.
Ascendion's AVA+ accelerates software delivery; METal connects top talent to high-impact innovation programs
BASKING RIDGE, N.J. and MANILA, Philippines, June 11, 2025 /PRNewswire/ -- Ascendion, a leader in AI-powered software engineering, today announced a groundbreaking milestone in its decade-long partnership with Philtech, Inc.
Together, the companies are launching a next-generation Global Capability Center (GCC) equipped with GenAI capabilities. This GCC aligns with Philtech in continuously evolving enterprise operations and enhancing enablement, service delivery and solutions for more than 285,000 employees across 2,200+ Albertsons Companies locations.
This launch also signifies a landmark initiative for the Philippines, introducing new frontiers in AI-powered software engineering, customer experience, and digital transformation. This partnership can contribute in elevating Cebu as a next-gen AI and experience hub in the Philippines.
This expansion underscores Philtech's commitment and action to strategically integrating modern technologies and GenAI to achieve higher efficiencies into relevant operations. On the other hand, Ascendion's proprietary GCCAI (Global Capability Center to the Power of AI) solution can be utilized by the Cebu-based hub to drive intelligent productivity, accelerate delivery velocity, and real-time transparency across core business functions—including customer service, application development, quality engineering, operations, and HR systems.
"Our vision is clear: GCCs must evolve into Generative Global Capability Centers—AI-native, value-generating hubs that drive real business impact," said Manan Mehta, Senior Vice President, Global Growth Markets at Ascendion. "With GCCAI, we're not just scaling operations, we're reinventing how AI, engineering, and talent intersect to unlock next-level innovation and operational excellence. This center will be a model for the future of global delivery and innovation. Together with Philtech Inc., we've laid the foundation for a next-gen AI-powered hub—redefining digital operations from the heart of Cebu."
As part of this expansion, Ascendion prepares to operate their proprietary AI tools and technologies in relevant operations for its many partners such as:
- Ascendion AVA+ – An AI-first software engineering platform enhancing productivity, risk management, and time-to-market.
- METal – A talent orchestration platform connecting Filipino professionals to select projects in Philtech Inc.
"The launch of the Cebu GCC marks a major milestone in our long-standing partnership with Ascendion," said Trung Nguyen, Philtech General Manager and Vice President, Information Technology in Albertsons Companies, "As one of our largest technology & hiring partners, Ascendion looks forward to help identify and enable relevant AI tech for operational excellence and efficiencies—delivering a seamless blend of automation and human expertise to create unparalleled business value. This is about more than just growth; it's about defining the future of AI-driven retail innovation."
Traditional GCCs have long operated as cost-effective delivery hubs. But in today's AI-driven era, that model is evolving. Generative Global Capability Centers represent a new paradigm—where AI and engineering talent continuously create value, proactively solve problems, and drive enterprise innovation at scale. Ascendion and Philtech Inc. are at the forefront of this transformation, setting a new global standard for the role of GCCs in the AI age. This is a bold leap into this future—spotlighting Cebu and the Philippines as emerging global leaders in AI-driven innovation and enterprise transformation.
About Ascendion
Ascendion is a leading provider of AI-powered software engineering solutions that help businesses innovate faster, smarter, and with greater impact. We partner with over 400 Global 2000 clients across North America, APAC, and Europe to tackle complex challenges in applied AI, cloud, data, experience design, and workforce transformation. Powered by +11,000 experts and over 2,000 AI agents, a bold culture, and our proprietary Engineering to the Power of AI (EngineeringAI) approach, we deliver outcomes that build trust, unlock value, and accelerate growth. Headquartered in New Jersey, with 40+ global offices, Ascendion combines scale, agility, and ingenuity to engineer what's next. Learn more at ascendion.com.
About Philtech Inc
Philtech Inc., established on April 1, 2003, is a fully owned Global Capability Center of Albertsons Companies Inc. As a premier technology center based in BGC, Philippines, Philtech delivers exceptional IT services, including application and infrastructure support, as well as software development and extensive retail operations. By managing mission-critical information and providing secure, innovative solutions, Philtech plays a pivotal role in enhancing operational efficiency and customer experiences across over 2,200 Albertsons stores in 33 U.S. states. Committed to excellence, Philtech is recognized as a great workplace with 83% (yearly average) of its employees affirming it as a great place to work.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Ascendion and Philtech Inc. Launch a GCC in Cebu to Redefine Digital Operations
Ascendion and Philtech Inc. Launch a GCC in Cebu to Redefine Digital Operations
Ascendion and Philtech Inc. Launch a GCC in Cebu to Redefine Digital Operations
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Global fans to experience the Games of the Future like never before as MOBA PC.Dota 2 competition kickoffs in Abu Dhabi
DUBAI, UAE, Dec. 13, 2025 /PRNewswire/ -- Phygital International, the global promoter of phygital sports, today announces the official launch of the GOTF OTT Platform, the dedicated streaming destination for the Games of the Future 2025 Abu Dhabi powered by ADNOC (GOTF 2025). The platform goes live as this year's competition begins, with its first broadcast featuring the opening rounds of the MOBA PC.Dota 2 discipline on 14 December from Pixoul Gaming in Abu Dhabi.
Accessible at https://tv.gofuture.games, the new streaming hub serves as the central digital home for live broadcasts, full-event replays, highlights, and exclusive behind-the-scenes content spanning all GOTF 2025 disciplines.
Designed for global accessibility and year-round engagement, the platform enables fans everywhere to watch every match live, revisit full replays at any time, and enjoy curated short-form content optimized for social and mobile viewing.
Powered end-to-end by technology partner Asport, the GOTF OTT Platform integrates advanced cloud-based broadcasting, seamless navigation, and real-time highlight creation tools to elevate the fan experience. These capabilities support richer storytelling across all channels and establish tv.gofuture.games as the long-term digital home of phygital sport.
Moba PC.Dota 2 competition to launch platform
The launch coincides with preparations for a spectacular start to the Games, as the MOBA PC.Dota 2 competition brings together iconic players, celebrated legends, and rising regional stars for what promises to be one of the most competitive line-ups in the event's history. All matches from the discipline will stream live on https://tv.gofuture.games.
Teams set to compete include E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win and TraBoTeam each bringing a distinctive mix of elite pro players and influential gaming personalities. One of the leading competitors will be Xu "BurNIng" Zhilei, who will be playing in team Paper Tigers and who iswidely regarded as one of the greatest carry players in Dota 2 history.
With such a stacked international field, fans can expect clashing playstyles, unpredictable upsets, and fresh rivalries, setting the stage for one of the headline showpieces of GOTF 2025.
Following the opening Group Stage, the competition advances into a full double-elimination playoff bracket, culminating in high-stakes best-of-three clashes on 18–19 December at ADNEC, where teams will fight for a place in the final and a shot at international glory.
Commenting on the launch of the platform, Nis Hatt, CEO of Phygital International, said: "The GOTF OTT Platform marks a major milestone in our mission to bring phygital sport to a global audience. This world-class digital destination showcases the energy, innovation, and inclusivity at the heart of the Games of the Future. As Dota 2 opens the competition tomorrow, we're excited to offer millions of fans a new way to experience every moment of this year's Games live."
Growing network of global broadcast partners
In addition to the GOTF OTT Platform, fans can follow the Games of the Future Abu Dhabi 2025 powered by ADNOC across a growing network of international media rights and broadcast partners, ensuring fans around the world can catch all the action.
In the United States, coverage will be available via ESR TV, the leading gaming and esports network reaching mainstream audiences through platforms such as Apple TV, Sling, and Amazon Prime Video Channels. Across Latin America, FOX Sports Mexico and Zapping will deliver both English and Spanish-language broadcasts across the region.
On mobile-first platforms, Bigo Live will act as an interactive real-time streaming hub, offering live competition windows, creator-led co-streams, and fan-generated reactions. With strong Gen-Z and global creator adoption, Bigo Live brings the Games directly into participatory viewing culture. Complementing this, Likee will amplify the emotion and energy of GOTF 2025 through short-form video storytelling, transforming standout moments into shareable narratives.
These partners build on an already confirmed broadcast footprint that includes Sportworld and BIGG TV across EMEA, Huya and SOOP in Asia, and StarTimes and TV BRICS across Africa.
"With these major additions to our broadcast network, we take great pride in ensuring the Games of the Future Abu Dhabi 2025 powered by ADNOC are accessible to audiences worldwide. We are delivering a multi-regional, multi-generational platform that matches the scale and innovation of phygital sport," added Hatt.
Tickets for the Games of the Future Abu Dhabi 2025 powered by ADNOC are now on sale at www.gotfabudhabi.com. Fans can also follow all the latest updates and behind-the-scenes content on Instagram at @gamesofthefutureofficial and @gotfabudhabi.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi, UAE while the Games of the Future 2026, will be held in Astana, Kazakhstan.
For more information please visit: https://gofuture.games/
Contact: press@phygitalinternational.com
Global fans to experience the Games of the Future like never before as MOBA PC.Dota 2 competition kickoffs in Abu Dhabi
DUBAI, UAE, Dec. 13, 2025 /PRNewswire/ -- Phygital International, the global promoter of phygital sports, today announces the official launch of the GOTF OTT Platform, the dedicated streaming destination for the Games of the Future 2025 Abu Dhabi powered by ADNOC (GOTF 2025). The platform goes live as this year's competition begins, with its first broadcast featuring the opening rounds of the MOBA PC.Dota 2 discipline on 14 December from Pixoul Gaming in Abu Dhabi.
Accessible at https://tv.gofuture.games, the new streaming hub serves as the central digital home for live broadcasts, full-event replays, highlights, and exclusive behind-the-scenes content spanning all GOTF 2025 disciplines.
Designed for global accessibility and year-round engagement, the platform enables fans everywhere to watch every match live, revisit full replays at any time, and enjoy curated short-form content optimized for social and mobile viewing.
Powered end-to-end by technology partner Asport, the GOTF OTT Platform integrates advanced cloud-based broadcasting, seamless navigation, and real-time highlight creation tools to elevate the fan experience. These capabilities support richer storytelling across all channels and establish tv.gofuture.games as the long-term digital home of phygital sport.
Moba PC.Dota 2 competition to launch platform
The launch coincides with preparations for a spectacular start to the Games, as the MOBA PC.Dota 2 competition brings together iconic players, celebrated legends, and rising regional stars for what promises to be one of the most competitive line-ups in the event's history. All matches from the discipline will stream live on https://tv.gofuture.games.
Teams set to compete include E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win and TraBoTeam each bringing a distinctive mix of elite pro players and influential gaming personalities. One of the leading competitors will be Xu "BurNIng" Zhilei, who will be playing in team Paper Tigers and who iswidely regarded as one of the greatest carry players in Dota 2 history.
With such a stacked international field, fans can expect clashing playstyles, unpredictable upsets, and fresh rivalries, setting the stage for one of the headline showpieces of GOTF 2025.
Following the opening Group Stage, the competition advances into a full double-elimination playoff bracket, culminating in high-stakes best-of-three clashes on 18–19 December at ADNEC, where teams will fight for a place in the final and a shot at international glory.
Commenting on the launch of the platform, Nis Hatt, CEO of Phygital International, said: "The GOTF OTT Platform marks a major milestone in our mission to bring phygital sport to a global audience. This world-class digital destination showcases the energy, innovation, and inclusivity at the heart of the Games of the Future. As Dota 2 opens the competition tomorrow, we're excited to offer millions of fans a new way to experience every moment of this year's Games live."
Growing network of global broadcast partners
In addition to the GOTF OTT Platform, fans can follow the Games of the Future Abu Dhabi 2025 powered by ADNOC across a growing network of international media rights and broadcast partners, ensuring fans around the world can catch all the action.
In the United States, coverage will be available via ESR TV, the leading gaming and esports network reaching mainstream audiences through platforms such as Apple TV, Sling, and Amazon Prime Video Channels. Across Latin America, FOX Sports Mexico and Zapping will deliver both English and Spanish-language broadcasts across the region.
On mobile-first platforms, Bigo Live will act as an interactive real-time streaming hub, offering live competition windows, creator-led co-streams, and fan-generated reactions. With strong Gen-Z and global creator adoption, Bigo Live brings the Games directly into participatory viewing culture. Complementing this, Likee will amplify the emotion and energy of GOTF 2025 through short-form video storytelling, transforming standout moments into shareable narratives.
These partners build on an already confirmed broadcast footprint that includes Sportworld and BIGG TV across EMEA, Huya and SOOP in Asia, and StarTimes and TV BRICS across Africa.
"With these major additions to our broadcast network, we take great pride in ensuring the Games of the Future Abu Dhabi 2025 powered by ADNOC are accessible to audiences worldwide. We are delivering a multi-regional, multi-generational platform that matches the scale and innovation of phygital sport," added Hatt.
Tickets for the Games of the Future Abu Dhabi 2025 powered by ADNOC are now on sale at www.gotfabudhabi.com. Fans can also follow all the latest updates and behind-the-scenes content on Instagram at @gamesofthefutureofficial and @gotfabudhabi.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi, UAE while the Games of the Future 2026, will be held in Astana, Kazakhstan.
For more information please visit: https://gofuture.games/
Contact: press@phygitalinternational.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Official streaming platform for the Games of the Future Abu Dhabi 2025 powered by ADNOC launches ahead of opening competition
Official streaming platform for the Games of the Future Abu Dhabi 2025 powered by ADNOC launches ahead of opening competition
