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HO CHI MINH CITY, Vietnam, June 23, 2025 /PRNewswire/ -- TmaxSoft announced a strategic partnership with Shinhan DS to jointly advance digital transformation initiatives in Southeast Asia on June 23.
This partnership follows a Memorandum of Understanding (MoU) signed in May, in which TmaxSoft and Shinhan DS agreed jointly drive digital transformation across Southeast Asia. At the signing ceremony, held at Shinhan Financial Group's newly opened office in Ho Chi Minh City, Vietnam, CEOs Hyongyong Lee (TmaxSoft) and Bokki Min (Shinhan DS), along with senior executives, reviewed customer needs and industry trends, reinforcing their shared commitment to global expansion through strategic collaboration.
Executives from both organizations held in-depth discussions on key areas for cooperation, including customer service operations, technical support, and the exchange of skilled personnel. These discussions further refined a comprehensive collaboration model and aligned joint business strategies. Through this partnership, TmaxSoft aims to deliver its core enterprise solutions, including JEUS and WebtoB to the Vietnamese market via Shinhan DS, establishing a comprehensive cooperation model tailored to local business needs.
The partnership is expected to enhance the companies' ability to address growing demand for digital transformation and IT infrastructure modernization in Southeast Asia, with an initial focus on Vietnam.
Shinhan DS hosted the "Connect Vietnam 2025: Digital Finance & Technology Forum," welcoming local customers and partners. During the event, Steve Goh, Vice President and Head of Global Business Division at TmaxSoft, delivered a session titled "Driving Digitalization with TmaxSoft", showcasing DX strategies tailored for cloud environments, along with global success cases.
TmaxSoft, recognized as Korea's No.1 middleware provider for 13 consecutive years, is actively broadening its global footprint in Southeast Asia, North America, and Japan. Through this partnership, TmaxSoft seeks to strengthen regional competitiveness and extend its portfolio to serve markets including Vietnam, Indonesia, Malaysia, and Thailand.
To drive global growth and enhance regional competitiveness, TmaxSoft has formed a strategic alliance with Shinhan DS, an established ICT leader in the region with a strong track record of customer success. Starting with Vietnam, the two companies plan to leverage their combined expertise in software, services, sales, and network infrastructure to support regional projects.
"This collaboration provided a valuable opportunity to closely examine the essential foundations for driving global business success and to explore a range of new opportunities," said Hyongyong Lee, CEO of TmaxSoft. "We look forward to achieving tangible results based on our mutual understanding and shared sense of purpose.
"This agreement goes beyond simple product supply," said Bokki Min, CEO of Shinhan DS. "It is about becoming a reliable partner by transferring practical know-how to local partners in Vietnam, based on our accumulated technological expertise and project experience across various industries. We are committed to introducing Korea's proven ICT solutions to the Vietnamese market and delivering technologies and services tailored to the local environment, contributing to the global expansion of K-software."
Contact: pr@tmaxsoft.com (TmaxSoft PR Team)
Photo - https://mma.prnasia.com/media2/2716210/19.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2583035/TmaxSoft_Artboard_2_Logo.jpg?p=medium600
HO CHI MINH CITY, Vietnam, June 23, 2025 /PRNewswire/ -- TmaxSoft announced a strategic partnership with Shinhan DS to jointly advance digital transformation initiatives in Southeast Asia on June 23.
This partnership follows a Memorandum of Understanding (MoU) signed in May, in which TmaxSoft and Shinhan DS agreed jointly drive digital transformation across Southeast Asia. At the signing ceremony, held at Shinhan Financial Group's newly opened office in Ho Chi Minh City, Vietnam, CEOs Hyongyong Lee (TmaxSoft) and Bokki Min (Shinhan DS), along with senior executives, reviewed customer needs and industry trends, reinforcing their shared commitment to global expansion through strategic collaboration.
Executives from both organizations held in-depth discussions on key areas for cooperation, including customer service operations, technical support, and the exchange of skilled personnel. These discussions further refined a comprehensive collaboration model and aligned joint business strategies. Through this partnership, TmaxSoft aims to deliver its core enterprise solutions, including JEUS and WebtoB to the Vietnamese market via Shinhan DS, establishing a comprehensive cooperation model tailored to local business needs.
The partnership is expected to enhance the companies' ability to address growing demand for digital transformation and IT infrastructure modernization in Southeast Asia, with an initial focus on Vietnam.
Shinhan DS hosted the "Connect Vietnam 2025: Digital Finance & Technology Forum," welcoming local customers and partners. During the event, Steve Goh, Vice President and Head of Global Business Division at TmaxSoft, delivered a session titled "Driving Digitalization with TmaxSoft", showcasing DX strategies tailored for cloud environments, along with global success cases.
TmaxSoft, recognized as Korea's No.1 middleware provider for 13 consecutive years, is actively broadening its global footprint in Southeast Asia, North America, and Japan. Through this partnership, TmaxSoft seeks to strengthen regional competitiveness and extend its portfolio to serve markets including Vietnam, Indonesia, Malaysia, and Thailand.
To drive global growth and enhance regional competitiveness, TmaxSoft has formed a strategic alliance with Shinhan DS, an established ICT leader in the region with a strong track record of customer success. Starting with Vietnam, the two companies plan to leverage their combined expertise in software, services, sales, and network infrastructure to support regional projects.
"This collaboration provided a valuable opportunity to closely examine the essential foundations for driving global business success and to explore a range of new opportunities," said Hyongyong Lee, CEO of TmaxSoft. "We look forward to achieving tangible results based on our mutual understanding and shared sense of purpose.
"This agreement goes beyond simple product supply," said Bokki Min, CEO of Shinhan DS. "It is about becoming a reliable partner by transferring practical know-how to local partners in Vietnam, based on our accumulated technological expertise and project experience across various industries. We are committed to introducing Korea's proven ICT solutions to the Vietnamese market and delivering technologies and services tailored to the local environment, contributing to the global expansion of K-software."
Contact: pr@tmaxsoft.com (TmaxSoft PR Team)
Photo - https://mma.prnasia.com/media2/2716210/19.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2583035/TmaxSoft_Artboard_2_Logo.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TmaxSoft and Shinhan DS Forge Strategic Partnership to Accelerate Digital Transformation in Southeast Asia
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All top five domestic destinations experienced positive growth in accommodation searches compared to previous year
SINGAPORE, Jan. 5, 2026 /PRNewswire/ -- Malaysian travelers are increasingly eyeing domestic destinations for December travel, reveals digital travel platform Agoda. The insight is based on accommodation searches made on the platform between September and November for stays during the holiday month 2025. The five most popular domestic destinations all recorded a higher number of searches compared to previous year, highlighting a growing interest for local trips during the year-end holiday period 2025.
Kuala Lumpur tops the list of domestic searches. Penang came in second, followed by Malacca, Kota Kinabalu, and Johor Bahru. All domestic destinations noted a double-digit increase in accommodation searches, with Kuala Lumpur noting the highest year-on-year increase with 18% more interest, indicating the strong appeal of trips close to home.
For Malaysian travelers looking abroad, Hat Yai, Bangkok, and Tokyo hold the top three ranks as most searched destinations, followed by Singapore and Phuket. The highest year-on-year increase in accommodation searches was noted by Krabi, Thailand (35%). South Korea's capital Seoul followed closely, with 33%.
Fabian Teja, Country Director Malaysia and Brunei at Agoda said, "The increasing enthusiasm among Malaysians for domestic travel is great to witness, considering the variety of incredible destinations right here at home. At the same time, the rising interest in destinations like Seoul and Krabi highlights the dynamic and diverse interest among Malaysian travelers. Whether they are planning a cozy getaway closer to home or getting ready for an exciting adventure abroad, Agoda is committed to offering great value deals to Malaysian travelers."
With over 130,000 flight routes, more than 6 million holiday properties, and over 300,000 activities, Agoda offers flexible options and deals to help travelers discover destinations that suit their plans and preferences. Discover the best deals on Agoda's mobile app and visit Agoda.com to plan the perfect year-end trips.
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All top five domestic destinations experienced positive growth in accommodation searches compared to previous year
SINGAPORE, Jan. 5, 2026 /PRNewswire/ -- Malaysian travelers are increasingly eyeing domestic destinations for December travel, reveals digital travel platform Agoda. The insight is based on accommodation searches made on the platform between September and November for stays during the holiday month 2025. The five most popular domestic destinations all recorded a higher number of searches compared to previous year, highlighting a growing interest for local trips during the year-end holiday period 2025.
Kuala Lumpur tops the list of domestic searches. Penang came in second, followed by Malacca, Kota Kinabalu, and Johor Bahru. All domestic destinations noted a double-digit increase in accommodation searches, with Kuala Lumpur noting the highest year-on-year increase with 18% more interest, indicating the strong appeal of trips close to home.
For Malaysian travelers looking abroad, Hat Yai, Bangkok, and Tokyo hold the top three ranks as most searched destinations, followed by Singapore and Phuket. The highest year-on-year increase in accommodation searches was noted by Krabi, Thailand (35%). South Korea's capital Seoul followed closely, with 33%.
Fabian Teja, Country Director Malaysia and Brunei at Agoda said, "The increasing enthusiasm among Malaysians for domestic travel is great to witness, considering the variety of incredible destinations right here at home. At the same time, the rising interest in destinations like Seoul and Krabi highlights the dynamic and diverse interest among Malaysian travelers. Whether they are planning a cozy getaway closer to home or getting ready for an exciting adventure abroad, Agoda is committed to offering great value deals to Malaysian travelers."
With over 130,000 flight routes, more than 6 million holiday properties, and over 300,000 activities, Agoda offers flexible options and deals to help travelers discover destinations that suit their plans and preferences. Discover the best deals on Agoda's mobile app and visit Agoda.com to plan the perfect year-end trips.
-- ENDS –
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Reveals Growing Interest for Year-End Domestic Travel with Kuala Lumpur at the Forefront in 2025
