BEIJING, June 13, 2025 /PRNewswire/ -- A report from chinadaily.com.cn
Central China's Hunan province aims to boost economic and trade cooperation with Africa by exploring new business models and strengthening institutional innovation and policy coordination, said Shen Xiaoming, Party secretary of Hunan.
He made the remarks in an exclusive interview with China Daily ahead of the fourth China-Africa Economic and Trade Expo, which will open in Changsha, the provincial capital, on Thursday and run through Sunday.
"We will continue to focus on expanding and upgrading new barter trade with Africa, while promoting the integrated development of production, industry and trade," he said, adding that these measures will further elevate Hunan's trade capacity with Africa and contribute more to the building of an all-weather China-Africa community with a shared future for the new era.
Shen noted the province's long history, solid foundation and broad prospects in promoting exchanges and cooperation with the African continent. Hunan's foreign trade volume with Africa has ranked first among provinces in central and western China for five consecutive years.
Hunan is well-positioned in equipment manufacturing, energy and power, mining and mineral processing, and comprehensive agricultural development, he said, adding that these advantages align closely with African countries' needs for industrialization and agricultural modernization.
The province is actively exploring the implementation of pilot reforms in new types of barter trade with African countries, introducing policies and measures such as moving inspection and testing institutions closer to the entry point. These efforts aim to attract more African and Chinese enterprises engaging in bilateral trade to Hunan.
To date, 103 new barter trade transactions have been completed, placing Hunan on top in China in terms of Africa-oriented barter trade volume.
According to Shen, Hunan is making vigorous efforts for the construction of "a highland for reform and opening-up in inland China".
The focus points include implementing a comprehensive reform for the market-based allocation of production factors in the Changsha-Zhuzhou-Xiangtan metropolitan area, promoting the China-Africa Economic and Trade Expo, and boosting alignment with and integration into major national initiatives.
The initiatives include the rise of Central China strategy, the Yangtze River Economic Belt, the Guangdong-Hong Kong-Macao Greater Bay Area, and Yangtze River Delta integration.
"We're steadily advancing institutional opening-up and optimizing the business environment with a focus on reducing the comprehensive operational costs for enterprises," Shen said.
Last year, Hunan saw the overall logistics cost decrease by 0.2 percentage point and industrial and commercial electricity prices drop by 6 percentage points. Currently, 212 Fortune Global 500 companies have invested in Hunan, and the province has established economic and trade partnerships with 235 countries and regions.
This year marks the fifth anniversary of the establishment of the China (Hunan) Pilot Free Trade Zone. Shen said that since the zone was established, it has made vigorous efforts to advance reform and opening-up through exploration and innovation in institutional reforms.
Over the past five years, the free trade zone has achieved 109 institutional innovations, welcomed more than 48,000 enterprises, introduced 542 major projects and attracted investment totaling nearly 740 billion yuan ($103 billion).
The zone also recorded an import-export volume exceeding 800 billion yuan, accounting for approximately one-third of the province's total, data from local authorities show.
Shen elaborated on the measures taken by Hunan to advance the development of the free trade zone, highlighting several key initiatives.
First, Hunan has effectively utilized the experiences gained from other regions and innovated based on their practices. As a result, 349 innovative measures have been implemented.
Second, the province has fostered integrated innovation across industries, technologies and systems.
Taking construction machinery, Hunan's pillar industry, as an example, Shen said the province has proactively addressed the downward pressure the sector has faced in recent years.
On the one hand, relevant companies have been encouraged to transform and expand into emerging fields such as new energy, autonomous driving, agricultural machinery and emergency equipment. On the other hand, the province has been strengthening whole-chain innovation in remanufacturing to address existing challenges.
Third, Hunan has deepened cooperation with the Hainan Free Trade Port to develop the Hunan-Hainan Advanced Manufacturing Industrial Park, which has become a key hub for the export and maintenance of manufacturing products such as Hunan's construction machinery.
This initiative has not only enhanced the international competitiveness of manufacturing enterprises in Hunan but has also optimized the industrial structure of the Hainan FTP, Shen said.
To date, the park has attracted 29 projects with a total investment of 13.02 billion yuan.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hunan eyes progress in partnerships with Africa
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HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Data Shows Vietnam Rising as a Favorite End-of-Year Destination for Families Across Asia and Beyond
