CANNES, France--(BUSINESS WIRE)--Jun 17, 2025--
Relo Metrics and VideoAmp today announced the official launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-built for the sports media ecosystem. The announcement was made during a joint showcase at Cannes Lions 2025, hosted at the VideoAmp Penthouse.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250617595773/en/
At a time when marketers are demanding clarity across fragmented media investments, Total Sports Performance delivers the industry’s first deduplicated, single view of audience exposure and business outcomes across both sponsorship and advertising in live sports environments using big data. The solution takes the real-time detection data from Relo’s computer vision AI models and resolves them to households, leveraging VideoAmp’s industry-leading VALID™ identity graph and commingled TV viewership data for a precise view of audiences and outcomes.
“The disconnect between advertising, content, and sponsorship measurement has long limited the sports ecosystem’s ability to prove true ROI,” said Jay Prasad, CEO of Relo Metrics. “With Total Sports Performance, we’re changing that. This solution offers currency-grade measurement and insights and shows rights holders, media companies, and especially brands their real audience reach—whether during live play, the pre-game show, and commercial breaks across—so they can finally understand the full value of their investments across all screens.”
The Total Sports Performance Advantage:
“Total Sports Performance represents a major leap forward in media measurement,” said Josh Hudgins, Chief Product Officer of VideoAmp. “It’s no longer enough to measure ads and sponsorships separately. Brands need a complete picture of their total audience—and the power to connect exposure to outcomes. That’s what this collaboration delivers.”
Built for Every Player in the Sports Marketing Ecosystem
Helping brands, agencies, media, and rights holders turn sponsorship into real business impact.
“In today’s evolving media landscape, advertisers need more than siloed metrics—they need clarity across the full spectrum of exposure,” said Brian Lin, SVP of Product Management and Advanced Advertising at TelevisaUnivision. “By bringing together sponsorship and ad data into one unified measurement framework, Total Sports Performance creates a more equitable and performance-driven marketplace for all stakeholders. This is a critical step forward, especially in live sports, where attention and demand continue to grow."
Following early proof-of-concept work with top global brands, the product will soon be made available through both Relo Metrics and VideoAmp platforms. Discussions around Total Sports Performance are being booked throughout the week in Cannes.
“Total Sports Performance isn’t just a new metric,” said Prasad. “It’s a new playbook for how the market will define success in sports marketing.”
About Relo Metrics
Relo Metrics is an AI-powered sponsorship analytics platform that equips brands, agencies, and rights holders with real-time insights into media exposure and ROI. Tracking across broadcast, social, and streaming, Relo’s always-on platform enables clients to optimize sponsorship performance and drive business outcomes. www.relometrics.com
About VideoAmp
VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp’s solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit www.videoamp.com.
Relo Metrics and VideoAmp Unveil “Total Sports Performance” at Cannes Lions
