Images, Info
HOLLYWOOD, Fla., Nov. 10, 2026 /PRNewswire/ -- Accor and Hard Rock International have announced a global strategic partnership covering loyalty, distribution, and international development.
Upon successful closing, the partnership aims to enhance access to benefits for members by bolstering both loyalty programs—ALL Accor and Unity by Hard Rock—including point conversion and status matching to existing members. Ennismore, will provide development and operational support, strengthening the growth opportunities for the Hard Rock brand portfolio.
Hotels within the Hard Rock brand portfolio will have the option to join the globally renowned ALL Accor distribution and loyalty platform, gaining access to over 125 million ALL Accor members worldwide. Accor will connect participating Hard Rock hotels to its global sales and distribution network, broadening the brand's reach, while Hard Rock continues to operate its own direct marketing and distribution channels.
"Hard Rock has always believed in the power of music, entertainment and hospitality to bring people together, and this partnership carries that spirit to more guests, in more places, than ever before," said Jim Allen, Chief Executive Officer of Hard Rock International. "Together with Accor and Ennismore, we are opening a new chapter for our brand, one that will introduce Hard Rock to exciting new destinations around the world and give Unity by Hard Rock members expanded access, reciprocal benefits and unforgettable new ways to experience our resorts."
Sébastien Bazin, Chairman & CEO of Accor, said: "We are incredibly proud and excited to partner with Hard Rock, one of the world's most iconic and globally recognized hospitality and entertainment brands. With its extraordinary heritage, powerful identity and unique ability to connect music, entertainment and hospitality, Hard Rock will bring an exciting new world of experiences to our guests, while opening up exceptional opportunities to connect with new audiences around the globe. This landmark partnership is a powerful demonstration of the strength, scale and global reach of ALL Accor, our unique platform connecting more than 125 million members across 110 countries with exceptional brands and experiences. Combined with Ennismore's unrivalled expertise in operating culturally relevant lifestyle brands and experiences, we have a tremendous opportunity to accelerate Hard Rock Hotels' global expansion and unlock significant value for all our stakeholders. Together, we are bringing the power of two exceptional platforms to build something truly distinctive and further reinforce our leadership in lifestyle hospitality worldwide."
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Accor Group & Hard Rock International Sign Global Strategic Partnership
- AiR NOVA answers K-12 students' science questions using more than 100,000 articles written by DongA Science's own journalists, showing the source article behind each answer.
- Launching in January 2027 on web, iOS and Android in Korean, English, Vietnamese and Spanish.
AiR NOVA's Tutor answers a question about a newly named Korean dinosaur and shows the source article behind the answer. Background imagery is AI-generated.
SEOUL, South Korea, Nov. 10, 2026 /PRNewswire/ -- DongA Science, a South Korean science media company that has published science magazines since 1986, has built an AI tutor on its own journalism. AiR NOVA, which answers students' science questions from the company's archive and shows the source article behind each answer, has been named a CES Innovation Awards® 2027 Honoree in the EdTech category, the company announced today.
Brand video introducing AiR NOVA’s three AI functions for science inquiry: Tutor, Socrates and Coach. (Visuals and music are AI-generated.)
As news publishers around the world weigh how their reporting should be used by AI, DongA Science took a different route by turning its archive into an exclusive learning product. Rather than drawing on the open web, AiR NOVA sources its answers from more than 100,000 articles reported and verified by the company's science journalists over the past 40 years. This archive spans its magazine archive and daily science news, allowing students to verify where each answer originated. Furthermore, students using AiR NOVA in English, Vietnamese or Spanish receive answers in their selected language, alongside the translated source article from the Korean original.
To learn more about AiR NOVA's CES 2027 recognition and explore its AI-driven educational features, visit nova.dongascience.com/intro or watch the introductory video at www.youtube.com/watch?v=03EsRqmuASQ.
Three Ways to Keep Students Asking
AiR NOVA is designed for K-12 students and integrates three core AI functions into a single app:
- Tutor answers questions with verified sources. For instance, if a student asks, "Are new dinosaurs still being discovered?" Tutor explains at their grade level how the Doolysaurus was named in 2026 as Korea's third new dinosaur species, and then displays the reference article.
- Socrates is a patent-pending Socratic-dialogue mode that replies with guiding questions instead of direct answers, encouraging students to reason their way to an explanation in their own words. Students can also upload their inquiry reports, prompting Socrates to ask questions that walk them back through their conclusion process.
- Coach sustains the inquiry process beyond the initial answer. Students work through missions tied to specific articles, which involve predicting, asking questions, checking sources, explaining and reflecting.
In the Classroom
Teachers can utilize Coach to structure lessons around articles that match their curriculum, build worksheets and missions, and track each student's participation and results via comprehensive reports. This significantly reduces the time required to prepare inquiry-based lessons.
At launch, AiR NOVA's science and math content will align with South Korea's national curriculum, the U.S. Next Generation Science Standards (NGSS), the Common Core State Standards for Mathematics (CCSSM), Cambridge International and the International Baccalaureate (IB). AiR NOVA will be available in January 2027 on web, iOS and Android platforms, requiring no dedicated device. Pricing details will be announced at a later date.
Built on a Proven Service in South Korean Schools
AiR NOVA is the global edition of DongA Science AiR, the company's established AI science inquiry service in South Korea. The school edition, DongA Science AiR edu, is currently utilized by more than 20,000 students across 170 schools, who collectively complete an average of 5,000 inquiry activities per month. DongA Science developed AiR NOVA based on this extensive operational experience and direct feedback from educators, including practicing teachers collaborating through a classroom problem-solving project run by the Korea Education and Research Information Service (KERIS), a South Korean public agency.
The Korean service was honored with the Minister of Science and ICT Award at the 2024 Digital Service Frontier Awards, while its school edition received the Minister of Education Award at the 2026 K-EduTech Contest.
Showcasing at CES 2027
AiR NOVA will be featured in the Korea Pavilion at CES 2027, taking place Jan. 6-9, 2027, in Las Vegas. During the event, DongA Science plans to connect with global education institutions and edtech companies.
"This CES Innovation Awards honor reflects our long-standing effort to combine the science content we have built up over many years with AI technology to solve real problems in education," said Kyung-ae Jang, CEO of DongA Science. "We want students around the world to start from a small spark of curiosity and discover the joy of inquiry with AiR NOVA, and we want teachers to be able to design inquiry lessons without the extra burden."
The CES Innovation Awards program, produced by the Consumer Technology Association (CTA), honors outstanding design and engineering in consumer technology products.
About DongA Science
DongA Science is a leading South Korean science media company that connects science journalism with AI technology to broaden how people learn. Starting with its flagship magazine, Science DongA, launched in 1986, it publishes science and math magazines for children and teens and, together with its daily science news, has built an archive of more than 100,000 science articles over 40 years. Content reported and verified by its science journalists is the foundation for building trustworthy AI education products. On that foundation, the company operates the AI science inquiry service DongA Science AiR in South Korea and will launch its global edition, AiR NOVA, in January 2027.
Website: www.dongascience.com/en
About AiR NOVA: nova.dongascience.com/intro
Video: www.youtube.com/watch?v=03EsRqmuASQ
CES® is a registered trademark of the Consumer Technology Association (CTA)®.
AiR NOVA's Tutor answers a question about a newly named Korean dinosaur and shows the source article behind the answer. Background imagery is AI-generated.
SEOUL, South Korea, Nov. 10, 2026 /PRNewswire/ -- DongA Science, a South Korean science media company that has published science magazines since 1986, has built an AI tutor on its own journalism. AiR NOVA, which answers students' science questions from the company's archive and shows the source article behind each answer, has been named a CES Innovation Awards® 2027 Honoree in the EdTech category, the company announced today.
Brand video introducing AiR NOVA’s three AI functions for science inquiry: Tutor, Socrates and Coach. (Visuals and music are AI-generated.)
As news publishers around the world weigh how their reporting should be used by AI, DongA Science took a different route by turning its archive into an exclusive learning product. Rather than drawing on the open web, AiR NOVA sources its answers from more than 100,000 articles reported and verified by the company's science journalists over the past 40 years. This archive spans its magazine archive and daily science news, allowing students to verify where each answer originated. Furthermore, students using AiR NOVA in English, Vietnamese or Spanish receive answers in their selected language, alongside the translated source article from the Korean original.
To learn more about AiR NOVA's CES 2027 recognition and explore its AI-driven educational features, visit nova.dongascience.com/intro or watch the introductory video at www.youtube.com/watch?v=03EsRqmuASQ.
Three Ways to Keep Students Asking
AiR NOVA is designed for K-12 students and integrates three core AI functions into a single app:
- Tutor answers questions with verified sources. For instance, if a student asks, "Are new dinosaurs still being discovered?" Tutor explains at their grade level how the Doolysaurus was named in 2026 as Korea's third new dinosaur species, and then displays the reference article.
- Socrates is a patent-pending Socratic-dialogue mode that replies with guiding questions instead of direct answers, encouraging students to reason their way to an explanation in their own words. Students can also upload their inquiry reports, prompting Socrates to ask questions that walk them back through their conclusion process.
- Coach sustains the inquiry process beyond the initial answer. Students work through missions tied to specific articles, which involve predicting, asking questions, checking sources, explaining and reflecting.
In the Classroom
Teachers can utilize Coach to structure lessons around articles that match their curriculum, build worksheets and missions, and track each student's participation and results via comprehensive reports. This significantly reduces the time required to prepare inquiry-based lessons.
At launch, AiR NOVA's science and math content will align with South Korea's national curriculum, the U.S. Next Generation Science Standards (NGSS), the Common Core State Standards for Mathematics (CCSSM), Cambridge International and the International Baccalaureate (IB). AiR NOVA will be available in January 2027 on web, iOS and Android platforms, requiring no dedicated device. Pricing details will be announced at a later date.
Built on a Proven Service in South Korean Schools
AiR NOVA is the global edition of DongA Science AiR, the company's established AI science inquiry service in South Korea. The school edition, DongA Science AiR edu, is currently utilized by more than 20,000 students across 170 schools, who collectively complete an average of 5,000 inquiry activities per month. DongA Science developed AiR NOVA based on this extensive operational experience and direct feedback from educators, including practicing teachers collaborating through a classroom problem-solving project run by the Korea Education and Research Information Service (KERIS), a South Korean public agency.
The Korean service was honored with the Minister of Science and ICT Award at the 2024 Digital Service Frontier Awards, while its school edition received the Minister of Education Award at the 2026 K-EduTech Contest.
Showcasing at CES 2027
AiR NOVA will be featured in the Korea Pavilion at CES 2027, taking place Jan. 6-9, 2027, in Las Vegas. During the event, DongA Science plans to connect with global education institutions and edtech companies.
"This CES Innovation Awards honor reflects our long-standing effort to combine the science content we have built up over many years with AI technology to solve real problems in education," said Kyung-ae Jang, CEO of DongA Science. "We want students around the world to start from a small spark of curiosity and discover the joy of inquiry with AiR NOVA, and we want teachers to be able to design inquiry lessons without the extra burden."
The CES Innovation Awards program, produced by the Consumer Technology Association (CTA), honors outstanding design and engineering in consumer technology products.
About DongA Science
DongA Science is a leading South Korean science media company that connects science journalism with AI technology to broaden how people learn. Starting with its flagship magazine, Science DongA, launched in 1986, it publishes science and math magazines for children and teens and, together with its daily science news, has built an archive of more than 100,000 science articles over 40 years. Content reported and verified by its science journalists is the foundation for building trustworthy AI education products. On that foundation, the company operates the AI science inquiry service DongA Science AiR in South Korea and will launch its global edition, AiR NOVA, in January 2027.
Website: www.dongascience.com/en
About AiR NOVA: nova.dongascience.com/intro
Video: www.youtube.com/watch?v=03EsRqmuASQ
CES® is a registered trademark of the Consumer Technology Association (CTA)®.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
DongA Science turns 40 years of science journalism into AI tutor AiR NOVA, a CES 2027 honoree
