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NEW YORK, June 20, 2025 /PRNewswire/ -- Known for its cult-favorite skincare solutions and minimalist, high-performance formulas, global derma k-beauty brand COSRX is expanding its expertise to a new frontier: haircare. The brand today announced the launch of its first-ever haircare line - the PEPTIDE-132 Haircare Collection, a three-step system designed to deliver professional-level results from the comfort of home. The collection is now available on Amazon and COSRX.com.
From Skin to Scalp: The Story Behind the Launch
COSRX has long been trusted by skincare enthusiasts for its commitment to solving complex skin concerns with clinically effective yet low-irritation formulas. Today, as beauty routines evolve, more consumers are recognizing that healthy hair starts with a healthy scalp. Responding to this shift and the growing "skinification of hair" trend - a movement that treats the scalp and hair with the same care, ingredients, and routines once reserved for skincare - COSRX applied its skincare philosophy to scalp and haircare.
As the "Glass Skin" trend evolves into "Glass Hair," more consumers are seeking that same smooth, polished, and reflective finish—this time for their strands. Trending topics like Glass Hair, Korean Haircare, Hair Botox, and Hair Styling are gaining huge popularity on social media platforms, reflecting the demand for science-driven formulas that deliver visible transformation. COSRX's new line taps into this shift, offering a Hair Salon at Home experience powered by skincare-grade innovation. It's where skin expertise meets next-level haircare—rooted in performance, not promises.
The result: a line that nourishes, protects, and restores from root to tip—bringing professional-grade care into the everyday routine. It's a collection that doesn't just mask damage but repairs it from within using cutting-edge science.
Meet COSRX's Haircare Hero: PEPTIDE-132
Just as collagen supports skin, keratin is the essential protein that gives hair its strength, structure, and shine - and it weakens over time due to heat styling, coloring, UV exposure, and stress.
To address this, COSRX's R&D team developed PEPTIDE-132 (Tripeptide-132 HCl), a patented tripeptide created to target and rebuild damaged keratin. Using advanced 3D laser scanning and molecular modeling, the team designed a molecule small enough to penetrate deep into the hair shaft and bind directly to weakened areas, reinforcing internal structure and smoothing the surface.
Clinically tested and exclusive to COSRX, PEPTIDE-132 has been shown to reduce breakage, improve manageability, and restore bounce, softness, and shine - even after just one use.
"We didn't want to create just another haircare line. We wanted to take what we know best - skin science - and apply it to the scalp and hair," said a COSRX spokesperson. "PEPTIDE-132 is the result of over two years of research and development, and it represents our commitment to creating truly functional, transformative products."
Key Benefits at a Glance
- Deep Repair: Penetrates the hair shaft to restore damaged keratin bonds
- Stronger Strands: Helps reduce breakage and improve elasticity
- Shinier, Smoother Hair: Instantly enhances gloss and manageability
- Frizz & Split-End Control: Seals the cuticle to reduce visible damage
- Scalp-Safe Formulas: Dermatologist-tested, pH-balanced, and low-irritation
- Multifunctional Routine: Designed to work alone or as a 3-step system
- Suitable for All Hair Types: Lightweight yet deeply nourishing for straight, wavy, curly, and coily textures
The Line-Up: Professional Results, Made Simple
The collection includes a Shampoo, a Treatment, and an Oil Serum, each formulated with the brand's signature science-backed approach and gentle dermatological precision.
- Peptide-132 Ultra Perfect Hair Bonding Treatment
A rich, creamy formula that absorbs instantly into damaged strands to replenish protein and moisture. It deeply rebuilds from within while smoothing the outer layer for long-lasting shine and strength.
With the launch of its first-ever haircare line, COSRX continues its mission of making advanced, science-backed beauty accessible to everyone. From barrier care to bond repair, the brand's skincare legacy now extends from face to scalp - proving once again that less really can do more.
About COSRX
With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Amazon, ULTA, Revolve, Dermstore, Nordstrom, Target and https://www.cosrx.com. COSRX is also on Instagram + TikTok.
NEW YORK, June 20, 2025 /PRNewswire/ -- Known for its cult-favorite skincare solutions and minimalist, high-performance formulas, global derma k-beauty brand COSRX is expanding its expertise to a new frontier: haircare. The brand today announced the launch of its first-ever haircare line - the PEPTIDE-132 Haircare Collection, a three-step system designed to deliver professional-level results from the comfort of home. The collection is now available on Amazon and COSRX.com.
From Skin to Scalp: The Story Behind the Launch
COSRX has long been trusted by skincare enthusiasts for its commitment to solving complex skin concerns with clinically effective yet low-irritation formulas. Today, as beauty routines evolve, more consumers are recognizing that healthy hair starts with a healthy scalp. Responding to this shift and the growing "skinification of hair" trend - a movement that treats the scalp and hair with the same care, ingredients, and routines once reserved for skincare - COSRX applied its skincare philosophy to scalp and haircare.
As the "Glass Skin" trend evolves into "Glass Hair," more consumers are seeking that same smooth, polished, and reflective finish—this time for their strands. Trending topics like Glass Hair, Korean Haircare, Hair Botox, and Hair Styling are gaining huge popularity on social media platforms, reflecting the demand for science-driven formulas that deliver visible transformation. COSRX's new line taps into this shift, offering a Hair Salon at Home experience powered by skincare-grade innovation. It's where skin expertise meets next-level haircare—rooted in performance, not promises.
The result: a line that nourishes, protects, and restores from root to tip—bringing professional-grade care into the everyday routine. It's a collection that doesn't just mask damage but repairs it from within using cutting-edge science.
Meet COSRX's Haircare Hero: PEPTIDE-132
Just as collagen supports skin, keratin is the essential protein that gives hair its strength, structure, and shine - and it weakens over time due to heat styling, coloring, UV exposure, and stress.
To address this, COSRX's R&D team developed PEPTIDE-132 (Tripeptide-132 HCl), a patented tripeptide created to target and rebuild damaged keratin. Using advanced 3D laser scanning and molecular modeling, the team designed a molecule small enough to penetrate deep into the hair shaft and bind directly to weakened areas, reinforcing internal structure and smoothing the surface.
Clinically tested and exclusive to COSRX, PEPTIDE-132 has been shown to reduce breakage, improve manageability, and restore bounce, softness, and shine - even after just one use.
"We didn't want to create just another haircare line. We wanted to take what we know best - skin science - and apply it to the scalp and hair," said a COSRX spokesperson. "PEPTIDE-132 is the result of over two years of research and development, and it represents our commitment to creating truly functional, transformative products."
Key Benefits at a Glance
- Deep Repair: Penetrates the hair shaft to restore damaged keratin bonds
- Stronger Strands: Helps reduce breakage and improve elasticity
- Shinier, Smoother Hair: Instantly enhances gloss and manageability
- Frizz & Split-End Control: Seals the cuticle to reduce visible damage
- Scalp-Safe Formulas: Dermatologist-tested, pH-balanced, and low-irritation
- Multifunctional Routine: Designed to work alone or as a 3-step system
- Suitable for All Hair Types: Lightweight yet deeply nourishing for straight, wavy, curly, and coily textures
The Line-Up: Professional Results, Made Simple
The collection includes a Shampoo, a Treatment, and an Oil Serum, each formulated with the brand's signature science-backed approach and gentle dermatological precision.
- Peptide-132 Ultra Perfect Hair Bonding Treatment
A rich, creamy formula that absorbs instantly into damaged strands to replenish protein and moisture. It deeply rebuilds from within while smoothing the outer layer for long-lasting shine and strength.
With the launch of its first-ever haircare line, COSRX continues its mission of making advanced, science-backed beauty accessible to everyone. From barrier care to bond repair, the brand's skincare legacy now extends from face to scalp - proving once again that less really can do more.
About COSRX
With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Amazon, ULTA, Revolve, Dermstore, Nordstrom, Target and https://www.cosrx.com. COSRX is also on Instagram + TikTok.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
COSRX Launches First-Ever Haircare Line with Patented Peptide-132 Technology
SHANGHAI, June 14, 2026 /PRNewswire/ -- The Gala Night of the 28th Shanghai International Film Festival (SIFF) was held in Shanghai today, bringing together filmmakers, industry professionals and audiences from around the world in celebration of cinema.
Running through June 20, this year's festival will present more than 420 films across over 1,600 screenings in Shanghai and cities throughout the Yangtze River Delta. As one of only 17 film festivals worldwide to hold official A-list classification from FIAPF, SIFF continues to serve as a major platform for international cinematic exchange.
The winners of the Golden Goblet Awards will be announced at the Golden Goblet Awards Ceremony of the 28th Shanghai International Film Festival on June 20.
A Night of Cinema Along the Huangpu River
The Gala Night transformed Shanghai into a vibrant stage for global cinema, welcoming filmmakers, actors and industry professionals from around the world. Golden Goblet Awards jurors, nominated filmmakers and representatives of major Chinese and international productions gathered on the red carpet, showcasing the festival's growing international profile and influence.
One of the evening's most significant moments was the presentation of the festival's honorary awards. Renowned actress and cultural ambassador Lisa Lu received the Lifetime Achievement Award, while acclaimed Chinese director Zhang Yimou was honored with the Outstanding Contribution to Chinese Cinema Award, recognizing their exceptional achievements and enduring contributions to the development of cinema.
The celebration once again highlighted Shanghai's unique role as a city where cinema, culture and international exchange converge.
Opening Film Afterpiece Makes World Premiere
This year's opening film, Afterpiece, made its world premiere as one of the festival's most anticipated events. Directed by Keane T.K. Wong and produced by Derek Yee, the film stars Stephen Fung, Chrissie Chau, Myolie Wu and Angela Yuen. The story follows a once-celebrated theatre director seeking creative redemption while navigating the increasingly blurred boundaries between performance and reality.
Developed under a Hong Kong film mentorship initiative pairing established filmmakers with emerging directors, Afterpiece reflects the continued transmission of creative talent across generations in Hong Kong cinema.
Members of the cast and creative team attended the Gala Night and participated in audience activities following the premiere screening.
International Jury Reflects Global Vision
Members of the Golden Goblet Awards jury met with the media in Shanghai ahead of this year's festival activities, representing filmmakers and industry professionals from around the world.
The seven-member Main Competition jury is chaired by acclaimed actor Tony Leung Chiu-wai and includes Chinese director Guan Hu, actress Xin Zhilei, Tunisian producer Dora Bouchoucha, Kyrgyz director Aktan Arym Kubat, Georgian filmmaker Déa Kulumbegashvili and Mexican director Fernanda Valadez.
"It is a great honor to serve as jury president of the 28th Shanghai International Film Festival. Cinema is the art of dreaming, and Shanghai is the very vessel on which the Chinese film dream set sail. I hold a few more tickets for this voyage—would you like to join me?" said Tony Leung Chiu-wai.
The jury's diverse composition reflects SIFF's longstanding commitment to fostering dialogue among filmmakers from different cultures and creative traditions.
A Truly Global Stage for Cinema
This year, SIFF received approximately 4,100 submissions from 125 countries and regions, setting a new record in the festival's history. Among nearly 3,000 eligible entries, 82 percent are world or international premieres, underscoring the festival's growing global influence and appeal.
Audience enthusiasm remained strong, with online ticket sales launching on June 5 and 250,000 tickets sold within the first 15 minutes.
Beyond screenings, SIFF continues to promote international collaboration through initiatives including SIFF PROJECT, the International Film & TV Market, industry forums and masterclasses. The Belt and Road Film Festival Alliance, initiated by SIFF, now includes 57 member institutions from 50 countries, further strengthening cooperation among film communities worldwide.
Chen Guo, Managing Director of Shanghai International Film & TV Events Center, said: "Our goal is to use the festival platform to help films transcend geographic, linguistic and cultural boundaries, encouraging deeper cultural dialogue and creative exchange among filmmakers and audiences from different parts of the world."
The International Film & TV Market will be held during the festival period, bringing together exhibitors, industry organizations and professionals from around the world to explore new opportunities in content creation, technological innovation and international cooperation.
For more information and the full festival schedule, please visit the official SIFF website at https://www.siff.com/english/
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Gala Night of the 28th Shanghai International Film Festival Held in Shanghai
