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TAIPEI, June 11, 2025 /PRNewswire/ -- With the global Threads craze sweeping across the world, how can brands quickly seize the opportunity in this emerging social media landscape? iKala, a leading AI company, today announced a significant update to its global influencer marketing platform, Kolr! Effective May 27, 2025, Kolr has officially integrated global Threads social media data into its strategic landscape, successfully expanding its database to cover six major social media platforms: Facebook, Instagram, YouTube, TikTok, X (Twitter), and Threads. Kolr continuously optimizes its platform through AI, striving to provide brands with the most immediate and comprehensive influencer data analysis and marketing strategy recommendations. The addition of Threads will undoubtedly inject new momentum into global brands' social media marketing strategies.
To celebrate this major upgrade and resonate with Threads' unique social atmosphere, Kolr is simultaneously launching a highly engaging Threads MBTI social personality quiz game available in Traditional Chinese, Japanese, and English (URL: https://lihi.cc/iif5K). This quiz leverages Kolr's powerful AI smart computing to not only analyze your interaction patterns on Threads but also reveal your unexpected "hidden online persona" behind the keyboard on "Threads"! Curious if you're an "Opinion Leader," a "Silent Observer," or a "Trendsetter"? Take the quiz now and share your exclusive social personality to ignite a new wave of social discussion!
"Threads' rapid rise presents unprecedented opportunities and challenges for brands," said Sega, CEO of iKala. "Kolr's integration of Threads data and the launch of this fun AI personality quiz aim to empower brands to gain a deeper understanding of the emerging social ecosystem, build stronger connections with target audiences through innovative interactive methods, and ultimately achieve marketing goals that combine both brand and performance."
Kolr's Exclusive AI Engine: Three Core Technologies Igniting New Brand Growth Momentum
In the ever-changing torrent of social media, Kolr's core competitiveness stems from its industry-leading exclusive AI technology, providing brands with unprecedented marketing tools:
- Precise Targeting, Perfect Match: Say goodbye to searching for a needle in a haystack! Kolr's proprietary AI influencer classification and prediction model meticulously categorizes influencers into 278 types. Through continuous AI learning, it can not only track their post performance but also predict content trends and audience preferences, ensuring that every brand collaboration precisely reaches the target audience and creates maximum resonance.
- Insight into Trends, Seizing Opportunities: Influencer styles and themes are constantly evolving. How do you catch the next wave of popularity? Kolr AI dynamically detects the evolution of influencer content and their style transformation trajectories, helping brands anticipate shifts in social media trends. This allows them to accurately identify potential collaborators and emerging topics, enabling them to strategize ahead of competitors and gain market voice.
- Threads Combat Power Expansion, Unlimited Potential: With the strong injection of global Threads influencer data, Kolr's influencer database has surged by 33%! This means brands can delve deeper into Threads data, uncovering unique influencers and social interaction patterns that were previously difficult to access, unlocking unlimited collaboration potential and new marketing touchpoints.
Say Goodbye to Marketing Blind Spots! Kolr AI Addresses Three Key Pain Points to Build a Winning Engine for Brands
Does traditional influencer marketing often leave you feeling confused and powerless? Kolr understands the challenges faced by brands, and this strategic expansion into the Threads landscape is precisely to address the following core pain points:
- Pain Point 1: Sifting through potential influencers for a needle in a haystack, and struggling to find ways to increase traffic?
Kolr AI Solution: AI-Powered Precise Discovery x Deep Data Insights. Stop the manual grind! Kolr AI's powerful filters help you quickly cut through the social media surface and precisely locate potential rising stars on various platforms (especially those uniquely promising and underexploited on Threads!). We don't just provide basic influencer information; we offer deep insights including follower demographics, real interaction performance, and estimated content effectiveness, helping you instantly grasp an influencer's true value and potential. - Pain Point 2: Difficulty discerning the true influence of influencers and evaluating collaboration effectiveness?
Kolr AI Solution: Transparent Influence Metrics x AI-Powered Performance Prediction. Move beyond "feel-good" marketing! Kolr provides multi-dimensional, quantifiable influencer influence evaluation metrics (such as engagement rate, view conversion rate, follower quality analysis, etc.), combined with a proprietary AI prediction model. This scientifically assesses an influencer's true sales potential and brand fit, ensuring every marketing dollar is spent effectively to achieve trackable and optimizable collaboration results. - Pain Point 3: Market intelligence and competitor analysis are time-consuming, laborious, and always a step behind?
Kolr AI Solution: Automated Intelligence Gathering x One-Click Strategy Report Generation. The market is a battlefield, and intelligence is your weapon! Kolr AI provides real-time monitoring and analysis of competitor marketing activities and influencer collaboration intelligence across the entire web (including Threads). What's even better, you can customize the content you need and export professional-grade visual insight reports with a single click. This will dramatically boost your team's strategy development and responsiveness, helping brands operate strategically and launch quick strikes in fierce market competition!
About iKala
iKala is a leading AI transformation solutions provider, with a mission to "enable AI competencies" of enterprises by providing AI transformation solutions, to optimize their operational efficiency and increase customer engagement. iKala's solutions and SaaS products are available in 190+ countries, enabling over 1,000 enterprises and 50,000 brands and advertisers, including top-tier Fortune 500 companies, to transform their business.
Kolr Official Website: https://www.kolr.ai/en/
iKala Official Website: https://ikala.ai
TAIPEI, June 11, 2025 /PRNewswire/ -- With the global Threads craze sweeping across the world, how can brands quickly seize the opportunity in this emerging social media landscape? iKala, a leading AI company, today announced a significant update to its global influencer marketing platform, Kolr! Effective May 27, 2025, Kolr has officially integrated global Threads social media data into its strategic landscape, successfully expanding its database to cover six major social media platforms: Facebook, Instagram, YouTube, TikTok, X (Twitter), and Threads. Kolr continuously optimizes its platform through AI, striving to provide brands with the most immediate and comprehensive influencer data analysis and marketing strategy recommendations. The addition of Threads will undoubtedly inject new momentum into global brands' social media marketing strategies.
To celebrate this major upgrade and resonate with Threads' unique social atmosphere, Kolr is simultaneously launching a highly engaging Threads MBTI social personality quiz game available in Traditional Chinese, Japanese, and English (URL: https://lihi.cc/iif5K). This quiz leverages Kolr's powerful AI smart computing to not only analyze your interaction patterns on Threads but also reveal your unexpected "hidden online persona" behind the keyboard on "Threads"! Curious if you're an "Opinion Leader," a "Silent Observer," or a "Trendsetter"? Take the quiz now and share your exclusive social personality to ignite a new wave of social discussion!
"Threads' rapid rise presents unprecedented opportunities and challenges for brands," said Sega, CEO of iKala. "Kolr's integration of Threads data and the launch of this fun AI personality quiz aim to empower brands to gain a deeper understanding of the emerging social ecosystem, build stronger connections with target audiences through innovative interactive methods, and ultimately achieve marketing goals that combine both brand and performance."
Kolr's Exclusive AI Engine: Three Core Technologies Igniting New Brand Growth Momentum
In the ever-changing torrent of social media, Kolr's core competitiveness stems from its industry-leading exclusive AI technology, providing brands with unprecedented marketing tools:
- Precise Targeting, Perfect Match: Say goodbye to searching for a needle in a haystack! Kolr's proprietary AI influencer classification and prediction model meticulously categorizes influencers into 278 types. Through continuous AI learning, it can not only track their post performance but also predict content trends and audience preferences, ensuring that every brand collaboration precisely reaches the target audience and creates maximum resonance.
- Insight into Trends, Seizing Opportunities: Influencer styles and themes are constantly evolving. How do you catch the next wave of popularity? Kolr AI dynamically detects the evolution of influencer content and their style transformation trajectories, helping brands anticipate shifts in social media trends. This allows them to accurately identify potential collaborators and emerging topics, enabling them to strategize ahead of competitors and gain market voice.
- Threads Combat Power Expansion, Unlimited Potential: With the strong injection of global Threads influencer data, Kolr's influencer database has surged by 33%! This means brands can delve deeper into Threads data, uncovering unique influencers and social interaction patterns that were previously difficult to access, unlocking unlimited collaboration potential and new marketing touchpoints.
Say Goodbye to Marketing Blind Spots! Kolr AI Addresses Three Key Pain Points to Build a Winning Engine for Brands
Does traditional influencer marketing often leave you feeling confused and powerless? Kolr understands the challenges faced by brands, and this strategic expansion into the Threads landscape is precisely to address the following core pain points:
- Pain Point 1: Sifting through potential influencers for a needle in a haystack, and struggling to find ways to increase traffic?
Kolr AI Solution: AI-Powered Precise Discovery x Deep Data Insights. Stop the manual grind! Kolr AI's powerful filters help you quickly cut through the social media surface and precisely locate potential rising stars on various platforms (especially those uniquely promising and underexploited on Threads!). We don't just provide basic influencer information; we offer deep insights including follower demographics, real interaction performance, and estimated content effectiveness, helping you instantly grasp an influencer's true value and potential. - Pain Point 2: Difficulty discerning the true influence of influencers and evaluating collaboration effectiveness?
Kolr AI Solution: Transparent Influence Metrics x AI-Powered Performance Prediction. Move beyond "feel-good" marketing! Kolr provides multi-dimensional, quantifiable influencer influence evaluation metrics (such as engagement rate, view conversion rate, follower quality analysis, etc.), combined with a proprietary AI prediction model. This scientifically assesses an influencer's true sales potential and brand fit, ensuring every marketing dollar is spent effectively to achieve trackable and optimizable collaboration results. - Pain Point 3: Market intelligence and competitor analysis are time-consuming, laborious, and always a step behind?
Kolr AI Solution: Automated Intelligence Gathering x One-Click Strategy Report Generation. The market is a battlefield, and intelligence is your weapon! Kolr AI provides real-time monitoring and analysis of competitor marketing activities and influencer collaboration intelligence across the entire web (including Threads). What's even better, you can customize the content you need and export professional-grade visual insight reports with a single click. This will dramatically boost your team's strategy development and responsiveness, helping brands operate strategically and launch quick strikes in fierce market competition!
About iKala
iKala is a leading AI transformation solutions provider, with a mission to "enable AI competencies" of enterprises by providing AI transformation solutions, to optimize their operational efficiency and increase customer engagement. iKala's solutions and SaaS products are available in 190+ countries, enabling over 1,000 enterprises and 50,000 brands and advertisers, including top-tier Fortune 500 companies, to transform their business.
Kolr Official Website: https://www.kolr.ai/en/
iKala Official Website: https://ikala.ai
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
iKala's Kolr Unveils Major Product Update: Integrating Global Threads Data and Sparking a Social Media Craze with AI Personality Quizzes
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Global fans to experience the Games of the Future like never before as MOBA PC.Dota 2 competition kickoffs in Abu Dhabi
DUBAI, UAE, Dec. 13, 2025 /PRNewswire/ -- Phygital International, the global promoter of phygital sports, today announces the official launch of the GOTF OTT Platform, the dedicated streaming destination for the Games of the Future 2025 Abu Dhabi powered by ADNOC (GOTF 2025). The platform goes live as this year's competition begins, with its first broadcast featuring the opening rounds of the MOBA PC.Dota 2 discipline on 14 December from Pixoul Gaming in Abu Dhabi.
Accessible at https://tv.gofuture.games, the new streaming hub serves as the central digital home for live broadcasts, full-event replays, highlights, and exclusive behind-the-scenes content spanning all GOTF 2025 disciplines.
Designed for global accessibility and year-round engagement, the platform enables fans everywhere to watch every match live, revisit full replays at any time, and enjoy curated short-form content optimized for social and mobile viewing.
Powered end-to-end by technology partner Asport, the GOTF OTT Platform integrates advanced cloud-based broadcasting, seamless navigation, and real-time highlight creation tools to elevate the fan experience. These capabilities support richer storytelling across all channels and establish tv.gofuture.games as the long-term digital home of phygital sport.
Moba PC.Dota 2 competition to launch platform
The launch coincides with preparations for a spectacular start to the Games, as the MOBA PC.Dota 2 competition brings together iconic players, celebrated legends, and rising regional stars for what promises to be one of the most competitive line-ups in the event's history. All matches from the discipline will stream live on https://tv.gofuture.games.
Teams set to compete include E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win and TraBoTeam each bringing a distinctive mix of elite pro players and influential gaming personalities. One of the leading competitors will be Xu "BurNIng" Zhilei, who will be playing in team Paper Tigers and who iswidely regarded as one of the greatest carry players in Dota 2 history.
With such a stacked international field, fans can expect clashing playstyles, unpredictable upsets, and fresh rivalries, setting the stage for one of the headline showpieces of GOTF 2025.
Following the opening Group Stage, the competition advances into a full double-elimination playoff bracket, culminating in high-stakes best-of-three clashes on 18–19 December at ADNEC, where teams will fight for a place in the final and a shot at international glory.
Commenting on the launch of the platform, Nis Hatt, CEO of Phygital International, said: "The GOTF OTT Platform marks a major milestone in our mission to bring phygital sport to a global audience. This world-class digital destination showcases the energy, innovation, and inclusivity at the heart of the Games of the Future. As Dota 2 opens the competition tomorrow, we're excited to offer millions of fans a new way to experience every moment of this year's Games live."
Growing network of global broadcast partners
In addition to the GOTF OTT Platform, fans can follow the Games of the Future Abu Dhabi 2025 powered by ADNOC across a growing network of international media rights and broadcast partners, ensuring fans around the world can catch all the action.
In the United States, coverage will be available via ESR TV, the leading gaming and esports network reaching mainstream audiences through platforms such as Apple TV, Sling, and Amazon Prime Video Channels. Across Latin America, FOX Sports Mexico and Zapping will deliver both English and Spanish-language broadcasts across the region.
On mobile-first platforms, Bigo Live will act as an interactive real-time streaming hub, offering live competition windows, creator-led co-streams, and fan-generated reactions. With strong Gen-Z and global creator adoption, Bigo Live brings the Games directly into participatory viewing culture. Complementing this, Likee will amplify the emotion and energy of GOTF 2025 through short-form video storytelling, transforming standout moments into shareable narratives.
These partners build on an already confirmed broadcast footprint that includes Sportworld and BIGG TV across EMEA, Huya and SOOP in Asia, and StarTimes and TV BRICS across Africa.
"With these major additions to our broadcast network, we take great pride in ensuring the Games of the Future Abu Dhabi 2025 powered by ADNOC are accessible to audiences worldwide. We are delivering a multi-regional, multi-generational platform that matches the scale and innovation of phygital sport," added Hatt.
Tickets for the Games of the Future Abu Dhabi 2025 powered by ADNOC are now on sale at www.gotfabudhabi.com. Fans can also follow all the latest updates and behind-the-scenes content on Instagram at @gamesofthefutureofficial and @gotfabudhabi.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi, UAE while the Games of the Future 2026, will be held in Astana, Kazakhstan.
For more information please visit: https://gofuture.games/
Contact: press@phygitalinternational.com
Global fans to experience the Games of the Future like never before as MOBA PC.Dota 2 competition kickoffs in Abu Dhabi
DUBAI, UAE, Dec. 13, 2025 /PRNewswire/ -- Phygital International, the global promoter of phygital sports, today announces the official launch of the GOTF OTT Platform, the dedicated streaming destination for the Games of the Future 2025 Abu Dhabi powered by ADNOC (GOTF 2025). The platform goes live as this year's competition begins, with its first broadcast featuring the opening rounds of the MOBA PC.Dota 2 discipline on 14 December from Pixoul Gaming in Abu Dhabi.
Accessible at https://tv.gofuture.games, the new streaming hub serves as the central digital home for live broadcasts, full-event replays, highlights, and exclusive behind-the-scenes content spanning all GOTF 2025 disciplines.
Designed for global accessibility and year-round engagement, the platform enables fans everywhere to watch every match live, revisit full replays at any time, and enjoy curated short-form content optimized for social and mobile viewing.
Powered end-to-end by technology partner Asport, the GOTF OTT Platform integrates advanced cloud-based broadcasting, seamless navigation, and real-time highlight creation tools to elevate the fan experience. These capabilities support richer storytelling across all channels and establish tv.gofuture.games as the long-term digital home of phygital sport.
Moba PC.Dota 2 competition to launch platform
The launch coincides with preparations for a spectacular start to the Games, as the MOBA PC.Dota 2 competition brings together iconic players, celebrated legends, and rising regional stars for what promises to be one of the most competitive line-ups in the event's history. All matches from the discipline will stream live on https://tv.gofuture.games.
Teams set to compete include E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win and TraBoTeam each bringing a distinctive mix of elite pro players and influential gaming personalities. One of the leading competitors will be Xu "BurNIng" Zhilei, who will be playing in team Paper Tigers and who iswidely regarded as one of the greatest carry players in Dota 2 history.
With such a stacked international field, fans can expect clashing playstyles, unpredictable upsets, and fresh rivalries, setting the stage for one of the headline showpieces of GOTF 2025.
Following the opening Group Stage, the competition advances into a full double-elimination playoff bracket, culminating in high-stakes best-of-three clashes on 18–19 December at ADNEC, where teams will fight for a place in the final and a shot at international glory.
Commenting on the launch of the platform, Nis Hatt, CEO of Phygital International, said: "The GOTF OTT Platform marks a major milestone in our mission to bring phygital sport to a global audience. This world-class digital destination showcases the energy, innovation, and inclusivity at the heart of the Games of the Future. As Dota 2 opens the competition tomorrow, we're excited to offer millions of fans a new way to experience every moment of this year's Games live."
Growing network of global broadcast partners
In addition to the GOTF OTT Platform, fans can follow the Games of the Future Abu Dhabi 2025 powered by ADNOC across a growing network of international media rights and broadcast partners, ensuring fans around the world can catch all the action.
In the United States, coverage will be available via ESR TV, the leading gaming and esports network reaching mainstream audiences through platforms such as Apple TV, Sling, and Amazon Prime Video Channels. Across Latin America, FOX Sports Mexico and Zapping will deliver both English and Spanish-language broadcasts across the region.
On mobile-first platforms, Bigo Live will act as an interactive real-time streaming hub, offering live competition windows, creator-led co-streams, and fan-generated reactions. With strong Gen-Z and global creator adoption, Bigo Live brings the Games directly into participatory viewing culture. Complementing this, Likee will amplify the emotion and energy of GOTF 2025 through short-form video storytelling, transforming standout moments into shareable narratives.
These partners build on an already confirmed broadcast footprint that includes Sportworld and BIGG TV across EMEA, Huya and SOOP in Asia, and StarTimes and TV BRICS across Africa.
"With these major additions to our broadcast network, we take great pride in ensuring the Games of the Future Abu Dhabi 2025 powered by ADNOC are accessible to audiences worldwide. We are delivering a multi-regional, multi-generational platform that matches the scale and innovation of phygital sport," added Hatt.
Tickets for the Games of the Future Abu Dhabi 2025 powered by ADNOC are now on sale at www.gotfabudhabi.com. Fans can also follow all the latest updates and behind-the-scenes content on Instagram at @gamesofthefutureofficial and @gotfabudhabi.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi, UAE while the Games of the Future 2026, will be held in Astana, Kazakhstan.
For more information please visit: https://gofuture.games/
Contact: press@phygitalinternational.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Official streaming platform for the Games of the Future Abu Dhabi 2025 powered by ADNOC launches ahead of opening competition
Official streaming platform for the Games of the Future Abu Dhabi 2025 powered by ADNOC launches ahead of opening competition
