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TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

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TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years
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TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

2025-06-18 22:17 Last Updated At:22:35

PARIS and NEW YORK and SINGAPORE, June 18, 2025 /PRNewswire/ -- AMTD Group Inc. ("AMTD" or the "Group"), alongside The Generation Essentials Group (NYSE: TGE), a subsidiary of the Group under AMTD Digital (NYSE: HKD), jointly announced that the board of directors of AMTD Group, together with TGE, have approved plans to open 15 to 20 L'Officiel Coffee shops across major cities worldwide over the next three years, marking a significant step in TGE's global growth strategy and the extension and expansion of the intellectual property under AMTD L'Officiel.

In April this year, L'Officiel opened its first-ever L'Officiel Coffee in Tokyo, Japan. Featuring carefully curated specialty coffees, beautifully crafted sweets including L'Officiel Mousse Cakes, and a stylish space, the venue's popularity grew rapidly, establishing it as a vibrant social and cultural hotspot beloved by influencers, local communities, and visitors alike.

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TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

Building on this proven success, TGE has confirmed its plan to replicate the Tokyo model in other key cities around the world. By leveraging its influential media presence, extensive involvement in the global entertainment industry, and wide networks, TGE envisions L'Officiel Coffee evolving into a "global space" that goes beyond a traditional café. These venues will host exhibitions, events, and activities aimed at amplifying TGE's IP voice, maximizing engagement, strengthening partnerships, and delivering immersive, luxury experiences to global customers in a casual style. 

About The Generation Essentials Group (formerly known as World Media and Entertainment Universal Inc.)

The Generation Essentials Group, jointly established by AMTD Group, AMTD IDEA Group (NYSE: AMTD; SGX: HKB) and AMTD Digital Inc. (NYSE: HKD), is headquartered in France and focuses on global strategies and developments in multi-media, entertainment, and cultural affairs worldwide as well as hospitality and VIP services. TGE comprises L'Officiel, The Art Newspaper, movie and entertainment projects. Collectively, TGE is a diversified portfolio of media and entertainment businesses, and a global portfolio of premium properties.

About AMTD Group

AMTD Group is a conglomerate with a core business portfolio spanning across media and entertainment, education and training, and premium assets and hospitality sectors.

About AMTD IDEA Group

AMTD IDEA Group (NYSE: AMTD; SGX: HKB) represents a diversified institution and digital solutions group connecting companies and investors with global markets. Its comprehensive one-stop business services plus digital solutions platform addresses different clients' diverse and inter-connected business needs and digital requirements across all phases of their life cycles. AMTD IDEA Group is uniquely positioned as an active super connector between clients, business partners, investee companies, and investors, connecting the East and the West. For more information, please visit www.amtdinc.com or follow us on X (formerly known as "Twitter") at @AMTDGroup.

About AMTD Digital Inc.

AMTD Digital Inc. (NYSE: HKD) is a comprehensive digital solutions platform headquartered in France. Its one-stop digital solutions platform operates key business lines including digital media, content and marketing services, investments as well as hospitality and VIP services. For AMTD Digital's announcements, please visit https://ir.amtdigital.net/investor-news.

Safe Harbor Statement

This press release contains statements that may constitute "forward-looking" statements pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "likely to," and similar statements. Statements that are not historical facts, including statements about the beliefs, plans, and expectations of TGE, AMTD IDEA Group and/or AMTD Digital, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in the filings of TGE, AMTD IDEA Group and AMTD Digital with the SEC. All information provided in this press release is as of the date of this press release, and none of TGE, AMTD IDEA Group and AMTD Digital undertakes any obligation to update any forward-looking statement, except as required under applicable law.

For AMTD IDEA Group:
IR Office
AMTD IDEA Group
EMAIL: ir@amtdinc.com

For AMTD Digital Inc.:
IR Office
AMTD Digital Inc.
EMAIL: ir@amtdigital.com

For The Generation Essentials Group:
IR Office
The Generation Essentials Group
EMAIL: tge@amtd.world

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

TGE Confirms Plan to Launch 15-20 L'Officiel Coffee Shops Worldwide Over Next Three Years

HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.

Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.

Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.

Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.

Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.

Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."

With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.

HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.

Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.

Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.

Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.

Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.

Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."

With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Agoda Data Shows Vietnam Rising as a Favorite End-of-Year Destination for Families Across Asia and Beyond

Agoda Data Shows Vietnam Rising as a Favorite End-of-Year Destination for Families Across Asia and Beyond

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