Awards Highlight Luxury Hospitality and Fine Dining Excellence Across South Korea and Vietnam
- The Shilla Seoul earns Global Winner recognition for Best Luxury Culinary Hotel, alongside national honors for luxury city and wedding hotels
- La Yeon and Continental at The Shilla Seoul receive Global Winner honors for Korean cuisine and wine selection, respectively
- The Shilla Jeju wins three resort categories across Asia, East Asia and South Korea
- Shilla Monogram Danang is named Global Winner for Best Luxury Beach Resort, highlighting the group's growing international presence
SEOUL, South Korea, Nov. 10, 2026 /PRNewswire/ -- The Shilla Hotels & Resorts has earned 11 awards, including four Global Winner honors, at the 2026 World Luxury Awards, recognizing its excellence across luxury hotels, fine dining and resort experiences. The awards recognize The Shilla Seoul and its restaurants, La Yeon and Continental, and The Shilla Jeju in South Korea, alongside Shilla Monogram Danang in Vietnam.
The World Luxury Awards recognize excellence across the luxury hospitality and travel industries through dedicated award programs for hotels, spas, restaurants and travel. The World Luxury Hotel Awards, established in 2006, and the World Luxury Restaurant Awards, established in 2015, recognize outstanding properties and dining establishments through online voting. Winners are selected across global, continental, regional and country categories.
The Shilla Seoul was named Global Winner in the Best Luxury Culinary Hotel category, while also receiving Best Luxury Wedding Hotel in South Korea and Best Luxury City Hotel in South Korea honors. The three awards recognize the hotel's offerings across fine dining, weddings and luxury urban hospitality, reflecting the breadth of experiences available at the property.
The Shilla Seoul's culinary recognition was further strengthened by its restaurants, La Yeon and Continental, which each earned Global Winner honors. La Yeon, the hotel's Korean restaurant, received the Best Korean Cuisine Global Winner award and was also recognized as Best Luxury Heritage Restaurant in East Asia. Continental, its French restaurant, was named Global Winner for Best Wine Selection and received the Best French Cuisine award in East Asia. Together with The Shilla Seoul's Best Luxury Culinary Hotel recognition, these awards highlight the hotel's strengths across Korean and French fine dining.
The Shilla Jeju received three awards: Best Luxury Ocean View Resort in Asia, Best Luxury Resort in East Asia and Best Luxury Family Resort in South Korea. Set against Jeju Island's scenic coastal landscape, the resort offers luxury accommodations, diverse dining options and leisure experiences designed for a relaxing island getaway. The three awards underscore its appeal to a broad range of travelers, from couples seeking a peaceful retreat to families enjoying a memorable resort vacation.
In Vietnam, Shilla Monogram Danang was named Global Winner in the Best Luxury Beach Resort category, marking another kind of international recognition for The Shilla Hotels & Resorts. Shilla Monogram is a lifestyle hotel brand that combines The Shilla's hospitality heritage with the distinctive character of each destination, offering experiences shaped by local culture and surroundings. The award demonstrates the group's ability to bring its hospitality expertise to international markets through a distinct brand experience.
The recognition across city hotels, fine dining restaurants and resort destinations reflects the breadth of The Shilla Hotels & Resorts' hospitality expertise. Across its portfolio, the group combines a longstanding commitment to refined service and exceptional guest experiences with hospitality offerings tailored to different destinations and traveler needs.
"We are delighted that The Shilla Seoul and The Shilla Jeju have been recognized for their excellence in luxury hospitality, and it is particularly meaningful to see Shilla Monogram Danang receive global recognition as well," said a spokesperson for The Shilla Hotels & Resorts. "This achievement shows how the hospitality expertise we have developed in Korea, combined with the unique character of each destination, can create experiences that resonate with international travelers. We will continue to build on this approach as we expand into new markets."
The Shilla Hotels & Resorts continues to strengthen its international presence, building on the hospitality expertise developed through its operations in South Korea. As part of its ongoing global expansion, the group opened Shilla Monogram Hanoi Westlake in Vietnam in October 2026, further extending its hospitality offerings to travelers around the world.
For more information:
The Shilla Hotels & Resorts Official Website: https://www.shillahotels.com/en/shillahotels/hub/index.do
The 20th Annual World Luxury Hotel Awards: The 20th Annual World Luxury Hotel Awards - World Luxury Hotel Awards
The 11th Annual World Luxury Restaurant Awards: https://www.luxuryrestaurantawards.com/winner/the-11th-annual-world-luxury-restaurant-awards/?sorts%23winners-table%5brestaurant%5d=1
About Hotel Shilla
Hotel Shilla, an affiliate of the Samsung Group, is a leading hospitality and travel retail operator based in South Korea, committed to delivering outstanding customer experiences through innovation and service excellence. Its hospitality division, The Shilla Hotels & Resorts, includes three hotel brands: The Shilla, Shilla Monogram, and Shilla Stay, with 23 properties across South Korea, China and Vietnam. The Shilla Seoul, the company's flagship luxury property, is a member of the Leading Hotels of the World (LHW) and an APAC Regional Program Partner of Virtuoso, recognized globally for excellence in service and sophistication. In its travel retail division, The Shilla Duty Free is a leading duty-free powerhouse, operating three domestic stores, two overseas branches, and an online platform. Drawing on decades of expertise, Hotel Shilla continues to pursue new opportunities for growth, aiming to become a world-class service distribution leader.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
The Shilla Hotels & Resorts Recognized in 11 Categories at 2026 World Luxury Awards, Including Four Global Honors
- AiR NOVA answers K-12 students' science questions using more than 100,000 articles written by DongA Science's own journalists, showing the source article behind each answer.
- Launching in January 2027 on web, iOS and Android in Korean, English, Vietnamese and Spanish.
AiR NOVA's Tutor answers a question about a newly named Korean dinosaur and shows the source article behind the answer. Background imagery is AI-generated.
SEOUL, South Korea, Nov. 10, 2026 /PRNewswire/ -- DongA Science, a South Korean science media company that has published science magazines since 1986, has built an AI tutor on its own journalism. AiR NOVA, which answers students' science questions from the company's archive and shows the source article behind each answer, has been named a CES Innovation Awards® 2027 Honoree in the EdTech category, the company announced today.
Brand video introducing AiR NOVA’s three AI functions for science inquiry: Tutor, Socrates and Coach. (Visuals and music are AI-generated.)
As news publishers around the world weigh how their reporting should be used by AI, DongA Science took a different route by turning its archive into an exclusive learning product. Rather than drawing on the open web, AiR NOVA sources its answers from more than 100,000 articles reported and verified by the company's science journalists over the past 40 years. This archive spans its magazine archive and daily science news, allowing students to verify where each answer originated. Furthermore, students using AiR NOVA in English, Vietnamese or Spanish receive answers in their selected language, alongside the translated source article from the Korean original.
To learn more about AiR NOVA's CES 2027 recognition and explore its AI-driven educational features, visit nova.dongascience.com/intro or watch the introductory video at www.youtube.com/watch?v=03EsRqmuASQ.
Three Ways to Keep Students Asking
AiR NOVA is designed for K-12 students and integrates three core AI functions into a single app:
- Tutor answers questions with verified sources. For instance, if a student asks, "Are new dinosaurs still being discovered?" Tutor explains at their grade level how the Doolysaurus was named in 2026 as Korea's third new dinosaur species, and then displays the reference article.
- Socrates is a patent-pending Socratic-dialogue mode that replies with guiding questions instead of direct answers, encouraging students to reason their way to an explanation in their own words. Students can also upload their inquiry reports, prompting Socrates to ask questions that walk them back through their conclusion process.
- Coach sustains the inquiry process beyond the initial answer. Students work through missions tied to specific articles, which involve predicting, asking questions, checking sources, explaining and reflecting.
In the Classroom
Teachers can utilize Coach to structure lessons around articles that match their curriculum, build worksheets and missions, and track each student's participation and results via comprehensive reports. This significantly reduces the time required to prepare inquiry-based lessons.
At launch, AiR NOVA's science and math content will align with South Korea's national curriculum, the U.S. Next Generation Science Standards (NGSS), the Common Core State Standards for Mathematics (CCSSM), Cambridge International and the International Baccalaureate (IB). AiR NOVA will be available in January 2027 on web, iOS and Android platforms, requiring no dedicated device. Pricing details will be announced at a later date.
Built on a Proven Service in South Korean Schools
AiR NOVA is the global edition of DongA Science AiR, the company's established AI science inquiry service in South Korea. The school edition, DongA Science AiR edu, is currently utilized by more than 20,000 students across 170 schools, who collectively complete an average of 5,000 inquiry activities per month. DongA Science developed AiR NOVA based on this extensive operational experience and direct feedback from educators, including practicing teachers collaborating through a classroom problem-solving project run by the Korea Education and Research Information Service (KERIS), a South Korean public agency.
The Korean service was honored with the Minister of Science and ICT Award at the 2024 Digital Service Frontier Awards, while its school edition received the Minister of Education Award at the 2026 K-EduTech Contest.
Showcasing at CES 2027
AiR NOVA will be featured in the Korea Pavilion at CES 2027, taking place Jan. 6-9, 2027, in Las Vegas. During the event, DongA Science plans to connect with global education institutions and edtech companies.
"This CES Innovation Awards honor reflects our long-standing effort to combine the science content we have built up over many years with AI technology to solve real problems in education," said Kyung-ae Jang, CEO of DongA Science. "We want students around the world to start from a small spark of curiosity and discover the joy of inquiry with AiR NOVA, and we want teachers to be able to design inquiry lessons without the extra burden."
The CES Innovation Awards program, produced by the Consumer Technology Association (CTA), honors outstanding design and engineering in consumer technology products.
About DongA Science
DongA Science is a leading South Korean science media company that connects science journalism with AI technology to broaden how people learn. Starting with its flagship magazine, Science DongA, launched in 1986, it publishes science and math magazines for children and teens and, together with its daily science news, has built an archive of more than 100,000 science articles over 40 years. Content reported and verified by its science journalists is the foundation for building trustworthy AI education products. On that foundation, the company operates the AI science inquiry service DongA Science AiR in South Korea and will launch its global edition, AiR NOVA, in January 2027.
Website: www.dongascience.com/en
About AiR NOVA: nova.dongascience.com/intro
Video: www.youtube.com/watch?v=03EsRqmuASQ
CES® is a registered trademark of the Consumer Technology Association (CTA)®.
AiR NOVA's Tutor answers a question about a newly named Korean dinosaur and shows the source article behind the answer. Background imagery is AI-generated.
SEOUL, South Korea, Nov. 10, 2026 /PRNewswire/ -- DongA Science, a South Korean science media company that has published science magazines since 1986, has built an AI tutor on its own journalism. AiR NOVA, which answers students' science questions from the company's archive and shows the source article behind each answer, has been named a CES Innovation Awards® 2027 Honoree in the EdTech category, the company announced today.
Brand video introducing AiR NOVA’s three AI functions for science inquiry: Tutor, Socrates and Coach. (Visuals and music are AI-generated.)
As news publishers around the world weigh how their reporting should be used by AI, DongA Science took a different route by turning its archive into an exclusive learning product. Rather than drawing on the open web, AiR NOVA sources its answers from more than 100,000 articles reported and verified by the company's science journalists over the past 40 years. This archive spans its magazine archive and daily science news, allowing students to verify where each answer originated. Furthermore, students using AiR NOVA in English, Vietnamese or Spanish receive answers in their selected language, alongside the translated source article from the Korean original.
To learn more about AiR NOVA's CES 2027 recognition and explore its AI-driven educational features, visit nova.dongascience.com/intro or watch the introductory video at www.youtube.com/watch?v=03EsRqmuASQ.
Three Ways to Keep Students Asking
AiR NOVA is designed for K-12 students and integrates three core AI functions into a single app:
- Tutor answers questions with verified sources. For instance, if a student asks, "Are new dinosaurs still being discovered?" Tutor explains at their grade level how the Doolysaurus was named in 2026 as Korea's third new dinosaur species, and then displays the reference article.
- Socrates is a patent-pending Socratic-dialogue mode that replies with guiding questions instead of direct answers, encouraging students to reason their way to an explanation in their own words. Students can also upload their inquiry reports, prompting Socrates to ask questions that walk them back through their conclusion process.
- Coach sustains the inquiry process beyond the initial answer. Students work through missions tied to specific articles, which involve predicting, asking questions, checking sources, explaining and reflecting.
In the Classroom
Teachers can utilize Coach to structure lessons around articles that match their curriculum, build worksheets and missions, and track each student's participation and results via comprehensive reports. This significantly reduces the time required to prepare inquiry-based lessons.
At launch, AiR NOVA's science and math content will align with South Korea's national curriculum, the U.S. Next Generation Science Standards (NGSS), the Common Core State Standards for Mathematics (CCSSM), Cambridge International and the International Baccalaureate (IB). AiR NOVA will be available in January 2027 on web, iOS and Android platforms, requiring no dedicated device. Pricing details will be announced at a later date.
Built on a Proven Service in South Korean Schools
AiR NOVA is the global edition of DongA Science AiR, the company's established AI science inquiry service in South Korea. The school edition, DongA Science AiR edu, is currently utilized by more than 20,000 students across 170 schools, who collectively complete an average of 5,000 inquiry activities per month. DongA Science developed AiR NOVA based on this extensive operational experience and direct feedback from educators, including practicing teachers collaborating through a classroom problem-solving project run by the Korea Education and Research Information Service (KERIS), a South Korean public agency.
The Korean service was honored with the Minister of Science and ICT Award at the 2024 Digital Service Frontier Awards, while its school edition received the Minister of Education Award at the 2026 K-EduTech Contest.
Showcasing at CES 2027
AiR NOVA will be featured in the Korea Pavilion at CES 2027, taking place Jan. 6-9, 2027, in Las Vegas. During the event, DongA Science plans to connect with global education institutions and edtech companies.
"This CES Innovation Awards honor reflects our long-standing effort to combine the science content we have built up over many years with AI technology to solve real problems in education," said Kyung-ae Jang, CEO of DongA Science. "We want students around the world to start from a small spark of curiosity and discover the joy of inquiry with AiR NOVA, and we want teachers to be able to design inquiry lessons without the extra burden."
The CES Innovation Awards program, produced by the Consumer Technology Association (CTA), honors outstanding design and engineering in consumer technology products.
About DongA Science
DongA Science is a leading South Korean science media company that connects science journalism with AI technology to broaden how people learn. Starting with its flagship magazine, Science DongA, launched in 1986, it publishes science and math magazines for children and teens and, together with its daily science news, has built an archive of more than 100,000 science articles over 40 years. Content reported and verified by its science journalists is the foundation for building trustworthy AI education products. On that foundation, the company operates the AI science inquiry service DongA Science AiR in South Korea and will launch its global edition, AiR NOVA, in January 2027.
Website: www.dongascience.com/en
About AiR NOVA: nova.dongascience.com/intro
Video: www.youtube.com/watch?v=03EsRqmuASQ
CES® is a registered trademark of the Consumer Technology Association (CTA)®.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
DongA Science turns 40 years of science journalism into AI tutor AiR NOVA, a CES 2027 honoree
