NEW YORK and SINGAPORE, May 27, 2026 /PRNewswire/ -- Alibaba International announced today that its AI-powered creative platform, PicCopilot, has integrated with Google Ads. This strategic collaboration enables small and medium e-commerce operators to create and launch high-conversion Google display ads directly within the PicCopilot platform.
Unlike general creative tools, PicCopilot leverages Alibaba International's e-commerce ecosystem to train its AI on real-world scenarios, ensuring the solution is examined and validated through actual market experience.
Small and medium e-commerce operators and direct-to-consumer (DTC) brands face mounting pressure to maintain consistent marketing presence across multiple digital channels while operating with limited resources. In the U.S. market, where approximately 40% of PicCopilot users are first-time entrepreneurs, the ability to leverage such professional insights is critical. Through this integration, businesses can now leverage a unified platform that simplifies the entire workflow. For instance, PicCopilot's "Viral Video Maker" can generate 8-10 professional video options in just 2-3 minutes from a single product image—a process that traditionally takes 2-3 days.
"Our goal is to evolve AI from a simple efficiency tool into a growth-driving engine for merchants," said Yang Guang, Vice President of Alibaba International and Lead of Alibaba Design. "By integrating PicCopilot with Google Ads, we are democratizing enterprise-level creative marketing tools, allowing even the smallest sellers to leverage market-validated approaches to drive their business forward."
PicCopilot provides unique, "one-click" AI applications specifically designed to drive e-commerce sales. This includes industry-first video solutions for social content, such as the Viral Video Maker and Fashion Reels—specialized tools for apparel and footwear that transform static images into engaging marketing assets. Additionally, the platform's AI Product Page Design Generator allows merchants to create high-quality, ready-to-use storefront visuals, making professional-grade marketing accessible to businesses of all sizes.
Through this Google Ads integration, PicCopilot advances its vision of serving as an intelligent marketing "middle-ware" that connects the entire marketing pipeline—from strategy and creativity to distribution and optimization. This advancement enables smaller merchants to compete effectively through intelligent technology, setting a new standard for AI-driven e-commerce growth.
About Alibaba International Digital Commerce Group
Alibaba International Digital Commerce Group is dedicated to supporting the development of global digital trade with AI-powered technology. It operates various platforms with distinctive business models, covering multiple countries and regions around the world.
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Alibaba International 's PicCopilot Partners with Google Ads to Boost E-Commerce ROI
Awards Highlight Luxury Hospitality and Fine Dining Excellence Across South Korea and Vietnam
- The Shilla Seoul earns Global Winner recognition for Best Luxury Culinary Hotel, alongside national honors for luxury city and wedding hotels
- La Yeon and Continental at The Shilla Seoul receive Global Winner honors for Korean cuisine and wine selection, respectively
- The Shilla Jeju wins three resort categories across Asia, East Asia and South Korea
- Shilla Monogram Danang is named Global Winner for Best Luxury Beach Resort, highlighting the group's growing international presence
SEOUL, South Korea, Nov. 10, 2026 /PRNewswire/ -- The Shilla Hotels & Resorts has earned 11 awards, including four Global Winner honors, at the 2026 World Luxury Awards, recognizing its excellence across luxury hotels, fine dining and resort experiences. The awards recognize The Shilla Seoul and its restaurants, La Yeon and Continental, and The Shilla Jeju in South Korea, alongside Shilla Monogram Danang in Vietnam.
The World Luxury Awards recognize excellence across the luxury hospitality and travel industries through dedicated award programs for hotels, spas, restaurants and travel. The World Luxury Hotel Awards, established in 2006, and the World Luxury Restaurant Awards, established in 2015, recognize outstanding properties and dining establishments through online voting. Winners are selected across global, continental, regional and country categories.
The Shilla Seoul was named Global Winner in the Best Luxury Culinary Hotel category, while also receiving Best Luxury Wedding Hotel in South Korea and Best Luxury City Hotel in South Korea honors. The three awards recognize the hotel's offerings across fine dining, weddings and luxury urban hospitality, reflecting the breadth of experiences available at the property.
The Shilla Seoul's culinary recognition was further strengthened by its restaurants, La Yeon and Continental, which each earned Global Winner honors. La Yeon, the hotel's Korean restaurant, received the Best Korean Cuisine Global Winner award and was also recognized as Best Luxury Heritage Restaurant in East Asia. Continental, its French restaurant, was named Global Winner for Best Wine Selection and received the Best French Cuisine award in East Asia. Together with The Shilla Seoul's Best Luxury Culinary Hotel recognition, these awards highlight the hotel's strengths across Korean and French fine dining.
The Shilla Jeju received three awards: Best Luxury Ocean View Resort in Asia, Best Luxury Resort in East Asia and Best Luxury Family Resort in South Korea. Set against Jeju Island's scenic coastal landscape, the resort offers luxury accommodations, diverse dining options and leisure experiences designed for a relaxing island getaway. The three awards underscore its appeal to a broad range of travelers, from couples seeking a peaceful retreat to families enjoying a memorable resort vacation.
In Vietnam, Shilla Monogram Danang was named Global Winner in the Best Luxury Beach Resort category, marking another kind of international recognition for The Shilla Hotels & Resorts. Shilla Monogram is a lifestyle hotel brand that combines The Shilla's hospitality heritage with the distinctive character of each destination, offering experiences shaped by local culture and surroundings. The award demonstrates the group's ability to bring its hospitality expertise to international markets through a distinct brand experience.
The recognition across city hotels, fine dining restaurants and resort destinations reflects the breadth of The Shilla Hotels & Resorts' hospitality expertise. Across its portfolio, the group combines a longstanding commitment to refined service and exceptional guest experiences with hospitality offerings tailored to different destinations and traveler needs.
"We are delighted that The Shilla Seoul and The Shilla Jeju have been recognized for their excellence in luxury hospitality, and it is particularly meaningful to see Shilla Monogram Danang receive global recognition as well," said a spokesperson for The Shilla Hotels & Resorts. "This achievement shows how the hospitality expertise we have developed in Korea, combined with the unique character of each destination, can create experiences that resonate with international travelers. We will continue to build on this approach as we expand into new markets."
The Shilla Hotels & Resorts continues to strengthen its international presence, building on the hospitality expertise developed through its operations in South Korea. As part of its ongoing global expansion, the group opened Shilla Monogram Hanoi Westlake in Vietnam in October 2026, further extending its hospitality offerings to travelers around the world.
For more information:
The Shilla Hotels & Resorts Official Website: https://www.shillahotels.com/en/shillahotels/hub/index.do
The 20th Annual World Luxury Hotel Awards: The 20th Annual World Luxury Hotel Awards - World Luxury Hotel Awards
The 11th Annual World Luxury Restaurant Awards: https://www.luxuryrestaurantawards.com/winner/the-11th-annual-world-luxury-restaurant-awards/?sorts%23winners-table%5brestaurant%5d=1
About Hotel Shilla
Hotel Shilla, an affiliate of the Samsung Group, is a leading hospitality and travel retail operator based in South Korea, committed to delivering outstanding customer experiences through innovation and service excellence. Its hospitality division, The Shilla Hotels & Resorts, includes three hotel brands: The Shilla, Shilla Monogram, and Shilla Stay, with 23 properties across South Korea, China and Vietnam. The Shilla Seoul, the company's flagship luxury property, is a member of the Leading Hotels of the World (LHW) and an APAC Regional Program Partner of Virtuoso, recognized globally for excellence in service and sophistication. In its travel retail division, The Shilla Duty Free is a leading duty-free powerhouse, operating three domestic stores, two overseas branches, and an online platform. Drawing on decades of expertise, Hotel Shilla continues to pursue new opportunities for growth, aiming to become a world-class service distribution leader.
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The Shilla Hotels & Resorts Recognized in 11 Categories at 2026 World Luxury Awards, Including Four Global Honors