e.l.f. Introduces “color e.l.f.nalysis” and Curated Pinterest Boards

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e.l.f. Introduces “color e.l.f.nalysis” and Curated Pinterest Boards

2025-06-16 12:00 Last Updated At：12:32

OAKLAND, Calif.--(BUSINESS WIRE)--Jun 16, 2025--

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty. With this tool, users can discover makeup shades that harmonize with their unique features and get matched with a curated Pinterest board featuring shoppable e.l.f. products tailored to their individual color story.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250615017634/en/

This innovative and free experience delivers color-season analysis at your fingertips—no gatekeeping, no guesswork. Just snap a selfie (or upload one from your camera roll), and the tool analyzes your hue (warm or cool), value (light or deep contrast), and chroma (bright or muted) to reveal your color season and custom board.

“‘color e.l.f.nalysis’” is about breaking down beauty barriers and making personalized color analysis accessible to every eye, lip, and face—for free,” said Patrick O’Keefe, Chief Integrated Marketing Communications Officer at e.l.f. Beauty. “This tool, developed with Pinterest and in collaboration with real-life color experts, complements—not replaces—the human touch. It’s a smart, seamless, and fun way for our community to discover what works for them—and find their perfect e.l.f. product matches in just a few taps.”

To bring this experience to life, e.l.f. worked with Pinterest's insights team to map seasonal trends. By looking at user search, save, and shop behavior on Pinterest —including, a 23% increase in “true summer makeup” 1 and a 30% increase in "spring color palette analysis” 2 — the Pinterest team identified trending searches to fuel e.l.f.’s curated boards. The experience also features Pinterest's newest collages format, bringing color ideas to life in a dynamic way that reaches shoppers exactly when inspiration strikes.

“With 1.6 billion makeup-related searches over the past year and a 22x increase in interest around tools like ‘color season analysis,’ it’s clear consumers are craving personalized beauty experiences,” said Katie Dombrowski, VP of CPG at Pinterest. “We're thrilled to partner with e.l.f. to bring this innovation to life and meet users exactly where inspiration strikes.”

e.l.f. partnered with Pinterest creators to develop season-specific content through the platform's new creator partnership packages. This collaboration enables creators to produce Pinterest-first content and amplify their reach using Idea Ads with paid partnerships. To bring “color e.l.f.nalysis” to life, e.l.f. also tapped Movement Strategy — a social-powered creative agency that uses real-time insights and platform behavior to build brand strategies, breakthrough content, and influencer partnerships that move culture.

e.l.f. is changing the way beauty lovers discover, explore, and shop for their perfect colors on Pinterest. Explore the experience here.

e.l.f. and Pinterest will bring “color e.l.f.nalysis” to Pinterest Manifestival at the Carlton Beach Club in Cannes on June 19, 2025. Attendees will get an exclusive first look at the new tool and enjoy a mini seasonal makeup styling session.

About e.l.f. Cosmetics

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.

About Pinterest

Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.

In their words: Survivors and others talk about fatal Swiss Alpine bar fire

CRANS-MONTANA, Switzerland (AP) — In the aftermath of a fire inside a Swiss Alpine bar that killed 40 people celebrating the new year, survivors, friends and family members, the region’s top authorities and even Pope Leo have spoken to the public in remarks in French, Italian, German and English, reflecting the tradition of Swiss multilingualism.

Another 119 people were injured in the blaze early Thursday as it ripped through the busy Le Constellation bar at the ski resort of Crans-Montana, authorities said. It was one of the deadliest tragedies in Switzerland’s history.

Investigators said Friday that they believe sparkling candles atop Champagne bottles ignited the fatal fire when they came too close to the ceiling of the crowded bar.

Here’s a look at what people said in the wake of the disaster:

— “I’m looking everywhere. The body of my son is somewhere,” Laetitia Brodard told reporters Friday in Crans-Montana as she searched for her son, 16-year-old Arthur. “I want to know, where is my child, and be by his side. Wherever that may be, be it in the intensive care unit or the morgue.”

— “We were bringing people out, people were collapsing. We were doing everything we could to save them, we helped as many as we could. We saw people screaming, running,” Marc-Antoine Chavanon, 14, told The Associated Press in Crans-Montana on Friday, recounting how he rushed to the bar to help the injured. “There was one of our friends: She was struggling to get out, she was all burned. You can’t imagine the pain I saw.”

— “It was hard to live through for everyone. Also probably because everyone was asking themselves, ‘Was my child, my cousin, someone from the region at this party?’” Eric Bonvin, general director of the regional hospital in Sion that took in dozens of injured people, told AP on Friday. “This place was very well known as somewhere to celebrate the new year,” Bonvin said. “Also, seeing young people arrive — that’s always traumatic.”

— “I have seen horror, and I don’t know what else would be worse than this,” Gianni Campolo, a Swiss 19-year-old who was in Crans-Montana on vacation and rushed to the bar to help first responders, told France's TF1 television.

—“You will understand that the priority today is truly placed on identification, in order to allow the families to begin their mourning,” Beatrice Pilloud, the Valais region's attorney general, told reporters Friday during a news conference in Sion.

Pope Leo said in a telegram Friday to the bishop of Sion that he " wishes to express his compassion and concern to the relatives of the victims. He prays that the Lord will welcome the deceased into His abode of peace and light, and will sustain the courage of those who suffer in their hearts or in their bodies.”

— “We have numerous accounts of heroic actions, one could say of very strong solidarity in the moment,” Cantonal head of government Mathias Reynard told RTS radio Friday. "In the first minutes it was citizens — and in large part young people — who saved lives with their courage.”

— “Switzerland is a strong country not because it is sheltered from drama, but because it knows how to face them with courage and a spirit of mutual help," Swiss President Guy Parmelin, speaking on his first day in the position that changes hands annually, told reporters Thursday.