Cannes Lions 2025: Adobe Unites Creativity, Marketing and AI to Accelerate Customer Experience Orchestration

CANNES, France--(BUSINESS WIRE)--Jun 16, 2025--

Today at Cannes Lions, Adobe (Nasdaq:ADBE) unveiled a groundbreaking suite of product innovations that power Customer Experience Orchestration (CXO)—fusing creativity, marketing and AI to deliver intelligent, scalable and connected customer experiences. CXO is the evolution of Customer Experience Management, fulfilling the promise of personalization at scale by combining the creation and development of seamless customer experiences across all touchpoints and channels, with advancements in generative and agentic AI.

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“Delivering one-to-one personalization at scale demands a powerful fusion of creativity, marketing and AI,” said Anil Chakravarthy, president, Digital Experience Business at Adobe. “We are pioneering innovations through Adobe’s AI platform that enable teams to craft the most compelling and relevant customer experiences, helping businesses drive impact and seize this enormous opportunity.”

Adobe's latest AI innovations are reshaping how businesses connect with customers and the daily work of experience makers tasked with delivering and orchestrating impactful customer engagements. This is accelerated with the rise of agentic AI, where purpose-built agents can handle repetitive content production tasks and free up time for creative ideation and strategy—unlocking capacity for marketers to scale personalization.

Leading businesses and agencies including The Coca-Cola Company, Dentsu, The Estée Lauder Companies, Lumen Technologies, Monks, Newell Brands, Prudential Financial, Publicis Groupe, Stagwell and Tapestry are leveraging Adobe AI solutions to enhance and scale standout customer experiences with greater efficiency. By shortening the delivery of compelling, on-brand and tailored content for different audiences, organizations are improving key metrics around engagement and conversion—and driving business impact.

Adobe innovations unveiled at Cannes Lions include:

Adobe at Cannes Lions

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Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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Cannes Lions 2025: Adobe Unites Creativity, Marketing and AI to Accelerate Customer Experience Orchestration

Cannes Lions 2025: Adobe Unites Creativity, Marketing and AI to Accelerate Customer Experience Orchestration

Cannes Lions 2025: Adobe Unites Creativity, Marketing and AI to Accelerate Customer Experience Orchestration

KAMPALA, Uganda (AP) — Police in Uganda on Saturday denied reports that the main opposition candidate in this week's tense election had been arrested, terming the reports as “deceitful and inciteful.” They urged citizens to remain peaceful as the country awaits the results in the presidential vote.

Uganda held a general election on Thursday amid an internet shutdown that has been in place for four days, with the military heavily deployed across the country and pockets of violence erupting as people protested parliamentary election results in various parts of the country.

President Yoweri Museveni, 81, is seeking a seventh term in office and is leading in the provisional results with more than 70% support. His main challenger, musician-turned-politician Kyagulanyi Ssentamu, better known as Bobi Wine, is currently holding 20% of the vote. Wine dismissed the announced results as “fake,” and asked his supporters to ignore them.

Police on Saturday said that Wine was “not under arrest,” as claimed by his National Unity Platform party. Police spokesperson Kituuma Rusoke said Wine was free to leave his house, but there was “controlled access” for others trying to go into the property, to prevent people from using the premises to incite violence.

“It should not surprise you when we have a pickup or two near the residence of Kyagulanyi,” Rusoke said.

Ugandan electoral officials are set to announce the final presidential results on Saturday, as constitutionally required. The chairperson of the national electoral commission said Friday that everything was on course to announce the final result by the end of the day Saturday.

The voting was marred by delays due to the late delivery of materials to polling stations after opening time and the failure of some biometric machines.

President Museveni said he agreed with the electoral commission’s plan to revert to paper voter registration records, but Wine alleged fraud, claiming that there was “massive ballot stuffing” and that his party’s polling agents were abducted to give an unfair advantage to the ruling party.

The security forces were a constant presence throughout the election campaign, and Wine said authorities followed him and harassed his supporters, using tear gas against them. He campaigned in a flak jacket and helmet due to his security fears.

Wine wrote Thursday on X that he was unable to leave his house, and on Friday his party wrote that he had been arrested and taken away in an army helicopter.

Uganda has not witnessed a peaceful transfer of presidential power since independence from British colonial rule six decades ago.

Veteran opposition figure Kizza Besigye, a four-time presidential candidate, remains in prison after he was charged with treason in February 2025.

Uganda's security forces patrol a street during protests following the announcement of the preliminary results in Kampala, Uganda, Friday, Jan. 16, 2026. (AP Photo/Brian Inganga)

A Ugandan police officer makes a gesture behind a burning fire amid protests following the announcement of the preliminary results in Kampala, Uganda, Friday, Jan. 16, 2026. (AP Photo/Brian Inganga)

Girls run during protests following the preliminary results in Kampala, Uganda, Friday, Jan. 16, 2026. (AP Photo/Brian Inganga)