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HO CHI MINH CITY, Vietnam, June 23, 2025 /PRNewswire/ -- TmaxSoft announced a strategic partnership with Shinhan DS to jointly advance digital transformation initiatives in Southeast Asia on June 23.
This partnership follows a Memorandum of Understanding (MoU) signed in May, in which TmaxSoft and Shinhan DS agreed jointly drive digital transformation across Southeast Asia. At the signing ceremony, held at Shinhan Financial Group's newly opened office in Ho Chi Minh City, Vietnam, CEOs Hyongyong Lee (TmaxSoft) and Bokki Min (Shinhan DS), along with senior executives, reviewed customer needs and industry trends, reinforcing their shared commitment to global expansion through strategic collaboration.
Executives from both organizations held in-depth discussions on key areas for cooperation, including customer service operations, technical support, and the exchange of skilled personnel. These discussions further refined a comprehensive collaboration model and aligned joint business strategies. Through this partnership, TmaxSoft aims to deliver its core enterprise solutions, including JEUS and WebtoB to the Vietnamese market via Shinhan DS, establishing a comprehensive cooperation model tailored to local business needs.
The partnership is expected to enhance the companies' ability to address growing demand for digital transformation and IT infrastructure modernization in Southeast Asia, with an initial focus on Vietnam.
Shinhan DS hosted the "Connect Vietnam 2025: Digital Finance & Technology Forum," welcoming local customers and partners. During the event, Steve Goh, Vice President and Head of Global Business Division at TmaxSoft, delivered a session titled "Driving Digitalization with TmaxSoft", showcasing DX strategies tailored for cloud environments, along with global success cases.
TmaxSoft, recognized as Korea's No.1 middleware provider for 13 consecutive years, is actively broadening its global footprint in Southeast Asia, North America, and Japan. Through this partnership, TmaxSoft seeks to strengthen regional competitiveness and extend its portfolio to serve markets including Vietnam, Indonesia, Malaysia, and Thailand.
To drive global growth and enhance regional competitiveness, TmaxSoft has formed a strategic alliance with Shinhan DS, an established ICT leader in the region with a strong track record of customer success. Starting with Vietnam, the two companies plan to leverage their combined expertise in software, services, sales, and network infrastructure to support regional projects.
"This collaboration provided a valuable opportunity to closely examine the essential foundations for driving global business success and to explore a range of new opportunities," said Hyongyong Lee, CEO of TmaxSoft. "We look forward to achieving tangible results based on our mutual understanding and shared sense of purpose.
"This agreement goes beyond simple product supply," said Bokki Min, CEO of Shinhan DS. "It is about becoming a reliable partner by transferring practical know-how to local partners in Vietnam, based on our accumulated technological expertise and project experience across various industries. We are committed to introducing Korea's proven ICT solutions to the Vietnamese market and delivering technologies and services tailored to the local environment, contributing to the global expansion of K-software."
Contact: pr@tmaxsoft.com (TmaxSoft PR Team)
Photo - https://mma.prnasia.com/media2/2716210/19.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2583035/TmaxSoft_Artboard_2_Logo.jpg?p=medium600
HO CHI MINH CITY, Vietnam, June 23, 2025 /PRNewswire/ -- TmaxSoft announced a strategic partnership with Shinhan DS to jointly advance digital transformation initiatives in Southeast Asia on June 23.
This partnership follows a Memorandum of Understanding (MoU) signed in May, in which TmaxSoft and Shinhan DS agreed jointly drive digital transformation across Southeast Asia. At the signing ceremony, held at Shinhan Financial Group's newly opened office in Ho Chi Minh City, Vietnam, CEOs Hyongyong Lee (TmaxSoft) and Bokki Min (Shinhan DS), along with senior executives, reviewed customer needs and industry trends, reinforcing their shared commitment to global expansion through strategic collaboration.
Executives from both organizations held in-depth discussions on key areas for cooperation, including customer service operations, technical support, and the exchange of skilled personnel. These discussions further refined a comprehensive collaboration model and aligned joint business strategies. Through this partnership, TmaxSoft aims to deliver its core enterprise solutions, including JEUS and WebtoB to the Vietnamese market via Shinhan DS, establishing a comprehensive cooperation model tailored to local business needs.
The partnership is expected to enhance the companies' ability to address growing demand for digital transformation and IT infrastructure modernization in Southeast Asia, with an initial focus on Vietnam.
Shinhan DS hosted the "Connect Vietnam 2025: Digital Finance & Technology Forum," welcoming local customers and partners. During the event, Steve Goh, Vice President and Head of Global Business Division at TmaxSoft, delivered a session titled "Driving Digitalization with TmaxSoft", showcasing DX strategies tailored for cloud environments, along with global success cases.
TmaxSoft, recognized as Korea's No.1 middleware provider for 13 consecutive years, is actively broadening its global footprint in Southeast Asia, North America, and Japan. Through this partnership, TmaxSoft seeks to strengthen regional competitiveness and extend its portfolio to serve markets including Vietnam, Indonesia, Malaysia, and Thailand.
To drive global growth and enhance regional competitiveness, TmaxSoft has formed a strategic alliance with Shinhan DS, an established ICT leader in the region with a strong track record of customer success. Starting with Vietnam, the two companies plan to leverage their combined expertise in software, services, sales, and network infrastructure to support regional projects.
"This collaboration provided a valuable opportunity to closely examine the essential foundations for driving global business success and to explore a range of new opportunities," said Hyongyong Lee, CEO of TmaxSoft. "We look forward to achieving tangible results based on our mutual understanding and shared sense of purpose.
"This agreement goes beyond simple product supply," said Bokki Min, CEO of Shinhan DS. "It is about becoming a reliable partner by transferring practical know-how to local partners in Vietnam, based on our accumulated technological expertise and project experience across various industries. We are committed to introducing Korea's proven ICT solutions to the Vietnamese market and delivering technologies and services tailored to the local environment, contributing to the global expansion of K-software."
Contact: pr@tmaxsoft.com (TmaxSoft PR Team)
Photo - https://mma.prnasia.com/media2/2716210/19.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2583035/TmaxSoft_Artboard_2_Logo.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TmaxSoft and Shinhan DS Forge Strategic Partnership to Accelerate Digital Transformation in Southeast Asia
LAS VEGAS, Jan. 4, 2026 /PRNewswire/ -- Dreame Technology will exhibit at CES 2026 in Las Vegas from January 6 to 9. Its Wet & Dry Vacuum Business Unit will showcase core technologies and new products, highlighting the latest advancements in wet & dry vacuum cleaning within Dreame's whole-home smart ecosystem, under the brand promise "All Dreams in One Dreame."
Flagship Wet & Dry Vacuum Technologies on Display
Across two exhibition zones at the Las Vegas Convention Center (Central Hall, Booth 17726) and the Venetian Expo (Booth 52323), Dreame will showcase how its wet & dry vacuum innovations integrate heat, steam, and AI-powered assistance to simplify cleaning and deliver consistent results in real homes. Beyond individual features, these advancements reduce manual effort, minimize repeated passes, and address persistent deep-cleaning challenges faced by households worldwide.
These technology approaches are reflected across Dreame's flagship wet & dry vacuum portfolio on display. H15 Pro Heat, a recipient of the CES 2026 Innovation Award, represents Dreame's first hot water floor cleaning vacuum using 185°F (85°C) hot water and an AI robotic arm to loosen greasy residue and improve cleaning under low furniture and along edges through a 180° lie-flat design. Meanwhile, H16 Pro Steam features the world's first dual AI robotic arms and a dual heat cleaning system, combining 392°F (200°C) steam with 194°F (90°C) water to support deeper, chemical-free sanitization for stubborn floor messes.
Why Wet & Dry Vacuums Matter
As modern households face increasingly diverse floor cleaning needs, traditional routines often require multiple tools and repeated steps to handle both wet spills and dry debris. Wet & dry vacuums address this challenge by combining vacuuming and floor washing into a single process, enabling everyday messes—such as liquids, crumbs, dust, and pet hair—to be cleaned in one pass. By reducing the need to switch between devices, this category helps simplify daily floor care and improve cleaning efficiency, making it well-suited for busy households, including families with children and pets.
About Dreame Technology
Established in 2017, Dreame Technology is a global leader in high-end consumer electronics and intelligent manufacturing with the vision to empower lives through technology. Follow us on Facebook, Instagram, TikTok and Twitter. For more information, please visit https://www.dreametech.com/.
Media Contact:
Lin YANG
yanglin4@dreame.tech
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Dreame Showcases the Future of Wet & Dry Vacuum Cleaning at CES 2026
