Govee's new "Life is Colorful" campaign aims to inspire people to bring more color to their homes as lighting takes center stage in the home experience
BELLEVUE, Wash., June 18, 2025 /PRNewswire/ -- Govee, a global leader in smart lighting innovation, today launched its "Life is Colorful" brand campaign, which aims to inspire people to unlock their creativity and express themselves more colorfully at home. A study of 1,000 U.S. consumers commissioned by Govee for the campaign launch shows 96% of Americans now treat home lighting like emotional medicine, officially ushering in the era of "Dopamine Lighting."
"People are discovering that the right lighting doesn't just illuminate a room – it illuminates how they feel," said Eric Wu, CEO of Govee. That's why we're launching our 'Life is Colorful' campaign – because life literally becomes more colorful when you curate the light around you."
The "Dopamine Lighting" Phenomenon
Welcome to the era of "Dopamine Lighting" – where people are looking at how they can boost their mood and well-being through strategic lighting. The study reveals how Americans are prioritizing lighting at home and how lighting impacts mood and atmosphere:
Lighting as Emotional Medicine:
- 96% consider lighting important for creating specific moods or atmospheres
- 71% report lighting has a "strong impact" on their mood
- 67% agree lighting can "make or break" a room's atmosphere
Switching on Wellness
It's not just the impact lighting has on the atmosphere in our homes. People are also recognizing the impact lighting can have on their own well-being. Seventy percent of people are actively reorganizing their homes for relaxation*, and lighting is playing a key role in helping us decompress and relax.
- 84% find dimming lights helps them wind down after intense activities
- 60% feel colored lights before bed help them sleep better
- 55% wake up with more energy after using colored lighting routines
Color Coming Through
As lighting takes a more central role in our homes, Americans are experimenting with colored lights to enhance their spaces. 75% of Americans believe colorful lights create an immersive environment for movies and TV, while 74% say colorful outdoor lights make them want to spend more time outside.
People are also getting strategic about where in their homes colored lights can add to the atmosphere, with 60% stating that colored lighting helps optimize their sleep cycles for better rest.
Smart Lighting Goes Mainstream
Govee has been a pioneer in the smart lighting industry since 2017 through eight years of development and innovation. The category continues to grow, according to the report from Govee. More than two-thirds (68%) of Americans now own smart lighting products and 82% plan to buy more smart lighting in the future.
Guided by a belief in the value of individuality, Govee's "Life is Colorful" campaign empowers users to personalize their homes with lighting that combines aesthetic appeal with practical functionality.
"This isn't just about pretty lights," Wu said. "It's about empowering people to create spaces that make them feel energized, calm, focused, or joyful – whenever they need it. That's the power of truly colorful living."
"Lighting should reflect who you are and how you live. That's why we continue to explore new forms and functions in smart lighting, offering products that fit every lifestyle and space, from cozy indoor spaces to joyful outdoor settings. Our aim is to bring to market products that allow people to feel empowered to express themselves, recharge, and create more colorful lives."
Govee will bring this vision to life through new lighting solutions designed to enrich daily living by creating spaces that feel calm, expressive, and emotionally supportive. Through integrating colored lighting into essential white light fixtures, Govee aims to enable every user to experience a truly elevated lighting experience in everyday life.
From bedrooms and studies to living rooms and backyards, these smart lighting solutions adapt to different needs throughout the day – helping people recharge after long hours, improve focus during work, and set the right mood for meaningful time with others. At its core, "Life is Colorful" is about lighting that enhances how people live and how people feel.
Visit Govee.com for more information and to stay informed of new product launches coming soon.
Survey Methodology
Research commissioned by Govee and conducted by Mercury Analytics in May 2025, among 1,000 respondents.
About Govee
Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, gaming setups, and outdoor areas, Govee's smart home tech is not just visually stunning, but also functional - transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that users should "Life is Colorful" and push the boundaries of what lighting can do by blending design, and utility.
*Data taken from the Mintel 2025 Constructing the Home Trends report |
*Data taken from the Mintel 2025 Constructing the Home Trends report
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
The Great Lighting Revolution: Americans Switch On to Mood-Boosting Home Lighting
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The AVPN Global Conference 2026 will be held in New Delhi, India for the first time
SINGAPORE, Jan. 15, 2026 /PRNewswire/ -- The AVPN Global Conference 2026, Asia's largest convening of social and impact investors will be held from 25 to 27 August 2026 at the Bharat Mandapam in New Delhi, India. The thirteenth edition of AVPN's signature annual Conference, themed "A Blueprint for Action in Asia", convenes global leaders in corporate philanthropy, family offices, private foundations, impact investing and impact organisations. This year, the Conference aligns with India's transformative Viksit Bharat Vision 2047, the government's vision to become a developed nation by 2047. The Conference presents an opportunity for global delegates to experience India's leadership in social innovation, and it also provides a platform for India's leadership and innovation to be included in Asia's social investment growth story.
Asia today faces a stark contrast between immense private wealth and deep, underfunded social needs. The region is home to nearly 40% of the world's billionaires, with 61 new billionaires in 2025, together amassing USD 124.4 billion. This juxtaposes with the fact that Asia Pacific also faces an annual financing gap of USD 1.5 trillion to achieve the Sustainable Development Goals. Traditional development funding has retreated, and the world is experiencing a turning point in terms of resources and leadership. Amidst these challenges, Asia's leaders are stepping up to lead in impact through bold, people-first social development initiatives, powered by cross-sector collaboration, catalytic capital, and digital transformation, alongside other pioneering development models. The AVPN Global Conference 2026 will spotlight global and Asian leaders, leverage philanthropy, impact investing, and blended finance as key levers to channel capital towards bold, collaborative opportunities for action.
Achal Agarwal, Chair, AVPN said, "Asia stands at a defining point where leadership must be measured not by aspiration, but by action. The AVPN Global Conference 2026 is intentionally designed as a platform where those who influence capital, policy, and institutions come together to shape practical pathways forward. Hosting the Conference in India for the first time reflects Asia's growing confidence in designing solutions at scale, grounded in local realities and relevant to the world. This is about moving from dialogue to execution, and from promise to progress."
Naina Subberwal Batra, Chief Executive Officer, AVPN said, "Even as Asia becomes home to some of the world's fastest-growing pools of private wealth, we continue to face an annual SDG financing gap of well over a trillion US dollars that leaves critical needs in health, education, climate resilience, and livelihoods unmet. The AVPN Global Conference 2026 is about changing that trajectory by bringing together philanthropic leaders, funders, investors, policymakers, and enterprises from across Asia to move capital more boldly and more collaboratively into solutions that can transform communities at scale. In a decade that will define the future of our people and our planet, we can no longer afford for Asia's wealth and Asia's social needs to exist in parallel worlds. This Conference is where those worlds must finally converge."
Prominent speakers at the Conference include Ajay Piramal (Chairman, Piramal Group), Boon Heong Ng (Executive Director & Chief Executive Officer, Temasek Foundation), Prof. Larry Kramer (President & Vice-chancellor, London School of Economics & Political Science), Neerja Birla (Founder & Chairperson, Aditya Birla Education Trust), Piyush Gupta (Chairman, Singapore Management University), Tony Tan (Executive Director, CapitaLand Hope Foundation), and more to be announced in the coming months.
Spotlight on Impact Investing
The Conference will feature a dedicated Impact Investing Day, themed "A Blueprint for Action in Impact Investing and Blended Finance". It will showcase projects ready for investment or blended-finance structures, the design and activation of catalytic capital, global investor dialogues linking asset owners with regional pipelines, and transition roadmaps from philanthropy to concessional or market-rate investments. It will also spotlight several signature multilateral and ecosystem initiatives, and offer delegates - leading Limited Partners (LPs), General Partners (GPs), development finance institutions, and multilateral development banks - the opportunities to unlock investment capital for impact.
Be a Part of the Action: Early Bird Registrations Now Open
With an anticipated 2,000 delegates, and more than 100 sessions held over three days, AVPN Global Conference 2026 will be more than a convening, it is a platform for collaboration, the site for action, and the blueprint for a positive, prosperous, and inclusive future.
More information and ticket details are available on the AVPN website at https://avpn.asia/conference/
About AVPN
AVPN is the largest network of social investors in Asia, comprising over 700 diverse members across 43 markets. Our mission is to increase the flow and effectiveness of financial, human, and intellectual capital in Asia by enabling members to channel resources towards impact. As an ecosystem builder, AVPN enables its members to connect, learn, act, and lead social impact efforts across key pillars while improving the effectiveness of deployed capital, bringing local field needs, regional expertise, and policy insights to the forefront.
For more information about AVPN and our work, please visit our website and read our latest Annual Review 2024 -25.
The AVPN Global Conference 2026 will be held in New Delhi, India for the first time
SINGAPORE, Jan. 15, 2026 /PRNewswire/ -- The AVPN Global Conference 2026, Asia's largest convening of social and impact investors will be held from 25 to 27 August 2026 at the Bharat Mandapam in New Delhi, India. The thirteenth edition of AVPN's signature annual Conference, themed "A Blueprint for Action in Asia", convenes global leaders in corporate philanthropy, family offices, private foundations, impact investing and impact organisations. This year, the Conference aligns with India's transformative Viksit Bharat Vision 2047, the government's vision to become a developed nation by 2047. The Conference presents an opportunity for global delegates to experience India's leadership in social innovation, and it also provides a platform for India's leadership and innovation to be included in Asia's social investment growth story.
Asia today faces a stark contrast between immense private wealth and deep, underfunded social needs. The region is home to nearly 40% of the world's billionaires, with 61 new billionaires in 2025, together amassing USD 124.4 billion. This juxtaposes with the fact that Asia Pacific also faces an annual financing gap of USD 1.5 trillion to achieve the Sustainable Development Goals. Traditional development funding has retreated, and the world is experiencing a turning point in terms of resources and leadership. Amidst these challenges, Asia's leaders are stepping up to lead in impact through bold, people-first social development initiatives, powered by cross-sector collaboration, catalytic capital, and digital transformation, alongside other pioneering development models. The AVPN Global Conference 2026 will spotlight global and Asian leaders, leverage philanthropy, impact investing, and blended finance as key levers to channel capital towards bold, collaborative opportunities for action.
Achal Agarwal, Chair, AVPN said, "Asia stands at a defining point where leadership must be measured not by aspiration, but by action. The AVPN Global Conference 2026 is intentionally designed as a platform where those who influence capital, policy, and institutions come together to shape practical pathways forward. Hosting the Conference in India for the first time reflects Asia's growing confidence in designing solutions at scale, grounded in local realities and relevant to the world. This is about moving from dialogue to execution, and from promise to progress."
Naina Subberwal Batra, Chief Executive Officer, AVPN said, "Even as Asia becomes home to some of the world's fastest-growing pools of private wealth, we continue to face an annual SDG financing gap of well over a trillion US dollars that leaves critical needs in health, education, climate resilience, and livelihoods unmet. The AVPN Global Conference 2026 is about changing that trajectory by bringing together philanthropic leaders, funders, investors, policymakers, and enterprises from across Asia to move capital more boldly and more collaboratively into solutions that can transform communities at scale. In a decade that will define the future of our people and our planet, we can no longer afford for Asia's wealth and Asia's social needs to exist in parallel worlds. This Conference is where those worlds must finally converge."
Prominent speakers at the Conference include Ajay Piramal (Chairman, Piramal Group), Boon Heong Ng (Executive Director & Chief Executive Officer, Temasek Foundation), Prof. Larry Kramer (President & Vice-chancellor, London School of Economics & Political Science), Neerja Birla (Founder & Chairperson, Aditya Birla Education Trust), Piyush Gupta (Chairman, Singapore Management University), Tony Tan (Executive Director, CapitaLand Hope Foundation), and more to be announced in the coming months.
Spotlight on Impact Investing
The Conference will feature a dedicated Impact Investing Day, themed "A Blueprint for Action in Impact Investing and Blended Finance". It will showcase projects ready for investment or blended-finance structures, the design and activation of catalytic capital, global investor dialogues linking asset owners with regional pipelines, and transition roadmaps from philanthropy to concessional or market-rate investments. It will also spotlight several signature multilateral and ecosystem initiatives, and offer delegates - leading Limited Partners (LPs), General Partners (GPs), development finance institutions, and multilateral development banks - the opportunities to unlock investment capital for impact.
Be a Part of the Action: Early Bird Registrations Now Open
With an anticipated 2,000 delegates, and more than 100 sessions held over three days, AVPN Global Conference 2026 will be more than a convening, it is a platform for collaboration, the site for action, and the blueprint for a positive, prosperous, and inclusive future.
More information and ticket details are available on the AVPN website at https://avpn.asia/conference/
About AVPN
AVPN is the largest network of social investors in Asia, comprising over 700 diverse members across 43 markets. Our mission is to increase the flow and effectiveness of financial, human, and intellectual capital in Asia by enabling members to channel resources towards impact. As an ecosystem builder, AVPN enables its members to connect, learn, act, and lead social impact efforts across key pillars while improving the effectiveness of deployed capital, bringing local field needs, regional expertise, and policy insights to the forefront.
For more information about AVPN and our work, please visit our website and read our latest Annual Review 2024 -25.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Asia's Largest Social Investment Conference Urges Global Changemakers to Convene and Set the Impact Agenda for Asia
