BERLIN--(BUSINESS WIRE)--Jun 12, 2025--
Phenom, an applied AI company specialising in human resources, released its fourth annual European Edition of its ninth annual State of Candidate Experience: 2025 Benchmarks Report. Based on an analysis and ranking of the top 100 European companies’ candidate experiences, the report revealed most organisations are not investing in optimising their career sites with AI and automation. As a result, many are failing to deliver hyper-personalised experiences that effectively attract, engage and convert job seekers throughout the talent journey.
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Today’s candidates in Europe not only seek alignment with an organisation’s relevant roles and purpose, but also a career site experience that is intuitive, multilingual, and consumer-grade to ensure they apply. This comes as European institutions continue to push for smarter, more inclusive labour markets through initiatives like the EU Pact for Skills and national digital transition strategies. Leading employers must adopt personalised recruitment journeys, omnichannel approaches, compliant automation, and stronger employer branding to compete in today’s diverse talent market.
Companies Fail to Personalise the Candidate Journey
The European Edition of the State of Candidate Experience: 2025 Benchmarks Report revealed extensive opportunities for companies to enhance personalisation throughout the candidate journey:
Strongest Candidate Journey Areas
The report highlighted a few key areas where Europe’s top companies continue to improve, including technical website performance and job descriptions:
Business-Critical Guidance for Candidate Journey Improvements
Phenom’s European Edition of its 2025 State of Candidate Experience report includes recommendations for organisations seeking to improve how they attract, engage and convert talent with AI and automation.
The Role of Agentic AI in Candidate Journeys
AI Agents built to meet the specific industry, role, and business needs of every organisation will continue to transform talent attraction and engagement strategies. Experience Agents designed for the candidate journey to existing HR teams to further enhance hiring efficiencies — ultimately transforming how candidates find and apply for the right job, and Persona Agents to augment how talent acquisition teams attract and engage best-fit talent:
“There is a clear divide between European organisations experimenting with AI and those truly harnessing its power to accelerate talent acquisition processes and transform candidate engagement through hyper-personalisation,” said John Harrington, Sr. Director, Product Marketing at Phenom. “This shift from transactional to relationship-based recruiting, while maintaining GDPR compliance and ethical AI practices, separates industry leaders from the pack, enabling them to build diverse talent communities that convert across the region’s varied cultural landscapes.”
Phenom’s AI, Generative AI and AI agents empower organisations to hire and onboard faster, develop better and retain longer through augmented work — while ensuring responsible AI adoption and utilisation. Phenom’s award-winning AI technology innovations fuel productivity and efficiency for recruiters, talent marketers, talent leaders, hiring managers, HR and HRIT.
To read the full 2025 report and view company rankings, download here.
Organisations not featured in the report can request their own complimentary career site audit here.
About Phenom
Phenom has a purpose of helping a billion people find the right work. Through AI-powered talent experiences, employers use Phenom to hire and onboard employees faster, develop them to their full potential, and retain them longer. The Phenom Intelligent Talent Experience platform seamlessly connects candidates, employees, recruiters, talent marketers, talent leaders, hiring managers, HR and HRIT — empowering diverse and global enterprises with innovative products including Phenom X+ Agentic AI and Generative AI, Career Site, Chatbot, CMS, Talent CRM, X+ Screening, Automated Interview Scheduling, Interview Intelligence, Talent Experience Engine, Campaigns, University Recruiting, Contingent Talent Hiring, Onboarding, Talent Marketplace, Workforce Intelligence, Career Pathing, Gigs, Mentoring, and Referrals.
Phenom has earned accolades including: Inc. 5000’s fastest-growing companies (5 consecutive years), Deloitte Technology's Fast 500 (4 consecutive years), 11 Brandon Hall ‘Excellence in Technology’ awards including Gold for ‘Best Advance in Generative AI for Business Impact,’ Business Intelligence Group’s Artificial Intelligence Excellence Awards (3 consecutive years), The Cloud Awards 2025/2024, The A.I. Awards 2024, and a regional Timmy Award for launching and optimising HelpOneBillion.com (2020).
Headquartered in Greater Philadelphia, Phenom also has offices in India, Israel, the Netherlands, Germany and the United Kingdom.
For more information, please visit www.phenom.com. Connect with Phenom on LinkedIn, X, Facebook, YouTube, Instagram and TikTok.
Phenom’s fourth annual European Edition of its State of Candidate Experience: 2025 Benchmarks Report — based on an analysis and ranking of the top 100 European companies’ candidate experiences — revealed most organisations are failing to deliver hyper-personalized experiences that effectively attract, engage and convert job seekers throughout the talent journey.
