A Breakthrough in Underarm Odor Control and Axillary Bromhidrosis Treatment
SEOUL, South Korea, June 17, 2025 /PRNewswire/ -- CodeSteri Inc., a tech-driven startup based at the Hanyang University College of Medicine in Seoul, today announced the launch of PlaDeo, the world's first electronic deodorant device powered by bio-plasma. Designed to eliminate underarm odor safely and effectively, PlaDeo offers a revolutionary approach to managing axillary bromhidrosis—a medical condition characterized by chronic underarm odor—without the use of chemicals, pore-blocking agents, or aluminum salts.
In 2020, PlaDeo—then branded Pragrant—was awarded the CES Innovation Award in the Health & Wellness category, recognizing its disruptive potential in personal care technology. Unlike conventional deodorants that mask odor using synthetic fragrances or suppress sweat glands, PlaDeo employs reactive oxygen species (ROS)—including hydroxyl radicals (OHâ») and superoxide ions (Oâ‚‚â»)—to directly neutralize odor-causing bacteria and molecular residues on the skin. This plasma-powered mechanism ensures a non-toxic, non-residue, and skin-safe experience for daily users.
Scientifically Validated Performance
PlaDeo's efficacy has been scientifically proven. A peer-reviewed study published in Scientific Reports (2024), along with a clinical trial conducted at Hanyang University Hospital, demonstrated that 94% of participants experienced significant odor reduction after using the device regularly. These results validate PlaDeo as not only a hygiene product, but also a clinically relevant solution for those suffering from persistent body odor.
The launch of PlaDeo comes at a time when global consumers are actively seeking chemical-free, science-supported alternatives for personal hygiene. With increasing awareness of the long-term risks posed by ingredients such as triclosan and aluminum compounds, PlaDeo addresses a growing demand for effective, health-conscious innovation in the deodorant market. Its compact, travel-friendly form factor also makes it ideal for use in gyms, offices, eldercare environments, and hospitals—anywhere discretion and hygiene intersect.
Key Features:
- CES Award-Winning Plasma Technology: Kills bacteria and neutralizes odor at the source.
- Clinically Proven: Scientifically validated by peer-reviewed studies and human trials.
- Chemical-Free and Skin-Friendly: No residue, no irritation—just clean you.
- Portable and Easy to Use: Compact design for daily personal or medical use.
PlaDeo is now available for pre-order on Indiegogo. For more details or to back the campaign, visit the official project page at: https://igg.me/at/PlaDeo
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CodeSteri Launches PlaDeo: The World's First Bio-Plasma Powered Deodorant Device
Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities
BEIJING, Jan. 1, 2026 /PRNewswire/ -- As 2025 came to a close, Haier, the world's leading IoT ecosystem brand, brought the spirit of champions to audiences worldwide through its partnership with Paris Saint-Germain (PSG), one of the world's most successful football clubs. On December 31, 2025, a New Year television commercial created by PSG star players lit up landmark outdoor screens across 13 major cities in markets including France, Poland, Egypt, Saudi Arabia and Japan, delivering more than a festive greeting and reflecting a shared champion mindset rooted in excellence, leadership, and global connection.
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Champion Spirit Inspires Innovation and Global User Experiences
The New Year campaign reflects Haier's own pursuit of excellence. From a pioneering Chinese manufacturer to a truly global ecosystem brand, Haier now serves over 1 billion households across more than 200 countries and regions. In 2024, Haier achieved global operating revenue of USD 55.9 billion and led the global major appliance retail market for 16 consecutive years.
Just as PSG relentlessly pushes the limits of performance, Haier applies the same champion spirit to technology and user experience. "We are thrilled to elevate our sports marketing strategy by partnering with Paris Saint-Germain. Great teams win through precision, teamwork and constant improvement. We build products the same way: designed around people, powered by technology, and proven in daily use." said Haishan Liang, Vice Chairman of the Board of Directors and President of Haier Group.
This vision is powered by Haier's "three-in-one" localization strategy, which integrates localized research and development, manufacturing, and marketing to create solutions tailored to local lifestyles. This approach, coupled with a global innovation network, ensures Haier's technology meets the diverse needs of users worldwide.
In Japan, Haier's ultra-slim refrigerators are designed for compact urban homes. In Europe, energy-efficient washing machines meet sustainability expectations and regulatory standards. In the U.S., large-capacity washers cater to family-oriented living.
In Thailand, Haier's "UV Cool Voice Series" air conditioners feature AI-powered voice control in both Thai and English, while in the Middle East and Africa, Haier's air-conditioning solutions are engineered to perform reliably and efficiently under demanding climate conditions.
Toward an Ecosystem Future of Infinite Possibilities
Beyond features and functions, Haier continues to expand its ecosystem, building open, vibrant ecosystems in smart living, industrial internet, and health tech, guided by the vision of creating boundless value alongside users and partners.
Through the COSMOPlat industrial internet platform, which supports global manufacturing innovation, and the Yingkang Life eco-platform focused on health and well-being, Haier's influence as an ecosystem brand continues to grow worldwide.
Guided by a strong sense of responsibility, Haier integrates sustainability and ESG (Environmental, Social and Governance) principles into its global operations, supporting long-term, sustainable development in every market it serves.
Moreover, Haier continues to strengthen its emotional connection with users worldwide. The illuminated landmark screens symbolize a shared celebration rooted in common values.
Haier's Global Fans Festival also remains a vital platform for engagement and community building. Following the successful conclusion of the recent event in Malaysia, the festival will continue to connect users through hundreds of localized events worldwide, fostering deeper interaction, shared experiences, and a growing global community.
As 2026 begins, Haier remains committed to delivering champion experiences through technology, innovation, and shared values—walking alongside users worldwide toward new possibilities.
Please visit https://www.haier.com/global/.
About Haier Group
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of "More Creation, More Possibilities". Haier has always been user-centered and has built a landscape of three pillars: Smart Living, Comprehensive Health Industry, and Digital Economy Industry. The company has established 10 R&D centers, 35 industrial parks, and 163 manufacturing centers, achieving a global revenue of USD 55.9 billion in 2024. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
