Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint

NEW YORK--(BUSINESS WIRE)--Jun 16, 2025--

Today, Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80M U.S. Connected TV (CTV) households, representing more than 80% of U.S. CTV households according to ComScore data. Unlocking an addressable CTV audience at such unprecedented scale will drive improved performance, planning, optimization, and measurement for all advertisers, further enabling CTV as a true performance solution. The exclusive partnership between two leaders in CTV enhances addressability across major streaming apps including The Roku Channel, Prime Video, and other leading CTV streaming services on Roku and Fire TV operating systems; popular streaming services already available, including Disney, FOX Corporation, Paramount, Tubi, and Warner Bros Discovery; and all premium publishers.

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Early tests of this integration have shown significant results. Advertisers using this new solution reached 40% more unique viewers with the same budget and reduced how often the same person saw an ad by nearly 30%, enabling advertisers to benefit from three times more value from their ad spend.

“Our exclusive partnership with Roku is a giant leap for advertisers, bringing best-in-class planning, audience precision, and performance to TV advertising,” saidPaul Kotas, Senior Vice President, Amazon Ads. “The collaboration enables agencies and brands that use Amazon DSP to benefit from greater efficiency and higher performance. We’re removing the guesswork to provide advertisers with unprecedented capabilities and delivering performance in ways that simply weren't possible before. By combining our technologies, advertisers can now drive full-funnel campaign outcomes—from awareness through conversion—while eliminating media waste across Amazon and Roku streaming audiences.”

The integration utilizes a custom identity resolution service, allowing Amazon DSP to recognize logged-in viewers across the Roku OS and devices in the U.S. This exclusive capability enables advertisers to reach the same viewer deterministically across different streaming channels and devices, providing more accurate audience targeting and measurement than previously possible.

“For years, Roku has been committed to delivering performance-driven, open, and interoperable solutions that provide visibility and accountability for advertisers. Our partnership with Amazon strengthens this mission, as Amazon DSP exemplifies these principles,” said Charlie Collier, President, Roku Media. “This collaboration delivers a unified, future-ready solution at an unprecedented scale, one designed to drive measurable outcomes by unlocking performance across CTV. With nearly half of all TV streaming time in the U.S. happening on Roku, and the power and depth of Amazon in retail and beyond, together we’re uniquely positioned to prove performance and differentiate DSP offerings for our shared advertisers and marketers.”

As the most addressable platform for Roku’s CTV activation, Amazon DSP now offers advertisers new exclusive advantages:

Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon DSP is a technology solution available to Amazon Ads customers, providing choice and flexibility to drive meaningful moments between brands and consumers. Amazon DSP leverages unique first-party insights paired with sophisticated clean room technology to bring advertisers and publishers closer together, increasing efficiency and improving performance. It leverages advanced AI to deliver impactful ads to relevant audiences through automation that streamlines campaign planning, buying, and measurement.

This partnership complements Roku’s direct sales strategy and reinforces the company’s commitment to working with a diverse range of partners, including DSPs, to maximize reach and performance for our clients.

The new solution will be available in the U.S. to all advertisers that use Amazon DSP by Q4 2025. To learn more about the Amazon DSP, visit https://advertising.amazon.com/.

About Amazon Ads

Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads reaches a monthly ad-supported audience of 275 million+ customers across owned and operated properties in the U.S.

About Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #2 app on our platform in the U.S. by streaming hours. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the benefits of Amazon Ads and Roku’s announced partnership, including the reach, features, capabilities and benefits of the integration; the timing of the availability of this integration and its features; and the features, benefits, and availability of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K and Quarterly reports on Form 10-Q. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku is a registered trademark, and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.

Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP.

CONCORD, N.C. (AP) — Kyle Busch died after severe pneumonia progressed into sepsis, resulting in rapid and overwhelming associated complications, according to a statement released by his family.

Dakota Hunter, vice president of Kyle Busch Companies, said in a news release the family received the medical evaluation on Saturday.

Busch, a two-time NASCAR champion, died at 41 on Thursday, a day after passing out in a Chevrolet simulator.

Sepsis is considered a life-threatening medical emergency that occurs when the body has an extreme, overactive response to an infection, causing the immune system to damage its own tissues and organs, according to the Centers for Disease Control and Prevention.

Typically the immune system releases chemicals to fight off pathogens like bacteria, viruses or fungi, but with sepsis the response goes into overdrive. The results can cause widespread inflammation, form microscopic blood clots and make blood vessels leak.

Busch was thought to have had a sinus cold while racing at Watkins Glen on May 10 and radioed in to his team saying that he needed a “shot” from a doctor after the race.

However, he bounced back to win the Trucks Series race at Dover last weekend, and then he finished 17th in the All-Star race on Sunday.

Busch, who was preparing to race Sunday at the Coca-Cola 600 at Charlotte Motor Speedway, was testing in the Chevrolet racing simulator in Concord on Wednesday when he became unresponsive and was transported to a hospital in Charlotte, several people familiar with the situation told The Associated Press.

During the emergency call placed late that afternoon, an unidentified caller calmly told the dispatch: “I’ve got an individual that’s (got) shortness of breath, very hot, thinks he’s going to pass out, and is producing a little bit of blood, coughing up some blood.”

The caller said Busch was lying on the bathroom floor inside the complex and told dispatch “he is awake,” according to audio provided by the Cabarrus County Sheriff’s Office. The man then gave directions on where emergency responders should go and asked that they turn off any sirens upon arrival.

NASCAR driver Brad Keselowski said he knew Busch wasn’t feeling well recently.

“Yes, but I won’t go into any specifics," Keselowski said. “But then when he ran the Truck race last week, those (thoughts) were honestly kind of erased in my mind.”

Keselowski said running multiple races on the same weekend can be difficult on a driver's health — but most don't want to miss a race for fear of being replaced.

“There’s no shortage of drivers that would love to take my seat or anybody else’s seat if we weren’t feeling well, and I think every driver feels that pressure,” Keselowski said. “All athletes do. It’s not unique to NASCAR in that sense. We’re all thinking to ourselves, ‘I don’t wanna be replaced.’ ... So you try to power through it the best you can."

Busch won 234 races across NASCAR’s top three series over his two-decade career, more than any driver in history.

All 39 drivers in the field for Sunday’s race will race with a black No. 8 decal on their car to honor Busch.

AP auto racing: https://apnews.com/hub/auto-racing

An in memoriam photo of former driver Kyle Busch is displayed on the video board of the backstretch at Charlotte Motor Speedway, Friday, May 22, 2026, in Charlotte, N.C. (AP Photo/Matt Kelley)

FILE - Kyle Busch waits for the start of a NASCAR Xfinity Series auto race Saturday, June 19, 2021, in Lebanon, Tenn. (AP Photo/Mark Humphrey, File)